填空题______ (我真希望我没买那件夹克) when I saw the price tag.
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{{B}}
Ways to Take It to the Next Level{{/B}} No matter
what you're doing, there comes a time when you are going to want to take things
up a notch. Maybe it's your career -- even if things are going along fine right
now, ultimately you'd like to get a promotion, increase your client base, or
reach a larger audience. Or maybe it's a hobby that you think you'd like to turn
into a career. Getting started with anything can be a struggle,
but once you reach a certain level of success, it can be hard to figure out how
to make whatever it is you do truly remarkable. The things we do have a way of
developing their own inertia, and if we're not careful, we get carried along in
the routine without ever realizing the full potential of what we and our lives
can be. How can you shake things up a bit? What do you have to
do to take your project, your career, your product, or your life to the next
level? Read on...{{B}}1. Build Your Brand{{/B}} The strength of
your brand is how well you are associated with whatever you do. When people hear
the word" lifehack", they think of personal productivity, and when they hear"
personal productivity" they think of lifehack. It's a pretty strong brand. Some
people have equally strong brands: when you hear about permission marketing,
chances are you think of Seth Godin. How strongly is your name
linked with what you do? What could you do to link them more strongly? Some
things to consider: {{B}}· Traditional marketing:{{/B}} Commercials,
print ads, billboards, bus wraps -- anything that gets your name and message in
people's faces. There are a few problems, though: people might mistake your
message, linking you with the wrong specialty; people tend to tune out a lot of
advertising as a survival mechanism; people often respond negatively to blatant
(炫耀的) branding efforts; it's quite expensive. {{B}}· blogging:{{/B}}
A blog is a conversation with your audience, and can help build up a loyal
following that actually cares about what you do. {{B}}·
Word-of-mouth:{{/B}} Hard to create and hard to fake, but very effective. Seek out
people with a great deal of influence and focus on convincing them of your
value. If Seth Godin wrote on his blog that you were the best web writer he knew
of, we can bet that within the day your career would be at the next level (maybe
the level after that, even!).{{B}}2. Build Your Audience{{/B}}
Make a concerted effort to increase the number of people who know about
you. Branding is part of this, but it's not all of it. Give something away, find
a new outlet, tell everyone you meet what you do, hand out cards wherever you
go, show up at conferences and exhibitions, go to your kids' class rooms and
talk about what you do (and make it interesting enough that they tell their
parents). Make yourself useful so people have a compelling reason to pay
attention.{{B}}3. Increase Your Output{{/B}} Give your audience,
whoever that is, more of what they expect from you. Double, triple, or sextuple
your output. If you're a writer, write twice as much. If you're an actor, get
into more plays. If you're a filmmaker, pledge to produce four short films this
year instead of one. Make a painting a day. Aim to top your sales quotas by 50%
every month. Do whatever it takes to make yourself more productive. Learn to do
whatever you do in half the time -- then halve it again.{{B}}4. Improve Your
Output{{/B}} Make whatever you make twice as well. Improve the
quality of your work until people have no choice but to stop and gape (目瞪口呆).
Create standards for your output, and aim to top them every single time. Take
classes, read book, follow a mentor, practice twice as much, commit yourself to
doing what it takes to master your craft or profession.{{B}}5. Expand Your
Niche (合适的位置、职业){{/B}} Do what you do now but with a wider
outlook. If you write about dogs, start writing about pets in general. If you
sell widgets, get into the widget case business. If you're a musician, learn how
to produce. Think about the people whose needs you aren't meeting, and figure
out how to meet them. Don't try to create a new niche altogether, just look for
ways to complement and leverage (影响)the work you're already doing.{{B}}6.
Restrict Your Niche{{/B}} Or, do the opposite. Focus yourself on a
narrow part of your niche until you're the only one doing it. If you write about
sports, write about baseball, then write about left-handed pitchers. If you make
household appliances, make appliances for college students (and then for
left-handed college students, maybe). If you paint landscapes, paint trees. If
you do marketing consulting, offer viral marketing techniques that work with
teenage boys. Become the person people have to go to when they have very
specialized needs, because you're the only one that does it.{{B}}7.
Cross-Develop{{/B}} Figure out how to use what you know in an
entirely different way. If you coach little leaguers, write a book about
coaching. If you offer one-on-one organization coaching, work with a developer
to create home organization software. If you're a TV camera operator, tutor
middle scholars in video podcasting. Find a new way to challenge yourself and
put your knowledge to the test -- while developing new knowledge and
skills.{{B}}8. Expand Your Network{{/B}} Your audience are the
people who buy, read, or otherwise use your product; your network are the people
that help you make it, market it, or distribute it. Focus on building strong
relationships with a variety of people both in and out of your profession. Don't
try to fake it -- strong relationships have to be genuine or they won't last.
