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单选题Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-based corporation was no stranger to foreign markets, it usually sold them products that were already familiar to most Americans. Many Japanese families, for instance, swaddle their babies in Pampers diapers, and lots of Venezuelans brush their teeth with Crest. And of course(company executives assumed)Americans at home wanted these same familiar, red-white and blue brands. We might buy foreign-made cars, or chocolates, or cameras but household cleaners and detergents? Recently, however, P&G broke with this long-standing tradition. Ariel, a P&G laundry detergent, was born overseas, and is a familiar sight on store shelves in Europe and Latin America. Now bilingual packages of Ariel Ultra, a super-concentrated cleaner, are appearing on supermarket shelves in Los Angeles. Ariel's appearance in the United States reflects demographic changes making Hispan-ics the nation's fastest-growing ethnic group. Ariel is a hit with this population. In fact, many Mexican immigrants living in Southern California have been "importing" Ariel from Tijuana, Mexico. "Hispanics knew this product and wanted it," says P&G spokeswoman Marie Salvado. "We realized that we couldn't convince them to buy(our)other laundry detergents. " P&G hopes that non-Hispanic consumers will give Ariel a try too. Ariel's already strong presence in Europe may provide a springboard for the company to expand into other markets as well. Recently P&G bought Rakona, Czechoslovakia's top detergent maker. Ariel, currently a top seller in Germany, is likely to be one of the first new brands to appear in Czech supermarkets. And Ariel is not the only foreign idea that the company hopes to transplant back to its home territory. Cinch, an all-purpose spray cleaner similar to popular European products, is currently being test-marketed in California and Arizona. Traditionally Americans have used separate cleaners for different types of surfaces, but market research shows that American preferences are becoming more like those in other countries. Insiders note that this new reverse flow of innovation reflects more sweeping changes at Procter & Gamble. The firm has hired many new Japanese, German, and Mexican managers who view P&G's business not as a one-way flow of American ideas, but a two-way exchange with other markets. Says Bonita Austin of the investment firm Wertheim-Schroeder, "When you met with P&G's top managers years ago, you wouldn't have seen a single foreign face. " Today, "they could even be in the majority. " As Procter & Gamble has found, the United States is no longer an isolated market. Americans are more open than ever before to buying foreign-made products and to selling U. S. -made products overseas.
单选题This, they say, is proof that the more primitive species was not simply supplanted by an advanced one ______ into one.
单选题We used to work in the same office and we ______ have coffee together.
单选题—He hardly has anything nowadays, ______? —No, I don't
think so.
A. has he
B. doesn't he
C. does he
D. hasn't he
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单选题______ are long narrative poems that record the adventures of a hero whose exploits are important to the history of a nation.
单选题
A. c{{U}}u{{/U}}stomer
B. c{{U}}u{{/U}}shion
C. c{{U}}u{{/U}}lture
D. c{{U}}u{{/U}}rrency
单选题A curriculum does NOT provide ______.
单选题The man who invented Coca-Cola was not a native Atlantan, but on the day of his funeral every drugstore in town testimonially shut up shop. He was John Styth Pemberton, born in 1831 in Knoxville, Georgia, eighty miles away. Sometimes known as Doctor, Pemberton was a pharmacist who, during the Civil War, led a cavalry troop under General Joe Wheeler. He settled in Atlanta in 1869, and soon began brewing such patent medicines as Triplex Liver Pills and Globe of Flower Cough Syrup. In 1885, he registered a trade- mark for something called French Wine Coca Ideal Nerve and Tonic Stimulant; a few months later be formed the Pemberton Chemical Company and recruited the services of a bookkeeper named Frank M. Robinson, who not only had a good head for figures but, attached to it, so exceptional a nose that he could audit the composition of a batch of syrup merely by sniffling it. In 1886--year in which, as contemporary Coca-Cola officials like to point out, Conan Doyle unveiled Sherlock Holmes and France unveiled the Statue of Liberty-Pemberton unveiled a syrup that he called Coca-Cola. It Was a modification of his French Wine Coca. He had taken out the wine and added a pinch of caffeine, and, when the end product tasted awful, had thrown in some extract of cola nut and a few other oils, blending the mixture in a three-legged iron pot in his back yard and swishing it around with an oar. He distributed it to soda fountains in used beer bottles, and Robinson, with his flowing bookkeeper's script, presently devised a label, on which "Coca-Cola" was writ- ten in the fashion that is still employed. Pemberton looked upon his mixture less as a refreshment than as a headache cure, especially for people whose headache could be traced to over-indulgence. On a morning late in 1886, one such victim of the night before dragged himself into an Atlanta drugstore and asked for a dollop of Coca-cola. Druggists customarily stirred a tea- spoonful of syrup into a glass of water, but in this instance the man on duty was too lazy to walk to the fresh-water tap, a couple of feet off. Instead, he mixed the syrup with some soda water, which was closer at hand. The suffering customer perked up almost at once, and word quickly spread that the best Coca-Cola was a fizzy one.
单选题The ticket ______ you to a free boat tour on the lake.
单选题Today's college students have ambiguous feelings about the role they should play in the world.
单选题According to the passage, Susana Saulquin
单选题Scholars maintain that social development can easily ______ language
changes.
A. bring up
B. bring about
C. bring out
D. bring forward
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单选题The Holiday Cottages are located in ______.
单选题Writing is a slow process, requiring ______ thought, time, and effort. A. significant B. considerable C. enormous D. numerous
单选题She has a beautiful ______ of stamps from all over the world.
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单选题The money they took with them was considerably in ______ of what they needed.
单选题{{B}}Directions: There are five reading passages in this part. Each passage is
followed by four questions. For each question there are four suggested answers
marked A, B, C and D. Choose the best answer and blacken the corresponding
letter on the Answer Sheet.{{/B}}{{B}}Passage One{{/B}}
An important businessman was asked to
give a twenty-minute speech in another city. He was too busy to write it
himself, so he asked his secretary to put one together for him out of a large
book of speeches which she had on her desk. She typed one out for him, and he
picked it up just in time to rush off to his plane. But when he gave his speech,
it ran on for an hour, and the audience (听众) was getting very tired of it by the
end. When the businessman got back to his office, he said to his
secretary, "I told you it should be a twenty-minute speech !"
"That’s what I gave you," she answered, "the original and two copies. The
original for YOU to read at the meeting, and two copies for the files, after you
have checked them."
