1 Interesting things are happening in the press. Newspaper circulation (销量) in Europe is falling and Ireland and the UK have experienced the biggest drop. Despite this, the news isn"t all bad for the industry. Global newspaper sales are increasing. Nevertheless, it is clear that newspapers need to change to meet the demands of a rapidly changing readership in a digital world.
2 The industry in Europe has made a number of changes, such as introducing more colour and moving from the big broadsheets to the much more user-friendly size. The most radical innovation has been the introduction of online newspapers. But are online papers here to stay? On the one hand, it is clear from the large increase in online readers that e-papers are popular. On the other hand, their financial future is not so certain. This is basically because most people are not prepared to pay for online news. In fact, if it wasn"t for advertising (做广告), online newspapers would have a very hard time indeed.
3 A growing number of people are reading electronic newspapers instead of the print press and with good reason. First of all, they can read the news whenever they want. Secondly, readers are free to explore a subject as much or as little as they want. Thirdly, it is the perfect medium for "real-time" news.
4 The general view is that the future "paper" will be a multimedia (多媒体) mix. Advanced technology and programming software will allow the user to create their own "news package". And it will arrive immediately, fed by super-fast Internet connections. The reader will receive up-to-the-minute news about everything from their local traffic problems to updates (更新) on news of specific interest to them. Nobody knows for sure what will happen, but as one expert puts it, "We won"t be saying "Here is the news", we will be saying, "Here is your news.""
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A. Traditional papers need to change
B. Global newspaper giants
C. The influence of the traditional press
D. Why do readers like e-papers?
E. Are online papers here to stay?
F. How will newspapers change?
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Newspapers need to do things differently to keep their 1.
A. different media
B. reporters
C. the user-friendly size
D. "real-time" news
E. packages
F. readers
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The European newspaper industry has made a number of changes, one of which is the introduction of 1.
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People like e-papers partly because they can provide 1.
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In the future, newspapers will be a combination of 1.