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文学外国语言文学
单选题All human beings have a comfortable zone regulating the ______ they keep from someone they talk with. A) distance B) scope C) range D) boundary
单选题Although solutions to a problem are often the. fruit of direct investments in targeted research, the most revolutionary solutions tend to emerge from cross-pollination with other disciplines. Medical investigators might never have known of X rays, since they do not naturally occur in biological systems. It took a physicist, Wilhelm Conrad Rontgen, to discover them--light rays that could probe the body's interior with nary a cut from a surgeon. Here's a more recent example of cross-pollination. Soon after the Hubble Space Telescope was launched in April 1990, NASA engineers realized that the telescope's primary mirror--which gathers and reflects the light from celestial objects into its cameras and spectrographs-had been ground to an incorrect shape. In other words, the billion-and-a-half-dollar telescope was producing fuzzy images. As if to make lemonade out of lemons, though, computer algorithms came to the rescue. Investigators developed a range of clever and innovative image-processing techniques to compensate for some of Hubble's shortcomings. Tums out, maximizing the amount of information that could be extracted from a blurry astronomical image is technically identical to maximizing the amount of information that can be extracted from a mammogram. Soon the new techniques came into common use for detecting early signs of breast cancer. In 1997, for Hubble's second servicing mission, shuttle astronauts swapped in a brand-new, high-resolution digital detector-designed to the demanding specs of astronomers whose careers are based on being able to see small, dim things in the cosmos. That technology is now incorporated in a minimally invasive, low-cost system for doing breast biopsies, the next stage after mammograms in the early diagnosis of cancer. Today, cross-pollination between science and society comes about when you have ample funding for ambitious, long-term projects. America has profited immensely from a generation of scientists and engineers who, instead of becoming lawyers or investment bankers, responded to a challenging vision posed in 1961 by President John F. Kennedy. "We intend to land a man on the Moon," proclaimed Kennedy, welcoming the citizenry to aid in the effort. That generation, and the one that followed, was the same generation of technologists who invented the personal computer. Bill Gates, co-founder of Microsoft, was thirteen years old when the U. S. landed an astronaut on the Moon; Steve Jobs, co-founder of Apple Computer, was fourteen. The PC did not arise from the mind of a banker or artist or professional athlete. It was invented and developed by a technically trained workforce, who had responded to the dream unfurled before them, and were thrilled to become scientists and engineers.
单选题Nationally, an ageing population is a problem. But locally it can be a boon. The over-50s control 80% of Britain"s wealth, and like to spend it on houses and high-street shopping. The young "generation rent", by contrast, is poor, distractible and liable to shop online.
People aged between 50 and 74 spend twice as much as the under-30s on cinema tickets. Between 2000 and 2010 restaurant spending by those aged 65-74 increased by 33%, while the un- der-30s spent 18% less. And while the young still struggle to find work, older people are retiring later. During the financial crisis full-time employment fell for every age group but the over-65s, and there has been a rash of older entrepreneurs. Pensioners also support the working population by volunteering: some 100 retirees in Christchurch help out as business mentors.
Even if they wanted to, most small towns and cities could not capture the cool kids. Mobile young professionals cluster, and greatly prefer to cluster in London. Even supposed meccas like Manchester are ageing: clubs in that city are becoming members-only. Towns that aim too young, like Bracknell and Chippenham, can find their high streets full of closed La Senzas (a lingerie chain) and struggling tattoo parlours.
Companies often lag behind local authorities in working this out. They are London-obsessed, and have been slow to appreciate the growing economic heft of the old—who are assumed, often wrongly, to stick with products they learned to love in their youth. But Caroyln Freeman of Revelation Marketing reckons Britain could be on the verge of a marketing surge directed at the grey pound, "similar to what we saw with the pink". The window will not remain open forever: soon the baby boomers will start to ail, and no one else alive today is likely to have such a rich retirement.
Meanwhile, with the over-50s holding the purse strings, the towns that draw them are likely to grow more and more pleasant. Decent restaurants and nice shops spring up in the favoured haunts of the old, just as they do in the trendy, revamped boroughs of London. Latimer House, a Christchurch furniture store full of retro clothing and 1940s music, would not look out of place in Hackney. Improved high streets then entice customers of all ages.
