单选题Applicantsfortheabovepost
单选题Questions 16-22 · Read the article below about
an insurance company. · Are sentences 16-22 on the opposite
page 'Right' or 'Wrong'? If there is not enough information to answer 'Right' or
'Wrong', choose 'Doesn't say'. · For each sentence (16-22),
mark one letter (A, B or C) on your Answer Sheet.
GOOD NEWS
FROM AN INSURANCE COMPANY For the
fifth year in a row, the Loyalty Insurance Company has cut the cost of its house
insurance. More than a million people with homes insured by the company will
benefit from decreases of between two and four per cent on the amount they will
have to pay this year. This move goes against the market trend, with other
insurers increasing rates by an average one per cent. 'The
level of claims has been lower than usual over this period, allowing us to make
these welcome reductions,' says Malcolm Broad, Loyalty's General Manager.
Although the cost of insuring a car with Loyalty has increased
by six per cent this year, it is still the smallest rise in the insurance
industry; most other companies' rates are, on average, ten per cent higher than
they were last year. 'The company has always believed in
passing on any improvement in its financial position to its customers,' says Mr
Broad. 'Without doubt, this has led to a continual expansion of our business
over the past few years.'
单选题{{B}}Please note{{/B}}
Staff should contact the supplier's technicians if there is a fault and not attempt to repair the printer themselves.
Staff are expected to
A.try to fix minor faults with the printer.
B.report any faults with the printer.
C.inform their colleagues about faults with the printer.
单选题Questions 23-30 · You will hear an interview
with John Winterman, the Managing Director of a sports-equipment manufacturing
company called Turners. · For each question (23-30), mark one
letter (A, B or C) for the correct answer. · After you have
listened once, replay the recording.
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单选题Whatdoesthespeakerthinkthecompanyshoulddo?A.increaseonlinebookingsB.cutticketpricesC.reducespendingonfood
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单选题RETAIL NEWS Marshalsea intends
to launch its redesigned store look next year, depending on the success of
trials this autumn. CLICK HERE FOR FULL STORY
A.As Marshalsea is satisfied with its trials, it will
refurbish stores in the autumn. B.Marshalsea hopes it will see
improved results this autumn after refurbishing all its stores.
C.If Marshalsea is satisfied with the results of its experiments, stores
will be refurbished.
单选题StaffwillnowreceiveexpensesA.monthlyfrompettycash.B.alongwiththeirsalaries.C.asaseparatecheque.
单选题A.Theengineerwascalledbecauseofaproblemwithequipment.B.Staffshouldtelltheengineeraboutanyequipmentproblemstheyhavefound.C.ThemanagerwantstoknowbeforeFridayaboutproblemswithequipment.
单选题Maria, Enclosed is the schedule for this year's
training days. If you can't manage any of them, contact John.
What should Maria do?
A.Notify John of the training days she might miss.
B.Inform John about the schedule for his training days.
C.Ask John how to arrange her training schedule.
单选题Questions 29-40 · Read the text below about a
sports retailer. · Choose the correct word to fill each gap
from A, B or C on the opposite page. · For each question
(29-40), mark one letter (A, B or C) on your Answer Sheet.
Alstar
Sport Alstar Sport is a leading sports retailer in
the United Kingdom. The company was {{U}} {{U}} 1 {{/U}}
{{/U}}in 1971 by the owner of a small leisure centre in Leeds. After {{U}}
{{U}} 2 {{/U}} {{/U}}steadily from a company with just a few stores
to {{U}} {{U}} 3 {{/U}} {{/U}}with over 120, Alstar Sport was
finally floated {{U}} {{U}} 4 {{/U}} {{/U}}the London Stock
Exchange in 1995. The company's principal aim {{U}} {{U}} 5
{{/U}} {{/U}}it was first founded has been to {{U}} {{U}} 6
{{/U}} {{/U}}its customers with high-quality sports and leisure products
{{U}} {{U}} 7 {{/U}} {{/U}}competitive prices.
The company's main customers regularly participate in sport, {{U}} {{U}}
8 {{/U}} {{/U}}the stores also attract people who are {{U}}
{{U}} 9 {{/U}} {{/U}}looking for leisure and casual wear.
