单选题You will hear the Chief Executive of Best Value, an American chain of convenience stores, talking about a change in the company's working practices. For each question(23-30), mark one letter(A, B or C)for the correct answer. After you have listened once, replay the recording.

单选题Brand-Name Prescription DrugsYou're in trouble if you have to buy your own brand-name prescription drugs. Over the past decade, prices leaped by more than double the inflation rate. Treatments for chronic conditions can easily top ＄2,000 a month--no wonder that one in four Americans can't afford to fill their prescriptions. The solution? A hearty chorus of "0 Canada". North of the border, where price controls reign, those same brand-name drugs cost 50% to 80% less.The Canadian option is fast becoming a political wake-up call, "If our neighbors can buy drugs at reasonable prices, why can't we?" Even to whisper that thought provokes anger. "Un-American!" And--the propagandists' trump card--"Wreck our brilliant health-care system." Super-size drug prices, they claim, fund the research that sparks the next generation of wonder drugs. No sky-high drug price today, no cure for cancer tomorrow. So shut up and pay up. Common sense tells you that's a false alternative. The reward for finding. Say, a cancer cure is so huge that no one's going to hang it up. Nevertheless, if Canada-level pricing came to the United States, the industry's profit margins would drop and the pace of new-drug development would slow. Here lies the American dilemma. Who is all this splendid medicine for? Should our health-care system continue its drive toward the best of the best, even though rising numbers of patients can't afford it? Or should we direct our wealth toward letting everyone in on today's level of care? Measured by saved lives, the latter is almost certainly the better course. To defend their profits, the drug companies have warned Canadian wholesalers and pharmacies not to sell to Americans by mail, and are cutting back supplies to those who dare. Meanwhile, the administration is playing the fear card. Officials from the Food and Drug Administration will argue that Canadian drugs might be fake, mishandled, or even a potential threat to life.Do bad drugs fly around the Internet? Sure--and the more we look, the more we'll find. But I haven't heard of any raging epidemics among the hundreds of thousands of people buying cross-border. Most users of prescription drugs don't worry about costs a lot. They're sheltered by employee insurance, owing just a ＄ 20 co-pay. The financial blows rain, instead, on the uninsured, especially the chronically ill who need expensive drugs to live, This group will still include middle-income seniors on Medicare, who'll have to dig deeply into their pockets before getting much from the new drug benefit that starts in 2006.

单选题Mr.Rayburnencouragesunconfidentbeginnerstoworkinaretailcompanybecauseitcan

单选题Cost as a Factor in SupplyIn a purely competitive market, the supplier of goods and services has no control over the market price, because he produces too little to influence market conditions. With no difference between his product and the products (19) his competitors, he will sell nothing if he charges above the market price and he will sell all if he charges at or below the market price. However, in considering the price, be must take cost of production (20) . There are times when he may be willing to sell below his cost. This might happen when prices tumble for (21) a short time. However, no business person can (22) lose money for a prolonged (延长的) period. He must (23) of his costs in relation to the market price if he is to compete successfully and earn a profit.Many people have the impression that (24) production increases, costs per unit decrease. (25) mass production has made this true in certain industries and at certain levels of production, (26) logic and practical experience have shown that costs per unit begin to rise beyond a certain level of production. Some economists (27) this principle as the law of increasing costs.The reason why (28) rise as production goes up is complex. However, it is easy to recognize that as production goes up, the need for additional factors of production will also grow, resulting (29) competitive bidding (出价) in the marketplace for the factors of production. If a producer needs (30) skilled labour to produce more, and none of this labour is unemployed, the producer will have to get (31) from other sources. This can be done by (32) higher wages. Higher bidding would also apply to the other factors of production. We must also recognize that not all labour is equally productive, (33) not all land is equally fertile (肥沃的) and not all ore is equally rich in the mineral wanted.

单选题You will hear a radio interview with a leading industrialist and business consultant, Philip Spencer. For each question(23-30), mark one letter(A, B or C)for the correct answer. After you have listened once, replay the recording.

单选题Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children's shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high performance athletic footwear to their product lines, all of which should attract new and varied groups of customers. Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company's view that consumers judge the quality of the brand by the quality of its distribution. In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok's exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States. Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount-stores.

单选题ECErefersto______.

