单选题Questions 16-22 · Read the article below about
a supermarket chain in the UK. · Are sentences 16-22 on the
opposite page 'Right' or 'Wrong'? If there is not enough information to answer
'Right' or 'Wrong', choose 'Doesn't say'. · For each sentence
(16-22), mark one letter (A, B or C) on your Answer Sheet.
Reducing a
supermarket chain's costs A few years ago, the
Sainsbury's supermarket chain asked management consultancy Cobalt to find ways
of significantly reducing its operating costs and increasing the turnover in its
stores. The team, at first made up of four Cobalt project
managers and five Sainsbury's colleagues, was challenged to make £300m of
savings within five years. Beginning with a pilot exercise which cut the cost to
the company of own-brand olive oil by £400,000, the team looked at a number of
products and found potential savings in many areas, including stock reduction
and distribution changes. To motivate the team, whenever a
saving was recorded on a board in the centre of Cobalt's open-plan office,
everyone clapped the team achievement. As the project
progressed, it expanded, with Cobalt recruiting and training extra team members
to look at more products at the same time. After just over a
year, the team began training Sainsbury's 130 trading managers and buyers in its
recommended approach. With savings now over £100m, Sainsbury's was so pleased
that it decided to expand the approach to the whole of its operations.
Cobalt is now driving a team of 50 Sainsbury's colleagues
towards a new target: corporate savings of £700m.
单选题WORKING IN SALES
Working in sales is one of the few areas where first impressions really matter. Good sales people
1
to have the personality to get on with customers. Three years ago, Julian Agostino identified a
2
for matching
3
right people to sales jobs, and began Sales Moves, a recruitment fair, to achieve
4
. He got the idea after he was
5
in setting up a telesales company and found
6
was difficult to recruit good people. He says: "
7
the sales sector is enormous, there appeared to be
8
specialist recruitment help. I decided to hold fairs across the country, which allowed employers and employees to meet." His company is doing very well.
9
recently, most companies asked for graduates and offered the chance to go on to work in
10
parts of the company later on. Today, many are more interested
11
recruiting good sales people-high achievers
12
career will continue in sales.
单选题
单选题The seminar is from 4.30 to 6.00, with time allowed for questions from
the audience. Refreshments are served at 6.00.
A.The speaker will respond to questions if time allows.
B.There will be time to ask questions during the seminar.
C.It will save time if questions are left until refreshments are
served.
单选题Questions 16-22 · Read the job advertisement
below. · Are sentences 16-22 on the opposite page 'Right' or
'Wrong'? If there is not enough information to answer 'Right' or 'Wrong', choose
'Doesn't say'. · For each sentence (16-22), mark one letter (A,
B or C) on your Answer Sheet.
Vacancies for Store Managers
Scene Video has been quietly successful in recent years, and
we now have 23 stores worldwide-including 15 in Canada-with a further ten on the
way. We are now offering exciting management opportunities. As
store manager, you'll have unusual independence-which will make most retail
management posts seem easy compared with ours! You will be in charge of a store
with over 40 staff, and you'll have a salary to match. Whether
you've worked in retail management or in another field involving customer
relations, we want to hear from you. You'll be a strong leader, full of ideas
and ambition, and commercially aware, preferably with knowledge of the retail
industry in one of the countries where we have stores. If you are willing to
relocate, you could be on track for fast promotion. To find
out what part you can play in our continuing success, you are invited to an
informal Introductory Evening at any of our stores (details below). Or visit our
website for more information and to download an application form. Please post
this, together with a handwritten letter explaining why you are suited to the
job.
单选题
单选题{{U}}MEMO{{/U}} To:
Factory staff From: Factory Manager
Date: 19 November 2008 Subject:
Quality control The new system starts Monday week. Please read
attached leaflet and contact me if there are any queries. What
does the Factory Manager want the staff to do?
A.suggest additions to quality-control instructions
B.ask if they don't understand something
C.contact him when the new system starts
单选题EmployeesflyingtotheUSAwill
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单选题Whichchartshowsexportsofmobilephonesthisyear?
单选题Questions 23-28 · Read the article below from
a company's staff magazine, about a recent training course. · For each question
(23-28) on the opposite page, choose the correct answer. · Mark
one letter (A, B or C) on your Answer Sheet.
Training for new sales
staff Our pipe systems division has just held a
successful two-day training course for new sales staff from all over the world.
This course was rather different from usual. Our products,
like those of our competitors, are well known in our main markets, and our aim
now is to introduce those products into other countries. This course was
targeted at the new sales staff employed to carry out that strategy, and who
therefore needed to be prepared to face strong competition.
Unlike our other training events, this course was held in the factory, despite
our careful plans to ensure that the improvements to the training centre were
finished in time, and that regular courses were moved somewhere else. But at
almost the last moment, it became clear that numbers attending the course were
too great for everyone to fit in. And so the factory it was.
