填空题A a salary increaseB a change in internal budgetsC a move to new premisesD a new computer systemE the introduction of a social programmeF the loss of a contractG a change of managementH a new clerk

填空题Ticket Booking CardName: (9) ______ Sex: MaleNationality: (10)______Flight No: Flight (11)______Destination: (12) ______

填空题A. GREAT SALES CAMPAIGNS This book examines the most successful sales campaigns of recent years. It provides examples of how major consumer brands, like Coca-cola, Nike, 3M and Toyota, have been promoted in magazines and newspapers. It includes information about the creative and planning process behind the promotion of these popular products. B. THE AUTOMOTIVE INDUSTRY TODAY Find out how top executives from leading car companies view the changing relationships between manufactures and their suppliers. This book is a series of interviews with leading players in the industry: purchasing managers discuss the rise of global suppliers and chief executives present the international trend towards mergers and acquisitions in the industry. C. THE EXECUTIVE'S HANDBOOK This new edition of The Executive's Handbook provides an analysis of the main political and economic trends of the late 1990s. It is especially good in cost structures, changing consumer trends and cross-border expansion. These are key elements that affect international business deals, making the book essential reading for anyone involved in international trading. D. LEAD YOUR COMPANY TO SUCCESS This is a collection of in-depth interviews with some of the world's top business executives in the car, soft drinks and clothing industries. A fascinating work, it will make you question much of the generally accepted theory on what successful leadership within manufacturing involves.

填空题New Technology Links In the past 10 years, Jones and May have made a ￡350m investment in information technology. (0) . Every time a customer makes a purchase, the Jones and May Till do a lot more than just producing their change and a receipt. With the help of an advanced computer system the Tills feed the information to their central computers, which calculate what stock is needed. (8) They are then almost instantly able to organize the following day's or week's deliveries. (9) For example, food shelves do not sell out early on a Saturday as they used to and a wider range of goods are available on a Monday. Using advanced communication between stores, Head Office and suppliers, the computers work out what has been sold each day, what suppliers need to produce, and what should be delivered to stores the following day. (10) Fewer customers are disappointed and profits improve. (11) When a new season's range of clothes goes into stores in a variety of colors, the computer system makes it possible to respond to sales data almost overnight and, for example, increase the production of clothes in faster-selling colors and sizes. On the occasion that an item is temporarily out of stock, information technology enables sales staff to tell customers immediately whether it is available from the distribution center. If it is, an order can be placed. (12) So next time you are handed a Jones and May receipt you will know that the system is already reacting to your purchase and reordering the item you have just bought. A. This involves serious delays and damages customer confidence. B. Among the benefits for clothing is the fact that stores receive new deliveries according to their exact requirements. C. This unusually responsive system provides benefits in terms of both customer service and profits. D. This information is fed from there directly into the suppliers' computers. E. The new system has halved the delivery time for customers down to 24 hours from 48 hours. F. Such a quick and sensitive response ensures that the right amount of fresh food arrives at each store. G. Their desktop computers can access sales data from the tills allowing them to change orders.