单选题· Read the article below about cruise business.· Choose the best word or phrase to fill each gap from A, B, C, or D on the opposite page.· For each question 19--33, mark one letter (A, B, C, or D) on your Answer Sheet. {{B}} Cruise Ship Holidays{{/B}} Passengers on cruise ship holidays, as they are {{U}}(0) {{/U}} on TV programs and films, usually appear to be both rich and elderly. Such people do not, however, accurately represent the 6.8 million {{U}}(19) {{/U}} who took this kind of holiday last year. Over the last few years the world cruise industry has concentrated on {{U}}(20) {{/U}} to younger, less wealthy people, giving them a/an {{U}}(21) {{/U}} more like a floating disco than the traditional quiet holiday on a luxury ship. Even families with young children are no longer so {{U}}(22) {{/U}} on cruise ship. Partly as a result, the number of passengers taking a cruise has increased by a/an {{U}}(23) {{/U}} of 8.5 % a year since 1990. Cruise Star is now the world's {{U}}(24) {{/U}} cruise line. The other two major companies are Intersail and Seaways. Together these three carry {{U}}(25) {{/U}} half the world's cruise passengers and {{U}}(26) {{/U}} almost all the industry's profits. For the 30 or so smaller firms, life is much tougher. That is because {{U}}(27) {{/U}} size brings so many benefits to the large firms. They can negotiate bulk discounts on {{U}}(28) {{/U}} such as food and fuel, and even, if they order enough of them, on ships. A secondary {{U}}(20) {{/U}} for the smaller operators is that they cannot spread overheads such broadly marketing. A significant part of the cost of {{U}}(30) {{/U}} people on a cruise happens before they go on board the ship. The three large companies between them spend more than $ 100 million a year on TV {{U}}(31) {{/U}} in America. They {{U}}(32) {{/U}} armies of salesman. Delivering passengers to the ship is part of package deal and, once again, {{U}}(33) {{/U}} means savings: Cruise Star is the biggest single buyer of airline tickets in America.

单选题Report writing: a growing demand Writing reports is an essential business skill, one which is often thought to be quite distinct from those required for letter writing and speech making, for instance, yet in each case success comes from taking a common basic approach. Nowadays, the availability of computers makes it tempting to devote much of the planning stage of writing a report to experimenting with graphics and layout - which may well benefit the reader - but we risk focusing on presentation at the expense of substance. After all, the absence of visible corrections may not mean an absence of errors. Skill at report writing is needed for anything from a short magazine article to a lengthy submission to a public enquiry. In business, it is nor only required for more and more jobs; it can also make a difference to your chances of promotion. When you speak, people know that you don't have the time to organise your ideas, or choose the fight words. But when you write, they assume you've got the time, and expect better organisarion, more careful expression. And - worryingly, perhaps, for many - they may read your words several times. The increasing importance of reports reflects changes in the workplace. Gone are the days when businesses or departments were small enough for decisions to be taken after a discussion between the manager and a specialist on the shop floor. Companies and organisations have expanded and are now increasingly dependent on documentation. This provides a record of decisions taken, and evidence that the issues have been analysed, Effective reports can enable management to retain the confidence of shareholders, directors and binkers. Some reports, like the minutes of a meeting, record the main points of discussions, any decisions made and advice given. They also have one eye on the future. Lawyers and other professionals file reports as a record of their contact with clients. These are then available for future reference and for consukation by colleagues if necessary. A report filed at the time is considered an accurate account of events should the facts be challenged subsequently. It provides evidence that you took appropriate steps, which may be valuable if things go wrong Later. It is always important to be clear about who your readers are. The report may be written for a particular senior executive, but, unless it is confidential, a number of other people are likely to see it. Make sure your report is relevant to their needs too. If you are set a deadline, you will give a poor impression if you miss it. Busy managers can only cope with all the documents they receive by being selective, perhaps turning just to the introduction and summary. If they are really harassed, your report may not even leave the pending tray! To be successful, a report must be read without undue delay, understood without undue effort, accepted and, where appropriate, acted upon. But reading a report can be a daunting experience, in which case the recipient will resist the idea of spending time wading through it. This natural resistance is known as the 'cognitive cost'. A technical, closely typed report, written in a ponderous style, without illustrations, will have a high cognitive cost. It is clearly going to be hard work absorbing the contents.

单选题16 Mr Black is the office you'll be sharing this month. A. man, whose B. man, of whom the C. man of whom the D. man whose

单选题The bank with ideas with several hundred years of history behind it, the APL Bank has few problems in convincing businesses that it is a reputable and secure (19) of a range of banking services. Now, it is demonstrating to business customers that it is flexible and responsive enough to (20) their changing needs in the 21st century. Based in London, APL offers banking services to businesses throughout the UK via its branch (21) . Most customer service provision is (22) out by personal account managers based in local branches, together with (23) staff at company headquarters. An important (24) for APL has been to make it easy for customers to (25) business with the bank. They can contact their account manager by direct line or email; if the manager is on holiday, a carefully chosen colleague becomes the 'account contact' and (26) with the customer during the manager's (27) . In addition, for those who want (28) to their bank at any time of day or night there is now a 24-h0ur phone-based service. In order to remain competitive and build customer loyalty, the bank guarantees to turn around urgent loan (29) within 24 hours. This focus on the customer has also been a driving (30) in APL's recruitment and development policy. For example, newly inducted staff (31) a 'customer service review' to find out what it is like to be on the other side of the desk, asking to borrow money. Together, these (32) in banking have achieved excellent results. The customer (33) is growing fast, and last year the bank gained 36,000 new business accounts.

单选题[此试题无题干]

单选题·You will hear two people discussing Point of Purchasing(POP)projects.·For each question 23-30 mark one letter (A, B or C)for the correct answer.·After you have listened once, replay each recording.

单选题Which is not mentioned on borrowing from a small-loan company?