填空题Have you ever wondered whether writing and maintaining your business blog is a waste of time? If you have, it probably is. Business blogs are valuable for some companies, but for many blogging takes up time and resources better spent elsewhere. If any of the following statements apply to you, stop posting to your blog (or re-purpose what you would have posted) and start doing something more productive: (41) You dread writing another post. Either way, whatever you publish will not represent your business well, so why do it? Any time you feel you can't put your best foot forward, don't take the step. (42) Your page views are stagnant. Unless of course you can accurately identify tangible benefits from that readership. (43) You can't quantify your return. Blogging is like any other investment in time and resources: If you don't see a return, don't do it. (44) Your goal is to provide valuable resources to customers. Potential customers who gladly read resource pages often run screaming from the same information when it appears on a blog. (45) Your readers are not your customers. Building an audience is useful only if the audience contains current and potential customers. Know who is reading your biog. If you can't be bothered to find out, that's yet another indication it's time to stop.[A] Many business owners say, "I don't have any numbers to back it up, but I know my blog is paying off." Really? How? If your blog isn't sending significant traffic to your website via search engines, isn't directly generating sales, doesn't create a community, or creates a community that doesn't actuallybenefit your business, your blog isn't paying off.[B] If you aren't excited by the thought of sitting down to write your next post, you have nothing to say and will once again borrow ideas from another blog, or already realize blogging is a waste of time but won't admit it.[C] Great goal. By all means do it. But don't put how-to information, or useful tips, or non-news information on your blog. Many people are blog-averse because most blogs are terrible, so your blog may automatically get painted with the same brush. If your material is relatively evergreen, create resource pages on your website instead.[D] When new posts average the same number of page views, and on a monthly basis so does your entire blog, you've stalled. Maybe loyal readers keep returning, or maybe you gain some and lose some, but either way not much is happening. A blog with a small stagnant readership is a blog that is a waste of time, at least for business purposes.[E] Never blog because you think it helps; you have to know. Knowing takes effort. If you're not willing to put the time you need into tracking and analyzing data, you're either lazy or afraid to find out you're wasting your time on your blog. Sometimes quitting is more admirable than staying the course.[F] This happens more often than you think. For example, a friend is an incredibly successful financial planner. He writes a blog that gets thousands of unique visitors a month. But he writes about topics of interest only to other financial planners. That would be fine if his blog generated media opportunities, or supported a book he plans to write, or helps him network and bring in more business—but it doesn't.

填空题________can be defined as the study of meaning

填空题[A] Advertisements add interests to life[B] Advertisements help to save money[C] Criticisms on advertisers[D] Usefulness of small advertisements[E] True aesthetic value of advertisement[F] Informing : the chief function of advertising 41. ______ Advertisers tend to think big and perhaps this is why they're always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say," that this entirely unproductive industry ( if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pay... " 42. ______ The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc. , from an advertisement. 43. ______ Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway laws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or newspaper full of the daffy ration of calamities. 44. ______ We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price! 45. ______ Another thing we mustn't forget is the " small ads" which are in virtually every newspaper and magazine. What a tremendously Useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" columns; but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!

