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单选题 Questions 11—13 are based on the following passage. You now
have 15 seconds to read Questions 11-13.
单选题{{B}}Passage 1{{/B}}
Reebok executives do not like to hear
their stylish athletic shoes called "footwear for yuppies". They contend that
Reebok shoes appeal to diverse market segments, specially now that the company
offers basketball and children' s shoes for the under-18 set and walking shoes
for older customers not interested in aerobics or running. The executives also
pointing out that through recent acquisitions they have added hiking boots,
dress and casual shoes, and high-performance athletic footwear to their product
lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in
the upmarket retailing network that helped push sales to $ 1 billion annually,
ahead of all other sports shoe marketers. Reebok shoes, which are priced from $
27 to $ 85, will continue to be sold only in better specialty, sporting goods,
and department stores, in accordance with the company' s view that consumers
judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits
on the number of its distributors (and the number of shoes supplied to stores),
partly out of necessity. At times the unexpected demand for Reeboks exceeded
supply, and the company could barely keep up with orders from the dealers it
already had. These fulfillment problems seem to be under control now, but the
company is still selective about its distributors. At present, Reebok shoes are
available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next
fitness-related craze, replacing aerobics shoes the same way its brightly
colored, soft leather exercise footwear replaced conventional running shoes.
Through product diversification and careful market research, Reebok hopes to
avoid the distribution problems Nike came across several years ago, when Nike
misjudged the strength of the aerobics shoe craze and was forced to unload huge
inventories of running shoes through discount
stores.
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单选题What is MSR- 1 designed for?
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单选题What distinguished Dr. J. Hildebrand from other students in high school?
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单选题A candle is used to burn at auction sales______.
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单选题The paragraph following will most likely discuss ______.
单选题Which of the following is most likely to benefit from the fierce international political and economic competition?
单选题The author says that old family firms ______.
单选题 Bill Gates, the billionaire Microsoft chairman without a
single earned university degree, is by his success raising new doubts about the
worth of the business world's favorite academic title: the MBA (Master of
Business Administration). The MBA, a 20th century product,
always has borne the mark of lowly commerce and greed on the tree-lined campuses
ruled by purer disciplines such as philosophy and literature.
But even with the recession apparently cutting into the hiring of business
school graduates, about 79,000 people were expected to receive MBAs in 1993.
This is nearly 16 times the number of business graduates in 1960, a testimony to
the widespread assumption that the MBA is vital for young men and women who want
to run companies some day. "If you are going into the corporate
world it is still a disadvantage not to have one," said Donald Morrison,
professor of marketing and management science. "But in the last five years or
so, when someone asks, 'Should I attempt to get an MBA?' The answer a lot more
is: 'It depends.'" The success of Bill Gates and other
non-MBAs, such as the late Sam Walton of Wal-Mart Stores Inc., has helped
inspire self-conscious debates on business school campuses over the worth of a
business degree and whether management skills can be taught.
The Harvard Business Review printed a lively, fictional exchange of letters to
dramatize complaints about business degree holders. The article called MBA hires
"extremely disappointing" and said "MBAs want to move up too fast, they don't
understand politics and people, and they aren't able to function as part of a
team until their third year. But by then, they're out looking for other
jobs." The problem, most participants in the debate
acknowledge, is that the MBA has acquired an image of future riches and power
far beyond its actual importance and usefulness. Enrollment in
business schools exploded in the 1970s and 1980s and created the assumption that
no one who pursued a business career could do without one. The growth was fueled
by a drive against the anti-business values of the 1960s and by the women's
movement. Business people who have hired or worked with MBAs
say those with the degrees often know how to analyze systems but are not so
skillful at motivating people. "They don't get a lot of grounding in the people
side of the business", said James Shaffer, vice-president and principal of the
Towers Perrin Management Consulting Firm.
单选题Questions 14-16 are based on the information about college. You now have 15 seconds to read Questions 14-16.
单选题 Read the following text. Choose the best word or phrase marked
A, B, C or D for each numbered blank on ANSWER SHEET 1.
We often hear the {{U}}(21)
{{/U}} "Bug" while using computers. But what is a bug? In computer science,
a bug {{U}}(22) {{/U}} an error in software or hardware. In software, a
bug is an error in coding or logic that causes a program to malfunction or to
{{U}}(23) {{/U}} incorrect results. Minor bugs, for example, a cursor
that does not behave as {{U}}(24) {{/U}} -can be inconvenient or
frustrating, but not damaging to {{U}}(25) {{/U}} More severe bugs can
cause a program to "hang" (stop responding to {{U}}(26) {{/U}} and might
{{U}}(27) {{/U}} the user with no {{U}}(28) {{/U}} but to
restart the program, losing whatever {{U}}(29) {{/U}} work had not been
saved. In {{U}}(30) {{/U}} case, the programmer must find and correct
the error by the {{U}}(31) {{/U}} known as debugging. Because of the
{{U}}(32) {{/U}} risk to important data, commercial aplication programs
are tested and {{U}}(33) {{/U}} as completely as possible before
release. Minor bugs found after the program becomes {{U}}(34) {{/U}} are
corrected in the next update; more {{U}}(35) {{/U}} bugs can sometimes
be fixed with special software, called patches, that circumvents or otherwise
{{U}}(36) {{/U}} its effects. In hardware, a bug is a
recurring {{U}}(37) {{/U}} problem that prevents a system or set of
{{U}}(38) {{/U}} from working together properly. The {{U}}(39)
{{/U}} of the term reputedly goes back to the early days of computing, when
a hardware problem in a computer at Harvard University was {{U}}(40)
{{/U}} to a moth caught between the contacts of a relay in the
machine.