单选题The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe classes of products. In today's prosperous societies the distinction has become blurred because so many wants have been turned into needs. A writer, for instance, can work with paper and pencils. These are legitimate needs for the task. But the work can be done more quickly and efficiently with a word processor. Thus a computer is soon viewed as a need rather than a want. In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods. It must be emphasized that all of these types are based on the way shoppers think about products, not on the nature of the products themselves. What is regarded as a convenience item in France (wine, for example) may be a specialty good in the United States. People do not spend a great deal of time shopping for such convenience items as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse: someone has a sudden desire for an ice cream sundae on a hot day. Or they may be purchased as emergency items. Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making a decision. Buying an automobile is often done this way. Shopping goods fall into two classes: those that are perceived as basically the same and those that are regarded as different. Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style, and fashion will either take precedence over price, or they will not matter at all. Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics. Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to the consumer's attention. The product could be something new on the market as the Sony Walkman once was or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping.

单选题 Grown-ups are often surprised by how well they remember something they learned as children but have never practiced still swim as well as ever since. A man when he gets back who has not had a chance to go swimming for years can in the water. He can get on a bicycle after many years and still ride away. He can play catch and hit a ball as well as his son. A mother who has not thought about the words for years can teach her daughter the poem that begins "Twinkle, twinkle, little star", remember the story of Cinderella or Goldilocks and the Three Bears. One explanation is the law of overlearning, which can be stated as follows: Once we have learned something, additional learning trials(尝试)increase the length of time we will remember it. In childhood we usually continue to practice such skills as swimming, bicycle riding, and playing baseball long after we have learned them. We continue to listen to and remind ourselves of words such as "Twinkle, twinkle, little star" and childhood tales such as Cinderella and Goldilocks. We not only learn but overlearn. The multiplication tables(乘法口诀表)are an exception to the general rule that we forget rather quickly the things that we learn in school, because they are another of the things we overlearn in childhood. The law of over learning explains why cramming(突击学习)for an examination, though it may result in a passing grade, is not a satisfactory way to learn a college course. By cramming, a student may learn the subject well enough to get by on the examination, but he is likely soon to forget almost everything he learned. A little overlearning, on the other hand, is really necessary for one's future development.

单选题______his exercise book, he was scolded by the teacher.

单选题Not only Tom but also his wife ______ fond of watching television. A. are B. were C. be D. is

单选题______ he will go to work in a mountain village surprises all of us. A. What B. That C. Whether D. If

单选题The purpose of the passage is ______.

单选题"______ you angry then?" "They ______ too much noise." A. Are; were making B. Were; were making C. Are; made D. Were; made

单选题Don't all speak at once! ______, please.

单选题You're busy filling out the application form for a position you really need; let's assume you once actually completed a couple of years of college work or even that you completed your degree. Isn't it tempting to lie just a little, to claim on the form that your diploma represents a Harvard degree? Or that you finished an extra couple of years back at State University? More and more people are turning to utter deception like this to land their job or to move ahead in their careers, for personnel officers, like most Americans, value degrees from famous schools. A job applicant may have a good education anyway, but he or she assumes that chances of being hired are better with a diploma from a well-known university. Registrars at most well-known colleges say they deal with deceitful claims like these at the rate of about one per week. Personnel officers do check up on degrees listed on application forms, then. If it turns out that an applicant's lying, most colleges are reluctant to accuse the applicant directly. One Ivy League school calls them impostors; another refers to them as special cases. One well-known West Coast school, in perhaps the most delicate phrase of all, says that these claims are made by no such people. To avoid outright lies, some job-seekers claim that they attended or were associated with a college or university. After carefully checking, a personnel officer may discover that attending means being dismissed after one semester. It may be that being associated with a college means that the job-seeker visited his younger brother for a football weekend. One school that keeps records of false claims says that the practice dates back at least to the turn of the century-that's when they began keeping records, anyhow. If you don't want to lie or even stretch the truth, there are companies that will sell you a phony diploma. One company, with offices in New York and on the West Coast, will put your name on a diploma from any number of non-existent colleges. The price begins at around twenty dollars for a diploma from Smoot State University. The prices increase rapidly for a degree from the University of Purdue. As there is no Smoot State and the real school in Indiana properly called Purdue University, the prices seem rather high for one sheet of paper.

单选题This course is______ must for students who want to work in the film industry as______editor.

单选题 It's summer. In the United States, it's the season of swimming pools, barbeques, camping and road trips. Road trip vacations where the car journey is part of the fun are especially popular with college students, who like to explore the country on wheels. These budget trips are ideal for students who often have plenty of free time but little money. "Ever since I went to college, I've been traveling around a lot, exploring the country," said Austin Hawkins, a 19-year-old college student from New York. This summer, Hawkins and his friends have spent weekends traveling in New England. The best part about car trips, said Hawkins, is that you can be spontaneous. "On a road trip, if you get interested in things you see along the way you can stop and explore." Matt Roberts, a 20-year-old student from Ohio who drove to Montreal, Canada, agrees. "With road trips you don't have to plan in advance, you can just get into a car and drive." Even with high gas prices, driving with friends is cheaper than flying. Roberts paid about 40 dollars for gas, but a round trip plane ticket would have cost nearly 400 dollars. Driving trips first became popular in the 1920s. Newly paved roads and improved cars made it possible to travel longer distances. Motels started appearing outside cities. By the 1950s, car ownership became the norm. Construction of the US interstate highway system began in 1956 and motel and restaurant chains popped up everywhere making long distance trips easier. Today, the US has the highest car ownership rate in the world. Only 8 percent of American homes have no car, according to the most recent US census. Though many college students don't own a car, most have access to one. On many of Hawkins' trips, they used a borrowed van. Hawkins' most memorable road trip took place over spring break. He and two friends drove from New York to New Orleans to volunteer, helping rebuild the city after Hurricane Katrina hit it last July. They crossed the country in two days and slept in their car in church parking lots. Roberts' road trip to Canada last winter was even more eventful. Upon arriving in Montreal, they were lost in a blizzard and shivering in the-25~cold. To find their hotel, they turned on a laptop and drove around in circles until they found a spot with wireless Internet coverage. "I know we should have planned better, but we're young. Now, when I see those guys I always say: 'Remember when we were lost in the snow storm!' I'll never forget that."

