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填空题Complete this memo from a branch manager of a bank to her
marketing director by putting each verb in brackets into the correct
tense.
INTERNAL MEMO TO: David Cooper
FROM: Maria Nieto SUBJECT: Home insurance
offer Hi David You asked (ask) me for an
update on the home insurance offer that the bank {{U}} {{U}} 1
{{/U}} {{/U}}(launch) last month. This is what I can tell you based on the
data that I {{U}} {{U}} 2 {{/U}} {{/U}}(collect) so
far. Since the launch, we {{U}} {{U}} 3
{{/U}} {{/U}}(circulate) about 8000 leaflets to our customers with their
monthly statements. Up to now, the response {{U}} {{U}} 4
{{/U}} {{/U}}(be) quite low—about two percent. By response, I mean people who
have requested more information. I expect that by the end of the month most of
these people {{U}} {{U}} 5 {{/U}} {{/U}}(decide) whether to take
up the offer or not. I will of course send you these figures. I
have to say, I am not so surprised at the low response. These days, private
customers {{U}} {{U}} 6 {{/U}} {{/U}}(tend) to go to one
provider for all their insurance—car, house, travel, etc—and that means an
insurance company. As you know, currently the bank {{U}}
{{U}} 7 {{/U}} {{/U}}(look) into the possibility of offering these
other types of insurance and I think that when we do, the response will be much
better. I {{U}} {{U}} 8 {{/U}} {{/U}}(write) to
you again in a couple of weeks to give you a further update. In the meantime,
please contact me if you would like to discuss any of the above.
Best wishes Maria
填空题Complete this email by writing each verb in brackets in
the correct tense. Dear Ms Spackman I
am writing (write) to you ask a couple of questions about your recently launched
call for tender. Actually, this is the second time that we {{U}} {{U}}
1 {{/U}} {{/U}}(submit) a bid to your company and I hope that this time
we {{U}} {{U}} 2 {{/U}} {{/U}}(be) successful.
My questions are as follows: 1) The technical specifications
are exactly the same as the last time we {{U}} {{U}} 3 {{/U}}
{{/U}}(tender) for this contract two years ago. Is this intentional?
2) You ask for three references. How recent must these be? We {{U}}
{{U}} 4 {{/U}} {{/U}}(do) a job of comparable size six years ago but
since then, we {{U}} {{U}} 5 {{/U}} {{/U}}(not/do) anything on
the same scale. For the time being we {{U}} {{U}}
6 {{/U}} {{/U}}(continue) to work on our offer, but I hope to receive
your answers before long. Yours sincerely
Danny Robinson
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填空题Bookkeeping and Accounting The underlying purpose of accounting is to provide financial information (31) ... an economic entity. The financial information provided by an accounting system is needed by managerial decision makers to help them plan and control the activities of the economic entity. (32) ... information is also needed by outsiders—owners, creditors, potential investors, the government, and the public— (33) ... have supplied money to the business or who have some other interest in the business that will be served by information about its financial position and operating results. There is some confusion over the (34) ... between "bookkeeping" and "accounting. " This is partly due to the fact that the two are related. Bookkeeping is the recording of business data (35) ... a prescribed manner. A bookkeeper may be responsible (36) ... keeping all of the records of a business of only a small segment, such as a portion of the customer accounts in a department store. Much of the work of the book keeper is clerical in nature and is increasingly (37) ... handled by mechanical and electronic equipment. Accounting is primarily (38) ... with the design of the system of records, the preparation of reports based on the recorded data, and the interpretation of the reports. Accountants often direct and review the work of bookkeepers. The larger the firm, the greater is the number of levels of responsibility and authority. The work of accountants at the beginning levels may possibly include some bookkeeping. In any event, the accountant must have a (39) ... higher level of knowledge, conceptual, and analytical skill (40) ... is required of the bookkeeper.
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填空题BPART ONE/B· Look at the statements below and at the five extracts
on the opposite page from an article giving advice to people setting up a
business.· Which extract (A, B, C, D or E) does each statement (1-8) refer
to?· For each statement (1-8), mark one letter (A, B, C, D or E) on your
Answer Sheet.· You will need to use some of these letters more than
once.
BA/BSo you think you're an entrepreneur, and you want to start up a
company. First, be sure you're really an entrepreneur, and not an inventor.
