单选题One of the most powerful strategic planning tools a business can possess is a marketing plan. Here is not referring to an academic exercise found in college marketing textbooks. Your marketing plan should be a simple (in some cases, one-page) document that specifically answers who you are, what you do, who needs what you do and how you plan to attract their attention. It"s a combination of the planning process and the completed action plan. Follow these seven simple steps to build the perfect marketing plan: Step 1: Narrow your market focus. Try to describe your ideal customer in the narrowest and most detailed terms possible, as though you"re describing him or her to a referral source. Step 2: Position your business. Figure out what you do best and what your target market wants. Maybe it"s how you serve a niche or package your products. If you don"t know what it is, call up three or four of your clients and ask them why they buy from you. Craft a core marketing message that allows you to quickly differentiate your business. Step 3: Create education-based marketing materials. Recreate all your marketing materials, including your website, to focus on education. Make certain every word in your marketing materials speaks of your core messages and to your target market. Step 4: Never cold call. Make sure all your advertising is geared toward creating prospects, not customers. You must find ways to educate before you sell. Your target market needs to learn how you provide value in a way that makes them want to pay a premium for your services or products. You simply can"t do this in a 3-inch-by-4-inch ad. Your ad must get viewers to ask for more information. Then you can proceed to selling. Determine all the ways you can get your education-based messages in front of your narrowly defined target market. Step 5: Earn media attention. Create a list of journalists who cover your industry or community, and build relationships with each by becoming a reliable resource of information. Plan out an entire year of new items you can promote by season or event. Step 6: Expect referrals. Create a referral marketing engine that systematically turns each client and referral network into a kind of unpaid sales pro. You must instill a referral marketing mind-set into your business"s culture. Do this by making every customer a marketing and referral contact. Map every contact and build processes that focus on referrals. Step 7: Live by a calendar. After you complete steps 1 through 6, determine what you need to do to put them into action. Then create an annual marketing calendar, noting the required monthly, weekly and daily appointments necessary to move your plan forward.

单选题Analysts have had their go at humor, and I have read some of this interpretative literature, but without being greatly instructed. Humor can be dissected, as a frog can, but the thing dies in the process and the innards (内在部分) are discouraging to any but the pure scientific mind. In a newsreel theatre the other day I saw a picture of a man who had developed the soap bubble to a higher point than it had ever before reached. He had become the ace soap bubble blower of America, had perfected the business of blowing bubbles, refined it, doubled it, squared it, and had even worked himself up into a convenient lather. The effect was not pretty. Some of the bubbles were too big to be beautiful, and the blower was always jumping into them or out of them, or playing some sort of unattractive trick with them. It was, if anything, a rather repulsive sight. Humor is a little like that: it won't stand much blowing up, and it won't stand much poking. It has a certain fragility, an evasiveness, which one had best respect. Essentially, it is a complete mystery. A human frame convulsed with laughter, and the laughter becoming mysterious and uncontrollable, is as far out of balance as one shaken with the hiccoughs or in the throes of a sneezing fit. One of the things commonly said about humorists is that they are really very sad people—clowns with a breaking heart. There is some truth in it, but it is badly stated. It would be more accurate, I think, to say that there is a deep vein of melancholy running through everyone's life and that the humorist, perhaps more sensible of it than some others, compensates for it actively and positively. Humorists fatten on trouble. They have always made trouble pay. They struggle along with a good will and endure pain cheerfully, knowing how well it will serve them in the sweet by and by. You find them wrestling with foreign languages, fighting folding ironing boards and swollen drainpipes, suffering the terrible discomfort of tight boot (or as Josh Billings wittily called them, "tire boots"). They pour out their sorrows profitably, in a form that is not quite a fiction nor quite a fact either. Beneath the sparking surface of these dilemmas flows the strong tide of human woe. Practically everyone is a manic-depressive of sorts, with his up moments and his down moments, and you certainly don't have to be a humorist to taste the sadness of situation and mood. But there is often a rather fine line between laughing and crying, and if a humorous piece of writing brings a person to the point where his emotional responses are untrustworthy and seem likely to break over into the opposite realm, it is because humor, like poetry, has an extra content. It plays close to the bit hot fire, which is truth, and sometimes the reader feels the heat.

单选题There is a general understanding among the members of the Board of Directors that chief attention ______to the undertaking that is expected to bring highest profit.

单选题According to the passage, uranium ore is very dangerous because______

单选题The ambassador was accused of having______on domestic affairs.

单选题Behaviorists do not discuss things that happen inside the mind, because they cannot see ______ happens inside the brain.

单选题Beijing's private cars will be banned from the roads ______ for one day a week during a six-month trial period. A. incidentally B. occasionally C. randomly D. alternately

单选题But for the help of my English teacher, I _____ the first prize in the English Writing Competition.

