填空题{{B}}PART ONE{{/B}}·Look at the statements below and the following comments
by MP3 retailers.·Which section (A, B, C or D) does each statement (1-7)
refer to?·For each statement (1-7) , mark one letter (A, B, C or D) on your
Answer Sheet.·You will need to use some of these letters more than once.
{{B}} A{{/B}} Market awareness of the MP3 has
exploded and the retailer who specializes in MP3 is seeing growth like never
before. Admittedly, some customers buy their first MP3 in the supermarket, but
for advice, add-ons and particular services they turn to the specialist. There
are a large number of MP3 retailers and I can't help but feel the market only
has room for four players. Undoubtedly, customer service is the factor that
differentiates operators and I think this year we will probably see
rationalization in the sector.{{B}} B{{/B}} When I
first started in the industry, MP3 were retailing at a thousand pounds and were
as large as box files. Now, prices are constantly being driven down, because
they are getting more compact and also there is intense competition between the
MP3 providers. This will continue, and while retail dealers' profits will be
affected dramatically, MP3 providers will have to generate more revenues by
offering more services to the MP3 user.{{B}} C{{/B}}
Over a few years, prices have dropped sharply and technological advances
have meant products have changed -- and are changing. Successful retailers must
try to keep on top of these developments and invest in the training of employees
so they are able to offer impartial advice to customers. E-commerce is taking
off but this won't necessarily replace traditional retail outlets. In order to
stand out, you need innovative ideas on customer service. We don't believe in
criticizing other retailers, but there's nothing particularly exciting out there
at present.{{B}} D{{/B}} The MP3 business is
behaving like the Internet industry in take-up and the pace of innovation, and
it's important not to be left behind. We must continue to innovate in delivering
the product to the customer. In terms of service provision, you can draw
comparisons between us and our closest rival, but clearly all the main MP3
retailers have succeeded in taking the industry forward. Growth has accelerated
rapidly and the MP3 has changed from simply being an entertaining tool, to being
a multifunctional gadget for everyone.
填空题
填空题· Read the article below about Saunda.· In most of the lines 34-45 there
is one extra word. It is either grammatically incorrect or does not fit in with
the meaning of the text. Some lines, however, are correct.· If a line is
correct, write CORRECT on your Answer Sheet.· If there is an extra word in
the tine, write the extra Word in CAPITAL LETTERS on your Answer Sheet.
{{B}} ROMANTIC. FASHIONSBLE &
EXCELLENT{{/B}} The design team in Italy, acquired from
generations of experience in the finest tradition of Italian footwear design,
together with their eyes for latest fashion34 trends, have created
unique and stylish designs which perfectly in tune with35 the taste of
discerning between men in search of individuality. The strict36
continuity in production processes, are combined with the use of
Italian37 leathers and materials of the premium quality, are behind
the success of the38 highly individual and yet universal style of
Saunda men's collection. Great39 attention is attached to every one
step in the manufacturing process with40 on-site supervision of the
experienced Italian experts. Researches are conducted41 to study the
regional shapes and sizes in order to achieve the right fit, so as42
that every customer will be given a suitable product. The shape also
ensures43 that a natural movement of the foot without ever feeling
tight, providing44 maximum greatest comfort. Saunda understands the
art of shoes making. This45 art cannot be improvised in a day, and is
based on experience, research and an attentive use of advanced
technology for an improvement in the product's quality.
填空题
填空题·Look at the note below.·You will hear a woman telephoning a company
about complaint.
CUSTOMER COMPLAINTFrom:{{U}} (5) {{/U}}Electronics
{{U}} (6) {{/U}}Rood, NewtownComplaint: Bill for 12{{U}}
(7) {{/U}}wrong.Only 10 ordered and sent, but we charged for
12.Action to be taken: Need to cancel invoice and send new one
for{{U}} (8) {{/U}}(instead of $ 1176)
填空题· Look at the note below.
· You will hear a man telephoning a travel agent.
{{B}} Booking Form{{/B}}
Booking reference{{U}} (8) {{/U}}
Name Steve Mason
Company Tabco Ltd.
Flight to Cairo
Departure At{{U}} (5) {{/U}}29 October
Class of ticket {{U}} (6) {{/U}}
Cost (return flight) Total amount{{U}} (7) {{/U}}
填空题Special Products Co. --how to order Our speciality is our convenient catalogue system. Instead of spending time going to a shop, you simply order it direct from
填空题over half of the parent company's $3 billion annual profits. But the U.S. snack food
填空题You have arrived late because your rented car wouldn't start. Apologize to your host or hostess.
______
填空题
填空题Improvements in the speed of transport between cities are needing immediate attention.
