填空题{{B}}PART ONE{{/B}}{{B}}· You will hear three telephone conversations or messages.· Write one ortwo words or a number in the numbered spaces on the notes or forms below,· After you have listened once, replay each recording.{{/B}}{{B}}Conversation One{{/B}}{{B}}· Look at the notes below.· You will hear a man phoning for a job application.{{/B}} {{B}} CJ PRODUCTIONS CJ Personnel CJ Job Application Requests{{/B}}Job:{{U}} (1) {{/U}}(Marketing Department)Reference Number:{{U}} (2) {{/U}}Advertised in:{{U}} (3) {{/U}}Name: Daniel JohnsonAddress: Internal, c/o{{U}} (4) {{/U}}

填空题Anyone can be a good manager.

填空题· You will hear another five recordings. Five people are phoning about conference arrangements.· For each recording, decide what the speaker's purpose is.· Write one letter (A-H) next to the number of the recording.· Do not use any letter more than once.· After you have listened once, replay the recordings. A. to request travel informationB. to book a meeting roomC. to postpone an appointmentD. to suggest a future change of venueE. to ask for a conference programmeF. to cancel a reservationG. to invite a guest speakerH. to confirm their attendance

填空题BPART ONE/BBHow to approach Reading Test Part One/B· In this part of the Reading Test you match seven statements with four short texts.· First read each short text and then read the sentences to see which ones refer to the text.· Make sure you read each text for overall meaning. Do not choose an answer just because you can see the same words in the text.· Look at the statements below and the views about improvement processes on the opposite page.· Which company (A, B, C or D) does each sentence 1 - 7 refer to?· For each sentence 1 - 7, mark one letter (A, B, C or D) on your Answer Sheet.· You will need to use some of the letters more than once. BA/B"We're ahead of our competitors in that every year we invite customers to headquarters to discuss their expectations for the next five years. In addition to customers, the meeting includes approximately 100 employees and suppliers. We parade our five-year plan, including such things as service, quality and on-time delivery, and involve everyone in a feedback process. The outcome becomes part of our long-range strategic plan, which is communicated to every employee in the organisation - a process we call management by planning." BB/B"The approach we find we need to take to increasing customer satisfaction is systemic. There isn't an easy way to do it. Everything is interconnected and builds. In order to delight customers, you need smooth manufacturing processes, which means you need an accurate warehouse, which in turn relies on a good manufacturing requirements system and good suppliers. You can't accomplish one in isolation." BC/B"As part of our improvement process, employees participate actively in raising customer satisfaction. They establish the areas in which they will be measured that translate into quality performance: things like, 'How quickly do you respond to a call?' or 'How effective are your dealings with the customer?' Feedback is provided regularly to employees. They analyse the data to determine when additional instruction and support are needed, or when processes need to be re-worked or improved, or when our goals need to be changed. They are also encouraged to keep an eye on the competition and how they are doing. These data are used for planning purposes." BD/B"Our senior managers are constantly pulling the competition's products apart to see what they're doing. They've also done some benchmarking against our better competitors. There are a few good ones that make us run faster and harder. But, to be honest, in terms of new service initiatives, for example, we've had to look outside our industry to find what could be called 'best of breed'. We've milked our own industry."

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填空题· You will hear another five recordings. · For each recording, decide which topic the speaker is talking about. · Write one letter (A—H) next to the number of the recording. · Do not use any letter more than once. · You will hear the five recordings twice. A training courses B website designers C conference venues D security systems E promotional packages F after dinner speakers G pension schemes H transportation systems

