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文学外国语言文学
单选题You can't vote until you have______ all the formal conditions.
单选题It is imperative that students______their term papers on time.(中南大学2007年试题)
单选题If you ______ such a long time to get dressed, we'd have been there by now.
单选题The examples of GE and Staples in the first paragraph are to show that both companies
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单选题Analysts have had their go at humor, and I have read some of this interpretative literature, but without being greatly instructed. Humor can be dissected, as a frog can, but the thing dies in the process and the innards (内在部分) are discouraging to any but the pure scientific mind. In a newsreel theatre the other day I saw a picture of a man who had developed the soap bubble to a higher point than it had ever before reached. He had become the ace soap bubble blower of America, had perfected the business of blowing bubbles, refined it, doubled it, squared it, and had even worked himself up into a convenient lather. The effect was not pretty. Some of the bubbles were too big to be beautiful, and the blower was always jumping into them or out of them, or playing some sort of unattractive trick with them. It was, if anything, a rather repulsive sight. Humor is a little like that: it won't stand much blowing up, and it won't stand much poking. It has a certain fragility, an evasiveness, which one had best respect. Essentially, it is a complete mystery. A human frame convulsed with laughter, and the laughter becoming mysterious and uncontrollable, is as far out of balance as one shaken with the hiccoughs or in the throes of a sneezing fit. One of the things commonly said about humorists is that they are really very sad people—clowns with a breaking heart. There is some truth in it, but it is badly stated. It would be more accurate, I think, to say that there is a deep vein of melancholy running through everyone's life and that the humorist, perhaps more sensible of it than some others, compensates for it actively and positively. Humorists fatten on trouble. They have always made trouble pay. They struggle along with a good will and endure pain cheerfully, knowing how well it will serve them in the sweet by and by. You find them wrestling with foreign languages, fighting folding ironing boards and swollen drainpipes, suffering the terrible discomfort of tight boot (or as Josh Billings wittily called them, "tire boots"). They pour out their sorrows profitably, in a form that is not quite a fiction nor quite a fact either. Beneath the sparking surface of these dilemmas flows the strong tide of human woe. Practically everyone is a manic-depressive of sorts, with his up moments and his down moments, and you certainly don't have to be a humorist to taste the sadness of situation and mood. But there is often a rather fine line between laughing and crying, and if a humorous piece of writing brings a person to the point where his emotional responses are untrustworthy and seem likely to break over into the opposite realm, it is because humor, like poetry, has an extra content. It plays close to the bit hot fire, which is truth, and sometimes the reader feels the heat.
单选题Writing stories and articles ______ what she enjoys most.A. isB. have beenC. wasD. were
单选题Marie Curie took little notice ______ the honours that were given to her in her later years.A. ofB. onC. aboutD. chance
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单选题According to the passage, uranium ore is very dangerous because______
单选题The famous actress was imposed heavy ______ for non-payment of taxes.
单选题There is a general understanding among the members of the Board of Directors that chief attention ______to the undertaking that is expected to bring highest profit.
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单选题Behaviorists do not discuss things that happen inside the mind, because they cannot see ______ happens inside the brain.
单选题The ambassador was accused of having______on domestic affairs.
单选题But for the help of my English teacher, I _____ the first prize in the English Writing Competition.
单选题In 1998 consumers could purchase virtually anything over the Internet. Books, compact discs, and even stocks were available from World Wide Web Sites that seemed to spring up almost daily. A few years earlier, some people had predicted that consumers accustomed to shopping in stores would be reluctant to buy things that they could not see or touch in person. For a growing number of time-starved consumers, however, shopping from their home computer was proving to be a convenient alternative to driving to the store. A research estimated that in 1998 US consumers would purchase $ 7.3 billion of goods over the Internet, double the 1997 total. Finding a bargain was getting easier, owing to the rise of online auctions and Web sites that did comparison shopping on the Internet for the best deal. For all the consumer interest, retailing in cyberspace was still a largely unprofitable business, however. Internet pioneer Amazon. com, which began selling books in 1995 and later branched into recorded music and videos, posted revenue of $153.7 million in the third quarter, up from $37.9 minion in the same period of 1997. Overall, however, the company's loss widened to $45.2 million from $9.6 million, and analysts did not expect the company to turn a profit until 2001. Despite the great loss, Amazon. com had a stock market value of many billions, reflecting investors' optimism about the future of the industry. Internet retailing appealed to investors because it provided an efficient means for reaching millions of consumers without having the cost of operating conventional stores with their armies of salespeople. Selling online carried its own risks, however. With so many companies competing for consumers' attention, price competition was intense and profit margins thin or nonexistent. One video retailer sold the hit movie Titanic for $9.99, undercutting the $19.99 suggested retail price and losing about $6 on each copy sold. With Internet retailing still in its initial stage; companies seemed willing to absorb such losses in an attempt to establish a dominant market position.
