问答题Task 1 What does brand mean to you? --quality --high price --social status Task 2 What is important when a company tries to be internationalized? --brand strategy --public relations --culture

问答题Task 1 Mini-presentation What is important when communicating with others? --Make it personal --Be formal but not stiff --Be clear and concise --Reply to correspondence quickly Task 2 Role-Play and Discussion Task Arrangement Your company is going to attend a trade fair in the US. You and other three colleagues are asked, to make preparations for it. Discuss the situation with your colleagues. Discuss and decide together: --how to make travel and accommodation arrangements? --how to communicate successfully in a foreign country?

问答题针对澳大利亚法庭在使合同生效上所起的作用虽然有不同的司法见解，但总的说来，法院把维护协议的需要放在首位，特别是已生效的协议和商业安排。(uphold, give primacy to)

问答题卡夫卡写过一篇故事，讲的是Gregor一夜之间从人变AT甲壳虫。Gregor发现不管他说什么，家人根本听不进去，只把他看做是支票。你知道故事的名字吗?(metamorphosis，fall on deaf ears)

问答题债权国批评他们援助的国家低效无能，但也意识到第一次为希腊提供救市援助时所犯的错误。欧元区还在对希腊的贷款条款上让步。欧洲中央银行甚至还通过放弃从希腊低价购买债券的利润间接地捐出了一些钱。(chip in，bail out)

问答题Read the letter and write a letter of reply. Dear Ms Daley, I am writing to enquire about your latest photocopiers. We are currently renting a model from you however we would now like to purchase one. I would be grateful if you could send us a copy of your brochure and any relevant product literature. Would it also be possible for you to send us a current price list? I look forward to hearing from you. Yours sincerely, Marco Francone Write a letter to Marco Francone: Thanking him for his enquiry Enclosing a brochure and price list Telling him about a new special offer Asking him to contact you if he has any questions Write 60-80 words.

问答题人身伤害方面的律师面临着法律界最激烈的来自网络的竞争：数以千计的技术娴熟的律师事务所争先恐后地要占有一席之地。(vie for, gain a foothold)

问答题奥巴马号召美国人不要因伊斯兰国家反美暴力活动而感到沮丧，他表达了对美国所代表的自由终将获得胜利的信心。(be dismayed，prevail)

问答题布什总统和韩国领导人正寻求和平解决核危机的途径，虽然布什政府对与朝鲜领导人金正日谈判持谨慎态度。(seek end to...，be wary of)

问答题·Your company"s Managing Director is visiting you this Friday afternoon. ·Write a note to your assistant, Cathy: ·telling her about the visit; ·explaining the reason for the visit; ·saying what information the Sales Director will need on the day. ·Write about 30 words.

问答题当你将他人视作自己，你就不会心存消极情绪，而你的态度可能会吸引周围人的正能量。(harbor，be prone to)

问答题在欠发达国家，对生育医疗的各种做法管理松散，市场交易般的情形普遍存在。比如印度以其生育旅游著称，收入估计达五亿美元。现在印度计划清除并遏制迅速蔓延的从事出租子宫或实施辅助生殖技术的诊所。(prevail，weed out)

问答题持续遭受欺辱的学生会在学习上落后、更经常缺课、更容易辍学，最糟糕的是会自杀。(fall behind, be subjected to)

问答题据说Carson先生曾向政府游说推广这家渥太华的公司的水净化系统给原住民聚居地，作为交换条件，据称McPherson先生可以得到所有销售收入的21%。(allege，lobby for)

问答题不论谁要尝试了解那些充斥着各种媒体的家庭，都需要理解年轻人在学习、娱乐、对同伴的情谊和玩乐中做选择时要做出的取舍。(saturated，trade off)

问答题一大群人自称爱国人士，利用中日钓鱼岛争端和民众的爱国热情组织砸车、抢劫、破坏公共设施和私有财产。(a host of alleged，leverage)

问答题Your company has received a telephone complaint about late deliveries. Write a note to the Customer Services Manager in your company: saying who has made the complaint explaining why the deliveries were late recommending what action should be taken Write about 30-40 words on your Answer Sheet.

问答题对研究进行认真核查后，人们发现研究方法上存在一些不足，因此结论的有效性就遭到质疑。某些研究人员故意弱化自己的理论知识以适应团体的利益。(call...in(to) question，downplay)

问答题有几个办法可以让援助方对援助的设计和影响承担责任，既包含其过程又包含结果。(be held to account, in terms of)

问答题{{B}}Business Email{{/B}} Through the decades the way we communicate in business has changed considerably. From the time of the pony express in 1860 to our present day in age, we now can instantly deliver an electronic message to anywhere, with just a click of a button. Now It is almost unheard of to do business without using e-mail, since this is one of the easiest ways to maintain contact with employees and clients. Whether you need approval to move forward on a project, or you simply need to announce a meeting, e-mail is the most common form of communication between business people. E-mial quickly sends information to individuals at any hour of the day or night. All you need is an Internet connection. It is effective in providing quick answers and in finding the right person in an organnisation or company to answer your questions. What's more, E-mails provide privacy when you can't speak about confidential information out loud. Also it can be used as a marketing tool. When used within the guidelines of the law, sending e-mails to generate business is a cost-effective marketing practice. Ten top tips: 1. Use a clear title 2. Keep language simple 3. Watch your tone 4. Don't use text language or emotions 5. Use capital letters where necessary 6. Keep attachments small 7. Use an appropriate email address 8. Use an appropriate signature 9. Check spelling and grammar 10. Read it again before sending 范文: Welcome Email to New Staff Member To: "Adrienne Moore" ＜amoore@kcelectronics.com＞ Cc: All Staff From: "Jackie Morris" ＜jmorris@kcelectronics.com＞ Subject: Welcome to our Team! Dear Adrienne, Welcome to our Team! It is a pleasure to welcome you to the staff of KC Electronics. We are excited to have you join our team, and we hope that you will enjoy working with our company. On the first Monday of each month we hold a special staff lunch to welcome any new employees. Please be sure to come next week to meet all of our senior staff and any other new staff members who have joined us this month. Alice Peters will e-mail you with further details. If you have any questions during your training period, please do not hesitate to contact me. You can reach me at my email address or on my office line at 340-2222. Warm regards, Jackie Jackie Morris, Sales Manager jmorris@kcelectronics.com Tel- 340-2222 {{B}}Practice{{/B}} You came across an ad. Of Tenderby, a Hi-tech park. Write an e-mail(50-60 words)to William Salinger, your partner, saying: ▲ Tenderby is inviting investment; ▲ It offers favoured conditions; ▲ Vacancies are limited; ▲ You're interested in it.