Join a social networking site like Linked In and work it like mad. Go to trade
shows, conferences, and exhibitions and talk to every exhibitor and every
presenter. Make a list of 20 people in your field you want to know and e-mail
them introductions. Build relationships with your l0 best clients. Build
relationships with someone from your top competitors (ff that's legal). Join a
professional organization and run for an office. Obviously these
are not all exclusive -- you can and sometimes have to do more than one at the
same time. And they're not ail necessary -- some even contradict others. But all
of them shake up your routines and make people pay attention to you, whether
those people are potential clients, potential customers, or potential
partners. None of these are keys to instant success. All of them
require hard work and time to show any effect. If you're ready to take it to the
next level -- and you're ready to put in the work and commitment that entails --
then go through the list and ask yourself how each item could help get you
there.
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填空题Why Are Airlines Withholding Seats? A.A few months ago I booked a flight for two and then went to select seats on the airline's site. Based on the destination and time of year, I was surprised to find only two adjacent seats were available without paying a premium (额外费用). But I was even more surprised a few weeks later, when we boarded the aircraft and a flight attendant announced that only 30% of seats were occupied, so we should all feel free to stretch out. B.So how could a flight that looked nearly full a month earlier wind up with seven out of ten seats empty? That's a question only the airlines can answer, and they're not eager to provide many details. C.Are some carriers intentionally holding back seat assignments, in the hope we'll all pay for "premium" seats? It's a fair question, and the evidence is intriguing. Behind the screen indeed D.An awful plot goes on behind airline and travel booking screens, and much of it is strictly off-limits to consumers. What we do know is that for decades now airlines have become masters of what the industry calls yield management, offering millions of combinations of fares based on advance purchase patterns and other booking trends, so nearly everyone pays a different price based on when they buy. But now that paying extra for your seat selection has become common practice, securing your reservation is just half the battle. E.Some industry experts have connected the dots. "They're trying to get people to buy premium seats," says George Hobica, USATODAY.com's Fly Guy columnist and the founder of Airfarewatchdog.com."They want to increase revenue. And we're getting more complaints about it." He notes that it "really annoys" passengers who want to sit together, particularly when traveling with small children. F.He's echoed by Kevin Mitchell, chairman of the Business Travel Coalition (联盟): "With yield management, consumers are aware and they know that airlines are constantly changing prices on seats. But if this is true, it is unethical-they're grossly misleading us. The thing that I find s0offensive is conveying to me that I have no options, but if I wait a week or two then I do have options." G.According to the airlines, the reason for ancillary (附加的) revenue is unbundling (分类计价) ticket prices, so passengers who desire a given service-say checking a bag or ordering a soft drink-pay for it, while those who don't are spared the cost. But as Mitchell notes, "There's another twist to this. The airlines are saying fees are for 'optional services.' Well, seats aren't optional! " H.Of course, securing a good seat isn't an issue if you're in first class or you're an elite member of a frequent flyer program. But what about the rest of us? As I've pointed out repeatedly in recent columns, we're faced with record-high load factors, the highest for the U.S. airline industry since World War II. But even with the average percentage of occupied seats for domestic flights at 82.7%, it's still an average-some flights will be fuller but others will not, particularly weeks in advance. Yet searching for seats keeps getting harder and harder. Seats for sale I.Hobica cites the major airlines as the prime culprits (起因), but he also notes even low-cost carriers can make securing seats difficult. On the flip side, he credits JetBlue and Virgin America for providing customers with clear policies. And then there is British Airways, which allows passengers in economy and business classes to select seats only 24 hours in advance. I asked an airline representative if seeing fewer free seats is a trend, and the response was: "That's going to vary because there are so many variables." J.I decided to check on seat availability at Delta.com. I inquired about economy-class availability for two seats on a busy route-Atlanta to Chicago-and conducted an apples-to-apples search for the same morning departure seven days in advance, and again 14 days in advance. For the flight one week out, a total of only eight seats were available, one preferred and seven standard, bug only one set of two seats together. For the