单选题What does the man mean?

单选题Why do some new products succeed, bring millions of dollars to innovative companies, while others fail, often with great losses? The answer is not simple, and certainly we cannot say that "good" products succeed while "bad" products fail. Many products that function well and seem to meet consumer needs have fallen by the wayside. Sometimes, virtually identical products exist in the market at the same time with one emerging as profitable while the other fails. Mc. Neal Laboratories" Tylenol has become successful as an aspirin substitute, yet Bristol Meyers entered the test market at about the same time with Neotrend, also a substitute for aspirin which quickly failed. The nature of the product is a factor in its success or failure, but the important point is that they should aim at meeting the customer"s need, and the introductory promotion should seek to communicate that need satisfying quality and motivate the customer to try the product. Often, attitude change is involved, and, in the extreme, changes in life style may be sought. Here the company walks a tightrope. A new product is more likely to be successful if it represents a truly novel way of solving a customer problem, but this very newness, if carried too far, may ask the customer to learn new behavior patterns. The customer will make the change if the perceived benefit is sufficient, but inertia is strong and consumers will often not go to the effort that is required. During the late sixties and early seventies Bristol Meyers met with new product failures that exemplify both of these probleMs. In 1967 and 1968 the company entered the market with a $5 million advertising campaign for fact toothpaste, and an $11 million campaign to promote resolve. Both products failed quickly, not because they didn"t work or because there was no consumer need, but apparently because consumers just could see no reason to shift from an already satisfactory product to a different one that promised no new benefit.

单选题Questions 18 ～ 21 are based on the following conversation.

单选题The courtesy drive was launched in Singapore to______.

单选题Questions 22-25 aye based on the dialogue between a reporter and thefoyer director of the Louvre．a world-famous museum in Paris.

单选题Whatdoweknowaboutthepictures?[A]Theyareallincolor.[B]Notallofthemareincolor.[C]Theyareallblackandwhite.

单选题Whydoesn'tthewomanbuythebook?A.Becauseit'stooexpensive.B.Becauseshedoesn'tneedit.C.Becauseshecan'tbuyiteverywhere.D.Becauseshealreadyhasgotone.

单选题What does the woman want to buy?

单选题From the passage we know that joints and muscles perform best when______.

单选题Before the 1930's, workers were only paid as long as they were "smart." If they were smart enough not to be ill, they were paid. If they were smart enough not to be injured, they were paid. And if they were very smart, they would find strength to work every day until they died. When people were not this "smart," they looked for help. Their families, private charities, and churches did what they could. All of these groups helped when the economy was healthy. When the Depression hit, families, charities, and churches were weakened. And there was more need of them than ever before. Pat Cauley, a construction worker, kept a diary. Here is an entry from 1932: "Went to church. I said the family needed something to keep going. Got a nice sermon. Came home, pockets empty." Cauley's story was told by millions of others. Even when charities did help, people were not completely happy. People on soup lines did not starve. But their pride went hungry. In 1933, Democrat Franklin Roosevelt became president. He said government should replace charities. Since people paid for government, government support was not charity. Government support was people's tax money at work. People could feel they deserved government support. In 1935, Roosevelt signed the Social Security Act. The Social Security Act provided money for the elderly, the blind, and the handicapped. Workers benefited, too. Workers who were ill or injured were to receive money. Families were to receive assistance when working fathers died. People laid off from work were to be helped until they found new jobs.

单选题 You will hear some dialogues or monologues. Before listening to each one, you will have time to read the questions related to it. While listening, answer each question by choosing A, B, C or D. After listening, you will have time to read your answer. You will hear each piece. ONLY ONCE. Questions 11～14 are based on the following conversation.

单选题Whatisthecharacteristicofcurrentaccount?A.Itsinterestrateishigher.B.Itsinterestrateisverylow.C.It'sconvenient.D.It'sinconvenient.