单选题You thought they could have completed the project, ______?

单选题The number of the stamps ______ limited, so a number of people ______ to have a look at them.

单选题第1篇 Centers of the Great European Cities The centers of the great cities of Europe are meeting places by tradition. People gather there to drink coffee and chat late into the night. A mixture of locals and tourists make for an exciting, metropolitan atmosphere. Squares, plazas (广场) and arcades (拱廊) form the heart of Europe's cities. Venice in Italy has the Piazza San Marco, a beautiful square surrounded by shops, churches, restaurants and cafes. In Barcelona, Spain, La Bosqueria is a lively market with hundreds of stalls selling all kinds of goods. London's Covent Garden is filled with fruit and vegetable stalls by day and musicians, acrobats (杂技演员)and artists by night. The government buildings at the center of many cities often are architecturally impressive. In London, they serve as a beautiful backdrop (背景) to the coffee tables that line the streets and the banks of the Thames. These vibrant (有活力的) hearts are the product of centuries of evolution, social historian Joel Garreau told US News and World Report recently. "The reason people think Venice is so great today is you don't see all the mistakes, "said Garreau, "Those have all been removed. " Most European cities were laid out before the invention of the car, so bars, restaurants and cafes were near to people's homes. Today, the focus of many Europeans' life has moved away from the centers. They live in the suburbs and outskirts, driving to supermarkets to get their supplies. But on a continent where people treasure convention, there are still those who hold onto traditional ways, living and shopping locally. These people together with tourists, provide the city centers with the reason for existence. Coffee culture plays a part in keeping these city centers flourishing. This is particularly true of Paris whose citizens are famous enthusiastic conversationalists. This skill is developed over many hours spent chatting over espressos (浓咖啡) and cigarettes. Religion also plays a role in developing sociable atmosphere. People in Roman Catholic countries used to visit the church on an almost daily basis. Entire communities would gather in the same building and then move out to the markets, cafes and bars in the surrounding streets. An enormous example of this relationship between church and society is the Duomo. The huge marble cathedral in Florence, Italy is surrounded by bakeries and coffee shops, and caters not only to the tourist crowds, but also the local community.

单选题Prestige Properties Now Available For discerning customers seeking unique properties, The Hills Real Estate Agency is pleased to announce the availability of the following residences in the most upscale parts of our city: Santa Rosa This beautiful Spanish-style mansion extends over a gently sloping half-acre block. Constructed during the boom period of the 1920s, it has retained many original architectural and historical features while the kitchen and bathrooms have been tastefully modernized. Stunning sandstone contrasts with green lawns and colorful flowers gardens, with views of the ocean from the second floor. Call now, to arrange a viewing. Warehouse Conversion If you are seeking an open-plan style apartment located in the heart of the vibrant inner city that is quiet and secure with a tranquil courtyard in its heart, this is the property for you. Truly a unique opportunity, this 3-bedroom, 2-bathroom, architect-designed conversion can offer tranquility and space for your artistic endeavors or can open up to be the perfect party house. Inspect now. Victorian Terrace They don't come much more sophisticated than this 3-storey Victorian terrace built in 1885. Located on a wide semi-circular street opposite elegant Victoria Park, the front garden and wide upper-level balcony are bathed in generous sunshine during the winter months while being protected from the wind. A large living room adjoins a magnificent dining area served by a modern kitchen with plenty of bench-space. Three upstairs bedrooms, two with en-suite bathrooms, plus a guest bathroom on the ground floor, complete the picture. For further information and to arrange inspections (appointment only) please call our office at 9652254 or 965-2255 or e-mail at johnconnor@thehills.com. To: johnconnor@thehills.com From: lisabrowm@kyu.com Subject: Interested buyer Dear Mr. Conner, I was very interested by your recent advertisement. I am seeking a residence that can accommodate an art studio and possibly hold private exhibitions for the work I do. One of the listed places sounds like it could be suitable for my needs. Therefore, I would like to meet with you soon to take a look at the place. Could you please let me know when a good time for you is? I am okay anytime this week except for Wednesday evening. Please get back to me as soon as possible. Thanks so much for your attention. Lisa Brown: 755-1207

单选题What kind of ______ car do you want to buy?

单选题—What will you do with ______milk in the cup? —I will use it to make steamed bread.

单选题Mr. Bill's ______ of the job offer at the Department of Defense is dependent on his receiving a security clearance. A. accept B. acceptable C. accepted D. acceptance

单选题For a limited time only, this exquisite collector's item will be offered at forty percent off of the original ______. A. price B. piece C. challenge D. certificate

单选题The United States, which is a（ ） of the Middle East peace talks, says Israel settlements are an obstacle to peace, and the issue has strained relations with Israels right-wing government