单选题 Questions 11 to 13 are based on the following talk on the changes of the world. You now have 15 seconds to read Questions 11 to 13.

单选题 You will hear 3 conversations or talks and you must answer the questions by choosing A, B, C or D. You will hear the recording ONLY ONCE. {{B}} Questions 11～13 are based on the following talk. You now have 15 seconds to read Questions 11～13.{{/B}}

单选题The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional "paid" media — such as television commercials and print advertisements — still play a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product may create "earned" media by willingly promoting it to friends, and a company may leverage "owned" media by sending email alerts about products and sales to customers registered with its website. In fact, the way consumers now approach the process of making purchase decisions means that marketing's impact stems from a broad range of factors beyond conventional paid media. Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users' responses. But in some cases, one marketer's owned media become another marketer's paid media — for instance, when an e-commerce retailer sells ad space on its website. We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further. Johnson ＆ Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complementary and even competitive products. Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies' marketing, and may help expand user traffic for all companies concerned. The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them. If that happens, passionate consumers would try to persuade others to boycott products, putting the reputation of the target company at risk. In such a case, the company's response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg.

单选题Whereispopulationgrowthhappening?A.Inallcountriesintheworld.B.Inonlyafewcountries.C.Inmostcountries.D.Mainlyindevelopedcountries.

单选题 {{I}}Questions 17 to 20 are based on the talk about George Orwell. You now have 20 seconds to read Questions 17 to 20.{{/I}}

单选题 Questions 11 to 13 are based on the following talk on writing vs. teaching. You now have 15 seconds to read Questions 11 to 13.

单选题The concept of obtaining fresh water from icebergs that are towed to populated regions of the world was once treated as a joke more appropriate to cartoons than real life. But now it is being considered quite seriously by many nations, especially since scientists have warned that the human race will outgrow its fresh water supply faster than it runs out of food. Glaciers are a possible source of fresh water that have been overlooked until recently. Three quarters of the Earth's fresh water supply is still tied up in glacial ice, a reservoir of untapped fresh water so immense that it could sustain all the rivers of the world for 1, 000 years. Floating on the oceans every year are 7, 659 trillion metric tons of ice encased in 10, 000 icebergs that break away from the polar ice caps, more than ninety percent of them from Antarctica. Huge glaciers that stretch over the shallow continental shelf give birth to icebergs throughout the year. Icebergs are not like sea ice, which is formed when the sea itself freezes; rather, they are formed entirely on land, breaking off when glaciers spread over the sea. As they drift away from the polar region, icebergs sometimes move mysteriously in a direction opposite to the wind, pulled by subsurface currents. Because they melt more slowly than smaller pieces of ice, icebergs have been known to drift as far north as 35 degrees south of the equator in the Atlantic ocean. To corral them and steer them to parts of the world where they are needed would not be too difficult. The difficulty arises in other technical matters, such as the prevention of rapid melting in warmer climates and the funneling of fresh water to shore in great volume. But even if the icebergs lost half of their volume in towing, the water they could provide would be far cheaper than that produced by desalination, or removing salt from water.

单选题You will hear 3 conversations or talks and you must answer the questions by choosing A, B, C or D. You will hear the recording only once.

单选题Which of the following might be the result from the use of efficient technology in corporations?

单选题 Questions 11～13 are based on the following conversation. You now have 15 seconds to read Questions 11～13.

单选题In politics, astronauts are generally

单选题What is the major feature of the new retail programs?

单选题{{B}}Text 3{{/B}} In the early days of the United States, postal charges were paid by the recipient and Charges varied with the distance carried. In 1825, the United States Congress permitted local postmasters to give letters to mail carriers for home delivery, but these carriers received no government salary and their entire compensation depended on what they were paid by the recipients of individual letters. In 1847 the United States Post Office Department adopted the idea of a postage stamp, which of course simplified the payment for postal service but caused grumbling by those who did not like to prepay. Besides, the stamp covered only delivery to the post office and did not include carrying it to a private address. In Philadelphia, for example, with a population of 150, 000, people still had to go to the post office go get their mail. The confusion and congestion of individual citizens looking for their letters was itself enough to discourage use of the mail. It is no wonder that, during the years of these cumbersome arrangements, private letter-carrying and express businesses developed. Although their activities were only semilegal, they thrived, and actually advertised that between Boston and Philadelphia they were a half-day speedier than the government mail. The government postal service lost volume to private competition and was not able to handle efficiently even the business it had. Finally, in 1863, Congress provided that the mail carriers who delivered the mail from the post offices to private addresses should receive a government salary, and that there should be no extra charge for that delivery. But this delivery service was at first confined to cities, and free home delivery became a mark of urbanism. As late as 1887, a town had to have 10,000 people to be eligible for free home delivery. In 1890, of the 75 million people in the United States, fewer than 20 million had mail delivered free to their doors. The rest, nearly threequar-ters of the population, still received no mail unless they went to their post office.

