Some companies have introduced ______ working time with less emphasis on pressure and more on efficiency.

WeatherForecastThefollowingforecastshowsforthelistedcitiestheprojectedweatherconditionsandtheexpectedrangeoftemperaturesfromtheafternoonhightotheeveninglow.

Advertising is a form of selling. For thousands of years there have been individuals who have tried to【B1】others to buy the food they have produced or the goods they have made or the services they can perform. But in the 19th century the mass production of goods resulting from the Industrial Revolution made person to person selling inefficient. The mass distribution of goods that【B2】the development of the rail way and highway made person-to-person selling too slow and expensive. At the same time mass communication first newspapers and magazines then radio and television made mass selling through【B3】possible. The objective of any advertisement is to convince people that it is in their best interests to take the action the advertiser is recommending. The action【B4】be to purchase a product use a service vote for a political candidate or even to join the Army. Advertising as a【B5】developed first and most rapidly in the United States. The country that uses it to the greatest extent. In 1980 advertising expenditures in the U.S. exceeded 55 billion dollars or【B6】2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product【B7】advertising. 【B8】advertising brings the economies of mass selling to the manufacturer it produces benefits for the consumer as well. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far【B9】than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. Finally advertising【B10】for the programs on commercial television and radio and for about two thirds of the cost of publishing magazine and newspapers.

Passer-by: ______? Local resident: Yes, there is one near the end of the street. It"s behind the church.

A: You are a college student. Tell me what you would like to do? B:______.

American no longer expect public figures, whether in speech or in writing, to command the English language with skill and gift. Nor do they aspire to such command themselves. In his latest book, Doing Our Own Thing, the Degradation of language and Music and why we should like, care, John Me Whorter, a linguist and controversialist of mixed liberal and conservative views, sees the triumph of 1960 scounter-culture as responsible for the decline of formal English. But the cult of the authentic and the personal, "doing our own thing", has spelt the death of formal speech, writing, poetry and music. While even the modestly educated sought an elevated tone when they put pen to paper before the 1960s, even the most well regarded writing since then has sought to capture spoken English on the page. Equally, in poetry, the highly personal, performative gene is the only form that could claim real liveliness, in both oral and written English, talking is triumphing over speaking, spontaneity over craft. Illustrated with an entertaining array of examples from both high and low culture, the trend that Mr. McWhorter documents is unmistakable. But it is less clear, to take the question of his subtitle, why we should, like care. As a linguist, he acknowledges that all varieties of human language, including non-standard ones like Black English, can be powerfully expressive—there exists no language or dialect in the world that cannot convey complex ideas. He is not arguing, as many do, that we can no longer think straight because we do not talk proper. Russians have a deep love for their own language and carry large chunks of memorized poetry in their heads, while Italian politicians tend to elaborate speech that would seem old-fashioned to most English-speakers. Mr. McWhorter acknowledges that formal language is not strictly necessary, and proposes no radical education reforms—he is really grieving over the loss of something beautiful more than useful. We now take our English "on paper plates instead of china". A shame, perhaps, but probably an inevitable one.

Living things can sense and ______ changes in their surroundings.

Susan: Do you think we should accept Johnson"s research proposal? Barry: I don"t know. ______

When we conduct foreign trade, the importance of understanding the language of a country cannot be underestimated. The successful marketer must achieve export communication which requires a thorough understanding of the language as well as the ability to speak it. Those who deal with advertising should be concerned less with obvious differences between languages and more with the exact meanings expressed. A dictionary translation is not the same as an idiomatic interpretation, and seldom will the dictionary translation meet the needs. A national producer of soft drinks had the company"s brand name impressed in Chinese characters which were phonetically(按照发音地) accurate. It was discovered later, however, that the translation"s literal meaning was "female horse fattened with wax", hardly the image the company sought to describe. So carelessly translated advertising statements not only lose their intended meaning but can suggest something very different including something offensive or ridiculous. Sometimes, what was translated was not an image the companies had in mind for their products. Many people believe that to fully appreciate the true meaning of a language it is necessary to live with the language for years. Whether or not this is the case, foreign marketers should never take it for granted that they are affectively communicating in another language.