Alstar Sport is still based in Leeds, where the company's head office is
located. The company has recently {{U}} {{U}} 10 {{/U}}
{{/U}}the sports group Eddie Wilkins plc. According to Peter Carmichael, the Chief
Executive, this {{U}} {{U}} 11 {{/U}} {{/U}}provide an excellent
opportunity for growth and expansion in the United Kingdom. 'It's given us a
{{U}} {{U}} 12 {{/U}} {{/U}}larger market than we've had until
now,' he says.
单选题Creasey's Office Support A.broad
range of small business services provided by a workforce with combined
experience of over 45 years. Tel: 01358 782323
A.Creasey's, a small company, wishes to become partners with a more
experienced organisation.
B.Creasey's is combining with other small businesses to provide a variety of
office services.
C.Creasey's offers the services of its skilled personnel to small
companies.
单选题Questions 16-22 · Read the report below about
a talk on Customer Relationship Marketing (CRM). · Are
sentences 16-22 on the opposite page 'Right' or 'Wrong'? If there is not enough
information to answer 'Right' or 'Wrong', choose 'Doesn't say'.
· For each sentence (16-22), mark one letter (A, B or C) on your Answer
Sheet.
CRM-Marketing in the 21st century
With over 1,000 published newspaper articles, three successful books and
his current job as Chairman of his own marketing consultancy, Swan Partners,
Richard Swan is well qualified to lecture on marketing. At the industry's recent
annual conference, he focused his talk on Customer Relationship Marketing (CRM).
According to Swan, existing customers are between three and
eight times more likely to buy than a non-customer with the same profile, so
increasing customer loyalty is important: if you record the measurements of
someone's jeans, next time you can offer them a pair that fit exactly; note
which hotel guests ask for ice in their drinks and produce it next time they
visit. Although it is essential for effective CRM to record customer information
on a good computer database, the real skill is in interpreting what your
customers tell you and knowing what promises they think you have made.
Swan believes that success requires an equal mix of market
research, delivering what the customer expects, finding any weak areas in the
system and asking customers for their after- sales opinions and suggestions.
'But,' he warns, 'approach CRM with care. If you can't measure customer
response, then it's better to keep to more traditional marketing
methods.'
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单选题Questions 23-28 · Read the article below about
a service which helps companies in difficulties. · For each
question (23-28) on the opposite page, choose the correct answer.
· Mark one letter (A, B or C) on your Answer Sheet.
THE INDEPENDENT
EXECUTIVE SERVICE How troubled
businesses can benefit from the skills and experience of independent
directors Need a chairman in a hurry? An emergency
finance director to sort out your cashflow problems? A leading venture capital
company has set up a service which provides companies with temporary executives
to help them out with particular tasks or periods of development. Michael Mann
helped establish the Independent Executive Service (IES) in the late eighties
and, as Director of the company, has led its expansion into markets at home and
abroad. The idea is simple. The skills that make a good
businessperson who can launch a new business are quite different from those
needed to run a medium sized, mature operation. They are certainly not the
skills needed if the business gets into difficulties, as can easily happen with
fast-growing compames. It is in situations like this that the IES steps in. It
recruits people who have spent their careers in management, usually
entrepreneurs themselves who have built up their own businesses and then sold
them. The prospect of spending a limited time in a wide range of businesses is
attractive to them. They want to do more in business, but don't want to go
through the start-up process themselves again. As Mann explains, 'Most have
experience of running their own companies and sorting out problems associated
with a high growth phase - this work comes naturally to them.'
'After preliminary discussions with the client company's HR Manager, we
introduce five or six candidates to their Board of Directors. They then select
the IES executive who best fits their requirements,' says Mann. 'We provide
independent directors to many troubled companies, including those that we have
already provided venture capital for. The service is free to these existing
clients. For a fee, we also help out other companies which we think have a good
recovery potential. Additionally, we have a great deal of repeat business from
satisfied customers who buy our services again to help with a later stage of
expansion.' According to Mann, the first step for independent
executives is often to establish how a business is meant to be run. 'In many
small businesses, it is often unclear to Board members who is responsible for
what in the company. Another common starting point is helping the existing
management avoid bankruptcy. Only then is it possible to turn to more long-term
issues.'
单选题Whatarestaffstillforgettingtodowithcompanycars?A.recordthedistancetravelledB.refillthemwithpetrolC.tidytheminside
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