填空题{{B}}PART THREE{{/B}}{{B}} ·Look at the following text and questions over the page. ·Each question has four suggested answers or ways of finishing the sentence, A, B, C and D. ·Mark one letter A, B, C or D on your answer sheet, for the answer you choose.{{/B}} Back-to-school shopping lists are constantly evolving to keep up with technological advancements, many even including cell phones, laptops, Blackberrys and iPods, But one clear staple remains-the pencil. As 5-year-old children opt to play computer learning games instead of using traditional learning toys, and middle schoolers would not even think to research a school project with a physical encyclopedia, the staying power of the little wooden pencil-like the ones George Washington used-seems remarkable. Not only are pencils still used in classes like art and math, the good old No. 2 pencil is the key to the multiple-choice, computer-graded tests that open doors to the nation's universities and graduate programs. Tom Ewing, spokesman for the Educational Testing Service, which administers tests like the SAT, GRE and GMAT, said that while the number of people taking them on computers is increasing, the paper and pencil versions still predominate. Ewing said that in fiscal 2004 the number of people who took the tests on computers was only a fraction of those using pencils--only about 1. 6 million people on computers, compared with about 23. 7 million using paper and pencil. Ewing cited several reasons for this difference: "Wider use of computers is hampered somewhat by availability--where can you find computers for 25 million people? Sometimes it is security, the need to have a proctor, and sometimes it is cost." He said ETS would like to increase the number of computer tests, though a major shift is far down the road. "For the foreseeable future paper and pencils remains the reliable workhorse of educational measurement," Ewing said. Lack of access to computers is one of the major reasons computer testing is still far behind traditional pencil tests, said Tim Loomer, president of testing and assessment and Scantron Corp. Scantron provides many of the multiple-choice tests in K-12 education. Though there is a trend toward online testing, there has not been a real drop-off in paper and pencil testing, Loomer said. "Not everyone has a computer, but I guarantee you can get everyone a pencil," Loomer said. Technological initiatives, such as Duke University's plan to hand out free iPods to incoming freshman, have not reduced demand for pencils. The university is giving out the small electronic devices to allow students to listen to lectures, browse course bulletins or practise pronunciation for language classes. Mike Finn, spokesman for PaperMate, which says it is the biggest producer of pencils in the United States, said pencils are still popular and necessary. Demand for pencils is strong, he said, but children are interested in more modern pencil options, not just the simple yellow wooden pencil. An increasing number of children are opting for mechanical pencils or color pencils, but PaperMate's general sales of pencils have not waned as technology increasingly enters classrooms and children's homes, he said. Musgrave Pencil Co. in Shelbyville, Tenn. , has seen an increase in preference for fancy pencils in recent years. Lynn Hulan of Musgrave said the pencils preferred today tend to have bright colors and often include slogans such as "I Love to Read" and "Honor Roll". At Burning Tree Elementary School in Bethesda. Md. , No. 2 pencils are always on the school supplies list, Principal Helen Chaset said. In Judy Shapiro's math classes at Burning Tree, pens are not allowed, and she does not know of many teachers who allow pens in math. "Kids that try to use pens tend to not want to check to see if they have made an error" because they know they have to cross out a mistake and then it can be seen, she said. As for calculators, Shapiro said they may be used to check over work, but most work is done with paper and pencil. If students rely only on calculators, they will not be able to do basic tasks like adding and subtracting, she said, leaving them unable to "do simple things like balancing a checkbook."

填空题·You will hear another five short recordings. Each speaker is talk about his job.·For each recording, decide who the speaker is.·Write on letter (A—H) next to the number of the recordings.·Do not use any letter more than once.·After you have listend once, replay each recording. A waiterB conference delegateC builderD bank managerE hotel receptionistF security guardG telephone engineerH secretary

填空题·Read the article below about exceeding expectations..·Choose the best sentence from the opposite page to fill each of the gaps.·For each gap 8--12, mark one letter (A--G) on your Answer Sheet.·Do not use any letter more than once. {{B}}EXCEEDING EXPECTATIONS{{/B}}Exceeding expectations is a foundational attitude and something you have to pursue daily. It is a proactive effort that is always looking for a way to express itself. Exceeding expectations is a completely voluntary activity and, when it becomes foundational to the way you think, it has the power to elevate value and become the seed for new opportunity. {{U}}(8) {{/U}} To exceed expectations on purpose means you have an understanding of expected performance, and you realize expected performance is in no way extraordinary. It becomes tougher when you realize exceeding expectations requires more effort to surpass what might be described as "acceptable performance". {{U}}(9) {{/U}} The problem is, it's hard to sell mediocrity. Understanding how expectations are created is the first step in being able to exceed them in a positive way. Expectations come from our experience. {{U}}(10) {{/U}} To illustrate how this happens, consider a tool that has changed the way we all work and communicate: voicemail. Prior to voicemail, when you dialed a phone number, your expectation was to hear a live person answer the phone. {{U}}(11) {{/U}} The original intent and strategy of voicemail was to create a positive tool that would exceed expectations by significantly improving the speed and results of telephone communication. {{U}}(12) {{/U}} The message slips were created by switchboard operators and receptionists who handed the message slips off to the people being called.A Prior to voicemails, the expectation of callers was to get caught up in a process that can best be described as message-slip phone tag.B When voice mail first appeared, however, that expectation was suddenly shaken by an invitation to leave a personal recorded message.C It is rare for anyone to exceed expectations unless they do so on purpose.D It is a proactive effort that is always looking for a way to express itself.E The latter is in fact mediocrity, and mediocrity is usually the norm.F As our experience changes, our expectations change, too.G Typically, the message slips merely reflected the name and number of the caller, and the reason for their call was fairly short and cryptic.

