单选题The climate here is cooler throughout the year than______.
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单选题Alan argued that the best teachers should be rewarded with salaries
on a par with
doctors and lawyers. The underlined part means ______.
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单选题 Questions 11 to 13 are based on the following passage. At the end of the passage, you will be given 15 seconds to answer the questions. Now listen to the passage.
单选题The brain stem is located (Paragraph 2) ______.
单选题When he realized he had been ______ to sign the contract by intrigue, he threatened to start legal proceedings to cancel the agreement.
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单选题In the wine shops, the wine jars were in place, and on one counter could be seen a stain ______a customer had thrown down his glass and fled.
单选题Every boy and girl must have ______ hair neatly combed.A. hisB. herC. itsD. their
单选题{{B}}TEXT B{{/B}}
Travelers arriving at Heathrow airport
this year have been met by the smell of freshly-cut grass, pumped from a
discreet corner via an "aroma box", a machine which blows warm, scented air into
the environment. It can scent the area of an average high street shop with the
smell of the chocolate, freshly-cut grass, or sea breezes, in fact any synthetic
odors that can be made to smell like the real thing. Heathrow's
move into "sensory" marketing is the latest in a long line of attempts by
businesses to use sensory psychology--the scientific study of the effects of the
senses on our behavior to help sell products. Marketing people call this
"atmosphere"--using sounds or smells to manipulate consumer behavior. On
Valentine's Day two years ago the chain of chemist's Superdog scented one of its
London shops with chocolate. The smell of chocolate is supposed to have the
effect of reducing concentration and making customers relax. "Chocolate is
associated with love", said a marketing spokeswoman, "We thought it would get
people in the mood for romance." She did not reveal, though, whether the smell
actually made people spend more money. However, research into
customer satisfaction with certain scented products has clearly shown that smell
does have a commercial effect, though of course it must be an appropriate smell.
In a survey, customers considered a lemon-scented detergent more effective than
another scented with coconut despite the fact that the detergent used in both
was identical. On the other hand, a coconut-scented suntan lotion was rated more
effective than a lemon-scented one. A research group from Washington University
reported that the smell of mint or orange sprayed in a store resulted in
customers rating the store as more modern and more pleasant for shopping than
other stores without the smell. Customers also rated the goods on sale as
better, and expressed a stronger intention, to visit the store again in the
future. Music too bas long been used in supermarkets for
marketing purposes. Supermarkets are aware, for example, that slow music causes
customers to stay longer in the shop (and hopefully buy more things). At
Leicester University psychologists have found that a specific kind of music can
influence consumer behavior. In a supermarket French wine sold at the rate of
76% compared to 20% German wine when French accordion music was played. The same
thing happened in reverse when German bierkeller music was played. In one
American study people even bought more expensive wines when classical music was
played instead of country music. Writers and poets have often
described the powerful effects of smell on our emotion, and smell is often
considered to be the sense most likely to evoke emotion-filled memories.
Research suggests however that this is a myth and that a photograph or a voice
is just as likely to evoke a memory as a smell. Perhaps the reason for this myth
is because smells, as opposed to sights and sounds, are very difficult to give a
name to. The fact that smell is invisible, and thus somehow more mysterious, may
partly explain its reputation as our most emotional
sense.
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单选题Questions 1 to 3 are based on the following conversation. At the end of the conversation, you will be given 15 seconds to answer the questions.
单选题There is a popular belief among parents that schools are no longer interested in spelling. No school I have taught in has ever ignored spelling or considered it unimportant as a basic skill. There are, however, vastly different ideas about how to teach it, or how much priority it must be given over general language development and writing ability. The problem is, how to encourage a child to express himself freely and confidently in writing without holding him back with the complexities of spelling.
If spelling becomes the only focal point of his teacher’s interest, clearly a bright child will be likely to" play safe". He will tend to write only words within his spelling range, choosing to avoid adventurous language. That’s why teachers often encourage the early use of dictionaries and pay attention to content rather than technical ability.
I was once shocked to read on the bottom of a sensitive piece of writing about a personal experience:" This work is terrible! There are far too many spelling errors and your writing is illegible." It may have been a sharp criticism of the pupil’s technical abilities in writing, but it was also a sad reflection on the teacher who had omitted to read the essay, which contained some beautiful expressions of the child’s deep feelings. The teacher was not wrong to draw attention to the errors, but if his priorities had centered on the child’s ideas, an expression of his disappointment with the presentation would have given the pupil more motivation to seek improvement.
单选题This passage tells us about ______.
单选题{{B}}TEXT B{{/B}}
Science writer Tom Standage draws apt
parallels between the telegraph and the gem of late 20th century technology, the
Internet. Both systems grew out of the cutting edge science of their time. The
telegraph's land lines, underwater cables, and clicking gadgets reflected the
19th century's research in electromagnetism. The Internet's computers and
high-speed connections reflect 20th century computer science, information
theory, and materials technology. But, while 'inventions make a
global network possible, it takes human cooperation to make it happen.
Standage's insight in this regard adds depth to his technological history. It
underscores the relevance to our own time of the struggles of Samuel Morse in
America, William Cooke in England, and other telegraph pioneers. They made the
technology work efficiently, sold it to a skeptical public, and overcame
national and international bureaucratic obstacles. The solutions they found
smooth the Internet's way today. Consider a couple of technical
parallels. Telegrams were sent from one station to the next, where they were
received and retransmitted until they reached their destination. Stations along
the way were owned by different entities, including national governments.
Internet data is sent from one server computer to another that receives and
retransmits it until it reaches its destination. Again the computers have a
variety of owners. Then there is the social impact. The Internet
is changing the way we do business and communicate. It makes possible virtual
communities for individuals scattered around the planet who share mutual
interests. Yet important as this may turn out to be, it is affecting a world
that was already well connected by radio, television, and other
telecommunications. The Associated Press, Reuters, and other news services would
have spread the Star report quickly without the Internet. In this respect, the
global telegraph network was truly revolutionary--the unprecedented availability
of global news in real time gave birth to the Associated Press and Reuters news
services. It gave a global perspective to newspapers that had focused on local
affairs. A provincialism that geographical isolation had forced on people for
.millennia was gone forever. Some seers naively hailed this as a force for world
peace. They predicted that tensions over cultural and ethnic differences would
relax as people interacted in real time. Visionaries say the same about the
Internet. While communications can smooth this process, they do not
automatically make it happen. As the experience of the past century and a half
has shown, peace takes the will to make it work and sustained effort by all
parties.
单选题David as well as I ________ you on this point.
单选题According to the author, human talent is ______.
单选题I like to go to the cinema when I am in the ______ for it.
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