阅读理解

It is estimated that about 40 per cent of the world's population use social media, and a largenumber of social media users look up to influencers to decide what to buy. These influencers are nowplaying an important role in achieving the goal of eliminating poverty in China.

What is an influencer and how does a person become one? An influencer is a person who caninfluence the decisions of followers because of the relationship with the audience and his or herknowledge in a particular area.

Influencers often have a large following of people who pay close attention to their views. Theyhave the power to persuade people to buy things, and influencers are now seen by many companiesas a direct way to customers'hearts. Some agricultural companies also ask powerful influencers tomarket their products.

According to a report from China Daily, in an event targeted at helping poverty reduction,influencers attracted more than 930, 000 viewers. More than 45,000 kilograms of agriculturalproducts, at a total value of 400,000 yuan, were ordered within a few hours. Such events haveencouraged more and more people to become influencers. Here are five tips on how to do it.

Choose your ideal area. What is the area that you know most about? What do you feel mostexcited to talk about? Find the specific area that you are most interested in and develop it.

Choose your medium and write an interesting bio(个人简介). Most influencers these days arebloggers and micro-bloggers. The best way to connect with your followers is to decide which mediumyou should use, such as your own online blog, WeChat or TikTok. When you have done that, writean attention-grabbing bio that describes you and the areas that you know a lot in an interesting andunique way. Make sure that people who read your bio will follow you.

Post regularly and continually. Many influencers post daily on their social media accounts. Themore you post, the more likely people will follow you. Also, ensure that you keep posting andfollowing a specific topic.

Tell an interesting story. Whether it is a photo or a comment that you are posting, use it to tella story that will catch the attention of your followers and help them connect with you.

Make sure people can easily find your contents. Post them on a variety of social media, use“#”and catchy titles and make sure that they can be easily found. Moreover, if you want to becomea social media influencer, you need to have patience.

单选题 A social media influencer is someone who_____.
【正确答案】 D
【答案解析】根据第二段最后一句"An influencer is a person who can influence thedecisions of followers…"和第三段第二句"They have the power to persuade people to buythings…”可知,影响者是能够影响追随者的决定的人;他们有说服人们买东西的能力,即社交媒体影响者是影响追随者的购物决定的人。故选D。
单选题 Many companies want to use influencers to
【正确答案】 A
【答案解析】根据第三段最后两句“…influencers are now seen by many companies as adirect way to customers'hearts. Some agricultural companies also ask powerful influencersto market their products.”可知,许多公司认为利用影响者是打动顾客的心的一种直接方式;一些农业公司也让有影响力的影响者来推销他们的产品。由此可推知,许多公司希望利用影响者来销售他们的产品。故选A。
单选题 According to Paragraph 4, why are many people eager to be influencers?
【正确答案】 C
【答案解析】根据第四段前三句“.…in an event targeted at helping poverty reduction,influencers attracted more than 930,000 viewers...have encouraged more and more peopleto become influencers."可知,在一项旨在减轻贫困的活动中,影响者吸引了超过930,000名观看者;在仅仅数小时内总价值40万元、重量超过45吨的农产品被订购;这样的活动已鼓励越来越多的人成为影响者。由此可推知,许多人渴望成为影响者是因为他们希望为减轻贫困做出贡献。故选C。
单选题 What is the best way for influencers to connect with their followers?
【正确答案】 C
【答案解析】根据倒数第四段第三句"The best way to connect with your followers is to decide which medium you should use, such as your own online blog, WeChat or TikTok."可知,与你的追随者建立良好关系的最佳方式是决定你应当使用哪种媒介,例如你自己的在线博客、微信或抖音。根据常识可知,这三种都是常用的在线平台。由此可推知,影响者与其追随者建立良好关系的最佳方式是选择合适的在线平台。故选C。
单选题 What is the main idea of this passage?
【正确答案】 D
【答案解析】通读全文可知,前三段介绍了影响者的定义及其影响力;第四段通过具体的事例说明了越来越多的人想成为影响者的原因;最后五段给出了如何成为影响者的五点实用提示。因此D项(成为社交媒体影响者的五点实用提示)最能概括文章的主要内容。A项(影响买方的五种方法)、B项(作为影响者挣钱的五点实用提示)和C项(在营销中利用影响者的五种方法)均不符合文章内容。故选D。