单选题 Large, multinational corporations may be the companies whose ups and downs seize headlines. But to a far greater extent than most Americans realize, the economy's vitality depends on the fortunes of tiny shops and restaurants, neighborhood services arid factories. Small businesses, defined as those with fewer than 100 workers, now employ nearly 60 percent of the work force and are expected to generate half of all new jobs between now and the year 2000. Some 1.2 million small firms have opened their doors over the past six years of economic growth, and 1989 will see an additional 200,000 entrepreneurs striking off on their own.
Too many of these pioneers, however, will blaze ahead unprepared. Idealists will overestimate the clamor for their products or fail to factor in the competition. Nearly everyone will underestimate, often fatally, the capital that success requires. Midcareer executives, forced by a takeover or a restructuring to quit the corporation and find another way to support themselves, may savor the idea of being their own boss but may forget that entrepreneurs must also, at least for a while, be bookkeeper and receptionist, too. According to Small Business Administration data, 24 of every 100 businesses starting out today are likely to have disappeared in two years, and 27 more will have shut their doors four years from now. By 1995, more than 60 of those 100 start-ups will have folded. A new study of 3,000 small businesses, sponsored by American Express and the National Federation of Independent Business, suggests slightly better odds: Three years after start-up, 77 percent of the companies surveyed were still alive. Most credited their success in large part to having picked a business they already were comfortable in. Eighty percent had worked with the same product or service in their last jobs.
Thinking through an enterprise before the launch is obviously critical. But many entrepreneurs forget that a firm's health in its infancy may be little indication of how well it will age. You must tenderly monitor its pulse. In their zeal to expand, small business owners often ignore early warning signs of a stagnant market or of decaying profitability. They hopefully pour more and more money into the enterprise, preferring not to acknowledge eroding profit margins that mean the market for their ingenious service or product has evaporated, or that they must cut the payroll or vacate their lavish offices. Only when the financial well runs dry do they see the seriousness of the illness, and by then the patient is usually too far gone to save.
Frequent checks of your firm's vital signs will also guide you to a sensible rate of growth. To snatch opportunity, you must spot the signals that it is time to conquer new markets, add products or perhaps franchise your hot idea.

单选题 According to the passage, a country is probably decided by ______.
【正确答案】 C
【答案解析】[解析] 本题的依据句是原文第一段第二句“But to a far greater extent than most Americans realize,the economy's vitality depends on the fortunes of tiny shops and restaurants,neighborhood services and factories.(与大多数美国人意识到的程度相比,经济的活力更大程度上依赖于小企业、旅店、社区服务业和工厂的成功)”。据此应选C项。
单选题 In order to succeed in a business, the entrepreneur should ______.
【正确答案】 A
【答案解析】[解析] 本题的解答可参照文章第二段,即许多小企业家毫无准备地开始其事业,过分高估了对他们产品的需求而低估了成功所需的资金。所以要想成功应事先做好充分的准备,答案A正确。
单选题 Which of the following statements about small business is NOT true?
【正确答案】 B
【答案解析】[解析] 本题可用排除法解答。A项的依据句是第一段原文“employ nearly 60 percent...and the year 2000.”C项的依据句是第二段结尾“Three years...their last jobs.”D项的依据句是第三段第二句“But many entrepreneurs...it will age.”据此,只有B项所述是错误的。
单选题 What does the last sentence in the 3rd paragraph mean according to the passage?
【正确答案】 C
【答案解析】[解析] 本题的依据句是第三段最后一句“Only when...far gone to save.(只有当资金枯竭时,他们才会认识到问题的严重性,只是这时已经太晚了)”。据此,C项为正确答案。
单选题 What's the main idea of this passage?
【正确答案】 A
【答案解析】[解析] 本文的主旨是:从小企业主应该在开始时做好充分的准备,时时注意事关企业的重大事件,不要盲目增资等角度讲了如何使一个小企业成功,所以A项为正确答案。