Inventors come up with ideas, entrepreneurs make a business out of them: it's
important to know where your abilities lie, as inventors can fail miserably at
running a business. Also, you need to be confident that you can adapt your
management style to meet new demands if your company is a success. Leading the
management team of a growing business is very different from leading a newly
founded company.BB/BIf your company proves successful, it will
probably change out of all recognition, and may seem to possess a life of its
own, with institutional shareholders, regulators and employees to consider as
well as customers and bank managers. That is the time to consider how far the
aspirations of the business you founded still mirror your own. If they have
diverged widely, and you feel you have built just the sort of business that you
perhaps tried to escape from in the first place, it may be time to
leave.BC/BBringing an idea to life requires an organisation. If you
are going into business with your friends, make sure you treat them as
professionally as you would your arms-length business partners, because the odds
are that you'll fall out with them. It may not seem important at the start, but
it will strengthen the company if you ensure that its constitution documents are
designed with your specific business and circumstances in mind, and that they
clearly establish what will happen in the event of a withdrawal from the
business by one of the founding shareholders.BD/BThink carefully
about the capital structure of the business. You could be storing up a problem
for the company in the future - for example, by allocating shares to founders in
a way that could lead to a stand-off if they refuse to see eye to eye on key
issues. Similarly, when you eventually recruit new senior team members, think
carefully about what to offer them. Don't give away share options too early. As
a rule of thumb, cash is sufficient reward for knowledge and skill. Keep equity
up your sleeve for rewarding commitment.BE/BAs your business grows,
you need to keep the right balance between management control and
entrepreneurial spirit. Too much control, and the business will ultimately cease
to grow. Too little, and growth could be unsustalnable. You'll need to employ
managers, but remember that their job is to build the infrastructure to underpin
a business that until now may have run on the basis of your salesmanship and
excitement. The risk is to bring in managers who are too much like you, without
the necessary experience of nursing a newly founded business through its
evolution.
填空题{{B}}TASK TWO - MISTAKE{{/B}}· For questions 18 - 22, match the
extracts with the mistakes, listed A - H.· For each extract, choose
the mistake the speaker describes making.· Write one letter (A - H)
next to the number of the extract.A I didn't get details of the deal
in writing at the time.B My nervousness damaged the client's trust in
my company.C I missed an opportunity to close a deal at a certain
stage,D My eagerness to close a deal meant that I forgot important
information.E I failed to make the client feel important enough.F
My approach didn't emphasize the special features I had to offer.G
I ignored a suggestion concerning entertainment.H My way of
asking for comments was wrong.
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填空题{{B}}PART TWO{{/B}}{{B}} · Read the following text. ·
Choose the best sentence from A—H to fill in each of the gaps. ·
For each gap 9—14, mark one letter A—H. · Do not use any letter
more than once.{{/B}}
Chile has become one of Europe's favorite sourcing countries for fruit and
vegetables. In fact it has taken less than ten years for Chile to establish
itself as Latin America's largest exporter of fruit and vegetables, with Europe
the largest consumer. Fresh produce exports are one of the country's main growth
sectors, {{U}}(9) {{/U}}.Much of the country's agriculture is
carried out in the fertile Maipo Valley, {{U}}(10) {{/U}}. The
Mediterranean climate and fertile soil provide ideal growing conditions, helped
by a comparative absence of insects and disease. Being located in the southern
hemisphere is another advantage and, at certain times of the year, {{U}}(11)
{{/U}}.The Chileans recognize that investment is the key to
continued success, and have invested heavily in food-processing and packaging
technology in order to build up sales of value-added foods, {{U}}(12)
{{/U}}, in addition to the original juices and jams. Raspberries are their
largest frozen fruit export. There has been a dramatic rise in the export sales
of frozen fruit and vegetables, {{U}}(13) {{/U}}.A very
important player in this success story has been the Frutos del Maipo
Corporation. Frutos del Maipo was formed in 1978, originally to provide fruit
for jam producers in Chile. Using both fresh and frozen fruit, it now supplies
the national industry all year round, as well as the principal markets of
Europe, the USA and Japan. Its sales last year reached 8,000 tons and were
valued at US $12m, representing 30% of the Chilean market.The UK is
Chile's fourth largest European importer of frozen produce, {{U}}(14)
{{/U}}. The distance between Santiago and the UK means that most of this
fruit and vegetable cargo is transported by air. British airways has benefited
from the dramatic increase in exports to the UK, adding a third direct weekly
flight to Santiago. BA's World Cargo Division has seen a 45% growth in the
movement of fresh goods from Chile to the UK in the last year. According to
Rodrigo Casal of British Airways World Cargo, this trade between Chile and the
UK will continue to grow at a rapid rate.A. which have increased by as much
as 4000% in some casesB. importing over three million tons, valued at US $
6mC. which is the largest importer in AsiaD. which is also famous as a
wine-growing areaE. but Chile doesn't export bananas, apples and
orangesF. such as frozen and tinned fruit and vegetablesG. with over 36
million tons of fruit and seven million tons of vegetables exported world-wide
each yearH. fruit such as grapes and certain vegetables can be obtained only
from Chile
填空题Rearrange the words to make sentences.
