阅读理解 More and more, it seems, the same tech tools we depend on to get through the day are often the source of our frustrations. Gadgets have gotten better: They do more, are smaller, and cost less. But they don't work quite the way we want them to, do they? Text-messaging and camera-phone features that obscure access to your voice mail. Camcorder batteries that die in the middle of your sister's wedding. The sick PC that sends copies of its virus to everyone in your e-mail address book.
But there is reason for renewed hope. More companies are discovering that one key to reining in unruly tech is simplicity itself; that is, less is actually more. A few years ago, it seemed only a sprinkling of companies offered products that in their design emphasized ease of use and dependability over frilly, rarely used features. Now analysts report that whole industries—among them cellphones, consumer electronics, and, yes, even computers—seem to be shifting back to basics, with a few companies taking the lead. The downside to this switch for now is that simplicity and reliability oddly enough tend to cost extra. An Apple Macintosh, widely considered user-friendly, costs at least several hundred dollars more than a Windows-based PC. Verizon Wireless, rated by many the most reliable cellphone service, generally costs more than Sprint, Cingular, or T-Mobile. But that effective surcharge could fade if brand loyalty surges for companies that prioritize efficient, friendly design.
So how did we go from the days of small, color TVs and bricklike mobile phones to high-definition home theaters and smart phones that are too clever by half? The blame for the personal tech mess goes both ways. Companies are eager to crank out new products with new features. It's a quick way to get attention, distancing a product from competitors and dusting upstarts in a cutthroat arena. Shoppers, meanwhile, are routinely seduced by the new bells and whistles. Consumer electronics tend to be among the more expensive purchases people make during the year, so why not get the gizmo that does more? "We're all trapped in an economic myth that more is better," says John Maeda, a media arts and sciences professor at the Massachusetts Institute of Technology.
Haddon Fisher's Motorola phone locks up a couple of times a day, says the Syracuse University sophomore. He has also had to put up with a PC that would spontaneously reboot while he slept or attended class. "You learn to live with a certain level of pain," he says. Such vexations, repeated across the country, have eroded confidence in tech manufacturers. A recent survey conducted for Royal Philips Electronics found that two thirds of American consumers have lost interest in a tech product because it looks too complex—and half think the manufacturers are just guessing at what will sell, rather than listening to their customers.
单选题 21.In paragraph 1, the author cites the examples in order to demonstrate that______.
【正确答案】 A
【答案解析】属例证题。解题的关键在于了解英语段落的行文习惯:先有主题句,接着用支持句加以例证。本段首先指出,我们日常生活中所依赖的技术产品给我们带来越来越多的麻烦。产品虽有改进:它们功能更多,体积更小,成本更低,但使用起来却总不能像我们希望的那样好。然后举例加以论证,如带摄像头的手机图像不清,摄像放像机电池在婚礼举行过程中突然没电等等。因此推知答案为A。B、D在文中没有提到。C为事实,但答非所问。
单选题 22.Why might less mean more as far as modern gadgets are concerned?
【正确答案】 B
【答案解析】属细节题。原文第二段第二句提到,越来越多的公司发现,控制难以控制的科技的关键就是简洁,即:不复杂意味着更贵。第四行指出,现在整个行业似乎都转向注重基本功能……奇怪的是,追求简洁和可靠往往成本更高。据此否定A选定B。C、D文中未提。
单选题 23."Dusting upstarts in a cutthroat arena" in paragraph 3 means______.
【正确答案】 C
【答案解析】属语义题。第三段第三句指出:公司急于制造出具有新功能的新产品,这是一个快速吸引顾客注意力、与竞争对手拉开距离、在激烈的市场竞争中打败对手的办法。所以答案为C。A明显不对,因为“dusting upstarts in a cutthroat arena.”的前面已经说了与竞争对手拉开距离,所以不可能后面又说“赶上竞争对手”。B文中未提。D中的unnecessary明显不对。
单选题 24.Why do people buy products that do more, even if they are less efficient or less user-friendly?
【正确答案】 C
【答案解析】属细节推断题。原文倒数第二段最后一句说:我们陷入了一个经济方面的错觉,认为功能越多、价格越贵越好。故C为正确答案。A和B不是根本原因。D是事实,但并非原因。
单选题 25.American consumers are losing interest in tech products because______.
【正确答案】 D
【答案解析】属细节题。根据题干定位到文章末句:Royal Philips Electronics最近的调查表明,美国三分之二的消费者已对技术产品失去兴趣,因为它看上去太复杂了——一半消费者认为厂家只是猜测卖什么赚钱,而不听取消费者的呼声。所以D为正确答案。A、C为主观臆造。B意为“公司不听取消费者的抱怨”,这不是根本原因。