单选题One of the most powerful strategic planning tools a business can possess is a marketing plan. Here is not referring to an academic exercise found in college marketing textbooks. Your marketing plan should be a simple (in some cases, one-page) document that specifically answers who you are, what you do, who needs what you do and how you plan to attract their attention. It"s a combination of the planning process and the completed action plan.
Follow these seven simple steps to build the perfect marketing plan:
Step 1: Narrow your market focus. Try to describe your ideal customer in the narrowest and most detailed terms possible, as though you"re describing him or her to a referral source.
Step 2: Position your business. Figure out what you do best and what your target market wants. Maybe it"s how you serve a niche or package your products. If you don"t know what it is, call up three or four of your clients and ask them why they buy from you. Craft a core marketing message that allows you to quickly differentiate your business.
Step 3: Create education-based marketing materials. Recreate all your marketing materials, including your website, to focus on education. Make certain every word in your marketing materials speaks of your core messages and to your target market.
Step 4: Never cold call. Make sure all your advertising is geared toward creating prospects, not customers. You must find ways to educate before you sell. Your target market needs to learn how you provide value in a way that makes them want to pay a premium for your services or products. You simply can"t do this in a 3-inch-by-4-inch ad. Your ad must get viewers to ask for more information. Then you can proceed to selling. Determine all the ways you can get your education-based messages in front of your narrowly defined target market.
Step 5: Earn media attention. Create a list of journalists who cover your industry or community, and build relationships with each by becoming a reliable resource of information. Plan out an entire year of new items you can promote by season or event.
Step 6: Expect referrals. Create a referral marketing engine that systematically turns each client and referral network into a kind of unpaid sales pro. You must instill a referral marketing mind-set into your business"s culture. Do this by making every customer a marketing and referral contact. Map every contact and build processes that focus on referrals.
Step 7: Live by a calendar. After you complete steps 1 through 6, determine what you need to do to put them into action. Then create an annual marketing calendar, noting the required monthly, weekly and daily appointments necessary to move your plan forward.
单选题Beijing's private cars will be banned from the roads ______ for one day a week during a six-month trial period. A. incidentally B. occasionally C. randomly D. alternately
单选题 The rough guide to marketing success used to be that you
got what you paid for. No longer. While traditional "paid" media-such as
television commercials and print advertisements-still play a major role,
companies today can exploit many alternative forms of media. Consumers
passionate about a product may create "owned" media by sending E-mail alerts
about products and sales to customers registered with its Web site. The way
consumers now approach the broad range of factors beyond conventional paid
media. Paid and owned media are controlled by marketers
promoting their own products. For earned media, such marketers act as the
initiator for users'responses. But in some cases, one marketer's owned media
become another marketer's paid media-for instance, when an e-commerce retailer
sells ad space on its Web site. We define such sold media as owned media whose
traffic is so strong that other organizations place their content or e-commerce
engines within that environment. This trend, which we believe is still in its
infancy, effectively began with retailers and travel providers such as airlines
and hotels and will no doubt go further. Johnson & Johnson, for example, has
created BabyCenter, a stand-alone media property that promotes complementary and
even competitive products. Besides generating income, the presence of other
marketers makes the site seem objective, gives companies opportunities to learn
valuable information about the appeal of other companies'marketing, and may help
expand user traffic for all companies concerned. The same
dramatic technological changes that have provided marketers with more (and more
diverse) communications choices have also increased the risk that passionate
consumers will voice their opinions in quicker, more visible, and much more
damaging ways. Such hijacked media are the opposite of earned media: an asset or
campaign becomes hostage to consumers, other stakeholders, or activists who make
negative allegations about a brand or product. Members of social networks, for
instance, are learning that they can hijack media to apply pressure on the
businesses that originally created them. If that happens,
passionate consumers would try to persuade others to boycott products, putting
the reputation of the target company at risk. In such a case, the company's
response may not be sufficiently quick or thoughtful, and the learning curve has
been steep. Toyota Motor, for example, alleviated some of the damage from its
recall crisis earlier this year with a relatively quick and wellorchestrated
social-media response campaign, which included efforts to engage with consumers
directly on sites such as Twitter and the social-news site Digg.
