填空题{{B}}PART ONE{{/B}} ·You will hear three telephone conversations or messages. ·Write one or two words or a number in the numbered spaces on the notes or forms below. ·You will hear each recording twice. {{B}}Conversation One{{/B}} ·Look at the note below. ·You will hear a woman making a call about a job vacancy. {{B}} Telephone Message{{/B}} Name: Mary King Sex: Female Age: {{U}}(1) {{/U}} Address: {{U}}(2) {{/U}} Pine Road Contact No: 254751367 Experience: sold books door to door for {{U}}(3) {{/U}} Publishing House Applying for: 8:00 to 8:30 on Monday, {{U}}(4) {{/U}} Friday morning

填空题have been trying to get into the Stock Exchange for many years. Several votes have been

填空题The automobile of the late 1990s, with which its many safety features and better

填空题 ActionsA playingB drinkingC claimingD washingE regrettingF toastingG depositingH watching

填空题 MessageDate: Sep. 23From: Miranda HillardMessage： Details of Delivery· Arrival time: next (9) .· Conveyance: Five trucks from Alpha (10) .· Two trucks around 8 o'clock in the morning and three towards (11) .· Person in charge: Mr. Allan Stern Contact number: (12) .

填空题The U. S. Department of Commerce, on the other hand, fears that its own

填空题· Look at the notes below.· You will hear a woman telephoning about a recent report. Report - surmmaryprogramme of (9) ............................ is effectiveintroduction of (10) .......................... was worthwhilecurrent (11) .......................... lacks focusImportant: review results with the (12) ..............................next week

填空题Message from John - trade fair· new (1) .......................... is very popular· most orders taken for (2) .......................... package· not many orders for (3) .......................... software· send more (4) .......................... today

填空题{{B}}HowtoapproachReadingTestPartTwo{{/B}}·InthispartoftheReadingTestyoureadatextwithgapsinit,andchoosethebestsentencetofilleachgapfromasetofsevensentences.·Firstreadthetextfortheoverallmeaning,thengobackandlookforthebestsentenceforeachgap.·Makesurethesentencefitsboththemeaningandthegrammarofthetextaroundthegap.·ReadthearticleontheoppositepageaboutthemarketingguruTheodoreLevitt.·Choosethebestsentencefrombelow[ofilleachofthegaps.·Foreachgap8-12,markoneletter(A-G)onyourAnswerSheet.·Donotuseanylettermorethanonce.·Thereisanexampleatthebeginning,(0).{{B}}Didthismaninventmarketing?{{/B}}Fortheworldofmanagement-orthetrend-settingpartofitwhichreadtheHarvardBusinessReview(HBR)-1960wastheyearthatmarketingbegan.Extraordinaryasitseemstoday,untilHBRpublishedanarticlebyaGerman-AmericanacademiccalledTheodoreLevittsayingthat'industryisacustomer-satisfyingprocess,notagoods-producingprocess',mostmanagersoperatedontheprinciplethatpeoplewouldbuywhatevertheircompaniesproduced,withtheaidofalittleadvertising.(0)ItwasonewherethepublicwassopleasedtohaveanychoiceofgoodsafterthebarrenyearsofWorldWarIIthatconsumerproductsvirtuallysoldthemselves.Theremightbecompetitionbetweendifferentmakesofsoappowderortoothpaste,butno-oneinindustryseriouslyconsideredprobingmoredeeplyintowhatcustomerswanted,ormightwantinthefuture.LevittchangedallthatwithonearticleinHBR,entitled'MarketingMyopia'.(8)...Hismessagewasverysimple.Sellingwasnotmarketing,hepointedout.'Sellingconcernsitselfwiththetricksandtechniquesofgettingpeopletoexchangetheircashforyourproduct.(9)...Anditdoesnot,asmarketinginvariablydoes,viewtheentirebusinessprocessasconsistingofatightlyintegratedefforttodiscover,create,arouseandsatisfycustomerneeds.Sellingfocusesontheneedsoftheseller,marketingontheneedsofthebuyer.'Levittbeganbyexplainingthateveryindustrywasonceagrowthindustry.Butgrowthwillnotcontinuethroughimprovementsinproductivityorcostreductionalone.(10)...HecitedtheDetroitautomobileindustryasaprimeexample:ruledbytheproductionethos,in1960itwassimplygivingthecustomerwhatitthoughtthecustomershouldhave.'Detroitneverreallyresearchedthecustomer'swants.Itonlyresearchedthekindsofthingsithadalreadydecidedtoofferhim,'Levittwrote.Eventually,itwaspunishedbytheJapanesewiththeircompactcars.(11)...Industriescandieiftheydon'tunderstandhowtheirmarketsarechanging,Levittwarned,citinghisfamoushorse-whipexample:aftertheautomobilekilledthehorseandcarriageaspersonaltransportation,makersofhorse-whipscouldnotsavethemselvesbyimprovingtheproduct.(12)...Thesedays,althoughLevittcalledmarketinga'stepchild',ithascomealongwaytowardsgrowingup.AOnlya'thoroughlycustomer-orientedmanagement'canmaintainit.BItissuchafar-sightedassessmentthatmanycompaniesarestillfailingit.CTheyneededtoreinventtheirwholebusinessbystudyingwhatcustomerswouldnowwantfanbelts,say,oraircleaners.DItisnotconcernedwiththevaluesthattheexchangeisallabout.EItsethimupasthefirstmarketingguruandovertheyearsHBRhassoldhundredsofthousandsofreprints.FThesewerewhatcustomerswantedaftertheoilpriceshocksof.theearly1970s.GBusinessinthe1950shadbeenacomplacent,producer-orientedworld.