Indeed, gentrification and gentrification can look remarkably similar. Old folk and young hipsters are similarly fond of vinyl and typewriters, and wander about in outsized spectacles. Some people never lose their edge.
单选题Had Julie been more careful on the maths exam, she ______ much better results now.
单选题We are obliged ______ you ______ your early reply. A.to, for B.to, to C.for, to D.for, for
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Without fanfare or legislation, the
government is orchestrating a quiet revolution in how it regulates new
medicines. The revolution is based on the idea that the sicker people are, the
more freedom they should have to try drugs that are not yet fully tested. For
fifty years government policy has been driven by another idea: the fear that
insufficiently tested medicines could cause deaths and injuries. The urgent
needs of people infected with HIV, the AIDS virus, and the possibility of
meeting them with new drugs have created a compelling countervailing force to
the continuing concern with safety. As a result, government rules and practices
have begun to change. Each step is controversial. But the shift has already gone
far beyond AIDS. New ways are emerging for very sick people to try some
experimental drugs before they are marketed. People with the most serious forms
of heart disease, cancer, emphysema, Alzheimer' s or Parkinson' s disease,
multiple sclerosis, epilepsy, diabetes, or other grave illnesses can request
such drugs through their doctors and are likelier to get them than they would
have been four years ago. "We've been too rigid in not making lifesaving drugs
available to people who otherwise face certain death," says Representative Henry
Waxman, of California, who heads the subcommittee that considers changes in
drug-approval policies. "It's true of AIDS, but it's also true of cancer and
other life- threatening diseases." For the first time, desperate
patients have become a potent political force for making new medicines available
quickly. People with AIDS and their advocates, younger and angrier than most
heart-disease or cancer patients, are drawing on two decades of gay activists'
success in organizing to get what they want from politicians. At times they
found themselves allied with Reagan Administration deregulators, scientists,
industry representatives, FDA staff members, and sympathetic members of
Congress. They organized their own clinical trials and searched out promising
drugs here and abroad. The result is a familiar Washington story: a
crisis—AIDS—helped crystallize an informal coalition for reform.
AIDS gave new power to old complaints. As early as the 1970s the drug
industry and some independent authorities worried that the Food and Do, g
Administration' s testing requirements were so demanding that new drugs were
being unreasonably delayed. Beginning in 1972, several studies indicated that
the United States had lost its lead in marketing new medicines and that
breakthrough drugs—those that show new promise in treating serious or
life-threatening diseases— had come to be available much sooner in other
countries. Two high-level commissions urged the early release of breakthrough
drugs. So did the Carter Administration, but the legislation it pro- posed died
in Congress. Complaints were compounded by growing concern that "if we didn't
streamline policies, red tape wot, Id be an obstacle to the development of the
biotechnology revolution," as Frank E. Young, who was the head of the FDA from
1984 to 1989, put it in an interview with me. Young was a key
figure in the overhaul of the FDA's policies. A pioneer in biotechnology and a
former dean of the University of Rochester's medical school, he came to
Washington with an agenda and headed the agency for five and a half years—longer
than anyone else has since the 1960s. Young took the FDA job to help introduce
new medicines created by biotechnology-- whose promise he had seen in his own
gene-cloning lab--and to get experimental medicines to desperately iii people
more quickly. He had seen people die waiting for new medicines because "they
were in the wrong place at the wrong time," he said. That is now
changing.
单选题A little girl was given so many picture books on her seventh birthday that her father thought his daughter should give one or two of her new books to a little neighbor boy named Robert. Now, taking books, or anything else, from a little girl is like taking candy from a baby, but the father of the little girl had his way and Robert got two of her books. "After all, that leaves you with nine," said the father, who thought he was a philosopher and a child psychologist (心理学家), and couldn't shut his big stupid mouth on the subject. A few weeks later, the father went to his library to look up "father" in the Oxford English Dictionary, to feast his eyes on (一饱眼福) the praise of fatherhood through the centuries, but he couldn't find volume F-G and then he discovered that three others were missing, too--A-B. L-M, V-Z. He began to search his household, and learned what had happened to the four missing volumes. "A man came to the door this morning," said his little daughter, "and he didn't know how to get from here to Torrington, or from Torrington to Winsted, and he was a nice man, much nicer than Robert, and so I gave him four of your books. After all, there are thirteen volumes in the Oxford English Dictionary, and that leaves you with nine. /
单选题Teachers always tell their students that it is no good ______ today's work for tomorrow.