flight two weeks out, a total of 29 seats were available, consisting of 20 preferred and only nine standard, and still with only one set together. Remarkable how even twice the booking time still produced so few "free" seats, separately or together, yet there were plenty of seats that could be bought for the fight price. K.I contacted Delta and a spokesman said the price for preferred economy varies "depending on a number of different factors," so customers need to compare the costs on a flight-by-flight basis. The preferred seats are reserved primarily for Medallion (大勋章) members, and become available without additional charge 24 hours prior to departure. When asked if Delta has received complaints about a dearth of free seats, he stated, "Overall, our seat program has been received very well." L.But my findings dovetailed (吻合) with recent complaints filed with Airfarewatchdog: (1) When (my husband) tried to get a seat assignment on the first flight there was just one "complimentary (免费的) seat" (near the back in the middle) available.., the other available seats had to be purchased for $69. On the connecting flight there were no "complimentary seats" at all! Is this legal? He bought and paid for a ticket on these flights and now he is supposed to "buy" a seat! (2) (After) paying for the flight, a message popped up and said that I could only get a seat assignment when I checked in. In order to get a confirmed seat, I had to pay $129 extra! Unless I pay, without a confirmed seat, I am the first one to be bumped from the flight if they are overbooked. How do they get away with this? (3) Does checking in online at the 24-hour mark before the flight give me a number in line or let me select seats then? Or do we all rush the gate with our boarding passes (and no seat assignment) in order to get the seat assignment? How to respond? M.So what can you do? It's a tough proposition. Usually I would offer strategies for countering such airline initiatives, but in this case the options are limited. That's why some believe the U.S. Department of Transportation should investigate these practices. As Mitchell says, "The airlines are holding all the cards with this one. There is a sore need for transparency on this. When people are confused, they make bad decisions." N.That said, consider the following: (1) When budgeting your airfares, make sure you consider not just baggage fees but the added cost of seat selection-for all travelers and in both directions. (2) If possible, book early, when there should be more seats available, and check in early too. Why the qualifier "should". Because if availability is artificially manipulated, it's hard to be certain. (3) Book airlines that offer more transparent seat-selection policies. Of course, this is not an issue with Southwest and other carriers that offer "open seating" policies. (4,) Finally, the last resort is what Hobica calls "horse trading": negotiating seat swaps with other passengers. But this has become a risky and undesirable option with flights so full, overhead bins (行李仓) so crammed and fellow passengers who may have paid for premium seats in advance.
填空题People ask the Government to pay more attention to______.
填空题In Japanese organizations coordination and integration are valued much.
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填空题Businesses are structured in different ways to meet different needs. The (26) form of business is called an individual proprietorship. The proprietor owns all the property of the business and is responsible for everything. This means the proprietor receives all the profits--but must also pay any debts. The law recognizes no difference between the owner and the business. Another kind of business is the partnership. Two or more people go into business together. An (27) is usually needed to decide how much of the partnership each person controls. There are limited (28) partnerships, which include full partners and limited partners. Limited partners may not share as much in the profits. But they also do not have as many responsibilities. Doctors, lawyers and (29) often form partnerships to share the profits and risks of doing business. A husband and wife can form a business partnership. Partnerships can end at any time. But partnerships and individual proprietorships exist only as long as the owners are alive. The most (30) kind of business organization is the corporation. Corporations are designed to have an unlimited lifetime. Corporations can sell stock to (31) money. Stock (32) shares of ownership. Investors who buy stock can trade their shares or keep them as long as the company is in business. A company might use some of its earnings to pay shareholders what are called (33) . Or the company might reinvest the money into the business. If shares lose value, investors can lose all the money they paid for their stock. But shareholders are not responsible for the debts of the corporation. (34) . A board of directors controls corporate policies. (35) . Corporations can have a few major shareholders. Or ownership can be Spread among the general public. Incorporating offers businesses a way to gain the investments they need to grow. (36) .