填空题Didthismaninventmarketing?Fortheworldofmanagement-orthetrend-settingpartofitwhichreadtheHarvardBusinessReview(HBR)-1960wastheyearthatmarketingbegan.Extraordinaryasitseemstoday,untilHBRpublishedanarticlebyaGerman-AmericanacademiccalledTheodoreLevittsayingthat'industryisacustomer-satisfyingprocess,notagoods-producingprocess',mostmanagersoperatedontheprinciplethatpeoplewouldbuywhatevertheircompaniesproduced,withtheaidofalittleadvertising.(0)ItwasonewherethepublicwassopleasedtohaveanychoiceofgoodsafterthebarrenyearsofWorldWarIIthatconsumerproductsvirtuallysoldthemselves.Theremightbecompetitionbetweendifferentmakesofsoappowderortoothpaste,butno-oneinindustryseriouslyconsideredprobingmoredeeplyintowhatcustomerswanted,ormightwantinthefuture.LevittchangedallthatwithonearticleinHBR,entitled'MarketingMyopia'.(8)...Hismessagewasverysimple.Sellingwasnotmarketing,hepointedout.'Sellingconcernsitselfwiththetricksandtechniquesofgettingpeopletoexchangetheircashforyourproduct.(9)...Anditdoesnot,asmarketinginvariablydoes,viewtheentirebusinessprocessasconsistingofatightlyintegratedefforttodiscover,create,arouseandsatisfycustomerneeds.Sellingfocusesontheneedsoftheseller,marketingontheneedsofthebuyer.'Levittbeganbyexplainingthateveryindustrywasonceagrowthindustry.Butgrowthwillnotcontinuethroughimprovementsinproductivityorcostreductionalone.(10)...HecitedtheDetroitautomobileindustryasaprimeexample:ruledbytheproductionethos,in1960itwassimplygivingthecustomerwhatitthoughtthecustomershouldhave.'Detroitneverreallyresearchedthecustomer'swants.Itonlyresearchedthekindsofthingsithadalreadydecidedtoofferhim,'Levittwrote.Eventually,itwaspunishedbytheJapanesewiththeircompactcars.(11)...Industriescandieiftheydon'tunderstandhowtheirmarketsarechanging,Levittwarned,citinghisfamoushorse-whipexample:aftertheautomobilekilledthehorseandcarriageaspersonaltransportation,makersofhorse-whipscouldnotsavethemselvesbyimprovingtheproduct.(12)...Thesedays,althoughLevittcalledmarketinga'stepchild',ithascomealongwaytowardsgrowingup.AOnlya'thoroughlycustomer-orientedmanagement'canmaintainit.BItissuchafar-sightedassessmentthatmanycompaniesarestillfailingit.CTheyneededtoreinventtheirwholebusinessbystudyingwhatcustomerswouldnowwantfanbelts,say,oraircleaners.DItisnotconcernedwiththevaluesthattheexchangeisallabout.EItsethimupasthefirstmarketingguruandovertheyearsHBRhassoldhundredsofthousandsofreprints.FThesewerewhatcustomerswantedaftertheoilpriceshocksof.theearly1970s.GBusinessinthe1950shadbeenacomplacent,producer-orientedworld.

填空题AWhat is to happen about transport? Evidently there are huge and important changes in prospect. A decade or so from now, there will have been yet another transformation in the way in which people and their goods are moved from place to place. Old techniques are being faced with attenuation or even extinction, sometimes because better methods of traveling have come along but sometimes simply because the old methods have become intolerable.BThe development of recent decades most obviously likely to be continued is the tendency for alternative methods of traveling to coexist, and so to offer potential travelers a choice. Within large cities, underground transport is usually an alternative to several ways of traveling on the surface. Roads, railways and airlines are in competition, and there are still people who cross the North Atlantic by sea. (Most freight goes that way, of course.)COil tankers could decisively affect the pattern of petroleum distribution from the major oilfields and at the same time encourage the pipeline, which offers the simplest and often the cheapest means of bulk transport. Then, there is the Boeing 747 aircraft, which is likely to do for people what the huge tankers will do for petroleum trunk be increasingly troublesome. All these changes, promised or merely possible in the pattern of transport, have in common what is, in the broadest sense, and economic stimulus.DFast transport between cities separated by a few hundred miles is becoming urgently necessary in densely populated areas. The United States Government is financing a number of exploratory investigations bearing on specific problems linking the major cities on the Atlantic seaboard. However, it remains to be seen whether the result will really beyond schemes for patching up the existing railway network to some of the more ambitious schemes which are sometimes heard of--monorails, pneumatic tubes with trains inside, and deep bored tunnels intended to enable trains to oscillate from one city to another with no expenditure of energy except for overcoming friction and air resistance.