单选题{{B}}Passage 2{{/B}}
However important we may regard school
life to be, there is no gain saying the fact that children spend more time at
home than in the classroom. Therefore, the great influence of parents cannot be
ignored or discounted by the teacher. They can become strong allies of tile
school personnel or they can consciously or unconsciously hinder and thwart
curricular objectives. Administrators have been aware of the
need to keep parents apprised of the newer methods used in schools. Many
principals have conducted workshops explaining such matters as the reading
readiness program, manuscript writing and developmental mathematics.
Moreover, the classroom teacher, with the permission of the supervisors,
can also play an important role in enlightening parents. The informal tea and
the many interviews carried on during the year, as well as new ways of reporting
pupils' progress, can significantly aid in achieving a harmonious interplay
between school and home. To illustrate, suppose that a father
has been drilling Junior in arithmetic processes night after night. In a
friendly interview, the teacher can help the parent sublimate his natural
paternal interest into productive channels. He might be persuaded to let Junior
participate in discussing the family budget, buying the food, using a yardstick
or measuring cup at home, setting the clock, calculating mileage on a trip and
engaging in scores of other activities that have a mathematical basis.
If the father follows the advice, it is reasonable to assume that he will
soon realize his son is making satisfactory progress in mathematics, and at the
same time, enjoying the work. Too often, however, teachers'
conferences with parents are devoted to petty accounts of children's
misdemeanors, complaints about laziness and poor work habits, and suggestion for
penalties and rewards at home. What is needed is a more creative
approach in which the teacher, as a professional adviser, plants ideas in
parents' minds for the best utilization of the many hours that the child spends
out of the classroom.
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单选题The screen in the living room has been______in the family. It was my grandmother"s originally.
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No one disagrees with the economic
necessity of geographically extending a product. Not only does it increase
turnover but also it makes economies of scale possible, thus giving companies a
competitive advantage in local markets. But how far do we push the global idea?
Should we globalize all aspects of a brand: its name, its creative concept and
the product itself? Global branding implies the wish to extend
all three aspects throughout the world. Rarely, though, is it realistic and
profitable to extend all of Ihem? The Mars brand, for instance, is not
absolutely global. The Mars chocolate bar is sold as an all-round nutritious
snack in the UK and as an energizer in Europe. Nestle adapts the taste of its
worldwide brands to local markets. The Nescafe formulas vary
worldwide. Nowhere is globalization more desirable than in
sectors that revolve around mobility, such as the car rental and airline
industries. When a brand in these sectors is seen as being international, its
authority and expertise are automatically accepted. Companies such as Hertz,
Avis and Europcar globalized their advertising campaigns by portraying typical
images such as the busy executive. An Italian businessman will identify more
with a hurried businessman who is not Italian than with an Italian who is not a
businessman. The main aim of such global marketing campaigns is
not to increase sales but to maximize profitability. For example, instead of
bringing out different TV advertisements for each country, a firm can use a
single film for one region. The McCann-Erikson agency is proud of the fact that
it has saved Coca-Cola $ 90m over the past 20 years by producing commercials
with global appeal. Social and cultural developments provide a
favorable platform for globalization. When young people no longer identify with
long-established local values, they seek new models on which to build their
identity. They are then open to influence from abroad. When drinking Coca-Cola,
we all drink the American myth--fresh, young, dynamic, powerful, all American
images. Nike tells young people everywhere to surpass themselves, to transcend
the confines of their race and culture. Globalization is also
made easier when a brand is built around a cultural stereotype. AEG, BOSCH,
Siemens, Mercedes and BMW rest secure on the "Made in Germany" model, which
opens up the global market since the stereotype goes beyond national boundaries.
People every'- where associate the stereotype with robust performance.
Barilla is another example: it is built on the classic Italian image of
tomato sauce, pasta, a carefree way of life, songs and sun. IKEA furniture
epitomizes Sweden. Laneome expresses the sophistication of the French
woman. Certain organizational factors ease the shift to a global
brand. American firms, for instance, are naturally geared towards globalization
because marketing in their huge domestic market already treats America as a
single entity despite its social and cultural differences.
