填空题{{B}}PART ONE{{/B}}·Look at the statements below and the five tips concerning marketing on the opposite page.·Which tip (A, B, C , D or E ) does each statement 1-8 refer to?·For each statement 1-8, mark one letter (A, B, C , D or E ) on your Answer Sheet.·You will need to use some of these letters more than once. A {{B}}About Marketing{{/B}}Our theory going into 2002 was that most companies would hold their breath and wait for the economy to move before investing in marketing. And cutting back marketing dollars did turn out to be the wave that most companies were riding. But, it is just a knee jerk reaction to a down turn. Those that continued to market through this year are in better shape going into 2003 than when they staged in 2002, Marketing is not for just the best of times, it's crucial in the worst of times.B {{B}}About the Customer{{/B}}Aside from wondering where you're going to get new customers, we all learned that it should really be about retaining your existing customers. Guess what? That's where the lion's share of your business is coming from anyway. Too bad many companies cut back on customer service. Some companies chased away their existing customers in droves in the interest of saving money. It doesn't make sense.C {{B}}About Relationships{{/B}}Many assumed price was the major issue with customers. A customer is surely going to talk about pricing. But you have to move that conversation in a mote productive direction. It's not about pricing. It's about value. If you can demonstrate value you don't have to lead with price, In large part, the value in any customer interaction is the relationship you build with them and how you maintain it. And the hard truth is if you're serious about relationships, you maintain them even when they aren't buying. Why? Because once they have money they will stick with those who stuck with them.D {{B}}Doing More With Less{{/B}}The days of spending marketing and sales dollars like water are over. That's not a bad thing, really. It means that companies are now going to really think through their decisions and make better ones. It's better for the economy in the long term. And it gives everyone an opportunity to present the best solutions and the best value for business propositions. Doing more with less is actually smarter and will improve the business climate over the long haul, which is really what counts.E {{B}}Pipeline{{/B}}Every company should be working on near-term, mid-term and long-term opportunities. This is solid selling technique. In a tight economy, it's absolutely imperative. We all knew that 2002 had very little low-hanging fruit to grab. That meant you had to march harder, more creatively and longer to build a solid pipeline. Ideally, you should have a handful of deals just ready to close, a handful of hot prospects, and more than a handful of opportunities that you are moving along. The time to start is always NOW! Going into 2003, what does your pipeline look like?

填空题They also make it sure they have enough change, credit card forms, and carrier

填空题High fliers of the future head for specialist fairs Despite the recent development of online recruiting, graduate job fairs are still proving hugely popular in Britain with both employers and job hunters. (0) H Any graduate with big ambitions could be forgiven for thinking that the north-west of England is the centre of the north-west of England is the centre of the universe next week. (9) As usual, they will all be looking for the brightest, best and most suitable graduates to employ. November 2 sees Expo Management (the finance, business and management fair), and on November 3, Technology for the Future (the IT, science and engineering fair), will be held.(10) Expo Management has also expanded, to incorporate a broad range of careers in business and management, as well as the finance sector. There are excellent transport links from all parts of the country to where the fairs are being held. An accommodation booking service is available, and there is plenty of entertainment on offer. Employers are keener than ever to take part.(11) Having said that, employers use the fairs in order to make contact with the specific kinds of graduates they are looking to recruit.(12) However, all graduates visiting the fairs with the right skills and motivation are likely to get a very positive response from employers. Preparation is the key to getting the most from these fairs and visitors should have done their homework. (13) It is sensible to exploit this opportunity by coming armed with a good CV and a list of relevant questions to ask. Also, this year the fairs' organizers have introduced a new support facility. (14) By visiting http://www.networld.co/gradfairs, they will get instant access to the full list of exhibitors and their vacancies, as well as links to their company websites. With the world of business changing and expanding so rapidly, ambitious graduates will find that time spent at the fairs makes an excellent investment in their future. A They are keen for graduates to make use of this innovation before they attend the fairs. B Graduates can take advantage of these to ensure that they know how to make the best applications possible in the weeks following the fairs. C The latter, only a few years old, has proved so successful that this year it has doubled in size: it now plays host to more than 40 employers. D In particular, it is those with technical qualifications who are most sought after. E After all, they may not have another chance to see such a huge range of prestigious employers under one roof. F The reason is that is where a 170-strong list of employers will be setting up their stands at the start of November's round of graduate fairs. G This enthusiasm means that the prospects for graduate job-hunters are excellent at the moment. H As a result, they are getting bigger and bigger each time they hit the road again.