单选题The old buffalo was killed because______ .

单选题 {{B}} Questions 17～20 are based on the following talk. You now have 20 seconds to read Questions 17～20.{{/B}}

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单选题The history of responses to the work of the artist Sandro Botticelli (1444-1510) suggests that widespread appreciation by critics is a relatively recent phenomenon. Writing in 1550, Vasari expressed an unease with Botticelli's work, admitting that the artist fitted awkwardly into his evolutionary scheme of the history of art. Over the next two centuries, academic art historians defamed Botticelli in favor of his fellows Florentine, Michelangelo. Even when anti-academic art historians of the early nineteenth century rejected many of the standards of evaluation adopted by their predecessors, Botticelli's work remained outside of accepted taste, pleasing neither amateur observers nor connoisseurs. (Many of his best paintings, however, remained hidden away in obscure churches and private homes.) The primary reason for Botticelli's unpopularity is not difficult to understand: most observers, up until the mid-nineteenth century, did not consider him to be noteworthy, because his work, for the most part, did not seem to these observers to exhibit the traditional characteristics of the fifteenth-century Florentine art. For example, Botticelli rarely employed the technique of strict perspective and, unlike Michelangelo, never used chiaroscuro. Another reason for Botticelli's unpopularity may have been that his attitude toward the style of classical art was very different from that of his contemporaries. Although he was thoroughly exposed to classical art, he showed little interest in borrowing from the classical style. Indeed, it is paradoxical that a painter of large-scale classical subjects adopted a style that was only slightly similar to that of classical art. In any case, when viewers began to examine more closely the relationship of Botticelli's work to the tradition of the fifteenth century Florentine art, his reputation began to grow. Analyses and assessments of Botticelli made between 1850 and 1870 by the artists of the Pre-Raphaelite movement, as well as by the writer Pater (although he, unfortunately, based his assessment on an incorrect analysis of Botticelli's personality), inspired a new appreciation of Botticelli throughout the English-speaking world. Yet Botticelli's work, especially the Sistine frescoes, did not generate worldwide attention until it was finally subjected to a comprehensive and scrupulous analysis by Home in 1908. Home rightly demonstrated that the frescoes shared important features with paintings by other fifteenth-century Florentines—features such as skillful representation of anatomical proportions, and of the human figure in motion. However, Home argued that Botticelli did not treat these qualities as ends in themselves—rather, that he emphasized clear depletion of a story, a unique achievement and one that made the traditional Florentine qualities less central. Because of Home's emphasis crucial to any study of art, the twentieth century has come to appreciate Botticelli's achievements.

单选题Why is the question of trade union power important in Britain?

单选题 Questions 17 to 20 are based on the following conversation between Sarah and John. You now have 20 seconds to read Questions 17 to 20.

单选题Text 3 Travel is at its best a solitary enterprise: to see, to examine, to assess, you have to be alone and unencumbered. Other people can mislead you; they crowd your meandering impressions with their own; if they are companionable they obstruct your view, and if they art-boring they corrupt the silence with non-sequiturs, shattering your concentration with "Oh, look, it's raining," and "You see it lots of trees here. " Traveling on your own can be terribly lonely (and it is not understood by Japanese who, coming across you smiling wistfully at an acre of Mexican butter cups tend to say things like "Where is the rest of your team?"), I think of evening in the hotel room in the strange city. My diary has been brought up to date; I hanker for company: what do I do? I don't know anyone there, so I go out and walk and discover the three streets of the town and rather envy the strolling couples and the people with children. The museums and churches are closed, and toward midnight the streets are empty. If I am mugged, I will have to apologize as politely as possible, "I am sorry, sir, but I has nothing valuable on my person." Is there a surer way of enraging a thief and driving him to violence? It is hard to, we clearly or to think straight in the company of other people. Not only do I feel, self-conscious, but the perceptions that are necessary to writing are difficult to manage when someone close by is thinking out loud. I am diverted, but it is discovery, not diversion, that I seek. What is requited is the lucidity of loneliness to capture that vision, which, however banal, seems in my private mood to be special and worthy of interest. There is something in feeling abject that quickens my mind and makes it intensely receptive to fugitive might also be verified and refined; and in any case I had the satisfaction of finishing the business alone. Travel is not a vacation, and it is often the opposite of a rest, "Have a nice time," people said to me at my send-off at South Station, Medford. It was not precisely what I had hoped for. I craved a little risk, some danger, an untoward event, a vivid discomfort, an experience of my own company, and in a modest way the romance of solitude. This I thought might be mine on that train to Limon.