填空题{{B}}PART TWO{{/B}}{{B}} ·Read the following text.
·Choose the best sentence from the list A—H to fill each of the
blanks. ·For each blank (8—12) mark one letter (A—H) on your
answer sheet. ·Do not mark any letter twice.{{/B}}
Acknowledging that demand for its controversial stock sale was weaker than
it thought,{{U}} (8) {{/U}}.The popular Internet search engine
e-mailed investors registered to bid on its shares that it priced the initial
public offering at $85 a share. That was the low end of the new expected range,
which was already reduced from $135.Also, {{U}}(9) {{/U}}, and
several big shareholders said they would not sell anything in the
IPO.The upshot, rather than raising $3.1 billion in what would have been
the 13th biggest initial public offering, the sale would raise just $1.7
billion—{{U}} (10) {{/U}}.Under the symbol GOOG, Google is
expected to begin trading on the Nasdaq Thursday.Co-founders Sergey Brin
and Larry Page, who would have been worth $4.6 billion midway in the original
IPO range, saw the value of their post-sale stakes shrink to $3.2 billion.
Still, {{U}}(11) {{/U}}.A series of missteps by Google and
renewed turmoil in tech stocks proved a powerful problem for what has been
billed as the most anticipated IPO since the tech bubble burst. "Google has
stumbled badly out of the gate, even before it was out of the gate," says David
Garrity of research firm Caris & Co.Late Wednesday, the Securities
and Exchange Commission granted Google's request to certify the IPO, after
delaying the offering 24 hours. Separately, Google said the SEC was
investigating whether its co-founders had violated "quiet period" rules. Soon
after the SEC decision, {{U}}(12) {{/U}}.Despite the blemishes,
the IPO is another big accomplishment for the company. Started less than six
years ago, Google has thrived letting consumers search the Internet for free
while it charges advertisers for putting links on its Web site.
A. that would rank them near 50th on the Forbes richest Americans
list B. Google's two founders cut in half the number of shares
they expected to sell as part of the offering C. Google on
Wednesday slashed the price and size of its much-hyped IPO D.
which would rank Google in the top 5 IPOs E. Google closed the
unusual auction for its shares and notified winning bidders F.
Google began to sell its shares at the price of $105 a share G.
which would not even rank it in the top 25 IPOs H. Google
decided to size down its number of employees
填空题· Look at the note below.
· You will hear a woman asking for information.
{{B}}INTERNATIONAL COMMUNICATION LECTURE{{/B}}
Date: June 6, 2005
Speaker: Pro. Daisy Miller
Topic: Improving{{U}} (9) {{/U}}Communication
Starting at{{U}} (10) {{/U}},finishing at{{U}} (11) {{/U}}
Lunch 12.00
{{U}} (12) {{/U}}Fee: $ 5 per person.
填空题· Read the text below about opinions on China's car market.· In most of
the lines 34--45 there is one extra word. It is either grammatically incorrect
or does not fit in with the meaning of the text. Some lines, however, are
correct.· If a line is correct, write CORRECT on your Answer Sheet.· If
there is an extra word in the line, write the extra word in CAPITAL LETTERS on
your Answer Sheet.
{{B}}
Thriving Car Market Still Needs Loyal
Consumers{{/B}}Correct China's thriving car market has huge business
opportunities, but automakersthe need to put more effort into the developing
customer loyalty, according to a recent34 survey. The survey was done by
research firm AC Nielsen in Beijing, or Shanghai35 and Guangzhou, China's
most three major automobile markets. It said that36 China's individual car
owners should still have not developedbrand loyalty.37 Though some specific
brands have a monopoly in the market here, but they have38 not completely
won favor among local customers. It was revealed that about 11%39 of the
people in Beijing had cars, putting that city in first place among the
other40 three. In Shanghai and Guangzhou, the rates were all 4 and 5 %,
respectively.41 Prices were largely responsible for that. When cars in
Beijing are priced around42 139, 000 yuan, while in Guangzhou they are at
190,000 yuan, and in Shanghai,43 about 220, 00 yuan. Except for the deluxe
models, most brands do not have a44 competitive edge because consumers are
not only so aware of the45 manufacturers. In addition, car dealers need to
improve their service to build up brand loyalty. China is
expected to produce over 2.8 million cars this year, up from
slightly over 2 million last year.
填空题 Phone Message PadTo: Mr. LicasFrom: Paul Smith from (5) DepartmentMessage: Paul wants to make an appointment. On (6) afternoon, (7) p.m.. Call to confirm. Phone number (8) .
填空题Can you deal ______ this report in time ______ the meeting?
填空题 1
填空题 · Read the article below about business book reviews.