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填空题{{B}}PART FIVE{{/B}}{{B}} ·Read the following text. ·For each question 31--40, write one word.{{/B}} Nowadays more and more foreign enterprises and companies are no longer relying {{U}}(31) {{/U}} interviews {{U}}(32) {{/U}} recruitment. Years of studying interviewing have made clear that it is not a very objective process. Personnel officers often hire the person they like best, {{U}} (33) {{/U}} even the one they think most physically attractive. Looking good is no guarantee of doing the job well, however. Uglies or those who are aesthetically challenged, take heart.To get a more objective view, many companies are also using psychological tests to hire both for relatively routine jobs and for positions {{U}}(34) {{/U}} senior levels of management. It is impossible to say how many employers use tests, {{U}}(35) {{/U}} estimates of test sales in the UK for 1993 were over 1 million.The basic reason employers use tests is clear: tests claim to be scientific and objective. A large body of research has shown that interviews by themselves are not very reliable {{U}}(36) {{/U}} a method of selection. People's judgment are often very subjective: whether they like the look of someone counts for more than almost anything else. But reliable and valid tests can offer rapid and more objective information about would-be employees. If a candidate talks well in an interview {{U}}(37) {{/U}} his test results suggest that he is a careless person who can not concentrate, an employer is likely to think twice about hiring him.Taking a serious test for a job is rather different {{U}}(38) {{/U}} taking a game-like test. You can spend just a little time {{U}}(39) {{/U}} answering questions of that kind of test, and you deny the answers and say they are not accurate. But you can not go to a serious test without enough preparation {{U}}(40) {{/U}} you can not afford to be denied and eliminated again and again.

填空题· You will hear five different people talking about visiting trade fairs.· For each extract there are two tasks. For Task One, choose the person's intention in visiting the fair from the list A-H. For Task Two, choose the experience at the fair that each person mentions from the list A-H.· After you have listened once, replay the recording.Task One - Intention in visiting the fair· For questions 13-17, match the extracts with the intentions, listed A-H.· For each extract, choose the person's intention in visiting the fair.· Write one letter (A-H) next to the number of the extract. {{B}}Task One - Intention in visiting the fair{{/B}}· For questions 13-17, match the extracts with the intentions, listed A-H.· For each extract, choose the person's intention in visiting the fair.· Write one letter (A-H) next to the number of the extract.A to get ideas for potential new productsB to give a presentationC to seek alternative employmentD to find out about competitors' productsE to get new marketing ideasF to give product demonstrationsG to recruit a new overseas agentH to find alternative suppliers

填空题implications. It's also expensive, and it's public—very public. Worse, if you're mishandling things, you're already damaging the health of your company. What is it? It's your branding program.

填空题{{B}}PART OEN{{/B}}·You will hear an assistant manager telling about the structure of the company.·As you listen, for questions 1-12, complete the notes using up to three words or a number.·You will hear the recording twice. Company Organization and AchievementsManagers1. Mr. Starbucks is responsible for operations and ______.2. Ms. Marquis is in charge of research ______.3. Mr. Longfellow deals with ______.Departments and their respective achievements4. Human Resources: recruited 10 ______ and 28 graduates.5. training section moved into new areas as ______ 9. designed two ______.10. Four Regional Departments: responsible for ______ of territory;11. supported by marketing and ______.12. Four ______ and will have one more next year.

填空题young technicians. The standard of work is extremely high and the results are

填空题a call option

填空题AThe Speech of the Paper PresentersThe presentation of academic papers is the most fundamental form of communication at international academic conferences and the core activity of a simulated international academic conference as well. Well require that, on the platform, the students should be able to adjust themselves to the. optimal state, control their voice, volume, speed and intonation, adapt themselves to the situation and ex- press themselves freely. Skills of opening are introduced to them such as direct opening, thanking and praising, background introduction, and humorous expressions, in order to attract attention. They are also taught the approaches to logical development, topic shitting illustrating facts, displaying concrete examples, emphasizing key points, dealing with long sentences, repairing slip of the tongue, etc.BOn-the-spot Preparations On-the-spot preparations relatively simple, which mainly refers to the arrangement of the conference room one or two hours before the conference, including hanging the logo, posting the papers (or abstracts), preparing drinks (for the breaks), adjusting the projector, arranging the seats of the guests, ensuring the recording and photographing, etc.CCanberraCanberra, with a population of 286,000, is the regional capital of the Australinal Capital Territory (A. C. T.). The A.C.T was created especially as home for the national capital in 1911 to prevent jealousy between the various states (former colonies) of the country. It is located in south-east Australia and surrounded on all sides by New South Wales (originally the prison colony established by the British in 1788). All the major government administrative offices, the Australian National University, and the national museums are sited in Canberra. About 60% of the work force is employed by the government, with a small electronics industry providing most of the other jobs available. Originally a small town, the purpose-built capital shows urban planning at its best, with elegant public buildings and landscapes gardens.DAlgarveWhatever kind of holiday you want, you'll find it in the Algarve, the garden coast of Portugal. But what the Algarve does, and better than most places, is the villa holiday. With your chosen companions-there are villas catering for from four to eight people - you for a package that includes transfers from Faro Airport to the villa, a fully-stocked fridge on arrival, maid service, arid a fabulous villa with its own swimming pool are feeling really lazy, or simply want to try Portuguese cuisine without the worry of which restaurant to choose, a cook. The best villas are usually those located on a hillside overlooking the sea, although there are some very attractive ones that are almost on the beach.EThe ideal size for a team is between 5 and 8 members. Larger that this and agreements are more difficult to reach. Each member of the team must have a clear picture of the goals of that particular team and be committed to, and responsible for, the other members of his or her team. it is essential that teams should act together and develop the team 'spirit' rather than working individually. Training should take place together, along with group discussions, debate and decision-making based on the various situations that team is being trained to respond to.