I / tomorrow / can / give / certainly / you / an answer
I can certainly give you an answer tomorrow.
填空题{{B}}TASK TWO—SUGGESTIONS {{/B}} · For questions 18-22,match the
extracts with the suggestions,listed A-H. · For each extract,choose
the suggestion stated. · Write one letter(A-H)next to the number of
the extract. · Do not use any letter more than once.There are some
extra letters which you do not need to use.
A.You should stay focused on your tasks.
B.You should prioritize the tasks and involve your staff.
C.You should make sure you have a clear job description.
D.You should introduce more ways to cut the cost of the products.
E.You should form a partnership with the foreign supplier.
F.You should make changes gradually within a reasonable timeframe.
G.You should decide what and when to pass on important company information
to staff. H.You should admit that you don't have all the answers.
填空题{{B}}PART ONE{{/B}} ·Look at the statements below and at the
summaries of five business books on the opposite page about recruitment.
·Which book summary(A,B,C,D or E)does each statement 1-8 refer
to? ·For each statement 1-8,mark one letter(A,B,C,D or E)on
your Answer Sheet. ·You wilI need to use some 0f these letters
more than once.
A. Hire With Your Head Lou
Adler,president of the Power Hiring consulting and training company,provides a
systematic approach for finding,interviewing and hiring the best candidate for a
job.He emphasizes making an objective assessment and,to this end,he provides
techniques for overcoming first impressions.The book includes charts and
checklists that highlight important points.This well-organ-lzed guide to
effective hiring is hig hly recommended to company owners,human resource
per-sonnel and managers involved in the hiring process.Alert job seekers may
also find it useful to learn what a good interview will demand.
B. Hiring the Best Any manager with
hiring authority knows that selecting the‘right’candidate for any position is a
nervewracking task.Author Martin Yate'S basic book can help inexperienced
managers hire effectively,although this useful primer on interviewing and hiring
is a little wordy.Yates provides great detail about key steps,such as when to
schedule a phone interview,what to ask and how to conduct an interview.He even
provides numerous sample questions for each major job category,from entry level
to management. C. Ask the Right Questions,Hire
the Best People This book boasts of a list of questions
designed to make your interviews effective in weeding out the pretenders and
uncovering that dream hire.The book's real value is in its list of interview
questions,with accompanying comments on what answers you should be looking
for.It seems impossible that you could read this book and not stumble over one
question that makes you smile and tuck it away to spring later on some
unsuspecting interviewee.This book will prove useful for human resource
professionals or any manager charged with hiring. D.
Hiring and Keeping the Best People This book covers a
huge amount of valuable information about hiring and retaining a great
workforce.If more companies followed its fivestep hiring process,not only would
talented employees face greater competition for their services,companies would
get better staffers and the fit of workers to their jobs would improve.The book
demonstrates an awareness of the realities of diversity in the modern workplace
and the expectations employees have about worklife balance.
This handy guide is clear and concise,and is highly recommended to anyone
involved in the hiring and retention process. E.
How to Hire a Champion David Snyder,a business consultant
with a psychology graduate degree from Harvard,believes that managers must be
able to evaluate applicants'personality traits to hire the right people.His
assertions are hard to dispute.His book is Ioaded with good advice,although the
writing can get choppy and repetitive.Still,it is strongly believed Snyder
provides solid,practical and useful information.When you think how hard it is to
live withor discard-an incorrect hire,you'll want to be sure you take on the
right people.
填空题 · As you listen, for questions 1-12, complete the notes using
up to three words or a number. · After you have listened once,
replay the recording.Rewards for
shareholders 1. They will be able to try the company's
______ new product. 2. They will also receive a ______ per
share. The present situation
3. Sales have decreased in the last ______ 4. Shares are
expected to increase in value by ______ the near future. 5. The
company's main rivals are enormous ______ companies.
Company history 6. The company was originally
a ______ business. 7. It recently became an ______
The future 8. The company has set a
high ______ for the future. 9. It does not intend to offer
______ on its products. 10. The company will spend more money
on ______ 11. The company anticipates trade with countries in
______ 12. The company expects bigger sales in ______
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填空题{{B}}PART ONE{{/B}}· Look at the statements below and the five introductions
for goods.· Which introduction A, B, C, D or E does each statement 1-8 refer
to?· For each statement 1-8, mark one letter A, B, C, D or E.· You will
need to use some of these letters more than once.
