单选题
A. They are interested in other kinds of reading. B. They are active in voluntary services. C. They tend to be low in education and in income. D. They live in isolated areas.
【正确答案】
C
【答案解析】[听力原文] Not everybody reads the daily newspaper. People who don't read newspaper are sometimes referred to as non-readers. Early research has shown that the non-readers are generally low in education, low in income, either very young or very old. In addition, non-readers are more likely to live in rural areas and have less contact with neighbors and friends. Other studies show that non-readers tend to isolate themselves from the community and less likely to own a home, and seldom belong to a local voluntary organization. Why don't these people read daily paper? They say they don't have the time, they prefer radio or TV, they have no interest in reading at all, and besides, they think newspapers are too expensive. Recent surveys, however, have indicated that the portrait of the non-reader is more complicated than first thought. There appears to be a group of non-readers that does not fit the type mentioned above. They are high in income and fall into the age group of 26 to 65. They are far more likely to report that they don't have the time to read the papers and they have no interest in the content. Editors and publishers are attempting to win them back. First, they are also adding news briefs and comprehensive indexes. This will help overcome the time problem. And they are also giving variety to newspaper content to help build the reader's interest.
What is the stereotype about non-readers?
单选题
A. The reasons why people don't read newspapers are more complicated than assumed. B. There are more uneducated people among the wealthy than originally expected. C. The number of newspaper readers is steadily increasing. D. There are more non-readers among young people nowadays.
【正确答案】
A
【答案解析】[听力原文] What have people found out about non-readers now?
单选题
A. Lowering the price of their newspapers. B. Shortening their news stories. C. Adding variety to their newspaper content. D. Including more advertisements in their newspapers.
【正确答案】
B
【答案解析】[听力原文] What helps overcome the time problem of non-readers?
单选题
A. Lowering the prices of their newspapers. B. Shortening their news stories. C. Adding variety to their newspaper content. D. Including more advertisements in their newspapers.
【正确答案】
C
【答案解析】[听力原文] What do editors and publisher do to help build the readers' interest?