填空题41. Two types of stress: There are basically two types of stress placed on human beings--physical and mental.42. Effects of stress--physical or emotional: Whether physical or emotional in origin, stress causes the body to react in the same way.43. Guilty--useful, though most harmful: Probably the most harmful of all the stresses is guilt.44. Instances--no need to feel guilty: However, many of us as children learned rules that we no longer need.No one is perfect: Guilt and the worry that often accompanies this major stress are difficult to eradicate, but people subject to excessive guilt feelings should realize, as simple as it sounds, that no one is perfect. People cannot always be cheerful and helpful to every one they meet. Another good lesson is that mistakes should be forgotten, not lingered over and brought out to examine periodically.45. Life with a little stress--significant: A life without stress, such as retirement with nothing to do, would be boring.Notes: respiration 呼吸。pupil 瞳孔。dilate 膨胀。perspiration 出汗，勤奋。date 约会。sour 使别扭。eradicate vt.消除，根除。at best 充其量。linger over 细细品味。meditation 深思，沉思，might as well 不妨。[A] Fat adults should no longer feel guilty about leaving a little food on the plate, a successful businessman need not feel guilty about spending a little too much money on a vacation, nor should he feel guilty that he can combine a business trip to the West Coast with some swimming and golf at an ocean resort. But many people do feel guilty over such apparently innocent actions. Excessive guilt can sour all of life and make life not worth living; it can also cause self-hatred as well as other fears and anxieties that cause all life's successes to be bittersweet, at best.[B] Stress from physical activity, if not carried too far, is actually beneficial. Exercise relaxes you and may help forget about mental and emotional stress. But mental stress is almost always bad for you. If mental stress is unrelieved l it can actually cause diseases such as ulcers, migraine headaches, heart problems, or mental illness.[C] Just as we need a little guilt--to keep us correct--and a little worry--to make us plan ahead--we need a little stress to stay interested in life. But when stress begins to bother you, you might as well change your routine. Take your mind off your worries with some physical activity; you may discover a solution you have overlooked before.[D] Stress is a natural part of everyday life and there is no way to avoid it. In fact, it is not the bad thing it is often supposed to be. A certain amount of stress is vital to provide motivation and give purpose to life. It is only when the stress gets out of control that it can lead to poor performance and iii health.[E] Some people are not afraid of stress, and such characters are obviously prime material for managerial responsibilities, others lose heart at the first signs of unusual difficulties.[F] In the first stage, your body prepares to meet the stress. The heartbeat and respiration rates increase, and the pupils of the eyes dilate; the blood sugar level increases, and the rate of perspiration speeds up, while digestion slows down as blood and muscular activity is diverted elsewhere. In the second stage, your body returns to normal and repairs any damage caused by the stressful situation. However, if stress continues, the body cannot repair itself, and the final stage, exhaustion, then begins. If this stage continues, if for example you are frustrated by your work and continue to be frustrated for a long time, physical or emotional damage will occur. These stages of stress reaction are always the same, whether the stress is caused by a cross-country run, a first date, buying a house, or narrowly missing an automobile accident.[G] This common emotion is useful to have when it helps us to realize that we have, in fact, committed some error, violated our own rules or social rules. If we did not feel guilty, we would never do anything except the things that brought us immediate pleasure--we'd never obey the law, work, exercise, or even study in school, unless we wanted to do so in the first place. As a person's conscience develops, guilt feelings become inevitable; guilt is the sorrow we experience when we know we have done something incorrect.

填空题As my house is the only one by the road built with red bricks, it ______ and you cant miss it.

填空题The sound [p] can be described with " ______, bilabial, stop".

填空题The husband has almost been driven mad by his wifes ______ (end)complaints.

填空题Lets stop arguing ______ arguing; we have to find a solution to the problem.

填空题In Robert Frosts ________, the speaker tells us how the course of his life was determined when he came upon two roads that diverted in a wood

填空题The sound [d] can be described with ________, alveolar stop/plosive

填空题Language is a means of ________ communication

填空题He wished he didn"t tell her the truth that brought her so much pain.

填空题From 1948 to 1961, the proportion of American blacks earning less than $3,000 a year declined from 78 to 47 percents at the same time, blacks earning more than $10,000 increased ______ from less than 1 to 17 percent. (proportion)

填空题With the hospitality(热情好客) so ______ (character) of these people, they opened their house over fifty guests.

填空题In 1925, Fitzgerald wrote his best novel ________

填空题Cynthia: Hi, Victor, do you think it's possible for us to have a talk sometime today? Victor: I'd love to, but I've got ______.

填空题The examination (will test) your ability to understand (spoken) English, to read nontechnical language, and (writing) (correctly). A. will test B. spoken C. writing D. correctly

填空题J. Alfred Prufrock is a representative character in ________s poem which deals with spiritually exhausted people and captures their sense of defeat for failing to act courageously.

填空题In Yugoslavia, the late 1960s and early 1970s were marked by improved relations with other countries, regardless of their political______.(orient)

填空题Like other blacks in the western hemisphere, the ______ majority of African Americans were brought to Noah America as slaves between the 1700s and the early 1800s. (Overwhelm)