填空题Message To: Alice (1) Time: 14:30 From: Cathy (2) Date: 16 March Re: (3) sent in for repair. You asked her to phone. Could you call her back on (4) before 7 p. m. today?

填空题{{B}}PART THREE{{/B}}{{B}} ·Look at the following text and questions over the page. ·Each question has four suggested answers or ways of finishing the sentence, A, B, C and D. ·Mark one letter A, B, C or D on your answer sheet, for the answer you choose.{{/B}} Nearly a year since it was sold by Vivendi Universal to private investors, online retailer eMusic has undergone a facelift that includes a panel of music critics to help users comb its trove of independent music. The revamped service, scheduled to debut Wednesday, is the latest evolution for the pioneering retailer, the first to sell digital music files online in the late 1990s. eMusic eschews copy protection technology as consumer-unfriendly, and caters to people whose tastes are largely ignored by mainstream music retailers. "We're going after the minority of the market who doesn't want to wade through Britney Spears or OutKast," said David Pakman, eMusic's Chief operating officer. The major online music retailers, such as Napster, MusicNet and market-leader iTunes Music Store, sell tunes by mostly major label acts. The eMusic revamp has been in the works for the better part of a year, since the company was acquired from Vivendi by New York-based Dimensional Associates Inc. , the private equity arm of JDS Capital Management Inc. When Dimensional took over, it began adding staff with experience running subscription-based businesses and immediately changed the pricing model so subscribers could no longer download an unlimited number of tracks. "That was a negative gross margin business," Pakman said. "The company was losing money." While eMusic's pricing model remains the same-subscriptions start at $ 9.99 per month for 40 downloads-what's changed is the means by which users can search and discover new music. So the service has added its panel of so-called music curators. "What was missing from the eMusic service was a bunch of tools and features to really aid you in (the) discovery process," Pakman said. "What was missing was the curators." Among the roster of music experts hired by eMusic are former Rolling Stone writer and author Michael Azerrad, former New York Times music critic Ann Powers and Justin Davidson, who won a Pulitzer Prize for his coverage of classical music. The critics will write album reviews, columns, and communicate with subscribers on a message board. Users will also be able to discuss or swap song recommendations with other subscribers through the message boards and other online community features. By avoiding tracks from major labels, who only make their content available in file formats that come with licensing and copy protection safeguards, eMusic has also been able to sell its content in the MP3 file format. MP3s can be played on most if not all digital music players on the market, and can be copied to other computers or burned to CDs without the limits imposed by record companies on other online retailers. eMusie offers more than a half-million tracks. The service continued to operate in the months since the new management took over and currently has 70,000 subscribers, Pakman said.

填空题Form From：Nick Harding Action：visiting the(5)______ Time：next(6)______ Notes：to arrange airport(7)______; to send a/an(8)______for the day

填空题·Look at the note below.·You will hear a man making a call about orders. {{B}}Phone Message Pad{{/B}}To: Harry StewartFrom: CathyDate: 23rd MarchTime: 10:201, When you were out of town Bruce (5) ______ called. He was from Quick (6) ______ Supply Company.2. He wanted to place (7) ______ orders with us. You can ring him on (8) ______ except Wednesday morning.