Following presentations on our products and production processes, there were
practical workshops, in which participants could watch each other trying to sell
to possible customers. These ended with what proved to be the most popular
section of the training an in-depth discussion of the difficulties of selling.
Also included in the programme was a tour of the factory,
where special attention was given to our efforts to achieve high quality. We
were particularly pleased to show that we are committed to high environmental
standards. What was perhaps rather unexpected for many participants was how much
we ourselves use the pipe systems we produce: for drinking water, cooling, and
so on. There wasn't time to cover every aspect of selling, but
participants learned how different methods can suit different people. More
importantly, the training meant our staff from around the world could meet and
learn from each other. While the two presentations-by senior managers from Head
Office-provided information, it was the contact with colleagues that created
this feeling of belonging. The participants' questionnaires
showed they enjoyed being in the factory. However, this cannot be the regular
venue, because of the problems it would cause for production. There was great
interest in meeting again for a higher-level course, and we plan to hold one
next autumn. And there seems to be no reason to change the balance of the
programme between presentations and workshops. And now-go out
and sell!
单选题
单选题Software from the kitchen
If you want to know what someone is like, look at their office. Tidy desk, efficient mind. Untidy desk, busy mind. But this doesn"t fit Gordon Jackman, who started business software producer Quillatic. He works at home, in the untidiest kitchen I"ve ever seen, yet he strangely hates untidiness in business more than anything else. At the same time he admits that he has little interest in detail.
Jackman describes his colleagues as "sweepers". He explains: "I can only get as far as the first 80% of an idea, but I know this weakness, so I leave it to everyone else to finish my ideas, to make sure details aren"t forgotten. People who don"t know their weaknesses run untidy companies and have unhappy companies."
Jackman is a strong believer in testing people"s personal qualities as part of the recruitment process, and he and his 60 employees were all tested. He admits that such a strong belief in this is unusual in business, but adds, "Have you ever noticed how teachers seem to be the same type of person? People do seem to select the job that"s right for their type."
Most of his ideas, he says, are not new but come from reading just about every management book that"s published. "You wouldn"t expect a doctor not to have read anything about medicine since qualifying, yet with management it seems to be allowed," he says. "You have to read whatever"s out there. Even if a book gives you only one idea, it"s something you didn"t have before."
Jackman believes in developing his staff, but business deals come first. "I believe in appointing people to do what they can and not more. So, for example, at the moment I have a very good salesman who has almost completed a sale but won"t close the deal himself as he doesn"t have enough experience yet."
At the same time, he has strong ideas about rewards. "Sales staff can earn as much as managers, because I recognise that if one person"s doing a great job at managing, and another at selling, there"s no reason for a difference in pay. And although experience may make a difference, in the end it"s actions that count."
Running a company from a kitchen may not be recommended by many writers on management, but for Gordon Jackman it"s a great success.
单选题
单选题Questions 29-40 · Read the introduction to a
company report below. · Choose the correct word to fill each
gap from A, B or C on the opposite page. · For each question
(2940), mark one letter (A, B or C) on your Answer Sheet.
GLOBAL CHALLENGES, LOCAL ACTIONS Every day
around the world, 150 million people choose our products. They buy them
{{U}} {{U}} 1 {{/U}} {{/U}}that they can feed their families and
keep their homes clean. By making and selling brands that {{U}} {{U}}
2 {{/U}} {{/U}}people's everyday needs, we have {{U}} {{U}}
3 {{/U}} {{/U}}into one of the world's largest consumer goods
businesses. We believe that the very business of '{{U}}
{{U}} 4 {{/U}} {{/U}}business' in a responsible way {{U}}
{{U}} 5 {{/U}} {{/U}}positive social effects. We not {{U}}
{{U}} 6 {{/U}} {{/U}}create wealth, we also share it. As {{U}}
{{U}} 7 {{/U}} {{/U}}global company, we play our part {{U}}
{{U}} 8 {{/U}} {{/U}}addressing global social and environmental
concerns such as health and hygiene, and water quality.
However, we do not believe {{U}} {{U}} 9 {{/U}} {{/U}}is
practical to respond to these concerns purely {{U}} {{U}} 10
{{/U}} {{/U}}an international level. Nor do we believe that our company can
make a difference {{U}} {{U}} 11 {{/U}} {{/U}}working in a
number of partnerships. That is {{U}} {{U}} 12 {{/U}} {{/U}}we
work together with local agencies and governments.
单选题
问答题●YouhaverecentlystartedanewjobandthePersonnelManagerhasaskedyoutowriteanarticleforthecompanymagazine.●WriteanotetothePersonnelManager:●agreeingtowritethearticle●givingbriefdetailsofwhatyouwillwriteabout●askingaboutthedeadlineforthearticle.●Write30-40wordsonyourAnswerSheet.
问答题· What other things could visitors to a company do?
· Why is it important to entertain company visitors?
· How can companies attract new customers?
· What kinds of things can companies do to keep their existing customers?
· Why is competition among companies sometimes a good thing?
