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已选分类 文学外国语言文学英语语言文学
单选题The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have 1ed to an unparalleled increase in global public relations or PR. Surprisingly, since modem PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world's top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR. Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall's U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved irt PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country. Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
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单选题The opposition party demands that those cabinet members who are involved in the recent scandal should ______.
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单选题There used to be a theater here years ago, ______. A. didn't it B. usedn't it C. didn't there use to D. didn't there
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单选题If you have interest in this job, you can contact Hiroshi Nakamura except by______.
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单选题I was ______ worried when they didn't come home. A. more annoyed as B. less annoyed as C. more annoyed than D. as annoyed more than
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单选题Last year, Susan earned ______ her brother, though her brother has a better position. A. twice as much as B. twice as many as C. twice than D. twice as more as
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单选题 Some pessimistic experts feel that the automobile is bound to fall into disuse. They see a dayin the not-too-distant future when all autos will be abandoned and allowed to rust. Otherauthorities, however, think the auto is here to stay. They hold that the car will remain a leadingmeans of travel in the foreseeable future. The motorcar will undoubtedly change significantly over the next 30 years. It should becomesmaller, safer, and more economical, and should not be powered by the gasoline engine. The carof the future should be far more pollution-free than present types. Regardless of its power source, the auto in the future will still be the main problem in urbantraffic congestion (拥挤). One proposed solution to this problem is the automated highwaysystem. When the auto enters the highway system, a retractable (可伸缩的) arm will drop from theauto and make contact with a rail, which is similar to those powering subway trains electrically.Once attached to the rail, the car will become electrically powered from the system, and controlof the vehicle will pass to a central computer. The computer will then monitor all of the car'smovements. The driver will use a telephone to dial instructions about his destination into the system. Thecomputer will calculate the best route, and reserve space for the car all the way to the eorrect exitfrom the highway. The driver will then be free to relax and wait for the buzzer (蜂鸣器) that willwarn of his coming exit. It is estimated that an automated highway will be able to handle 10000vehicles per hour, compared with the 1400 to 2000 vehicles that can be carried by a present-dayhighway.
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单选题A ______ to this problem is expected to be found before long. A. result B. response C. settlement D. solution
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单选题Who allowed you ______ my car?
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单选题Far too many owners of electric appliances have a hard time______qualified repairmen to fix their ma- chines.
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单选题Do you remember all those years when scientists argued that smoking would kill us but the doubters insisted that we didn't know for sure? That the evidence was inconclusive, the science uncertain? That the antismoking lobby was out to destroy our way of life and the government should stay out of the way? Lots of Americans bought that nonsense, and over three decades, some 10 million smokers went to caily graves. There are upsetting parallels today, as scientists in one wave after another try to awaken us to the growing threat of global warming. The latest was a panel from the National Academy of Sciences, enlisted by the White House, to tell us that the Earth's atmosphere is definitely warming and that the problem is largely man-made, The clear message is that we should get moving to protect ourselves. The president of the Nation- al Academy, Bruce Alberts, added this key point in the preface to the panel's report "Science never has all the answers but science does provide us with the best available guide to the future, and it is critical that out nation and the world base important policies on the best judgments that science can provide concerning the future consequences of present actions. Just as on smoking voices now come from many quarters insisting that the science about global warming is incomplete, that it's OK to keep pouring fumes into the air until we know for sure. This is a dangerous game: by the 100 percent of the evidence is in, it may be too late. With the risks obvious and growing, a prudent people would take out an insurance policy now. Fortunately, the White House is starting to pay attention. But it's obvious that a majority of the president's advisers still don't take global warming seriously. Instead of a plan of action, they continue to press for more research—a classic ease of "paralysis by analysis". To serve as responsible stewards of the planet, we must press forward on deeper atmospheric and oceanic research. But research alone is inadequate. If the Administration won't take the legislative initiative, Congress should help to begin fashioning conservation measures A bill by Democratic Senator Robert Byrd of West Virginia, which would offer financial incentives for private industry is a promising start. Many see that the country is getting ready to build lots of new power plants to meet our energy needs. If we are ever going to protect the atmosphere, it is crucial that those new plants be environmentally sound.