In computing, passwords are commonly used to limit access to official users. Yet the widespread use of passwords has serious drawbacks. Office workers now have to remember an average of twelve system passwords. In theory they should use different passwords for each site, but in reality these would be impossible to remember, so many people use the same password for all. An additional problem is that the majority use simple words such as "hello, " or names of family members, instead of more secure combinations of numbers and letters, such as 6ANV76Y. This permits computer hackers to download dictionaries and quickly find the word that allows them access. When system users forget their passwords there is extra expense in supplying new ones, while if people are forced to change passwords frequently they often write them down, making systems even less secure. Therefore, it is clear that the idea of passwords, which have been used as security devices for thousands of years, may need rethinking. One possible alternative has been developed by the American firm Real User, and is called "passfaces. " In order to access the system a worker has to select a series of photographs of faces from a randomly(随机地)generated sequence. If the pictures are selected in the correct order, access is granted. This concept depends on the human ability to recognize and remember a huge number of different faces, and the advantage is that such a sequence cannot be told to anyone or written down, so is more secure. It is claimed that the picture sequence, which used photographs of university students, is easier to remember than passwords, and it has now been adopted for the United States Senate.

Certainly, the most popular method of traveling used by Americans is the privately-owned automobile. The vast majority of Americans have a car, and many families have two.【B1】during your visit to the United States, you may decide to rent a car to travel outside the city or to travel to other parts of the country. Car rental companies are【B2】in the telephone book and are located in most cities and towns.【B3】, there are usually rental cars at airports and train and bus stations. As is true everywhere in the world, you can rent a car【B4】the day, week, or month. Some companies【B5】have special weekend rates that you may find especially interesting if you have only a limited【B6】of time to travel around the area you are visiting. Since each company has its own rules and rates, it is a good idea to【B7】prices among companies to get the best rates to suit your purposes. For example, most car rental costs【B8】how long you plan to keep the car and how far you travel. However, some companies may include gasoline in their rates, but【B9】do not. Some companies require that you【B10】the car to its starting point; others will permit you to leave the car in another city.

Radios today seldom need ______ or the attention of a technician.

Mary is as vain as peacock and always wants to be the ______ of attention.

Many people complain of the rapid ______ of modern life.

A: Hi! Aren"t we in the same English class? B: ______. A: Nice to meet you, Sue. I"m George.

There once was a master who came to India, perhaps from Persia. When he got there, he saw a lot of【C1】______. In India they have plenty of fruit to sell, but much of it is expensive. So he saw a big basket of some very red, long fruit, the cheapest in the shop. He bought a whole kilogram of the fruit and started【C2】______it. But after he ate some of it, his eyes and mouth【C3】______and burned, and his face became red. He coughed and choked, jumping up and down. But he still continued to eat the fruit! Some people who were【C4】______him said, " Those are hot peppers! People use them as a flavor, but only a little bit to put into food for【C5】______. You can"t just eat them【C6】______that; they"re not fruit!" But the stupid master said, "No, I can"t stop! I【C7】______money for them, and now I"ll eat them. It"s my money!" And you think that master was stupid, right?【C8】______, we sometimes do a lot of things like that. We invest money, time or effort in a relationship, business or job. Even though bitter experience tells us it won"t work, we still continue just【C9】______we"ve invested money, time, effort and love into it. Just like the man who ate the peppers and【C10】______so much but couldn"t stop because he didn"t want to waste the money he"d paid.

It is wise to remember that you do not have to buy anything from any salesperson. You ought to buy only those things you really need or want and can 【B1】. Try not to let your personal feelings about the salesperson 【B2】 you to make a purchase. Remember that you are entitled to ask a salesperson any question you wish 【B3】 the product or service, and you are entitled to get a clear, complete 【B4】 . You can tell the salesperson you want to think about the matter for a few days, 【B5】 that you want to talk to other people who have purchased the product or service. You can walk 【B6】 from a salesperson without a polite end to the conversation. If a salesperson telephones you, you do not have to listen to the person’s entire“lecture”or respond to it in a friendly way. You can simply interrupt the person and state that you are not interested in the product or service. You can simply 【B7】 the telephone without saying anything. There are, of course many salespeople who are genuinely interested in assisting you and in 【B8】 you reasonable products and prices. If you are in 【B9】 about the wisdom of a particular purchase, you might want to 【B10】 another person who has had experience with the product or the service that interests you. If you receive unwanted goods in the mail, you are not obligated to pay for it.

Banking and financial systems filled with______and corruption hinder the region"s Success.

Speaker A: Don"t you smoke? Speaker B:______

As teachers we should concern ourselves with what is said, not what we think______.