【正确答案】If you choose topic A:what is important when entertaining clients?
[参考范例]
Entertaining clients is quite common in the business world.and it constitutes a part of the first impression that you will give to your clients.So you should be careful when making plans.As far as I am concerned.there are three things you need to take into consideration: types of activities.cost of entertainment and research about clients.
First, entertaining clients can be done by way of a series of activities.such as a sightseeing tour,a football match,a ballroom party,an orchestra performance,a ballet show I a fashion show.Playing tennis and a formal meal,etc.All of these activities mentioned will make clients feel being welcomed.which can make the further business cooperation possible.
Then, costs of entertainment should also be taken into account though it is not always the essential thing.and the amount of money you put into the activities depends on the nature of the transaction or the size of the deal.If the company is expecting to make big Profits out of a specific client, it should at least put in proportional investment to please the client.The ideal plan would be spending as little money as possible to get the deal done.But you should make sure that they are fully content with the activities by utilising limited amount of money.
What is more, you need to consider the client's age,educational and cultural backgrounds and do some research about your clients' characters and hobbies.For well-educated clients, they may expect some high class activities,such as ballet,ballroom parties,and orchestra performances.For some young clients.you may wish to take them to some more fashionable activities,such as a music bar,a pop music show,and a fashion show. Anyway,if you fulfill their expectation, your efforts will put a lot of weight on your credibility.
If you choose topic B: what is important when dealing with complaints from clients?
[参考范例]
This is a world full of minor conflicts; the business circle is no exception. You have to inevitably face with the situation that your clients lodge complaints. To deal with this kind of problems, in my opinion, there are three things that need considering, namely, offering an apology, suggesting a solution to the problem and fair tactic in the process.
An apology is the first step and a useful method to maintain control of the situation. Offering an apology is an important gesture to show that the hosting company is fully aware of the situation and would like to take the potential responsibility for its mistakes. The complaining clients would feel that their complaints are being paid attention to and may therefore be happy to proceed with the transaction with the hosting company.
It is necessary to suggest a solution to the problem as well. The clients want to enter into the transaction in a good mood and with a reliable and trustworthy business partner. Apart from an apology, the clients would like to have the problems and misunderstanding solved before their communication moves to the next level. If the hosting company fails or refuses to suggest a solution, its sincerity of entering into the transaction would be put into doubt.
Moreover, fair tactic is of great importance to make things right. When the clients think that they have received unfair treatment, the first thing that the company should do is to calm them down and try to keep the clients, whether their complaints are reasonable or not. The golden rule is: never flare up at clients. No matter what happens, be patient and smile.
If you choose topic C: what is important when making a presentation?
[参考范例]
A presentation is a prepared talk given by a speaker to one or more listeners. To be effective, the speaker must pay close attention to four things, namely, good organisation of information, language competence, interaction with audience and technical support.
Organisation of information includes the transparency of structure, organisation of content and level of information. To make the presentation effective and clearly understood, you need to put all the things mentioned above in order.
To make a good presentation, the speaker must possess language competence, and to choose the right word for spoken rather than written language, assemble the sentences in correct language forms, and speak with good pronunciation and fluency. Only in this way can the presentation reach the audience directly.
It is also of great importance to make interaction with the audience, for only trying to impress them by organisation and obvious preparation is not enough. Go out of the way to make some comments on the present situation, such as excellent lunch, weather--anything which shows awareness of the world outside your subject. Beware of jokes, and make as much eye contact as possible. If necessary, give a few facts about yourself and the purpose or background of your talk.
Technical support is another thing that matters. The presentation can be greatly improved by the use of some of the visual aids, such as slides, flip charts, transparencies and PPTs.
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