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填空题{{B}}PART ONE{{/B}}·Look at the statements below and the following comments by MP3 retailers.·Which section (A, B, C or D) does each statement (1-7) refer to?·For each statement (1-7) , mark one letter (A, B, C or D) on your Answer Sheet.·You will need to use some of these letters more than once. {{B}} A{{/B}} Market awareness of the MP3 has exploded and the retailer who specializes in MP3 is seeing growth like never before. Admittedly, some customers buy their first MP3 in the supermarket, but for advice, add-ons and particular services they turn to the specialist. There are a large number of MP3 retailers and I can't help but feel the market only has room for four players. Undoubtedly, customer service is the factor that differentiates operators and I think this year we will probably see rationalization in the sector.{{B}} B{{/B}} When I first started in the industry, MP3 were retailing at a thousand pounds and were as large as box files. Now, prices are constantly being driven down, because they are getting more compact and also there is intense competition between the MP3 providers. This will continue, and while retail dealers' profits will be affected dramatically, MP3 providers will have to generate more revenues by offering more services to the MP3 user.{{B}} C{{/B}} Over a few years, prices have dropped sharply and technological advances have meant products have changed -- and are changing. Successful retailers must try to keep on top of these developments and invest in the training of employees so they are able to offer impartial advice to customers. E-commerce is taking off but this won't necessarily replace traditional retail outlets. In order to stand out, you need innovative ideas on customer service. We don't believe in criticizing other retailers, but there's nothing particularly exciting out there at present.{{B}} D{{/B}} The MP3 business is behaving like the Internet industry in take-up and the pace of innovation, and it's important not to be left behind. We must continue to innovate in delivering the product to the customer. In terms of service provision, you can draw comparisons between us and our closest rival, but clearly all the main MP3 retailers have succeeded in taking the industry forward. Growth has accelerated rapidly and the MP3 has changed from simply being an entertaining tool, to being a multifunctional gadget for everyone.
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填空题· Read the article below about Saunda.· In most of the lines 34-45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.· If a line is correct, write CORRECT on your Answer Sheet.· If there is an extra word in the tine, write the extra Word in CAPITAL LETTERS on your Answer Sheet. {{B}} ROMANTIC. FASHIONSBLE & EXCELLENT{{/B}} The design team in Italy, acquired from generations of experience in the finest tradition of Italian footwear design, together with their eyes for latest fashion34 trends, have created unique and stylish designs which perfectly in tune with35 the taste of discerning between men in search of individuality. The strict36 continuity in production processes, are combined with the use of Italian37 leathers and materials of the premium quality, are behind the success of the38 highly individual and yet universal style of Saunda men's collection. Great39 attention is attached to every one step in the manufacturing process with40 on-site supervision of the experienced Italian experts. Researches are conducted41 to study the regional shapes and sizes in order to achieve the right fit, so as42 that every customer will be given a suitable product. The shape also ensures43 that a natural movement of the foot without ever feeling tight, providing44 maximum greatest comfort. Saunda understands the art of shoes making. This45 art cannot be improvised in a day, and is based on experience, research and an attentive use of advanced technology for an improvement in the product's quality.
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填空题·Look at the note below.·You will hear a woman telephoning a company about complaint. CUSTOMER COMPLAINTFrom:{{U}} (5) {{/U}}Electronics  {{U}} (6) {{/U}}Rood, NewtownComplaint: Bill for 12{{U}} (7) {{/U}}wrong.Only 10 ordered and sent, but we charged for 12.Action to be taken: Need to cancel invoice and send new one for{{U}} (8) {{/U}}(instead of $ 1176)
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填空题· Look at the note below. · You will hear a man telephoning a travel agent. {{B}} Booking Form{{/B}} Booking reference{{U}} (8) {{/U}} Name Steve Mason Company Tabco Ltd. Flight to Cairo Departure At{{U}} (5) {{/U}}29 October Class of ticket {{U}} (6) {{/U}} Cost (return flight) Total amount{{U}} (7) {{/U}}
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填空题Special Products Co. --how to order Our speciality is our convenient catalogue system. Instead of spending time going to a shop, you simply order it direct from
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填空题over half of the parent company's $3 billion annual profits. But the U.S. snack food
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填空题You have arrived late because your rented car wouldn't start. Apologize to your host or hostess. ______
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填空题Improvements in the speed of transport between cities are needing immediate attention.
