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单选题{{B}}Directions:{{/B}}Read the following text. Choose the best word(s) for each numbered blank and mark A. B. C or D on ANSWER SHEET 1. Millions of dollars often depend on the choice of which commercial to use in launching a new product. So you show the commercials to a{{U}} (1) {{/U}}of typical consumers and ask their opinion. The answers you get can sometimes lead you into a big{{U}} (2) {{/U}}. Respondents may lie just to be polite. Now some companies and major advertising{{U}} (3) {{/U}}have been hiring voice detectives who test your normal voice and then record you on tape{{U}} (4) {{/U}}commenting on a product. A computer analyzes the degree and direction of change{{U}} (5) {{/U}}normal. One kind of divergence of pitch means the subject{{U}} (6) {{/U}}Another kind means he was really enthusiastic. In a testing of two commercials{{U}} (7) {{/U}}children, they were. vocally, about equally{{U}} (8) {{/U}}of both. but the computer reported their emotional{{U}} (9) {{/U}}in the two was totally different. Most major commercials are sent for testing to theaters{{U}} (10) {{/U}}with various electronic measuring devices. People regarded as{{U}} (11) {{/U}}are brought in off the street. Viewers can push buttons to{{U}} (12) {{/U}}whether they are interested or bored. Newspaper and magazine groups became intensely interested in testing their ads for a product{{U}} (13) {{/U}}TV ads for the same product. They were interested because the main{{U}} (14) {{/U}} of evidence shows that people{{U}} (15) {{/U}}a lot more mental activity when they read{{U}} (16) {{/U}}when they sit in front of the TV set. TV began to be{{U}} (17) {{/U}}"a low-involvement"{{U}} (18) {{/U}}. It is contended that low involvement means that there is less{{U}} (19) {{/U}}that the ad message will be {{U}}(20) {{/U}}. {{B}}Notes:{{/B}} commercial 广告。pitch 音调。
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单选题Here, so profligate has its use become the air conditioner is almost ______ the automobile of the national tendency to overindulge in every technical possibility, to sue every convenience to such excess that country looks downright coddled. A. as glaring symptom as B. as glaring a symptom as C. as symptom glaring as D. as glaring as a symptom
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单选题______ for your help, wed never have been able to get over the difficulties. A) Had it not B) Had it not been C) If it were not D) If we had not been
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单选题— How are you going to Guangzhou? — I haven"t made up my mind yet, but I couldn"t help considering ______ a train.
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单选题Being able to speak another language fluently is a great ______ when you're looking for a job. A. chance B. success C. interest D. advantage
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单选题The suggestion was______in a memorandum published here today.
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单选题Tom and Ben have ______ again and stop talking to each other. A. fallen in B. fallen out C. fallen through D. fallen up
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单选题Many people, when ill, see their doctors and ask them to _____ something that will make them feelbetter.
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单选题He was______to steal the money when he saw it lying on the table.
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单选题—What does Canada export? —Large quantities of wheat ______ abroad. A.are sent B.have sent C.is sent D.is being sent
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单选题(2009)These Chinese buildings have a strong______appeal, especially to the foreigners.
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单选题For laymen ethnology is probably the most interesting of the biological sciences for the very reason that it concerns animals in their normal activities and therefore, if we wish, we can assess the possible dangers and advantages in our own behavioral roots. Ethnology also is interesting methodologically because it combines in new ways very scrupulous field observations with experimentation in laboratories. The field workers have had some handicaps in winning respect for themselves. For a long time they were considered as little better than amateur animal-watchers certainly not scientists, since their facts were not gained by experimental procedures: they could not conform to the hard-and-fast rule that a problem set up and solved by one scientist must be tested by other scientists, under identical conditions and reaching identical results. Of course many situations in the lives of animals simply cannot be rehearsed and controlled in this way. The fall flocking of wild free birds can't be, or the homing of animals over long distances, or even details of spontaneous family relationships. Since these never can be reproduced in a laboratory, are they then not worth knowing about? The ethnologists who choose field work have got themselves out of this impasse by greatly refining the techniques of observing. At the start of a project all the animals to be studied are live-trapped, marked individually, and released. Motion pictures, often in color, provide permanent records of their subsequent activities. Recording of the animals' voices by electrical sound equipment is considered essential, and the most meticulous notes are kept of all that occurs. With this material other biologists, far from the scene, later can verify the reports. Moreover, two field observers often go out together, checking each other's observations right there in the field. Ethnology, the word, is derived from the Greek ethos, meaning the characteristic traits or features which distinguish any particular group of people or, in biology, a group of animals such as a species. Ethnologists have the intention of studying "the whole sequence of acts which constitute an animal's behavior." In abridged dictionaries ethnology is sometimes defined simply as "the objective study of animal behavior," and ethnologists do emphasize their wish to eliminate myths.