填空题What does it mean to say that we live in a world of persuasion? It means that we live among (36) interests. Your roommate's need to study for an exam may take (37) over pizza. Your instructor may have good reasons not to change your grade. And the (38) of your romantic interest may have other options. In such a world, persuasion is the art of getting others to give fair and favorable (39) to our point of view. When we persuade, we want to (40) how others believe and behave. We may not always (41) — other points of view may be more persuasive, depending on the listener, the situation, and the (42) of the case. But when we practice the art of persuasion, we try to ensure that our position receives the attention it (43) Some people, however, object to the very idea of persuasion. They may regard it (44) . In contrast, we believe that persuasion is inevitable—to live is to persuade. Persuasion may be ethical or unethical, selfless or selfish, inspiring or degrading. (45) . Ethical persuasion, however, calls for sound reasoning and is sensitive to the feelings and needs of listeners~ Such persuasion can help us apply the wisdom of the past to the decisions we now must make. Therefore, (46) What does it mean to say that we live in a world of persuasion? It means that we live among (36) interests. Your roommate's need to study for an exam may take (37) over pizza. Your instructor may have good reasons not to change your grade. And the (38) of your romantic interest may have other options. In such a world, persuasion is the art of getting others to give fair and favorable (39) to our point of view. When we persuade, we want to (40) how others believe and behave. We may not always (41) — other points of view may be more persuasive, depending on the listener, the situation, and the (42) of the case. But when we practice the art of persuasion, we try to ensure that our position receives the attention it (43) Some people, however, object to the very idea of persuasion. They may regard it (44) . In contrast, we believe that persuasion is inevitable—to live is to persuade. Persuasion may be ethical or unethical, selfless or selfish, inspiring or degrading. (45) . Ethical persuasion, however, calls for sound reasoning and is sensitive to the feelings and needs of listeners~ Such persuasion can help us apply the wisdom of the past to the decisions we now must make. Therefore, (46)
填空题Success often depends on your performance at an interview.For those who are well prepared, it can be a positive experience,and for others it can be a terrifying time. Love them or hate them, 62. ______though, your job prospects are largely dependent on your interviewskills. It's not usual for a company to have fifty or sixty applicants 63. ______for a job, so if you are asking to attend an interview, you are a serious 64. ______contender being seriously considered for the post. Usually companies give you at least a day's notice of an interview, so use that time prepare well. Read through the job description 65. ______and any other information sent to you, and prepare answers toas many questions as you can think of. At the interview, try to present a "pleasant" version of yourself. You must to convince the employer that you can do the job, 66. ______but you needn't appear overconfident. Being pleasant, however,doesn't mean that you should agree to everything the interviewer 67. ______says. Most companies want to elect someone with his or her ownopinions.It's also important to make sure that you really listen to anything which is being asked. In your preparation you will have 68. ______rehearsed answers to a number of imaginary question, but you must 69. ______tailor your response to suit the question. It's worthwhile spend a few moments after the interview 70. ______analyzing your performance. You can do this best before you know theresult. What aspects of the interview went good? What do you need 71. ______to improve? What would you do differently next time?
填空题England is a country ______ (在那里财产和金融大权集中在极少数人手里).
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Dafter interviewing become common practice
62. ______in the United States, American
journalists wereteaching Europeans what their own elites would
63. ______submit to interviews. In 1879, an
American namedJames Creelman became a first person to interview
64. ______the president of France. During World War
1,American correspondents helped transforming the
65. ______standing of the interview in Britain. One of
themrecalled, "You saw the immemorial aloofness of theKing of England
wiping out at a tea party for 66.
______American journalists at Sandringham; you beheld theholy of holy of
the British War Office as the setting 67. ______of a weekly
conference with reporters." The World scored with the pope
(BenedictXV) again in 1915. Interviewing the pope seems tohave been the
next best thing to interview God for 68.
______American journalists, and they kept in citing papal
69. ______interviews as earth shattering achievement, The
70. ______United Press correspondent who
interviewed PopePius XI in 1929 was far from the first to do so, butthe
UP boasted that he was at less the first to do so 71.
______"in the private library of the Pontiff".
填空题Since taughened glass can replace shutters in downtown stores, it provides the store with______.
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填空题I could see that my wife was intent on having that fur coat, ______ (不管我赞不赞成).
填空题By saying "ideas often become obsolete overnight" (Line 2, Para.1), the author means ______.
填空题There is something hard to (36) about cherries. The small red fruit is a popular (37) food around the world. In northern areas, cherry trees are just beginning to produce flowers. Cherries are thought to be native to western Asia' There are two major kinds of cherries (38) in the world: sour and sweet. Sour cherries are not eaten fresh because they contain little sugar. Instead, they are (39) to make (40) foods like jellies and pies and to make (41) drinks. The United States is a major producer of sour cherries. Among the states, Michigan is the top producer. Russia, Poland and Turkey are other important (42) nations. Sweet cherries contain much more sugar than their sour (43) and are usually eaten fresh. Washington State is the biggest American producer, followed by California and Oregon. The United States, Iran and Turkey are major producers of sweet cherries. (44) . Fresh cherries do not store well. (45) . Cherry, trees are also valued for their springtime blossoms. (46) .
填空题In
note-taking, a strict discipline has to
be kept
and all inessential details
ignored
and unnecessary words
eliminated
.
A. In B. be kept C. ignored D. eliminated
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填空题Many women are faced with______(在工作与家庭责任抉择的两面难境地).
