已选分类
文学
填空题( )
填空题Money of payment is the currency for ______.
填空题A Danish priest sold roses from his garden in aid of local orphans. (help) ______.
填空题______ means that the insured cargo is totally and irretrievably lost or damaged.
填空题Never the world has seen
so many nations
cooperating
in such
a
friendly way
.
填空题The child felt______ (misery) when he found that all his former playmates tried to avoid him.
填空题We are pleased to offer you a firm offer CIF Lagos for "Forever" Brand Bicycles.
填空题提示:Bill对Alice说昨晚看电视一直到后半夜。Alice说她通常是感到无事做才看电视。她问 Bill是不是感到无聊才看到这么晚。Bill说他把书包忘在了出租车上,并说看电视时心情好一点,可关上电视机,心情反而更糟。 Alice: What a great day, don't you think?Bill: I guess so. I didn't notice. I feel terrible because I watched television (51) .Alice: After midnight! (52) because you were bored? I usually watch TV only (53) . Bill: Bored? No, was unhappy (54) . Alice: So, did watching TV make you feel better? Bill: Well, I felt a bit better while I was watching. You know, it took my, mind off my troubles. But (55) , I just felt even worse with myself for wasting so much time.
填空题Advertising is paid, nonpersonal communication that is designed to communicate in a creative manner, through the use of mass or information-directed media, the nature of products, services, and ideas. It is a form of persuasive communication that offers information about products, ideas, and services that serves the objectives determined by the advertiser.
1
Thus, the ultimate objective of advertising is to sell things persuasively and creatively. Advertising is used by commercial firms trying to sell products and services; by politicians and political interest groups to sell ideas or persuade voters; by not-for-profit organizations to raise funds, solicit volunteers, or influence the actions of viewers; and by governments seeking to encourage or discourage particular activities, such a wearing seatbelts, participating in the census, or ceasing to smoke.
2
The visual and verbal commercial messages that are a part of advertising are intended to attract attention and produce some response by the viewer. Advertising is pervasive and virtually impossible to escape. Newspapers and magazines often have more advertisements than copy; radio and television provide entertainment but are also laden with advertisements; advertisements pop up on Internet sites; and the mail brings a variety of advertisements.
3
In shopping malls, there are prominent logos on designer clothes, moviegoers regularly view advertisements for local restaurants, hair salons, and so on, and live sporting and cultural events often include signage, logos, products, and related information about the event sponsors.
4
Although the primary objective of advertising is to persuade, it may achieve this objective in many different ways. An important function of advertising is the identification function , that is, to identify a product and differentiate it from others; this creates an awareness of the product and provides a basis for consumers to choose the advertised product over other products.
5
The third function of advertising is to induce consumers to try new products and to suggest reuse of the product as well as new uses; this is the persuasion function.
A. Another function of advertising is to communicate information about the product, its attributes, and its location of sale, this is the information function.
B. The forms that advertising takes and the media in which advertisements appear are as varied as the advertisers themselves and the messages that they wish to deliver.
C. An especially important issue in the creation of advertising is related to understanding how much information consumers want about a given product.
D. Advertising may influence consumers in many different ways, but the primary goal of advertising is to increase the probability that consumers exposed to an advertisement will behave or believe as the advertiser wishes.
E. Advertising also exists on billboards along the freeway, in subway and train stations, on benches at bus stops, and on the frames around car license plates.