A. Shopping goods aren't bought very often, are bought only
after the consumer has compared their features with those of competing brands,
and are found in only a few stores in one area. These goods usually have a
higher unit price than convenience goods, and an individual salesperson, rather
than a cashier, may be needed to sell them. Examples of shopping goods are
automobiles, furniture, men's suits, ladies' wear, shoes, and major
appliances.B. Specialty goods like prestige automobiles,
photographic equipment, fine jewelry, and high-fashion clothing and furniture
are bought by consumers after a special shopping effort. They are bought
infrequently and are generally available only in exclusive outlets. They're
usually high-priced, but price isn't the main consideration of a consumer buying
them. A consumer is often willing to go out of the way to find a certain
brand. Specialty goods prove the point that goods are often
considered not just for their physical qualities but also for the economic
utility, ego enhancement, status, and satisfaction they carry with them. For
example, when people buy a new car, they may want it not just for basic
transportation but also for recognition, status, or prestige.
You've probably figured out that this classification of consumer goods is
far from rigid. It may differ according to buyers' intent or wishes. As
consumers' incomes and buying habits change, or as prices drop, goods shift from
one classification to another. Usually they shift downward, from the specialty
to the shopping, or from the shopping to the convenience goods category.
Television sets became shopping goods years ago. When microwave ovens first came
on the market, they were regarded by many as an expensive new toy a kind of
specialty goods-for the rich. Now they're considered indispensable shopping
goods by working couples and single people who buy them to save cooking
time.C. Durable goods can be further classified as either
consumer goods or industrial goods, each of which requires a different set of
marketing strategies. Consumer goods are used by the consumer or household that
buys them and come in a ready-to-use form that calls for no further industrial
or commercial processing. On the basis of how much effort a consumer takes to
obtain them, consumer goods can be further subdivided into (1) convenience
goods, (2) shopping goods, and (3) specialty goods.D.
Durable goods have physical qualities and uses that permit them to last a
relatively long time, even while being used. They're designed to be used up over
an extended period of time and are made of materials that will take considerable
wear and tear. For example, you probably own such durable goods as a car, tape
deck, cassette player, TV set, or stereo that should remain usable for several
years—or at least until the warranty runs out. Houses are built to last thirty
to fifty years or more. Refrigerators and mattresses both have a life expectancy
of about twenty years, and quality jewelry, silverware, china, and furniture are
frequently handed down from one generation to the next. The fact
that a product is durable influences its whole marketing strategy. Obviously,
goods like these are packaged differently, sold more personally and
aggressively, and priced higher than a tube of toothpaste or a bottle of
shampoo.E. Instead of being bought by the ultimate consumer,
industrial goods are used by businesses to produce other goods or to provide
services to consumers. These goods are usually bought by institutions such as
manufacturers, utilities, government agencies, contractors, wholesalers,
retailers, hospitals, and schools that use them in producing their own products
or services. Buyers of these goods usually provide prospective suppliers with a
description of the product or service and request that bids or price quotations
be submitted. The buying decision is usually based on technical performance,
cost, or expected monetary gain. There are many types of
industrial goods, but the most common ones are (a) raw materials, (b) component
parts, (c) installations, (d) transportation systems, (e) tools, (f) equipment,
(g) materials, and (h) supplies.
填空题 Marriott International, Inc. has recently made much
significant enhancements to its popular Marriott Rewards
program. Members can now achieve Elite level41 status faster than ever
before and receive their exclusive benefits across all Marriott42
brands that would participate in the program.. Now all Marriott
Rewards43 members can request for hotel stay awards just 24 hours
before check-in to most44 participating hotels by calling
1-800-450-4442 or visiting marriottrewards. com.45 In addition, they
can earn those Silver Elite status and benefits after spending46 just
10 nights per year (previously a 15-hight-stay'was required). With
having47 more than 18 million members and 2, 300 participating hotels
in 65 countries,48 Marriott Rewards is of the largest and most popular
frequent guest program in49 the world. In addition to free hotel
stays, members may further redeem Marriott50 Rewards points for more
than 300 different reward options, including in theme51 park passes to
Disney; spa packages; luxury cruises; Universal Studios and52
Discovery Cove Orlando, and retail merchandise. To enroll in Marriott Rewards,
call 1-800-249-0800 or log onto www. marriottrewards. com.
