填空题But for his help, we couldn't have solved the problem.
填空题{{B}}Directions:{{/B}}You are going to read a list of headings and a text
about the functions of advertisment. Choose the most suitable heading from the
list A-F for each numbered paragraph (4145). There is one extra beading which
you do not need to use. Mark your answers on ANSWERSHEET 1.
[A] Advertisements add interests to life[B] Advertisements help to save
money[C] Criticisms on advertisers[D] Usefulness of small
advertisements[E] True aesthetic value of advertisement[F] Informing:
the chief function of advertising 41______
Advertisers tend to think big and perhaps this is why they're always
coming in for criticism. Their critics seem to resent them because they have a
flair for self-promotion and because they have so much money to throw around.
"It's iniquitous," they say," that this entirely unproductive industry ( ff we
can call it that) should absorb millions of pounds each year. It only goes to
show how much profit the big companies are making. Why don't they stop
advertising and reduce the price Of their goods? After ail, it's the consumer
who pay..." 42______ The poor old consumer! He'd
have to pay a great deal more if advertising didn't create mass markets for
products. It is precisely because of the heavy advertising that consumer goods
are so cheap. But we get the wrong idea if we think the only purpose of
advertising is to sell goods. Another equally important function is to inform. A
great deal of the knowledge we have about household goods derives largely from
the advertisements we read. Advertisements introduce us to new products or
remind us of the existence of ones we already know about. Supposing you wanted
to buy a washing machine, it is more than likely you would obtain details
regarding performance, price, etc. , from an advertisement.
43______ Lots of people pretend that they never read
advertisements, but this claim may be seriously doubted. It is hardly possible
not to read advertisements these days. And what fun they often are, too ! Just
think what a railway station or a newspaper would be like without
advertisements. Would you enjoy gazing at a blank wall or reading railway laws
while waiting for a train? Would you like to read only closely-printed columns
of news in your daily paper? A cheerful, witty advertisement makes such a
difference to a drab wall or newspaper full of the daily ration of
calamities. 44______ We must not forget, either,
that advertising makes a positive contribution to our pockets. Newspapers,
commercial radio and television companies could not subsist without this source
of revenue. The fact that we pay so little for our daily paper, or can enjoy so
many broadcast programs is due entirely to the money spent by advertisers. Just
think what a newspaper would cost if we had to pay its full price !
45______ Another thing we mustn't forget is the "small
ads." which are in virtually every newspaper and magazine. What a tremendously
useful service they perform for the community! Just about anything can be
accomplished through these columns. For instance, you can find a job, buy or
sell a house, announce a birth, marriage or death in what used to be called the
"hatch, match and dispatch" columns; but by far the most fascinating section is
the personal or "agony" column. No other item in a newspaper provides such
entertaining reading or offers such a deep insight into human nature. It's the
best advertisement for advertising there is !
填空题Translate the following passage into English.(苏州大学2008研,考试科目:翻译与写作) 接读朋友的来信,尤其是远自海外犹带着异国风云的航空信,的确是人生一大快事,如果无须回信的话。回信是读信之乐的一大代价。久不回信,屡不回信,接信之乐就会相对减少,以至于无,此时友情暂告中断,直到有一天在赎罪的心情下,你毅然回起信来。蹉跎了这么久,接信之乐早变成欠信之苦。我便是这么一位累犯的罪人,交游千百,几乎每一位朋友都数得出我的前科来。英国诗人奥登曾说,他常常搁下重要的信件不回,躲在家里看他的侦探小说。王尔德有一次对朋友说:“我认得不少人,满怀光明的远景来到伦敦,但几个月之后就整个崩溃了,因为他们有回信的习惯。”显然王尔德认为,要过好日子,就得戒除回信的恶习。可见怕回信的人,远不止我一个。
填空题The restless young patient ______ after being told there really was nothing seriously wrong with him. 被告之他没有什么大碍之后,这个坐立不安的年轻病人放松了下来。
填空题These activities help to greatly ______ the ties among the club members. (strong)
填空题Though the job requires a great deal of effort,the ______ is quite low. 尽管这项工作要付出很大努力,可工资却很低。
填空题All the old women here are mummified with age and the sun, and all of them are tiny.
填空题The president's suggestion is that {{U}}在这个村里建一所小学{{/U}}.
填空题For the first time since the September 11th attacks on New York nearly 8 years ago, members of the public ______ (allow) to climb up to the crown of Statue of Liberty.
填空题Translate the following passages into Chinese.(四川大学2010研,考试科目:基础英语)Marx discovered the law of development of human history: the simple tact, hitherto concealed by an overgrowth of ideology, that mankind must first of all eat, drink, have shelter and clothing, before it can pursue politics, science, art, religion, etc. : that therefore the production of the immediate material means of subsistence and consequently the degree of economic development attained by a given people or during a given epoch form the foundation upon which the state institutions, the legal conceptions, art, and even the ideas on religion, of the people concerned have been evolved, and in the light of which they must, therefore, be explained, instead of vice versa, as had hitherto been the case.