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填空题{{B}}PART TWO{{/B}}{{B}} ·Read the following text. ·Choose the best sentence from the list A—H to fill each of the blanks. ·For each blank (8—12) mark one letter (A—H) on your answer sheet. ·Do not mark any letter twice.{{/B}} Acknowledging that demand for its controversial stock sale was weaker than it thought,{{U}} (8) {{/U}}.The popular Internet search engine e-mailed investors registered to bid on its shares that it priced the initial public offering at $85 a share. That was the low end of the new expected range, which was already reduced from $135.Also, {{U}}(9) {{/U}}, and several big shareholders said they would not sell anything in the IPO.The upshot, rather than raising $3.1 billion in what would have been the 13th biggest initial public offering, the sale would raise just $1.7 billion—{{U}} (10) {{/U}}.Under the symbol GOOG, Google is expected to begin trading on the Nasdaq Thursday.Co-founders Sergey Brin and Larry Page, who would have been worth $4.6 billion midway in the original IPO range, saw the value of their post-sale stakes shrink to $3.2 billion. Still, {{U}}(11) {{/U}}.A series of missteps by Google and renewed turmoil in tech stocks proved a powerful problem for what has been billed as the most anticipated IPO since the tech bubble burst. "Google has stumbled badly out of the gate, even before it was out of the gate," says David Garrity of research firm Caris & Co.Late Wednesday, the Securities and Exchange Commission granted Google's request to certify the IPO, after delaying the offering 24 hours. Separately, Google said the SEC was investigating whether its co-founders had violated "quiet period" rules. Soon after the SEC decision, {{U}}(12) {{/U}}.Despite the blemishes, the IPO is another big accomplishment for the company. Started less than six years ago, Google has thrived letting consumers search the Internet for free while it charges advertisers for putting links on its Web site. A. that would rank them near 50th on the Forbes richest Americans list B. Google's two founders cut in half the number of shares they expected to sell as part of the offering C. Google on Wednesday slashed the price and size of its much-hyped IPO D. which would rank Google in the top 5 IPOs E. Google closed the unusual auction for its shares and notified winning bidders F. Google began to sell its shares at the price of $105 a share G. which would not even rank it in the top 25 IPOs H. Google decided to size down its number of employees
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填空题· Look at the note below. · You will hear a woman asking for information. {{B}}INTERNATIONAL COMMUNICATION LECTURE{{/B}} Date: June 6, 2005 Speaker: Pro. Daisy Miller Topic: Improving{{U}} (9) {{/U}}Communication Starting at{{U}} (10) {{/U}},finishing at{{U}} (11) {{/U}} Lunch 12.00 {{U}} (12) {{/U}}Fee: $ 5 per person.
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填空题· Read the text below about opinions on China's car market.· In most of the lines 34--45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.· If a line is correct, write CORRECT on your Answer Sheet.· If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. {{B}} Thriving Car Market Still Needs Loyal Consumers{{/B}}Correct China's thriving car market has huge business opportunities, but automakersthe need to put more effort into the developing customer loyalty, according to a recent34 survey. The survey was done by research firm AC Nielsen in Beijing, or Shanghai35 and Guangzhou, China's most three major automobile markets. It said that36 China's individual car owners should still have not developedbrand loyalty.37 Though some specific brands have a monopoly in the market here, but they have38 not completely won favor among local customers. It was revealed that about 11%39 of the people in Beijing had cars, putting that city in first place among the other40 three. In Shanghai and Guangzhou, the rates were all 4 and 5 %, respectively.41 Prices were largely responsible for that. When cars in Beijing are priced around42 139, 000 yuan, while in Guangzhou they are at 190,000 yuan, and in Shanghai,43 about 220, 00 yuan. Except for the deluxe models, most brands do not have a44 competitive edge because consumers are not only so aware of the45 manufacturers. In addition, car dealers need to improve their service to build up brand loyalty. China is expected to produce over 2.8 million cars this year, up from slightly over 2 million last year.
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填空题 Phone Message PadTo: Mr. LicasFrom: Paul Smith from (5) DepartmentMessage: Paul wants to make an appointment. On (6) afternoon, (7) p.m.. Call to confirm. Phone number (8) .
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填空题Can you deal ______ this report in time ______ the meeting?
