填空题 Advertising is important to companies because no company can make a 1 on any product unless it advertises it first in the 2 . There are three categories of media: print, broadcast and 3 . The print media consist of newspapers and 4 . Newspapers ads can reach large numbers of people, but they are not very 5 or glamorous. Magazine advertisement allows a business to direct its ads to the people who are most 6 in the product, but it can be very expensive. The broadcast media include 7 and television. Of all the media, television is the most dramatic, so television ads easy to 8 .
What"s more, almost everybody watches TV, and most TV programs are broadcast 9 . TV ads are viewed by millions of people all over the country. TV advertisement is enormously 10 .
The most common direct medium is the 11 . The advantage is that the ad goes directly in the 12 customer"s hands. But these ads are often called " 13 mail", and are thrown away without being 14 .
Another direct medium is 15 , those huge signs on the street. The message on billboards is 16 , but it has to be very 17 . The third type of direct medium is signs and 18 , which are usually used in point of purchase advertising and can be found in 19 and shop windows. The advantage is that they are 20 .