单选题 The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional "paid" media-such as television commercials and print advertisements-still play a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product may create "owned" media by sending E-mail alerts about products and sales to customers registered with its Web site. The way consumers now approach the broad range of factors beyond conventional paid media. Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users'responses. But in some cases, one marketer's owned media become another marketer's paid media-for instance, when an e-commerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further. Johnson & Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complementary and even competitive products. Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies'marketing, and may help expand user traffic for all companies concerned. The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them. If that happens, passionate consumers would try to persuade others to boycott products, putting the reputation of the target company at risk. In such a case, the company's response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and wellorchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg.

单选题通读下面的短文，掌握其大意，然后从每小题的四个选项中选出可以填入相应空白处的最佳选项。 The "show business" attracts many young people.{{U}} (21) {{/U}}, only very few can hope to become{{U}} (22) {{/U}}Talent (才能) is not{{U}} (23) {{/U}}. Without a good manager, a performer can never hope to succeed. Fashion (时尚)is also important in this business. The best tailor in the world will never be successful if he makes old-fashioned clothes. In exactly the same way, a performer must{{U}} (24) {{/U}}his "act" in order to{{U}} (25) {{/U}}the taste of the moment. This is true for actors and dancers, but perhaps most of all for{{U}} (26) {{/U}}. "Pop" stands for "popular", and a pop singer has to{{U}} (27) {{/U}}hard to become popular. He must either give the public what they want, or he must find a new way of singing that will attract their attention. Even when he has succeeded, and his records are sold everywhere, he cannot{{U}} (28) {{/U}}. He must work harder than ever to{{U}} (29) {{/U}}popular,{{U}} (30) {{/U}}there are always younger singers trying to become famous. The life of a successful pop singer is{{U}} (31) {{/U}}. He can only relax when he is{{U}} (32) {{/U}}, because everything he does is watched and reported in the special newspaper written for the "fans". The fans are the most important people in the world for the singer. They buy his records, they go to his concerts, and they make him rich and famous. But they can be very troublesome, too. They sometimes{{U}} (33) {{/U}}handkerchiefs, they tear off buttons, and they even cut off pieces of the unfortunate singer's hair. Many singers have been forced to{{U}} (34) {{/U}}. A pop singer has to spend a lot of money on{{U}} (35) {{/U}}, because he must always look smart. He must have a nice car. And above all, he must always keep smiling for the benefit of his public.

单选题This book is said to be a special one, which ______ many events not found in other history books. A. writes B. covers C. prints D. reads

单选题He has been called the "missing link." Half-man, half-beast. He is supposed to live in the highest mountain in the world - Mount Everest. He is known as the Abominable Snowman. The (41) of the Snowman has been around for (42) . Climbers in the 1920s reported finding marks like those of human feet high up on the side of Mount Everest. The native people said they (43) this creature and called it the " Yeti, " and they said that they had (44) caught Yetis on two occasions (45) none has ever been produced as evidence(证据). Over the years, the story of the Yetis has (46) . In 1951, Eric Shipton took photographs of a set of tracks in the snow of Everest. Shipton believed that they were not (47) the tracks of a monkey or bear and (48) that the Abominable Snowman might really (49) . Further efforts have been made to find out about Yetis. But the only things people have ever found were (50) footprints. Most believe the footprints are nothing more than (51) animal tracks, which had been made (52) as they melted(融化) and refroze in the snow. (53) , in 1964, a Russian scientist said that the Abominable Snowman was (54) and was a remaining link with the prehistoric humans. But, (55) , no evidence has ever (56) been produced. These days, only a few people continue to take the story of the Abominable Snowman (57) . But if they ever (58) catching one, they may face a real (59) : Would they put it in a (60) or give it a room in a hotel?

单选题Ted Robinson ______ these days. A. was worried B. is worried C. had been worried D. has been worried