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填空题 · Read the article below about business book reviews. · Choose the best sentence from the list A-G to fill each of the gaps. · For each gap (8-12), mark one letter (A-G) on your Answer Sheet. ·Do not use any letter more than once. {{B}}Special Introductory Offer! Gain a working knowledge of the top business books rapidly and easily!{{/B}} Now you can read the best business books in just 15 minutes each! It's the executive dilemma of the Nineties: information overload. With the breath and depth of knowledge gained from books, it is less likely that you'll be caught off guard. There should be a simpler way to keep track of the latest ideas. And there is a systematic solution. Suppose you had an assistant who screened and selected only the quality books for you.{{U}} (8) {{/U}}. So you could obtain a working knowledge of the book's contents in a fraction of the time. Now you can have that assistant with Executive Book Summaries. Every month, you receive quick-reading, time-saving summaries of the best new business books.{{U}} (9) {{/U}}This means that rather than taking five to ten hours to read, it takes just 15 minutes! How you'll benefit. Executive Book Summaries, designed for the busy executives, are a solution to the growing management problems of too much to read and too little time to do it. Enhance your business confidence. You gain a real understanding of the key points of the best new business books. Learn more, remember more. We've taken account of extensive research into the memory functions of the human brain.{{U}} (10) {{/U}}. Get ideas you can use. {{U}} (11) {{/U}}. In a summary, these ideas are more accessible and "actionable". Cut hundreds of hours off your reading load. How often have you opened a new book with great expectations, only to find it a huge disappointment?{{U}} (12) {{/U}}. The books we summarise cover just about every subject you need to know, from management techniques to guidance on your career. A.These introductory texts are the most important books and using them can pay big dividends. B.Discover practical tips and techniques you can apply without delay. C.In order to avoid this problem, we select for you only the truly worthwhile titles and reject the rest. D.According to studies published in psychology journals, you retain the content of a summary better than a book. E.He or she would take the most important ideas from each one, and compile them into a neat executive summary. F.With the breath and depth of knowledge gained from books, it is less likely that you'll be caught off guard. G.Each contains all the key points in the original book, but instead of 200 to 500 pages there are only eight pages.
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填空题·Read this text about planning for exhibitions.·Choose the best sentence from A to G to fill each of the blanks.·For each blank (8-12) mark one letter (A-G) on your Answer Sheet.·Do not mark any letter twice. {{B}}Tips for Attending a Trade Fair{{/B}} A trade fair is an excellent way of generating new business for companies both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends. A trade fair should be seen as an integral element of an overall sales and marketing campaign. Companies that fail to plan their participation carefully could find exhibiting costly and unproductive A number of fundamental decisions should be taken in advance.·A standing manager should be appointed from the start.·If a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and following up leads.·Forward planning of budgets is essential.{{U}} (8) {{/U}} A trade fair is an ideal and highly effective platform for new product launches.{{U}} (9) {{/U}}Make sure that you plan to use your exhibition as a focus for presenting something new either about your products/services or your company and ensure that you publicise any newsworthy information to maximize interests. Trade journals are keen to publicize new products and services, and often compile special preview issues prior to an exhibition.{{U}} (10) {{/U}} {{U}} (11) {{/U}}The guides produced by some exhibitions offer detailed information on all promotional opportunities around the show. Michael Hanks, Marketing Director of ADC Exhibitions says: "We realize how vital it is for exhibiting companies to plan ahead of an exhibition. We do our utmost to encourage our exhibitors to maximize on their participation in an event.{{U}} (12) {{/U}}"A. Lead times for publications can be anything from 6 to 24 weeks before publication and it is essential that details are sent in time.B. Meetings on pre-show activities should be held to ensure all personnel are clear about recent developments.C. Research by the Exhibition Marketing Group shows that 61% of visitors are attracted to exhibitions by new products and technology.D. The costs of exhibition space, transportation, and other related issues need to be considered well in advance.E. The success of any show is greatly influenced by the way exhibitors market themselves.F. A number of exhibition organizations also provide free guides and services.G. A number of fundamental decisions should be taken in advance.
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填空题·Look at the notes below. ·You will hear an introduction to the Farmers' Market in London. Topic: The Farmers' Market Rules governing the market-goers: --The seller has to be the producer or (9)______of the food being sold; --The produce comes from a (10)______geographic area Reasons for the popularity of this market: --to support (11)______; --the produce is (12)______
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