填空题·Read the article below about employees.·Choose the best sentence from the opposite page to fill each of the gaps.·For each gap 8--12, mark one letter (A--G) on your Answer Sheet.·Do not use any letter more than once. {{B}}A CONDENSED EMPLOYEE LIFE CYCLE{{/B}}An employee life cycle is the steps the employees go through from the time they enter a company until they leave. Often Human Resources professionals focus their attention on the steps in this process in hopes of making an impact on the company's bottom line. That is a good thing for them to do. Their goal is to reduce the company's cost per employee hired. Employees are one of a company's largest expenses these days. Unlike other major capital costs (buildings, machinery, technology, etc.) human capital is highly volatile. You, as a manager, are in a key position to reduce that volatility using the condensed employee life cycle of HIAR ( pronounced hire)--Hire, Inspire, Admire, Retire.Hire: This first step is probably the most important. It is important to hire the best people you can find. {{U}}(8) {{/U}} The cost of replacing a bad hire far exceeds the marginal additional cost of hiring the best person in the first place.Inspire: Once you have recruited the best employees to come to work on your team, the hard part begins. You have to inspire them to perform to their capabilities. {{U}}(9) {{/U}} That is where you will get their best effort and their creativity that will help your organization excel.Admire: Once you have hired the best employees and have challenged and motivated them, you can not relax. {{U}}(10) {{/U}} The same attention you paid to their work assignments, to their satisfaction levels, to their sense of being part of a great team, needs to continue for as long as they are in your group. As soon as you start to slack off, their satisfaction and motivation decrease. If you don't do something, they will become disenchanted and will leave. They will become part of the "employee turnover" statistic you were trying to avoid.Retire: This is when you know you have been successful. When employees see your company as the employer of choice, they will join you. {{U}}(11) {{/U}} As long as you continue to inspire, motivate, and challenge them, they will continue to contribute at the high levels you need in order to beat your competition. They Will be long-term employees; even staying with you and your company until they retire. {{U}}(12) {{/U}} You will attract and retain the second and even third generation employees.A This is not a time to be cheap.B When they recognize you as a good boss and a real leader, they will stay around.C To the extent that you can be a good boss, you can keep employees, keep them happy, and reduce the costs associated with employee turnover.D Their goal is to reduce the company's cost per employee hired.E The biggest mistake a manager can make is to ignore employees.F You have to challenge and motivate them.G They will refer other quality employees to your company, including their relatives.

