单选题The business of advertising is to invent methods of addressing massive audiences in an effective way. The language used in an ad should be easily accessible and immediately (26) . No advertising agency wants to put (27) an ad that is neither clear nor convincing. But these agencies disagree when it (28) to the most effective methods of doing so. (29) the years, advertising firms have developed a variety of distinctive styles (30) on their understanding of the different kinds of audiences they want to (31) . No two agencies would handle the same product (33) . For the advertisers, advertising is (32) more than a sophisticated sales pitch, an attractive verbal and (34) device to serve manufacturers. In (35) , ads often (36) their products, and in the (37) of early ads for products that are no longer available, we cannot help (38) consider the advertisement independently of our responses (39) those products. Therefore, some people suggest we should examine ads apart (40) their announced subjects. However, it does not mean that we should (41) the products completely; instead, we should try to see the product only (42) it is talked about and portrayed in the full (43) of the ad. Of course, it is not necessary to have tried a particular (44) to be able to (45) the technique section and design used in its advertisement.

单选题 {{I}}Questions 18-21 are based on the following dialogue.{{/I}}

单选题The automobile has many advantages. Above all, it offers people freedom to go wherever and whenever they want to go. The basic purpose of a motor vehicle is to get from point A to point B as cheaply, quickly, and safely as possible. However, to most people, cars are also personal fantasy machines that serve as symbols of power, success, speed, excitement, and adventure. In addition, much of the world's economy is built on producing motor vehicles and supplying roads, services, and repairs for those vehicles. Half of the world's paychecks are auto related. In the United States, one of every six dollars spent and one of every six non-farm jobs are connected to the automobile or related industries, such as oil, steel, rubber, plastics, automobile services, and highway construction. In spite of their advantages, motor vehicles have many harmful effects on human lives and on air, water, land, and wildlife resources. The automobile may be the most destructive machine ever invented. Though we tend to deny it, riding in cars is one of the most dangerous things we do in our daily lives. Since 1885, when Karl Benz built the first automobile, almost 18 million people have been killed by motor vehicles. Every year, cars and trucks worldwide kill an average of 250 000 people — as many as were killed in the atomic bomb attacks on Hiroshima and Nagasaki — and injure or permanently disable 10 million more. Half of the world's people will be involved in an auto accident at some time during their lives. Since the automobile was introduced, almost three million Americans have been killed on the highways — about twice the number of Americans killed on the battlefield in all US wars. In addition to the tragic loss of life, these accidents cost American society about $ 60 billion annually in lost income and in insurance, administrative, and legal expenses. Streets that used to be for people are now for cars. Pedestrians and people riding bicycles in the streets are subjected to noise, pollution, stress, and danger. Motor vehicles are the largest source of air pollution, producing a haze of smog over the world's cities. In the United States, they produce at least 500% of the country's air pollution.

单选题Whatdoesthemanmean?A.Hethinkssheshouldvisithercousin.B.Hercousindoesn'tvisitveryoften.C.Hercousinisfeelingalotbettertoday.D.Hedoesn'tthinkhercousinhasbeenathometoday.

单选题Whatdidthewomanthinkabouttheman?

单选题 Questions 14～17 are based on the following dialogue on traveling.

单选题WhyisthewomaninNewYork?A.Becauseshelikesthecity.B.Becauseshewantstovisittheman.C.Becauseshehasaprojectthere.D.Becausethemanisill.

单选题 Questions 23～25 are based on the following conversation.

单选题We should be grateful to Adam Smith because______.

单选题Where does this conversation most probably take place?

单选题The first rule stepping up your luck is to look for variety. More variety will result in a richer life with more opportunities. The more varied life is, the more likely that unexpected combinations of events will occur, giving us the chance to improve our situation. Being able to change is the best way to survive in changing, unpredictable times. When we are searching for something, like a pair of lost eyeglasses, it isn't a good idea to always follow the same pattern of search. Searching for happiness is like that as well. Be flexible. Learn from your mistakes. Try lots of different possibilities. Variety is necessary for happiness. No matter how rich our lives may seem, if they consist only of expected events and repetition, boredom steps in. We find pleasure in the unexpected and the surprising. Saying yes to uncertainty adds pleasure to life and contributes to our luck. Sometimes it seems easier, however, to use our strength to build walls to try to protect ourselves from uncertainty. We buy life insurance, household insurance, car insurance. We work hard and put money aside. But all this planning can't guarantee safety. We need to find the courage to welcome uncertainty. Each of us should find one action that will increase variety: subscribe to a new magazine, take a different route to work, sign up for a night-school course. Then focus on its positive results. This positive reinforcement, together with the pleasure of sensing the power in doing what we want to, should give us the courage for the next act. Accepting ourselves exactly as we are at this present moment provides the courage to move forward. Believing that all our choices in the past were the best we could have made at the time frees us from regret and reinforces our belief that we are as good as we can be at this moment. The best preparation for the future is self-acceptance in the present. Self-acceptance and trust in people are the foundations of confidence and courage. Self-acceptance, courage and action don't guarantee good luck, but they do guarantee a richer and fuller life.

单选题

单选题WhendidMichaelJordanannouncehisretirementfrombasketball?A.Dec.13,1998.B.Dec.20,1998.C.Jan.13,1999.D.Jan.20,1999.

单选题Onwhatdayoftheweekwillthemagazinearrive?

单选题Whydoesthewomanwanttogotothemovie?A.Sheistiredofstayingathomeallday.B.Thereisagoodfilmintheneighborhoodtheater.C.Sheenjoysgoingtothemovies.D.SheissickofwatchingTV.

单选题According to the author, the two main purposes of the mass media axe to ______.

单选题{{I}}Questions 22 -25 are based on the two friends talking about the vocation.{{/I}}