填空题{{B}}PART ONE{{/B}}{{B}} ·Read these sentences and the following texts. ·Which text does each sentence (1—7) describe? ·For each sentence mark one letter (A, B, C or D).{{/B}} {{B}} A. Modeler{{/B}} 1. Two years of work experience with a top management consulting firm and Master's degree from top university in quantitative disciplines, such as engineering, operations research, statistics, econometrics, applied math, or physics. 2. English fluency, written and oral. 3. Ability and desire to learn quickly. 4. Drive, entrepreneurial spirit.{{B}} B. Intern{{/B}} 1. Major in Art, IT, Marketing, Human resources management. 2. Master/bachelor. 3. Mature in major. 4. Fluent-English oral and written, CET-6. and above. 5. Out-going, good team player with excellent interpersonal skill. 6. Leader in campus activities a plus.{{B}} C. Assistant Manager{{/B}} 1. Deep knowledge of Chinese equities markets, and client network, plus knowledge of transactions technologies. 2. Proficient in both Chinese (Mandarin, reading and speaking) and English. 3. Fast behaviors. 4. 3—5 years' experience at either information vendor/trading systems vendor, or at financial markets firm/organization. 5. Good communication, analytical, interpersonal and project management skills. 6. Good knowledge of marketing strategy and market research, and ability to apply practically to support decision-making and execution.{{B}} D. China Content Specialist{{/B}} 1. Deep knowledge of China equities and equities-related content is a must. 2. Proficient in both Chinese (Mandarin, reading and speaking) and English. 3. Fast behaviors. 4. 3 years' experience at either information vendor, or at financial markets firm/organization. 5. Good analytical, interpersonal, project management and communication skills. 6. Degree holder in Marketing, Financial Management or related disciplines.

填空题·Read the text below about job advertisement.·In most of the lines 41—52 there is one extra word. It is either grammatically incorrect or does net fit in with the meaning of the text. Some lines, however, are correct.·If a line is correct, write CORRECT on your Answer Sheet.·If there is an extra word in the line, write the extra word on your Answer Sheet. {{B}}Investment Analysts Wanted{{/B}} A Fund Management and subsidiary of a prestigious Investment Bank seeks bright young Investment Analysts to augment its rapidly expanding research34. department. Our client is a top US institution with significant funds under35. management from world-wide. Increasingly it is seeking to manage the European36. component of its portfolio from London. This has been let to an impressive rise in37. its profile in European markets. The Bank is looking for talented and ambitious38. Investment Analysts to form a new specialist research team. Investment Analysts39. who perform rigorous and detailed investigation into companies and securities40. before making recommendations to those Fund Managers. Ideally, you will have41. excellent academic credentials and a solid professional with grounding in42. analytical techniques. Particularly useful would be training in an accountancy.43. an MBA or a legal qualification. Excellent communication in skills are required. For an initial,44. confidential conversation contact45. the Bank's Personnel Manager directly.