· Choose the best sentence from the list A-G to fill each of the
gaps. · For each gap (8-12), mark one letter (A-G) on your
Answer Sheet. ·Do not use any letter more than once.
{{B}}Special Introductory
Offer!
Gain a working knowledge of the top
business books rapidly and easily!{{/B}} Now you can read
the best business books in just 15 minutes each! It's the
executive dilemma of the Nineties: information overload. With the breath and
depth of knowledge gained from books, it is less likely that you'll be caught
off guard. There should be a simpler way to keep track of the latest ideas. And
there is a systematic solution. Suppose you had an assistant who
screened and selected only the quality books for you.{{U}} (8) {{/U}}.
So you could obtain a working knowledge of the book's contents in a fraction of
the time. Now you can have that assistant with Executive Book Summaries. Every
month, you receive quick-reading, time-saving summaries of the best new business
books.{{U}} (9) {{/U}}This means that rather than taking five to ten
hours to read, it takes just 15 minutes! How you'll
benefit. Executive Book Summaries, designed for the busy
executives, are a solution to the growing management problems of too much to
read and too little time to do it. Enhance your business
confidence. You gain a real understanding of the key points of
the best new business books. Learn more, remember
more. We've taken account of extensive research into the memory
functions of the human brain.{{U}} (10) {{/U}}. Get
ideas you can use. {{U}} (11) {{/U}}. In a summary,
these ideas are more accessible and "actionable". Cut hundreds
of hours off your reading load. How often have you opened a new
book with great expectations, only to find it a huge disappointment?{{U}}
(12) {{/U}}. The books we summarise cover just about
every subject you need to know, from management techniques to guidance on your
career. A.These introductory texts are the most important books
and using them can pay big dividends. B.Discover practical tips
and techniques you can apply without delay. C.In order to avoid
this problem, we select for you only the truly worthwhile titles and reject the
rest. D.According to studies published in psychology journals,
you retain the content of a summary better than a book. E.He or
she would take the most important ideas from each one, and compile them into a
neat executive summary. F.With the breath and depth of knowledge
gained from books, it is less likely that you'll be caught off guard.
G.Each contains all the key points in the original book, but instead of
200 to 500 pages there are only eight pages.
填空题·Read this text about planning for exhibitions.·Choose the best sentence
from A to G to fill each of the blanks.·For each blank (8-12) mark one
letter (A-G) on your Answer Sheet.·Do not mark any letter twice.
{{B}}Tips for Attending a Trade Fair{{/B}} A trade fair
is an excellent way of generating new business for companies both large and
small, and offers many advantages, such as obtaining sales leads, competitor
intelligence, and learning more about industry development and trends. A trade
fair should be seen as an integral element of an overall sales and marketing
campaign. Companies that fail to plan their participation carefully could find
exhibiting costly and unproductive A number of fundamental decisions should be
taken in advance.·A standing manager should be appointed from the
start.·If a new product launch is planned, for example, a good-sized
demonstration area is needed with facilities for taking and following up
leads.·Forward planning of budgets is essential.{{U}} (8)
{{/U}} A trade fair is an ideal and highly effective
platform for new product launches.{{U}} (9) {{/U}}Make sure that you
plan to use your exhibition as a focus for presenting something new either about
your products/services or your company and ensure that you publicise any
newsworthy information to maximize interests. Trade journals are
keen to publicize new products and services, and often compile special preview
issues prior to an exhibition.{{U}} (10) {{/U}} {{U}}
(11) {{/U}}The guides produced by some exhibitions offer detailed
information on all promotional opportunities around the show.
Michael Hanks, Marketing Director of ADC Exhibitions says: "We realize how
vital it is for exhibiting companies to plan ahead of an exhibition. We do our
utmost to encourage our exhibitors to maximize on their participation in an
event.{{U}} (12) {{/U}}"A. Lead times for publications can be
anything from 6 to 24 weeks before publication and it is essential that details
are sent in time.B. Meetings on pre-show activities should be held to ensure
all personnel are clear about recent developments.C. Research by the
Exhibition Marketing Group shows that 61% of visitors are attracted to
exhibitions by new products and technology.D. The costs of exhibition space,
transportation, and other related issues need to be considered well in
advance.E. The success of any show is greatly influenced by the way
exhibitors market themselves.F. A number of exhibition organizations also
provide free guides and services.G. A number of fundamental decisions should
be taken in advance.
填空题·Look at the notes below. ·You will hear an introduction to the Farmers'
Market in London.
Topic: The Farmers' Market Rules
governing the market-goers: --The seller has to be the
producer or (9)______of the food being sold; --The produce
comes from a (10)______geographic area Reasons
for the popularity of this market: --to support
(11)______; --the produce is (12)______
