填空题The British barrage rocket
填空题
填空题Compared with a non-smoker, a smoker ...
填空题Questions 9 and 10 Complete the notes below. Write ONLY ONE WORD AND/OR A NUMBER for each answer. Job Interview Tips · having (9) and not be nervous · thinking of some interview questions before interview · having clean and formal clothes · arriving (10) minutes earlier
填空题symbolic meaning
填空题Questions 21-26 Complete the flow-chart below
填空题Security companies might add a ______ to a bug.
填空题Labelthemapbelow.Writethecorrectletter,A-H,nexttoquestions16-20.
填空题{{B}}Questions 38-40{{/B}}Complete the following sentences about La Tene
culture using {{B}}NO MORE THAN THREE WORDS{{/B}} for each gap.
填空题Questions 31-36 Complete the notes below
填空题{{B}}SCHEDULE OF ACTION{{/B}}
· Read 'Approaches to Local History'
by John Mervis.
· Read 27'...........................
by Kate Oakwell.
· Make changes and show to
28............................
· Do 29...........................
by 29 June.
· Laser print before 30............................
· Hand in to Faculty Office.
填空题Completethediagrambelow.ChooseNOMORETHANTHREEWORDSfromthepassageforeachanswer.Writeyouranswersinboxes18-21onyouranswersheet.
填空题Reading Passage 1 has six sections, A-F.
Choose the correct headings for sections A-F from the list of headings below.
Write the correct number, i-x, in boxes 1-6 on your answer sheet.
List of Headings
i. No give-aways for addictive products
ii. Sales of razor blades increase astronomically
iii. Monopoly of consumables is vital for success
iv. Video gaming a risky business
v. A novel method of dual marketing ruled out
vi. Freebie marketing restricted to legal goods
vii. Buyer ingenuity may lead to bankruptcy
viii. A marketing innovation
ix. A product innovation
x. More money to be made from high quality products
"Freebie" marketing
A. In the late 1890s, while travelling as an itinerant salesperson for the Crown, Cork and Seal Company, King C. Gillette observed how his corked bottle caps were discarded immediately after opening. Nevertheless, his company turned o healthy profit and there was immense business value, Gillette soon came to realise, in a product that was used only a few times. Gillette had his own personal breakthrough while struggling with a straight-bladed razor—a slow, fiddly and potentially dangerous instrument that required sharpening on a regular basis. A simple, disposable blade that could be thrown away when it dulled would meet a real need and generate strong profits, he correctly reasoned. After founding the American Safety Razor Company in 1901, his sales leapt from 168 blades in 1903 to 123,648 blades only a year later.
B. What King C. Gillette pioneered is for more than a convenient and affordable way for men to shave, however; it is the business practice now known as "freebie marketing" that has inspired many more companies over the years. Gillette"s approach was contrary to the received wisdom of his era, which held that a single, durable, high-quality and relatively expensive consumer item with a high profit margin was the best foundation for a business. Freebie marketing involves two sets of items: a master product that is purchased once, and a consumable product that is frequently disposed of and repurchased on an ongoing basis. In this instance, the master product is often sold with little to no profit margin and is sometimes even dispensed at a loss. As the consumables are purchased over months and years, however, this can yield a much greater overall profit.
C. Freebie marketing only works if the producer of the master item is also able to maintain control over the creation and distribution of the consumables. If this does not happen, then cheaper versions of the consumable items may be produced, leaving the original company without a source of profit. The video game company Atari, for example, initially sold its Atom 2600 consoles at cost price while relying on game sales for profit. Several programmers left Atari, however, and began a new company coiled Activision which produced cheaper games of a similar quality. Suddenly, Atari was left with no way to make money. Lawsuits to block Activision failed, and Atari survived only by adding licensing measures to its subsequent 5200 and 7800 consoles.
D. In other instances, consumers sometimes find that uses for o master product circumvent the need to purchase consumables. This phenomenon is well known to have afflicted the producers of CueCat barcode readers. These were given away free through Wired magazine with the intention that they would be used by customers to scan barcodes next to advertisements in the publication and thus generate new revenue flows. Users discovered, however, that the machines could be easily modified and used for other purposes, such as building a personal database of book and CD collections. As no licensing agreement was ever reached between Wired and its magazine subscribers, CueCat were powerless to intervene, and after company liquidation the barcode readers soon became available in quantities over 500,000 for as little as U550.30 each.
E. Not all forms of freebie marketing are legal. One notable example of this is the use of freebie marketing to "push" habit-forming goods in areas where there is otherwise no market. For illegal substances this is already restricted on the basis of the product"s illegality, but the use of freebie marketing to promote legal goods such as tobacco, alcohol and pharmaceuticals is also outlawed because the short-term gain to a small number of commercial outlets is not deemed worth the social cost of widespread substance abuse.
F. Another practice that is prohibited under antitrust laws is a form of freebie marketing known as "tying". This is when a seller makes the sale of one good conditional on the acquisition of a second good. In these instances the first good is typically important and highly desirable, while the second is inferior and undesirable. A music distributor who has the rights to an album that is in high demand, for example, might only allow stores to purchase copies of this album if they also buy unpopular stock that does not sell very easily. Because this typically relies on the manipulation of a natural monopoly on the port of the distributor, such practices are widely understood to constitute anti-competitive behaviour.
填空题The obligation of a Human Resources Manager is to execute the __________ and to perfect relevant policies.
填空题Questions 19-20 Choose TWO
answers A-E. Which TWO of these must you do before your
holiday? A Pay the full cost of the holiday six weeks before
departure at the latest. B Pay entrance fees to sites and parks
that charge admission. C Tell the insurance company about any
illnesses you have. D Send the travel company a copy of your
passport. E Obtain any tourist visas by yourself.
填空题Questions 21-26 Complete the notes below. Write NO MORE THAN TWO WORDS AND/OR A NUMBER for each answer. Dissertation Requirements ·Word limitation: (21) not includes (22) and contents ·Deadline for dissertation: (23) ·Check list of (24) ·Tutorial time: 1:00 p.m.-2:00 p.m. on Tuesday (25) on Friday ·Printed by (26)
填空题They have (He/She has) been learning Chinese since they were 11 or younger.
填空题Examples of projects that the National Trust is already involved in.
填空题electronic version
填空题Questions 21-30 Complete the table below. Write NO MORE THAN TWO WORDS for each answer./r/n /r/n /r/n STUDENT FEEDBACK FORMFaculty: Politics and EconomicsCourse Name: (21) Date: 20th March-2Oth JuneSubject advisor: (22) /r/n /r/n /r/n /r/n /r/n /r/n /r/n Advantages/r/n Disadvantagesand Suggestions/r/n /r/n /r/n /r/n Handoutsandequipments/r/n · clear and on time· perfect (24) /r/n · too many (23) · poor printer/r/n /r/n /r/n /r/n (25) /r/n · balanced design· good organisation/r/n · too much research workin the (26) /r/n /r/n /r/n /r/n Practicaltraining/r/n · good for (27) ·learn more knowledge/r/n · need more differenttraining places/r/n /r/n /r/n (28) /r/n · quick feedback from (29) /r/n · time of open-book examis too short· too many essays/r/n /r/n /r/n /r/n /r/n Othercomments/r/n · mobility teaching method· need to strengthen our (30) /r/n