填空题·Lookatthenotesbelow.·Youwillheararecordedmessageaboutaradioprogramme.

填空题Managing Older Workers Becoming The work force is becoming aging as baby-boomer move toward retirement. GenCorrect X managers need to learn how to motivate and manage this talent pool of older34 workers. Both generations have quite very different views of the other and will35 need to learn how the other generation operates on. It is up to the managers,36 Gen X or otherwise, to take the lead and create the warm climate in which older37 workers will remain engaged in and productive. You may think older workers are38 harder workers or that they are difficult to train. Get rid of your stereotypes. Your39 older workers are different individuals just like everyone else in your group. Treat40 them as such. Don't assume that the older worker knows what you expect of41 them. They don't have the same background as you are. Be very clear what you42 want done and what the measurements of completion and of success will be.45 "Bill, take care of that for me" is not enough. Try "Bill, I need you to prepare the44 department's budget for the next fiscal year." Use the numbers from a last year45 and add to 10% on everything except training which should go up 15%.

填空题__________

填空题Milair—Letter of Apology Dear Customer0 Over the last two years Milair has been experienced unprecedented growth. Whilst we are00 delighted at the increasing popularity of our products, this success has brought with34 it some problems. Even though with over 450 trained customer service staff, our telephone35 answering standards have fallen on a number of occasions, particularly during July and36 August. The vast majority of our customers have continued so to receive a good quality of37 service, but some have experienced by a service well short of their, and our, expectations.38 As a result, we are speeding up our recruitment programmed to have the39 more people available40 to take your calls. We are also making much greater use of automated telephone technology.41 As Managing Director of Milair, I want to take this opportunity to contact these of you42 who have been affected and for assure you that my colleagues and I are dedicated to43 delivering the highest possible standard of a service. I am confident that the steps we are44 taking in will help us to de this, and apologize for any inconvenience caused.45 Your sincerely

填空题 Thriving Car Market Still Needs Loyal ConsumersCorrect China's thriving car market has huge business opportunities, but automakersthe need to put more effort into the developing customer loyalty, according to a recent34 survey. The survey was done by research firm AC Nielsen in Beijing, or Shanghai35 and Guangzhou, China's most three major automobile markets. It said that36 China's individual car owners should still have not developedbrand loyalty.37 Though some specific brands have a monopoly in the market here, but they have38 not completely won favor among local customers. It was revealed that about 11%39 of the people in Beijing had cars, putting that city in first place among the other40 three. In Shanghai and Guangzhou, the rates were all 4 and 5 %, respectively.41 Prices were largely responsible for that. When cars in Beijing are priced around42 139, 000 yuan, while in Guangzhou they are at 190,000 yuan, and in Shanghai,43 about 220, 00 yuan. Except for the deluxe models, most brands do not have a44 competitive edge because consumers are not only so aware of the45 manufacturers. In addition, car dealers need to improve their service to build up brand loyalty. China is expected to produce over 2.8 million cars this year, up from slightly over 2 million last year.