Another organizational factor concerns the way US companies first expanded
in Europe. Many set up European headquarters, usually based in Brussels or
London. From early on Europe was considered a single and homogeneous
area. Finally, a single center of production is also a great
advantage. Procter & Gamble centralizes European production of detergents in
its Amiens factory. This maximizes product standardization and enables
innovations to spread to all countries at once, thus giving the company a
competitive advantage over local rivals and ensuring the continued growth and
success of the brand.
单选题I managed to ______ myself to the habits and customs in the United States.
单选题The author' s attitude forwards the work conducted by the nine judges seems to be
单选题{{B}}Passage Two{{/B}}
Large companies need a way to reach the savings of
the public at large. The same problem, on a smaller scale, faces practically
every company trying to develop new products and create new jobs. There can be
little prospect of raising the sort of sum needed from friends and people we
know. and while banks may agree to provide short-term finance, they are
generally unwilling to provide money on a permanent basis for long-term
projects. So companies turn to the public, inviting people to lend them money,
or take a share in the business in exchange for a share in future profits.
This they do by issuing stocks and shares in the business through the
Stock Exchange. By doing so they can put into circulation the savings of
individuals and institution, both at home and overseas. When the
saver needs his money back, he does not have to go to the company with which he
originally placed it. Instead, he sells his shares through a stockbroker (证券经纪人)
to some other saver who is seeking to invest his money. Many of
the services need both by industry and by each of us are provided by the
Government or by local authorities. Hospitals, roads, electricity, telephones,
equipment and new development, if they are to serve us properly, require more
money than is raised through taxes alone. The government, local authorities, and
nationalized industries therefore frequently need to borrow money to finance
major capital spending, and they, too, come to the Stock Exchange.
There is hardly a man or woman in this country whose job or whose standard
of living does not depend on the ability of his or her employers to raise money
to finance new development. In one way or another this new money must come from
the savings of the country. The Stock Exchange exists to provide a channel
through which these savings can reach those who need
finance.
单选题Add to this the information and Internet revolutions, and you have a series of historical changes that have produced a single global system, far more integrated and faster-moving than ever before.
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During the first year that Mr.
Wordsworth and I were neighbours, our conversations turned frequently on the two
cardinal points of poetry, the power of exciting the sympathy of the reader by a
faithful adherence to the truth of nature, and the power of giving the interest
of novelty by the modifying colours of imagination. The sudden charm, which
accidents of light and shade, which moon-light or sunset diffused over a known
and familiar landscape, appeared to represent the practicability of combining
both. These are the poetry of nature. The thought suggested itself--(to which of
us I do not recollect)--that a series of poems might be composed of two sorts.
In the one, the incidents and agents were to he, in part at least, supernatural.
And the excellence aimed at was to consist in the interesting of the affections
by the dramatic truth of such emotions, as would naturally accompany such
situations, supposing them real. And real in this sense they have been to every
human being who, from whatever source of delusion, has at any time believed
himself under supernatural agency. For the second class, subjects were to be
chosen from ordinary life. The characters and incidents were to be such as will
be found in every village and its vicinity, where there is a meditative and
feeling mind to seek after them, or to notice them, when they present
themselves. In this idea originated the plan of the Lyrical
Ballads, in which it was agreed, that my endeavors should be directed to persons
and characters supernatural, or at least romantic. Yet so as to transfer from
our inward nature a human interest and a semblance of truth sufficient to
procure for these shadows of imagination that willing suspension of disbelief
for the moment, which constitutes poetic faith. Mr. Wordsworth, on the other
hand, was to propose to himself as his object, to give the charm of novelty to
things of every day, and to excite a feeling analogous to the supernatural, by
awakening the mind's attention to the lethargy of custom, and directing it to
the loveliness and the wonders of the world before us. And inexhaustible
treasure, but for which, in consequence of the film of familiarity and selfish
solicitude, we have eyes, yet see not, ears that hear not, and hearts that
neither feel nor understand.
单选题Man: Hey, I heard you bought a parrot. Woman: That's right. Now if I could only get it to talk. Question: What does the woman want to do?
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