单选题A young man comes into Lucinda Roy"s office. She is the head of English at Virginia Tech, a university. He is a student whose bloodthirsty "creative writing" has set off alarm bells. He insists that his teacher is over-reacting. He is not really angry, he says. His poetry is satirical; it is supposed to make people laugh. He speaks "in the softest voice I have ever heard coming from a full-grown man," says Ms Roy. That was in October 2005. Eighteen months later the young man shot and killed 32 people, mostly fellow students, without uttering a word. Then he killed himself. As the second anniversary of the Virginia Tech massacre approaches, crazed gunmen are in the news again. Why do such horrors happen? Some people are turning to Ms Roy"s new memoir to find out. Ms Roy favors gun control. It annoys her that Virginia still allows gun shows to sell guns without background checks to weed out buyers who are criminal or insane. But she admits that the gun advocates occasionally have a point. Armed students do sometimes subdue school shooters. Ms Roy lists examples. Whether more guns on campus would lead to fewer deaths, as some claim, or more, as others insist, is impossible to prove. There are too many confounding factors, and too few school shootings, thank heavens. In any case, the gun advocates" thesis is unlikely to be tested. Few teachers would feel comfortable in a gun-filled classroom. How do you give an "F" grade to an armed adolescent? Another popular argument, after Virginia Tech, was that the media were partly to blame. The killer had watched coverage of a previous massacre, at Columbine High School in Colorado, and decided to copy it. He also wanted to be famous. He filmed himself posing with guns and issuing an incoherent manifesto of complaints. Between his first two murders and his last 30, he posted the footage to NBC, a television channel, hoping they would broadcast it. They obliged. He thus became an icon to other lonely madman. Ms Roy agrees that some of the reporters covering Virginia Tech were insensitive. And making killers famous surely encourages copycats. But Ms Roy cautions against a rush to judgment. The media allowed people at Virginia Tech to find out what was going on in real time—no small service. And investigative reporting, she argues, helps to hold institutions accountable. She thinks the university"s leaders should have been more open about their failure to provide the killer with adequate counselling, among other things. Virginia Tech now has better locks on classroom doors and a brightly-lit notice telling staff and students what to do in an emergency. But there is no reliable way to prepare for the unpredictable. And that, alas, is the only lesson to be drawn from April 16th 2007.

单选题Passage Four Unless you have visited the southern United States, you probably have never heard of kudzu. Kudzu, as any southern farmer will sadly tell you, is a super-powered weed. It is a strong climbing vine. Once it gets started, kudzu is almost impossible to stop. It climbs to the tops of the tallest trees. It can cover large buildings. Whole barns and farm houses have been known to disappear from view. It has even been said to engulf small, slow-moving children, but that is probably an exaggeration. Still, wherever it grows, its thick, twisting vines are hard to remove. Kudzu was once thought to be a helpful plant. Originally found in Asia, it was brought to America to help fight erosion. It was planted where its tough roots, which grow up to five feet long, could help hold back the soil. But the plant soon spread to places where it wasn't wanted. Farmers now have to fight to keep it from eating up all the nutrients in the soil and killing other plants. It has become a sign of unemployment in the South; where there is no one to work the fields, kudzu soon takes over. The northern United States faces no threat from kudzu. Harsh winters kill off its vines. It loves the warmth of the South. But the South surely doesn't love it. If someone could invent some use for kudzu, and take it off southern farmers' lands, their fortune would be assured.

单选题 She was slim and he liked her that way. So he called a lawyer. The result was a contract. According to the document, the fresh-faced bride agreed to pay a fine for each pound she gained in weight, the money refundable upon its loss. The paper signed, and the wedding went on. This is a prenuptial agreement—one more indication of the strange pass of marriage in this most trans- actional decade. You are welcome to marriage, contractual style, where increasingly detailed le- gal documents spell out everything from who' s going to do the dishes to who' s going to get the house when you split. This is family planning taken to extreme. Once employed solely by the rich, second-timers and the old industrialist carrying off the latest young cookie, the prenuptial agreement—a written pact between a couple outlining the financial obligation in the event of divorce—is becoming com- monplace in a litigious, disillusioned and materialistic age in which one in every two marriages is projected to end in divorce. The only question is: What about love? When asked whether anyone believes in Cupid any-more, Dr. Michael Vincent Miller says, "Given a century that is full of sexual liberation, com- purer-dating services and so on, one feels tempted to reply, Only in a mood of desperate nostalgia. '""Prenups do assume negativity. Founded on disillusionment, they cannot be separated from the United States." The result, argues Miller, is a kind of defending mentality. "We have got good at managing finiteness, failure and trouble with a sort of 'What's yours and what's mine is mine's realism. We've seen it isn't all about love. We've seen there's power politics in there—a fight for control, and when you've got those things, you're half way to lawyers and money." In other ways, however, the compacts embody positive, even idealistic thinking about marriage, love and relations, a law scholar Isabel Marcus believes. Marcus says, "Contracts could spell the end of romantic love as salvation. They say love exists, but that it's best accompanied by good, hard thinking about equitability." By writing a contract, the couple gains control of its marriage. "What' s good is it contributes to honesty; what' s unfortunate is the idea that any contract can govern your emotions," says the author of the book The Nature of Love.

单选题He told them he had never turned the gods into ridicule , as he knew it was wrong to make fun of anything which others considered sacred.

单选题I know the difference between these two words. So ______ they. A. know B. will C. do D. does