It is estimated that about 40 per cent of the world's population use social media, and a largenumber of social media users look up to influencers to decide what to buy. These influencers are nowplaying an important role in achieving the goal of eliminating poverty in China.
What is an influencer and how does a person become one? An influencer is a person who caninfluence the decisions of followers because of the relationship with the audience and his or herknowledge in a particular area.
Influencers often have a large following of people who pay close attention to their views. Theyhave the power to persuade people to buy things, and influencers are now seen by many companiesas a direct way to customers'hearts. Some agricultural companies also ask powerful influencers tomarket their products.
According to a report from China Daily, in an event targeted at helping poverty reduction,influencers attracted more than 930, 000 viewers. More than 45,000 kilograms of agriculturalproducts, at a total value of 400,000 yuan, were ordered within a few hours. Such events haveencouraged more and more people to become influencers. Here are five tips on how to do it.
Choose your ideal area. What is the area that you know most about? What do you feel mostexcited to talk about? Find the specific area that you are most interested in and develop it.
Choose your medium and write an interesting bio(个人简介). Most influencers these days arebloggers and micro-bloggers. The best way to connect with your followers is to decide which mediumyou should use, such as your own online blog, WeChat or TikTok. When you have done that, writean attention-grabbing bio that describes you and the areas that you know a lot in an interesting andunique way. Make sure that people who read your bio will follow you.
Post regularly and continually. Many influencers post daily on their social media accounts. Themore you post, the more likely people will follow you. Also, ensure that you keep posting andfollowing a specific topic.
Tell an interesting story. Whether it is a photo or a comment that you are posting, use it to tella story that will catch the attention of your followers and help them connect with you.
Make sure people can easily find your contents. Post them on a variety of social media, use“#”and catchy titles and make sure that they can be easily found. Moreover, if you want to becomea social media influencer, you need to have patience.