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单选题Many of us would think those working in a public relations firm is the same with those working in advertising. This notion is understandable since these two industries are closely related to each other. They are both primarily concerned about the promotion of a company's sales of products or services. The biggest difference may lie in the fact that advertising aims at selling more, while the point of public relations is to make the public think favorably about the company and its offerings. Aside from the means of advertising, public relation can also use news releases, press conferences, speaking engagements, and community service programs to reach its goal. All this is done so that the public would view the organization in a way that it wants to be perceived. Another difference is that public relation is more of a two-way communication. It not only communicates to the public, collecting the views from the public is also one important part in the PR's agenda. By doing so, the organization would have a clear idea to find out the gap between the ideal image and the reality. And then efforts can be made to lessen this gap. Many small business owners opt to handle the public relations issues themselves, while others choose to hire a public relations specialist. The in-house public relations department and the external PR agencies both have their own advantages. For example, a PR department within a company has a deeper understanding about the structure, target audience, and the products/ services of the organization and it can also devote all its attention to the organization it is in. While on the other hand, a specialized agency could handle all these issues more professionally, And since a specialized agency deals with PR issues for different organizations, it would easily create some new opportunities and programs for the organization. Some specialists give a thought-provoking perspective on this issue: public relations should be taken care of in the public interest. From this perspective, organizations attempt to generate good will and position themselves as responsible citizens through a variety of programs conducted in the public interest. Consumer education as well as various other public interest programs belongs to this category.

单选题Whatistheman'sprofession?

单选题{{B}}Text 1{{/B}} Students graduating from colleges today are not fully prepared to deal with the" real world". It is my belief that college students need to be taught more skills and information to enable them to meet the challenges that face everyone in daily life. The areas in which students need training are playing the credit game, planning their personal financial strategy, and consumer awareness. Learning how to obtain and use credit, cardsis probably the most valuable knowledge a young person can have. Credit card is a dangerous tool that can be of tremendous help if it is handled with caution. Having credit cards can enable people to obtain material necessities before they have the money to purchase them. But unfortunately, many young people get carried away with their handy plastic credit cards and awake one day to find they are in serious financial debt. Learning how to use credit cards properly can be a very difficult and painful lesson indeed. Of equal importance is learning how to plan a personal budget. People have to know how to control money; otherwise, it can control them. Students should learn how to set aside their money for living expenses, insurance, savings, and so forth in order to avoid the" Oh, no ! I've no money and I don't get paid again for two weeks!" anxiety conditions. Along with learning about credit and personal financial planning, graduating college students should be trained as consumers. The consumer market today is flooded with a variety of products and services of varying quality and prices. A young person entering the" real world" is suddenly faced with difficult decisions about which product to buy or whose services to engage. He is usually unaware of such things as return policies, guarantees, or repair procedures. Information of this sort is vital knowledge to everyday living. For a newly graduated college student, the" real world" can be a scary place to be when he or she is faced with such issues as handling credit, planning a budget, or knowing what to look for when making a purchase and whom to purchase it from. Entering this" real world" could be made less painful if persons were educated in dealing with these areas of daily life. What better place to accomplish this than in college?

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单选题{{I}}Questions 11～13 are based on the following monologues.{{/I}}

单选题In. some ways the employment interview is like a persuasive speech because the applicant (interviewee) seeks to persuade the employer (interviewer) to employ him or her. Several suggestions might prove helpful to the applicant as preparation is made for the actual interview. A job applicant has the responsibility for ascertaining certain types of information prior to the interview. First, the applicant should know what kind of job he wants and how that job relates to his career objective. It is important that the applicant be able to state his reasons for wishing to work for a particular company. Second, the applicant should seek as much information as possible concerning the company. Relevant information for the applicant to locate includes such items as the location of the home and regional offices, the financial status of the company, plans for expansion, and company philosophy. Information about most major corporations is available in reference books and periodicals. After gathering information concerning the company, the applicant is ready for the interview. The interviewer's first impression comes from the interviewee's appearance. For most interviews, appropriate dress for man is a conservative dark colored suit with a long sleeve white or light blue shirt and conservative riel For women a conservative, tailored suit or dress is appropriate. Both men and women should have neat, conservative length hair. Although hairstyle and dress are matters of personal taste, many personnel directors form initial impressions from these characteristics. For example, one recent college graduate, who felt himself qualified, interviewed for a public relations job. However, the personnel manager considered this young man's long hair, sloppy dress, and overly casual manner unsuited for this particular position.

单选题Although people spend less time on their jobs, they still feel they do not have enough leisure time because of the following except ______.

单选题The passage suggests that making less use of modern technology may________

单选题Whatdidthemanwininhisdream?

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单选题 It is, everyone agrees, a huge task that the child performs when he learns to speak, and the fact that he does so in so short a period of time challenges explanation. Language learning begins with {{U}}(26) {{/U}}. Individual children {{U}}(27) {{/U}} greatly in the amount of listening they do before they start speaking, and {{U}}(28) {{/U}} starters are often long listeners. Most children will "obey" spoken {{U}}(29) {{/U}} some time before they can speak, though the word obey is hardly {{U}}(30) {{/U}} as a description of the eager and delighted cooperation usually shown by the child. Before they can speak, many children will also ask questions by {{U}}(31) {{/U}} and by making questioning noises. Any {{U}}(32) {{/U}} to trace the development from the noises babies {{U}}(33) {{/U}} to their first spoken words leads to {{U}}(34) {{/U}} difficulties. It is {{U}}(35) {{/U}} that they enjoy making noises, and that during the first few months one or two noises {{U}}(36) {{/U}} themselves out as particularly {{U}}(37) {{/U}} of delight, distress, sociability, and so on. But since these cannot be said to show the baby's intention to {{U}}(38) {{/U}}, they can hardly be regarded as early forms of language. It is agreed, too, that from about three months they {{U}}(39) {{/U}} with sounds for enjoyment, and {{U}}(40) {{/U}} by six months they are able to add new sounds to their {{U}}(41) {{/U}}. This self-imitation leads on to {{U}}(42) {{/U}} imitation of sounds made or words spoken to them {{U}}(43) {{/U}} other people. The problem then {{U}}(44) {{/U}} as to the point at {{U}}(45) {{/U}} one can say that these imitations can be considered as speech.