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单选题We don't need air conditioning, ______. A. nor can we afford it B. and nor we can afford it C. neither can afford it D. and we can neither afford it
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单选题{{B}}Passage Four{{/B}} Today, the Indianapolis 500, one of the world's most famous car races, takes about four hours to run. If the Indy 500 had been held in 1895, it would have taken almost three days. The horseless carriage had just been invented a short time before. Top speeds back then were much lower than they are today. For most people, just seeing a car move without a horse pulling it was thrilling enough. The driver's main concern was making sure the car didn't break down. One of the first car races was held in Chicago on Thanksgiving Day in 1895. Folks crowded the streets to gawk at the new machines. The route of the race went through the heart of town. The cars were to go out to a nearby suburb and back. The race covered a distance of about 54 miles. That's less than one-tenth the distance at Indy. The drivers cranked up their engines and prayed that they wouldn't break down. Then they were off. The race proved too much for some of the cars. Perhaps they couldn't withstand the high speeds. The winner of the contest was J. Frank Duryea. He finished the race a bit more than seven hours after he started. He had covered the grueling distance at an average speed of 7.5 miles per hour. That is slower than a modern marathoner can go on foot. Even so, as Duryea finished, the crowd went wild.
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单选题When Abraham Lincoln was a lawyer in rural Illinois, he and a certain judge in town once got to bantering with one another about horse trading. The upshot of the discussion was that they agreed that the next morning, at nine o'clock, they would meet in front of the general store and make a trade. Each would bring a horse, unseen by anyone up to that hour. If either backed out of the deal, he would forfeit $25. The money from each man was held by the local banker. The next morning, at the appointed hour, the Judge, came up the dirt road, leading the sorriest looking specimen of a horse ever seen in those parts of Illinois. The large crowd viewing the spectacle burst out laughing, already knowing that Abe Lincoln was bound to get the worst of the deal. A poorer horse just couldn't exist anywhere and still he walking. In a few minutes, however, Mr. Lincoln was seen approaching the general store carrying something quite large and bulky on his shoulders. As he drew nearer, the crowd saw what it was, and great shouts and laughter broke out. The shouts and laughter soon broke into a thunderous roar when Mr. Lincoln, looking carefully and seriously over the Judge's animal, set down his sawhorse (锯架), and exclaimed, "Well, Judge, this is the first time I ever got the worst of it in a horse trade./
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单选题Without Bob's testimony, evidence of bribery is lacking and ______ in the case will be impossible.(2002年中国科学院考博试题)
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单选题Amazon today unveiled Dash Buttons, an easy way for customers to 1 select bulk goods 2 an internet-connected button, and yesterday 3 Home Services, an on-demand installation and handyman service. Combined, they show that the e-commerce giant has a clear understanding of how the Internet-of-things will 4 its business. And it isn"t going to be shy about capitalizing on connectivity to build its bottom line. Dash Buttons are an adaptation of Amazon"s 5 -controlled Dash ordering system that lets people speak to order new 6 items. So 7 Amazon has is a retrofit strategy for connecting smart appliances to its e-commerce operations and a future-facing strategy for the coming flood of 8 devices. And all of this is geared around making buying products from Amazon as easy as possible. The 9 of one-button tasks are appealing, 10 it could lead to a 11 of packages ending up at people"s doors if Amazon doesn"t try to 12 waste on its end, by grouping shipments together when possible. People on Twitter seem mostly 13 about pets and small children playing with the Dash Buttons and ordering multiples of their Kraft Macaroni and Cheese boxes, although Amazon notes that 14 the button is pressed more than once, the order doesn"t go 15 on the second time, and you"ll get a smartphone notification about it. Amazon also recently launched Home Services, following up on last year"s opening of a home automation e-store devoted to connected gadgets for the home—many of which require a 16 installer. So now Amazon can sell these devices along with the person who can install them. It also is 17 on maintenance, via a network of service providers that it can call 18 for its network of suppliers or for its own planned connected home play. With Dash, it"s 19 an offensive play to 20 up more sales as devices come online. With Amazon Home Services, it"s making a defensive play as other large companies try to become more vertically integrated.
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单选题Two dogsled teams raced across a 300-mile course in Wyoming. Team A finished the course in 3 fewer hours than did team B. If team A's average speed was 5 miles per hour greater than that of team B, what was team B's average speed, in miles per hour? A. 12 B. 15 C. 18 D. 20 E. 25
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