Some consumer researchers distinguish【C1】______ " rational" motives and "emotional" (or "non-rational" motives. They use the term "rationality"【C2】______ the traditional economic sense that assumes【C3】______ consumers behave rationally when they carefully consider all alternatives【C4】______ choose those that give them the greatest utility (i. e. , satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on. "Emotional" motives imply the selection of goods【C8】______ to personal or subjective criteria — the desire 【C9】______ individuality, pride, fear, affection or status. The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______ the individual's own needs as【C14】______ as on past behavioral, social, and learning experiences. What may appear【C15】______ irrational to an outside observer may be perfectly rational【C16】______ the context of the consumer's own psychological field. For example, a product purchased to enhance one's self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it【C18】______ the time that it is undertaken, obviously he or she would not do it.【C19】______ the distinction between rational and emotional motives does not appear to be warranted. Some researchers go so far【C20】______ to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests.

John is very diligent, but his pay isn't sufficient enough for his work.

Going around at the top of the mountain, we watched the fog________from the valley below; it seemed that we had entered a fairyland.

Life insurance, before available only to young, healthy persons , can now be obtained for old people, and even for pets.

In Nathaniel Hawthorne's The Scarlet Letter, Reverend Dimmesdale succumbed to Hester's charms.

The affluent middle class created by the Asian boom now take up over from exports as the main engine of growth.

When he realized he had been suggested to sign the contract by intrigue, he threatened to start legal proceedings to cancel the agreement.

Our programs come second to theirs.

There are more people who are obese today than 20 years ago.

Relaxation therapy teaches one not to fret over small problems.

We regret being unable to entertain your request for providing free boarding to 15 sportsmen for two weeks.

Justices of the Peace have jurisdiction over the trials of some civil suits and of criminal cases involving minor offenses.

This silk has gone right ________ and we have not sold a single piece of it for weeks.

Once they had fame, fortune, secure futures; now all that left is utter poverty.

The engineers are going through with their highway project, in spite that the expenses have risen.

Many of the electric and electronic products we purchase and consume today are what some industrial experts call " homogeneous toys".

All of us in research have focused on a drug that is so________that it can change brain chemistry.

Of all the employed workers in the United States, 12.5 million are part of a temporary workforce. The United States Bureau of Labor Statistics counts 9.2 percent of workers as those who have【C1】______they term "alternative employment arrangements. " The government predicts that temporary staffing agencies【C2】______ experience growth of 49 percent by 2010. If numbers increase at the rate【C3】______, these companies will add 1. 9 million new jobs by 2010. That's more than any【C4】______ industry. Temporary workers were the first ones to be affected by the recent economic recession, but they are【C5】______ to be the first to regain positions as the economy picks up and companies work to rebuild. Employers use temporary workers as a resource because【C6】______ offer flexibility and come at a low cost. Many temporaries are categorized as " independent contractors" instead of employees,【C7】______allows the employer to avoid 【C8】______ certain taxes. Because they are not required to offer benefits to temporary workers, companies can save a great deal of money by hiring temps. Usually, temporary workers can qualify【C9】______ benefits if they work for a staffing company for a certain length of time. Most temps, however, do not continue with one company long 【C10】______ to qualify for them because they regard the position as a step on the ladder to a【C11】______ position later. According to Richard Wahlquist, president of the American Staffing Association, 75【C12】______ of temporary workers hope for transition out of the temporary staffing category【C13】______ a period of time. Wahlquist finds that temporary workers spend about 11 weeks on various assignments before their【C14】______ out of the temporary workforce. Many use temporary positions to gain experience and skills 【C15】______ they move on to better jobs. Wahquist says that the temp workforce as a whole turns【C16】______ 400 percent each year. Tom Dilworth, research director at the Employment Policies Institute, explains【C17】______ some workers like having temporary jobs【C18】______ it affords them a great deal of elasticity with time and everything. Some temps only have a limited【C19】______ of time to work and temp agencies can help coordinate jobs to fit their schedules. Other sometimes-employees use temporary jobs to get an【C20】______ to a company from the inside, to get a foot in the door of a certain business or career. Still others take temporary positions in hopes their employers will change them over to permanent positions eventually.

Our company has been made one of the largest manufacturers in the field of chemical industry.

Security men believe the tit-for-tat murders were the result of the bombing which had occurred in the city center.