填空题{{B}}PART ONE{{/B}} · Look at the statements below and the following story. · Which text (A, B, C, D or E) does each statement (1-7) refer to? · For each statement (1-7), mark one letter (A, B, C, D or E) on your Answer Sheet. · You will need to use some of these letters more than once. {{B}}A{{/B}}America's suburban shopping malls supply visitors with convenience and comfort—spacious walkways, piped-in music, a vast cornucopia of goods for every taste, and all under one roof.{{B}}B{{/B}}Little wonder that affluent shoppers come in droves. Little wonder that others come as well, mugger, car thieves, child molesters, drug peddlers, pickpockets, shoplifters. Criminals are finding a lucrative stamping ground in the sprawling emporiums that dot U.S. suburbs."Malls are like great big jars of honey," says Police Chief Joseph Delaney of Paramus. "Lots of bees come buzzing in, stingers at the ready." Paramus, a New York City suburb of 26000 whose six malls draw nearly 200000 people on a typical Saturday, reported 8.9 million dollars in shopping enter crime losses last year.{{B}}C{{/B}}It is crimes of violence that are causing the most alarm. Vast parking lots and mazes of stores offer good working conditions for criminals. Victims and booty are readily accessible, escape routes plentiful.{{B}}D{{/B}}Just how many victims are claimed by shopping center crime, no one knows. But many business people are taking the threat seriously. Whether offences are big or small, it is clear that merchants have little interest in publicizing the trend. Comments Anthony Potter, a security consultant, "If shopping centres started reporting all the crimes that take place, nobody would shop there."{{B}}E{{/B}}Hamilton, Ohio, lawyer David Green, who won 2 million dollars on behalf of a woman abducted from a mall parking lot and shot in the head, found that 43 serious crimes had occurred at the same site. "Bad guys know this is where to find women with money—vulnerable and alone." he says.Indeed, most violence happens in parking areas, where shoppers can easily be taken by surprise. Reports Albert Sussman of the International Council of Shopping Centres. "People park their cars and are robbed by muggers, who can quickly find a place to hide."

填空题A LDA School of ManagementLDA has the advantage of being within a few hours' drive of the hi-tech industries of Silicon Valley, which enables senior personnel from hi-tech companies to teach there. The school has prospered in recent years and offers its students excellent facilities. It attracts students from all over the world and has a fairly large intake of 30,000 students a year.B Dalchester School of BusinessUnder the leadership of Jon Richards, Dalchester has long been one of the world's top business schools. It is notably strong on its tailor-made executive programmes, which are written to meet each company's particular requirements. The Sinclair Centre, with new lecture rooms and a computer centre, has just been added to the school.C Radbridge School of ManagementThe reputation of the long-established RSM has been strengthened in recent years. This is mainly due to the appointment of Director Kim Taylor, who, with his programme of modernisation, has led the school into the age of Information Technology. Its network of former students remains second to none, with many having top positions in the world of finance and industry.D IBA Management SchoolThis Swiss-based school has built its reputation on the quality and extent of its links with manufacturing and financial institutions. Its lecturers, who have been recruited from many different countries, are extremely well thought of in the business world. Student numbers average 25,000 a year. Many select the school because its links with industry are thought to help with employment prospects.

填空题NEXT MONTH'S NEWSLETTERWhat to include:· Decision to introduce (9) for all staff.· Positive feedback on the new models shown at (10) last month.· Board are coming to final decision on the (11) of G and Q. N.B. Need to reassure staff that no (12) will be necessary.

填空题· Look at the note below. · You will hear a woman calling to make an appointment. {{B}} Reservation Card{{/B}} TO: Dr.Danny Cooper DATE: 10 July TIME: 14.30 INFORMATION OF PATIENT Name:{{U}} (9) {{/U}}Swigg Symptom: still have{{U}} (10) {{/U}} Date of meeting:{{U}} (11) {{/U}}July Time of meeting:{{U}} (12) {{/U}}

填空题Ethics and Mission Statements As business emerged from the profit-oriented 1980s, values and social responsibilities were being emphasized on in corporate mission statements. 34．Because greed was out, and ethics were in. Businesses and their employees 35．became actively engaged in less activities that contributed to their communities. 36．To spell out their goals, companies were increasingly developed codes of ethics. 37．Mission statements that were written because they required consensus and 38．commitment. Not everyone who, however, agreed with the trend toward the 39．strong social stances of some public corporations. Respected economist Milton 40．Friedman contended, "Many few trends could so thoroughly undermine the very 41．foundation of our free society as the acceptance by corporate officials of a social 42．responsibility other than to make as much more money for their stockholders as 43．possible. " The CEO of Levi Strauss & Co. expressed another one viewpoint about 44．mission statements, saying that "our compliance-based program sent to a 45．disturbing message to our people—"WE DON'T RESPECT YOUR INTELLIGENCE OR TRUST YOU !/

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