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文学
单选题The child was______ to open the window.
单选题1 To understand the marketing concept, it is only necessary to understand the differ ence between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesman ship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money. Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand. This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity--the firm and the custom- er—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way. " and "You're the Boss. " A good example of the importance of satisfying the consumer presented itself in mid 1985, when Coca-Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Clas sic Coke, which was then marketed alongside the new. King Customer ruled!
单选题Television, like language, can be a cultural challenge for better or worse, and this is what it is in many of its activities, whether voluntarily or, on occasion, involuntarily. Although it may sometimes be soothing, television is often provocative in the sense that it gives information and arouses interest. That being said, the new means of broadcasting and communicating throughout the world increases the complexity of television even further.
An important question is what television is there to do and to say. In actual fact, however, the issue does not seem to have been put in this way by all governments and their officials, nor by private television companies.
Since the primary aim is to get an audience (and who would want to make television programmes nobody looked at?), programmes are becoming more and more standardized. The cultural challenge represented by television must not turn into a challenge to culture. At all events, television carries messages which influence, and will increasingly influence, trends in our societies one way or another. Either television will contribute to enriching our cultures or it will contribute to eroding them or to enabling some of these cultures to dominate others.
Undoubtedly there are outstanding events, such as broadcasts of major occasions, but the out-of-the-ordinary nature of a cultural message soon becomes part of life, part of the very air breathed by those to whom the messages are sent. Living in a world of painting, literature and music is a very different thing from the stardom of a composer, writer or performer. While the heads of television channels sometimes display boldness, they do not seem to find it necessary to do so when it comes to music (with the occasional exception), because they themselves are not convinced of the emotional impact of music on television. And yet, in spite of all obstacles, music is a challenge through its daily presence. This represents a victory for whom? Pure music—that is to say, music soberly presented through the playing of the performers—goes down very well on the small screen. Its presence on television makes it part of everyday life.
Let us be optimistic and hope that those in charge of television of whatever kind are aware-of the importance of their function over and above audience surveys and ratings and that they will call primarily on the talents of cultural people and give them priority over the salesman.
单选题Man: It seems that your father takes you under his wing. Woman: I have the same feeling. But I don't like the way he treats my sister. Question: What can we learn from the conversation.9
单选题It was Friday afternoon and the shops were full ______ customers.
单选题 It is easier to negotiate initial salary requirement
because once you are inside, the organizational cortstraints(约束) influence wage
increases. One thing, however, is certain: your chances of getting the raise you
feel you deserve are less if you don't at least ask for it. Men tend to ask for
more, and they get more, and this holds true with other resources, not just pay
increases. Consider Beth's stoly: I did not get what I wanted
when I did not ask for it. We had cubicle(小隔间) offices and window offices. I sat
in the cubicles with several male colleagues. One by one they were moved into
window offices, while I remained in the cubicles. Several males who were hired
after me also went to offices. One in particular told me he was next in line for
an office and that it had been part of his negotiations for the job. I guess
they thought me content to stay in the cubicles since I did not voice my opinion
either way. It would he nice if we all received automatic pay
increases equal to our merit, but "nice" isn't a quality attributed to most
organizations. If you feel you deserve a significant raise in pay, you'll
probably have to ask for it. Performance is your best
bargaining chip(筹码) when you are seeking a raise. You must be able to
demonstrate that you deserve a raise. Timing is also a good bargaining chip. If
you can give your boss something he or she needs(a new client or a sizable
contract, for example) just before merit pay decisions are being made, you are
more likely to get the raise you want. Use information as a
bargaining chip too. Find out what you are worth on the open market. What will
someone else pay for your services? Go into the negotiations
prepared to place your chips on the table at the appropriate time and prepared
to use communication style to guide the direction of the interaction.
单选题The storm sweeping over this area now is sure to cause ______ of vegetables in the coming days. [A] rarity [B] scarcity [C] invalidity [D] variety
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单选题The wearables market is still______, with only three percent of the U. S. population aged 16 and up owning a smartwatch or a smartband.
单选题Many people believe prisoner abuse is ______.
单选题This machine does not run______that one.
单选题______a slight limp he seemed fit; he could run away, but not very fast.
单选题These animals are more ______ green colour; they always make for the tag with various shades of green. A. sensitive to B. anxious for C. keen on D. displeased with
单选题A syllable can be divided into two parts, the NUCLEUS and the CODA.(大连外国语学院2008研)
单选题The fire, which otherwise______more serious damage, was put out by the volunteer firemen.
单选题Words are to a language______bricks are to a building.
单选题The word science is heard so often in modern times that almost everybody has some notion of its meaning. On the other hand, its definition is difficult for many people. The meaning of the term is confused, but everyone should understand its meaning and objectives. Just to make the explanation as simple as possible, suppose science is defined as classified knowledge (facts). Even in the true sciences distinguishing fact from fiction is not always easy. For this reason great care should be taken to distinguish between beliefs and truths. There is no danger as long as a clear difference is made between temporary and proved explanations. For example, hypotheses and theories are attempts to explain natural phenomena. From these positions the scientist continues to experiment and observe until they are proved or discredited. The exact statue of any explanation should be clearly labeled to avoid confusion. The objectives of science are primarily the discovery and the subsequent understanding of the unknown. Man cannot be satisfied with recognizing that secrets exist in nature or that questions are unanswerable; he must solve them. Toward that end specialists in the field of biology and related fields of interest are directing much of their time and energy. Actually, two basic approaches lead to the discovery of new information. One, aimed at satisfying curiosity, is referred to as pure science. The other is aimed at using knowledge for specific purposes—for instance, improving health, raising standards of living, or creating new consumer products. In this case knowledge is put to economic use. Such an approach is referred to as applied science. Sometimes practical-minded people miss the point of pure science in thinking only of its immediate application for economic rewards. Chemists responsible for many of the discoveries could hardly have anticipated that their findings would one day result in application of such a practical nature as those directly related to life and death. The discoveries of one bit of information opens the door to the discovery of another. Some discoveries seem so simple that one is amazed they were not made years ago; however, one should remember that the 'construction of the microscope had to precede the discovery of the cell. The host of scientists dedicating their lives to pure science are not apologetic about ignoring the practical side of their discoveries; they know from experience that most knowledge is eventually applied.
单选题A swim-learner must first learn how to______ the movements of his limbs before he can swim properly.
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单选题No step in life is more important than the choice of a vocation. The wise selection of the business, profession, trade, or occupation to which one"s life is to be devoted and the development of full efficiency in the chosen field are matters of the deepest moment to young men and to the public. These vital problems should be solved in a careful, scientific way, with due regard to each person"s aptitudes, abilities, ambitions, resources, and limitations and the relations of these elements to the conditions of success in different industries. If a boy takes up a line of work to which he is adapted, he will achieve far greater success than if he drifts into an industry for which he is not fitted. An occupation out of harmony with the worker"s aptitudes and capacities means inefficiency, unenthusiastic and perhaps distasteful labor, and low pay, while an occupation in harmony with the nature of the man means enthusiasm, love of work, and high economic values—superior product, efficient service, and good pay. If a young man chooses his vocation so that his best abilities and enthusiasms will be united with his daily work, he has laid the foundations of success and happiness. But if his best abilities and enthusiasms are separated from his daily work or do not find in it fair scope and opportunity for exercise and development; if his occupation is merely a means of making a living, and the work he loves to do is sidetracked into the evening hours or pushed out of his life altogether, he will be only a fraction of the man he ought to be. Efficiency and success are largely dependent on adaptation.
