填空题
{{B}}PART ONE{{/B}}
· You will hear part of a talk to a group of business
students about the role of free gifts in product promotion.
· As you listen,
for questions 1-12, complete the notes, using up to three words or a
number.
· After you have listened once, replay the recording.
{{B}}
FREE
GIFTS{{/B}}
1. Sue Barnard works as a freelance
.............................
2. One of her clients produces
.............................
3. Last week she was working in Wales, at a
client's .............................
4. She noticed that Prime magazine was
offering a ............................. as a gift.
5. The magazine was
contained in a .............................
6. The magazine's marketing
policy involved carrying out a .............................
7. Rival
magazines are offering gifts such as a book, a ............................. or
a .............................
8. All the free gifts are being offered in
response to increasing .............................
9. Magazines can get
trapped in what Sue calls a .............................
10. Advertising is
a more important source of profits for magazines than the
.............................
11. Free gifts need to reflect the real
............................. of the magazine.
12. A gift may increase
magazine sales by up to .............................