填空题{{B}}PART FOUR{{/B}}{{B}} · Read the following text. · Choose the best word to fill each gap. · For each question 21—30, mark one letter A, B, C or D.{{/B}} The biggest threat facing airlines today may not be a terrorist with a gun, but the man with the portable computer in business{{U}} (21) {{/U}}. In the last 15 years, pilots have reported well over 100 incidents that{{U}} (22) {{/U}}by electromagnetic interference. The source of this interference remains{{U}} (23) {{/U}}, but increasingly, experts are pointing the blame at portable electronic devices such as portable computers, radio and cassette players and mobile telephones.RTCA, an organization which advises the aviation industry, has recommended that all airlines ban such devices from being used during "critical" stages of flight, particularly takeoff and landing. Some experts have gone further, {{U}}(24) {{/U}}a total ban during all flights. Currently, rules on using these devices are left up to individual airlines. And although some airlines prohibit passengers from using such equipment during take-off and landing, most are reluctant to{{U}} (25) {{/U}}a total ban, {{U}}(26) {{/U}}that many passengers want to work during flights.The difficulty is predicting how electromagnetic fields might{{U}} (27) {{/U}}an aircraft's computers. Experts know that portable devices emit radiation which affects those wavelengths which aircraft use for navigation and communication. But, because they{{U}} (28) {{/U}}reproduce these effects in a laboratory, they have no way of knowing whether the interference might be dangerous or not.The fact that aircraft may be vulnerable{{U}} (29) {{/U}}interference raises the risk that terrorists may use radio systems in order to damage navigation equipment. As worrying, though, is the passenger who can't hear the instructions to{{U}} (30) {{/U}}his radio because the music’s too loud.

填空题 · For each extract, there are two tasks. For Task One, decide what marketing strategy each person decided to adopt from the list A-H. For Task Two, decide what the main experience of the strategy has been in each speaker's opinion, from the list A-H. · After you have listened once, replay the recording. Task One—Marketing Strategy · For questions 1-5, match the extracts with the marketing strategy chosen by the speaker, listed A-H. · For each extract, decide on the appropriate marketing strategy. · Write one letter (A-H) next to the number of the extract. A improved packaging B a corporate newsletter C website listing D a sponsorship offer E a press release F free coupons G direct email H point of sale displays

填空题Read the quotations in the speech bubbles and say who thinks globalisation: 'There is a growing consensus that globalisation must now be reshaped to reflect values broader than simply the freedom of capital.' John J Sweeney 'Globalisation and free trade do spur economic growth, and, they lead to lower prices on many goods.' Robert Reich 'If you're totally illiterate and living on one dollar a day, the benefits of globalisation never come to you.' Jimmy Carter 'The regime of globalisation promotes an unfettered marketplace as the dynamic instrument organising international relations.' William Greider 'Globalisation presumes sustained economic growth. Otherwise, the process loses its, economic benefits and political support.' Paul Samuelson 'Globalisation has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital—the world's best talents and greatest ideas.' Jack Welch 'For when we talk about the spreading power and influence of globalisation, aren't we really referring to the spreading economic and military might of the US?' Fredric Jameson is beneficial only for well-off people in developed countries. Jimmy Carter

填空题· For each extract, there are two tasks. For Task One, choose the challenge they have mentioned from the list A-H. For Task Two, choose the plans for future development they gave from the list A-H. Task One—Challenge · For questions 13-17, match the extracts with the problems, listed A-H. · For each extract, choose the challenge stated. · Write one letter (A-H) next to the number extract. A having not enough money to research new products B having not good sale channels C tight budget caused by recession D low awareness and belief in the products E having no mature technology and products F having trouble in locating and attracting the customers G balancing the business with other private work H competition from market

填空题Though it is popular and urgent, downward shifting in management raises many serious questions.

填空题air

填空题TASK ONE--THE FEELING OF THE SPEAKER·For questions 13-17, match the extracts with the feelings, listed A-H.·For each extract, decide what the feeling of each speaker is.·Write one letter (A-H) next to the number of the extract.A being angryB being proudC being worriedD being unsatisfiedE being jealousF being tired of the jobG being cautiousH being disappointed