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单选题She had her finger ______ when she was cutting paper. A. cut B. cutting C. to cut D. cuts
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单选题January 1 is New Year's Day, ______ many people look forward to the next year.
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单选题The law requires that everyone ______ his car checked at least once a year. A. has B. would have C. have D. will have
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单选题Mary always ______things over with her parents before she makes an important decision.
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单选题Doctors at Stanford University are studying a medication they hope will alleviate the suffering of millions of American women. But their target isn't breast cancer, osteoporosis, or a similarly well-known affliction. Despite its alarming impact on its victims, the malady in question has received comparatively little medical scrutiny. It's a "hidden epidemic," according to the Stanford researchers: compulsive shopping disorder. That's fight. What was once merely a punch line in television sitcoms is now being taken seriously by many clinicians. According to the Stanford study's leader, Dr. Lorrin Koran, compulsive shopping is "motivated by' irresistible' impulses, characterized by spending that is excessive and inappropriate, has harmful consequences for the individual, and tends to be chronic and stereotyped. "Compulsive shoppers "binge buy"—most often clothes, shoes, makeup, and jewelry—and then suffer intense guilt. That, in mm, helps trigger another frenzied trip to the mall, and the cycle continues. Could compulsive shopping be a health hazard associated with America's unparalleled economic prosperity? "It seems to be a disease of affluence," says Dr. Jerrold Pollak, a clinical psychologist who's treated several shopaholics. "Advertisers…would like us to think that shopping is a reason to live," agrees Dr. Cheryl Carmin, another clinical psychologist. "If you do not have the time or inclination to go to the mall or grocery store, there are catalogs, delivery services, home shopping networks on TV, and endless items to buy via the Internet." Indeed, this year, U.S.advertisers will spend $233 billion—an amount equal to six federal education budgets—to persuade Americans to buy, buy, buy. Yet the possibility that U.S.advertisers may be driving certain women in our society to psychosis is only part of the story. It seems that the pharmaceutical companies' quest to cure the effects of excessive marketing may itself be little more than a cleverly-disguised marketing scheme. The Stanford study, like many of its kind, is being funded by a pharmaceutical company. The undisclosed drag is an FDA-approved antidepressant, specifically an SSRI--a selective serotonin re-uptake inhibitor (The researchers are also studying behavioral therapies for compulsive shoppers). The researchers running the Stanford study refused to reveal their sponsor. However, only five SSRIs are currently on the U.S.market. Pfizer(makers of Zolofi), Eli Lilly(Prozac) and SmithKline Beecham(Paxil) all reported that they are neither conducting nor planning any studies of their drags for compulsive shopping. Solvay (Luvox) also seems an unlikely candidate. In 1997, researchers at the University of Iowa tried using Luvox to treat compulsive shoppers and found no measurable differences between the effects of the drag and those of a placebo. Perhaps the manufacturers of Luvox want to give their product another shot. More likely, however, the mysterious benefactor of the Stanford Study is Forest Pharmaceuticals(Celexa). Their PR department neither confirmed nor denied any involvement in Koran's study. Why would a pharmaceutical company anonymously spend money to license one of its top-selling drugs for a marginal disorder like compulsive shopping? A big part of the answer is profit. The mystery company presumably hopes to carve a unique slice out of the mental disorder pie in order to market it together with a ready-made treatment. This is not at all a new strategy for the world's mammoth pharmaceutical finns, as David Healy, a professor at the University of Wales College of Medicine, explains in his book "The Anti-Depressant I’m." Healy's book describes a process by which companies seek to "educate" both patients and clinicians about a new disorder, to sell the disorder in preparation for selling its cure. Funding clinical trials is a crucial part of that process.
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单选题George: ______?Ann: Well, it's a great dance all right, but I've been to quite a few parties lately and fed up with them.
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单选题Samuel : Hey,______ ? Diana: I wish I could. But I really have to stay in and finish my paper tonight. Samuel: Oh, maybe some other time, then. A. can I come to visit you tonight B. shall we have a barbecue some day this week C. would you like to go to cinema with me tonight D. John will leave Chicago tonight. Shall we go to see him off
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