单选题
Which of the following statements is NOT true of the global tourism industry? a. The tourism industry is undergoing restructuring in parts of the world. b. It remains thoroughly fragmented and widely distributed. c. It yields considerable annual profits. d. It creates more than 200 million jobs globally.
单选题
Which of the following is the most appropriate title for the passage? a. A New Trend in Global Tourism Industry b. Global Tourism Industry and Employment c. Global Tourism Industry and Marketing Campaigns d. Major Players in Global Tourism Industry
【正确答案】
A
【答案解析】[解析] Global tourism is a $3.5 trillion industry that represents 10 percent of world GDP and employs more than 200 million people. Despite its global reach, tourism remains extremely fragmented; major hotel chains and tour operators represent only 20 percent of the business. Most companies—and countries—prefer to go it alone, even when it might be in their best interest to share data and marketing strategies. Now that's changing. In the past year, Spain and Tunisia organized a conference to support Mediterranean tourism. Australia, New Zealand and Fiji have also come together for a joint marketing campaign. Luxury hotel associations, like Relais & Chateaux and Leading Hotels of the World, are exchanging customer information with high-end cruise lines and tour operators such as Abercrombie & Kent in an effort to jump-start business.