F. The pervasiveness of advertising and its creative elements are designed to cause viewers to take note.
填空题(The above) is the most important aspect (which) apes (can be told) from more (primitive) social groupings.A. The aboveB. whichC. can be toldD. primitive
填空题[A]Inventoriesofthisstoredmerchandiseoftenneedtobefinanced.Modernmarketingisthereforeacoordinatedsystemofmanybusinessactivities.Butbasicallyitinvolvesfourthings:sellingthecorrectproductattheproperplace,sellingitatapricedeterminedbydemand,satisfyingacustomer'sneedandwants,andproducingaprofitforthecompany.[B]Rawmaterialsrequiringlittleornospecialtreatmentcanbetransportedbyrail,shiporbargeatlowcost.Largequantitiesofrawmaterialstravelasbulkfreight.Butfinishedproductsthatoftenrequirespecialtreatment,suchasrefrigerationofcarefulhandling,areusuallytransportedbytruck.Thismerchandisefreightisusuallysmallerinvolumeandrequiresquickerdelivery.Merchandisefreightisatermforthetransportationofmanufacturedgoods.[C]Thetermsmarketandmarketingcanhaveseveralmeaningsdependinguponhowtheyareused.Thetermstockmarketreferstothebuyingandsellingofsharesincorporations.Aswellasotheractivitiesrelatedtostocktradingandpricing.TheimportantworldstockmarketsareinLondon,Geneva,NewYork,TokyoandSingapore,anothertpeofmarketisagrocerymarket,whichisaplacewherepeoplepurchasefood.Wheneconomistsusethewordmarket.Theymeanasetofforcesorconditionsthatdeterminethepriceofaproduct,suchasthesupplyavailableforsaleandthedemandforitbyconsumers.Thetermmarketinginbusinessincludesallthesemeanings,andmore.[D]Inthepast,theconceptofmarketingemphasizedsales.Theproducerormanufacturermadeaproducthewantedtosell.Marketingwasthetaskoffiguringouthowtoselltheproduct.Basically,sellingtheproductwouldbeaccomplishedbysalespromotion,whichincludedadvertisingandpersonalselling.Inadditiontosalespromotion,marketingalsoinvolvedthephysicaldistributionoftheproducttotheplaceswhereitwasactuallysold.Distributionconsistedoftransportation,storage,andrelatedservices.Suchasfinancing,standardizationandgrading,andtherelatedrisks.[E]Marketingnowinvolvesfirstdecidingwhatthecustomerwants,anddesigningandproducingaproductthatsatisfiesthesewantsataprofittothecompany.Insteadofconcentratingsolelyonproduct,thecompanymustconsiderthedesiresoftheconsumer.Andthisismuchmoredifficultsinceitinvolveshumanbehavior.Production,ontheotherhand,ismostlyanengineeringproblem,thus,demandandmarketforcesarestillanimportantaspectofmodernmarketing.Buttheyareconsideredpriortotheproductionprocess.[F]Themodernmarketingconceptencompassesalloftheactivitiesmentioned,butitisbasedonadifferentsetofprinciples.Itsubscribestothenotionthatproductioncanbeeconomicallyjustifiedonlybyconsumption.Inotherwords,goodsshouldbeproducedonlyiftheycanbesold.Therefore,theproducershouldconsiderwhoisgoingtobuytheproduct.Orwhatthemarketfortheproductisbeforeproductionbegins.Thisisverydifferentfrommakingaproductandthenthinkingabouthowtosellit.[G]Becauseproductsareoften,marketedinternationally,distributionhasincreasedinimportance.Goodsmustbeattheplacewherethecustomerneedsthemorbroughtthere.Thisisknownasplaceutility,itaddsvaluetoaproduct.However,manymarketsareseparatedfromtheplaceofproduction.Whichmeansthatoftenbothrawmaterialsandfinishedproductsmustbetransportedtothepointswheretheyareneeded.[H]Alongallpointsofthedistributionchannelvariousamountsofstoragearerequired.Thetimeandmannerofsuchstoragedependsuponthetypeofproduct.
填空题Amy: How about your studies?Ronald: ______
填空题Smoking during pregnancy could ______ (danger) your baby's health.
填空题提示:A1ice对医生说自己感到身体不适。今天早上起得很早做功课,摔在地板上。在那之前,曾感到紧张,并有时眼睛疼。医生说不要担心,但要Alice一定要有足够的睡眠。 Doctor: Hi, Alice, what seems to be the problem? Alice: Well, (51) at the moment. I'm preparing for exams and I've been staying up late at night studying. This morning (52) , and I fell onto the floor. Doctor: Had you had any signs? Alice: rd been pretty nervous (53) . Doctor: Well, it sounds as if you've probably been overdoing your study and you're too tired. (54) , but I think you should take it easy for a while and. try (55) . Alice: Yes. I haven't been getting much sleep lately.
填空题Speakers meaning differs from the kinds of meaning we studied in semantics in that its interpretation depends more on who the speaker of the sentence is, who the hearer is, when and where it is used
填空题Please read the following passage and translate it into English. 我是欧洲人,这一点我从未怀疑过。我的父母两方面都有欧洲祖先,年代久远,但至今联系牢固。生在苏格兰的人如我自己和我父亲从来都意识到苏格兰和欧洲是结合在一起的。现在欧洲人身份已经不仅仅是一种努力目标,也不是拿破仑当年的梦想,而是一个事实。不列颠失去了帝国,只是欧洲海岸外的若干岛屿而已。至于欧洲的将来,我个人的希望是:英国将继续把它最好的东西献给欧洲,即它的语言。英语是了不起的语言,是极好的材料,既可用来完成实际任务,又可用来表达各色各样的观念。没有另一种语言像它。它已经代替了法语而成为国际标准语。希望能兴旺下去。
填空题We will revert ______ this matter with you as soon as the supply position improves.We trust the above will be acceptable to you and await ______ keen interest your trial order.
填空题The scientists, (concerned about) the potential hazards, wanted (the latest) research finding (made) (publicly).A. concerned about B. the latest C. made D. publicly
填空题At every stage of development
填空题Word order refers to the ________arrangement of words in a language