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填空题{{U}}不管你转向哪个方向{{/U}}, you can see a lot of new tall buildings in Shanghai.
填空题The housing reform in our country is designed to 改善人民的生活条件
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填空题A.ThemainlinesthatcurrentlyserveEuropearelargelyaproductofthe19thcentury.Therailwayshavebeenindeclineformostofthe20thcentury.Fromthe1920sonwards,motorvehiclesbeganpilferingtheshort-distancetraffic.Inthe1960stheairplanesnatchedlong-distancetravelersandmotorwayssqueezedtherailwaysstillfurther.B.TheplanswereunveiledlastmonthinBrusselsataconferenceonhigh-speedtrainshostedbytheUnionInternationaledesCheminsdeferandtheCommunityofEuropeanRailways(agroupingthatincludesthe12CommunityrailwaysplusAustriaandSwitzerland).TheyexpandonthoseofDecember1990,whichhavealreadyreceivedtheblessingoftheCommunity'stransportministers.C.Japanledthewayforwardwhenitopenedanewhigh-speedlinein1964.The"bullet"trainsbetweenTokyoandOsakawerethefirstintheworldtoaveragemorethan160kilometersperhour,Europefollowedsuit.TheFrenchhigh-speedlinebetweenParisandLyon,whichopenedintwostagesin1981and1983,halvedjourneytimes.Anon-stoptrainnowtakestwohoursandthenumberofpassengerstravelingbytrainbetweenthetwocitieshastrebled.TheItalianRailwaysopeneditshigh-speedline,betweenFlorenceandRome,duringthe1980s.D.Progresshasbeenslower,andmorecostly,inGermanywhereGermanRailwayshasbeenplanninghigh-speedlinessince1970.Environmentaloppositiondelayedproceduresforacquiringland,whichforcedtheauthoritiestoputlargestretchesofnewlineintotunnels.Thisinturncausedanotherproblem.Enteringatunnelathighspeedcreatespressureplusesthatcausepassengers'earstopopunpleasantly.Asaresult,Germany'sintercitytrainsaresealedandpressurizedlikeaircrafttoinsulatepassengersfromthechangesinpressureoutside.E.Thescopeofthevisionisbreathtaking.AccordingtoAndresLopez,professorofengineeringatthePolytechnicUniversityofCatalonia,twiceasmanymilesofnewrailwaysarebeingplannedasmilesofmotorway.Theblueprintenvisagesthenetworkofhigh-speedlinesgrowingfromafewhundredkilometersto3,000kilometersby1,996and7,400kilometersbytheendofthecentury.Itseesthenetworkextendingeventuallyto20,000kilometerswithafurther15,000kilometersofexistinglinesbeingsubstantiallyrebuiltforhighspeedsatacostof180billion.F.Nevertheless,inthe1990sthepaceofopeninghasalreadybeguntoaccelerate.LastyearGermanyopeneditsfirsttwohigh-speedlinesandFranceopeneditssecondTGVline.Lastmonth,SpanishRailwaysbecamethefourthrailwaystojointhe250kilometersperhourclubwhenitopenedanewlinefromMadridtoSeville.Overthenextfouryearsafurthersixstretchesofhigh-speedlinewillopen:threeinFranceandoneeachinAustria,BelgiumandGermany.BritainwillfinallybelinkedtothisgrowingnetworkwhentrainsbegintorunthroughtheChannelTunnelfromLondontoBrusselsandParis,althoughdelaysindeliveringtherollingstockmakethisunlikelyuntilearlyin1994.G.FourEuropeanrailwayscurrentlyhavehigh-speedtrains.PerhapsthebestknownisFrenchRailways,TGV,whichholdstheworldspeedrecordof515kilometersperhour.ButGermany,ItalyandSpainalsohavetrainsthatarecapableofexceeding250kilometersperhour(thethresholdthatdefineshighspeed).NownewplansproposeanetworknotonlylinkingcountriesintheEuropeanCommunitybutextendingacrossEasternEuropetoo.Order:
填空题 Muna Hamzeh is a writer who spent eleven years living in a Palestiniar r______ camp in Bethlehem. Now she is back in the United States and finding it difficult to a______. She compares her life in the camp to what she enjoys now in Austin, Texas—the wide open spaces, c______ with nature and, most importantly, freedom of m______. During her last two months at the camp there was frequent fighting, memories of which make her n______ every time she hears or sees helicopters and ambulances. She is also angry at the fact that a lot of the Israeli m______ equipment is actually made in the United States and paid for by US citizens through their taxes but that North Americans dont seem to know about this, or to c______. She worries that this i______ may result in another Vietnamese war, with young people fighting a war and dying when they dont even understand why.
填空题The Renaissance was an epoch of social and cultural development embracing all parts of (3). It first rose in (4) in the (5) century.
填空题The idea of______was first developed by Roman Jacobson (1896 - 1982) in the 1940s as a means of working out a set of phonological contrasts or oppositions to capture particular aspects of language sounds. (中山大学2011年研)
填空题The theory of meaning which relates the meaning of a word to the thing it refers to, or stands for, is known as the______theory. (中山大学2008研)