填空题A. The Birmingham Alliance will provide Birmingham with one of Europe"s largest regional shopping centres, right in the heart of the city. The Alliance, an initiative between three of the largest developers in the country, all with extensive experience of urban regeneration schemes, will facilitate an ￡800m investment in Birmingham. This will regenerate 40 acres of the city centre within the next decade. Planning permission is in place for the new scheme, which will be a short distance from existing prime retail areas. The development will be well serviced by all forms of public transport, as well as providing parking space for 3,200 cars. B. The private-public partnership between Legal & General and Bracknell Town Council will manage the ￡500m regeneration of the town"s centre. The proposals, which are awaiting the outcome of consultation with local residents, provide for approximately 102,000 m 2 of retail and leisure facilities, 200 residential units and office accommodation. This development is expected to set the standard for town centre regeneration schemes to come because of the way it integrates the business and community sectors. It will also facilitate great improvements in the region"s transport infrastructure. C. Bluewater is a symbol of retail excellence, achieved through a unique combination of design, retail mix, leisure, catering and hospitality. The centre, surrounded by parkland, is situated in the country"s most affluent region. Eleven million people, with a combined spending power predicted to exceed a record ～5.5bn, live within 60 minutes of the centre. The developers set a precedent in the industry by gating the country"s three best-known department stores to open very large branches within the centre, as well as over 300 leading fashion and lifestyle stores. D. Following its recent stock market success, Lend Lease is now developing Overgate shopping centre in Dundee. Construction is well under way, and with several of the country"s best-known retailers already secured, Lend Lease is promoting the centre as the unrivalled shopping destination of the region. The economic base of the area has improved continuously over the past decade, due to the fast expansion of the biomedical and service sectors. With an estimated potential market of 500,000 people, Overgate is proving attractive to leading UK retailers.

填空题{{B}}PART THREE{{/B}}{{B}}· Read the article below about managing a small business and the questions on the opposite page.· For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet, for the answer you choose.{{/B}} {{B}}The Difficulties Of Managing A Small Business{{/B}} {{I}}{{B}}Ronald Meers asks who chief executives of entrepreneurial or small businesses can turn to for advice.{{/B}}{{/I}}'The organisational weaknesses that entrepreneurs have to deal with every day would cause the managers of a mature company to panic,' Andrew Bidden wrote recently in Boston Business Review. This seems to suggest that the leaders of entrepreneurial or small businesses must be unlike other managers, or the problems faced by such leaders must be the subject of a specialised body of wisdom, or possibly both. Unfortunately, neither is true. Not much worth reading about managing the entrepreneurial or small business has been written, and the leaders of such businesses are made of flesh and blood, like the rest of us.Furthermore, little has been done to address the aspects of entrepreneurial or small businesses that are so difficult to deal with and so different from the challenges faced by management in big business. In part this is because those involved in gathering expertise about business and in selling advice to businesses have historically been more interested in the needs of big business. In part, in the UK at least, it is also because small businesses have always preferred to adapt to changing circumstances.The organisational problems of entrepreneurial or small businesses are thus forced upon the individuals who lead them. Even more so than for bigger businesses, the old saying is true - that people, particularly those who make the important decisions, are a business's most important asset. The research that does exist shows that neither money nor the ability to access more of it is the major factor determining growth. The main reason an entrepreneurial business stops growing is the lack of management and leadership resource available to the business when it matters. Give an entrepreneur an experienced, skilled team and he or she will find the funds every time. Getting the team, though, is the difficult bit.Part of the problem for entrepreneurs is the speed of change that affects their businesses. They have to cope with continuous change yet have always been suspicious about the latest 'management solution'. They regard the many offerings from business schools as out of date even before they leave the planning board and have little faith in the recommendations of consultants when they arrive in the hands of young, inexperienced graduates. But such impatience with 'management solutions' does not mean that problems can be left to solve themselves. However, the leaders of growing businesses are still left with the problem of who to turn to for advice.The answer is horribly simple: leaders of small businesses can ask each other. The collective knowledge of a group of leaders can prove enormously helpful in solving the specific problems of individuals. One leader's problems have certainly been solved already by someone else. There is an organisation called KITE which enables those responsible for small businesses to meet. Its members, all of whom are chief executives, go through a demanding selection process, and then join a small group of other chief executives. They come from a range of business sectors and each offers a different corporate history Each group is led by a 'moderator', an independently selected businessman or woman who has been specially trained to head the group. Each member takes it in turn tu host a meeting at his or her business premises and, most important of all, group discussions are kept strictly confidential. This encourages a free sharing of problems and increases the possibility of solutions being discovered.