填空题2008 NIKE Annual Report NIKE is a growing company. That fact shaped the long-term financial goals we outlined more than seven years ago. It also inspired our goal of reaching $23 billion in revenue by the end of fiscal 2011. Fiscal 2008 illustrated the power of that financial model, the strength of our team, and the ability of NIKE to bring innovative products and excitement to the marketplace. Our unique role as the innovator and leader in our industry enables us to drive consistent long term profitable growth. In 2008 we added $2.3 billion of incremental revenue to reach $18.6 billion—up 14% year over year with growth in every region and every business unit. (8) We increased our return on invested capital by 250 basis points, increased dividends by 23%, and bought back $1.2 billion in stock. As we enter fiscal 2009 we are well-positioned for the future. The NIKE brand continues to grow in relevance and influence. We're focused on six key categories—running, basketball football, men's training, women's training and sportswear. (9) These connections are the source of insights we use to create the innovative products that fill our pipeline. NIKE is a premium brand, and we earn that reputation by delivering experiences that surpass the expectations of our consumers. Our portfolio of brands also continues to grow. Converse is mid-way through its 100th anniversary celebration. This brand delivered its best year ever in fiscal 2008 and continues to grow in the U.S. and in the key emerging markets of China, Russia and Brazil. (10) And NIKE Golf increased revenue and pre-tax income as we continue to deliver innovation and widen our lead as the largest apparel brand in the Golf industry. Growth in our portfolio of brands is only half the story. The other half is changing. Our portfolio is based on three things—pursuing the greatest growth opportunities; leveraging NIKE resources and capabilities; and serving consumers with premium products and experiences. (11) We sold the Starter and Bauer businesses, and we acquired Umbro, one of the world's great football brands and a source of tremendous growth potential for NIKE, Inc. as we continue to expand our position as the biggest football presence on the planet. As I write this we're heading into the Beijing Olympics—a moment that NIKE has been working toward for 30 years. NIKE is the number-one sports brand in China, which is also our largest sourcing country and our biggest market outside the U.S. During the past four years we have worked with thousands of athletes from more than 100 countries. (12) From the Hyperdunk basketball shoe, Zoom Victory Spike, and Luna Racer to Swift apparel and the Pre Cool Vest—NIKE product innovation is setting new standards in all 28 Olympic sports. And we'll continue to connect with Chinese consumers long after the Olympic torch goes out, bringing innovative products, retail experiences, and communications to this exciting marketplace. A In applying these three principles we saw opportunities to take action in 2008. B We've gained valuable insights nobody else has and used them to design and deliver some of the best performance innovations NIKE has ever developed. C Hurley and Cole Haan also had record years for revenue and pre-tax income. D Each category team is immersed in its sport's culture, connecting with consumers and building deep relationships. E They illustrate the commitment we have to athletes and the unique role we play in sports and the cultures that surround our consumers. F Gross margins improved more than 1% to a new record high of 45%, and earnings per share grew 28%. G It also inspired our goal of reaching $23 billion in revenue by the end of fiscal 2011.

填空题Topic: The Farmers' Market Rules governing the market-goers: --The seller has to be the producer or (9)______of the food being sold; --The produce comes from a (10)______geographic area Reasons for the popularity of this market: --to support (11)______; --the produce is (12)______

填空题 ·You will hear another five recordings. ·For each recording. decide what the speaker is doing. ·Write one letter (A-H) next to the number of the recording. ·Do not use any letter more than once. There are some extra letters which you do not need to use. ·You will hear the five recordings twice. A．Giving advice B．Making a complaint C．Describing a process D．Sharing an experience E．Suggesting entertainment F．Making a presentation G．Introducing the dressing code H．Arranging hotel accommodation

填空题estimate overestimates GDP growth because of it has calculated real GDP

填空题In the middle of the meeting our client ______ ______ the subject of compensation.

填空题 Purchasing Department Order From Date: 18, Nov.Customer Name: Samuel Publishing HouseOrder No: 2469Type of Goods: (1) __________________Model: (2) __________________Quantity: 1Cost: (3) __________________Time of delivery: this afternoonAccount No: 39672752, (4) __________________

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填空题· Read the article below about the importance of staff appraisals.· Choose the best sentence from the opposite page to fill each of the gaps.· For each gap (8-12), mark one letter (A-G) on your Answer Sheet.· Do not use any letter more than once.· There is an example at the beginning, (0). {{B}} Staff appraisals{{/B}}Good preparation for staff appraisals can pay dividends in terms of staff loyalty and satisfactionMany managers, particularly those running smaller companies, feel they are too busy to give their employees appraisals, and many staff clearly dread them.{{U}} (0) G {{/U}}.They provide the opportunity for the manager to have one-to-one discussions with an employee and find out about any concerns, as well as identifying training needs and discovering career aspirations. They can make a staff member feel valued and so build loyalty.The annual appraisal can either be a rewarding or painful experience. According to research carried out among 500 employees, the standard office appraisal is far from perfect.{{U}} (8) {{/U}}The possible outcome for the company is even worse; up to a quarter of employees will look for a new job within two weeks of a bad appraisal and 40% within a month.The quality of the appraisal lies with how the boss decides to carry it out. When it is done well, employees are able to use the feedback they receive to improve their performance.{{U}} (9) {{/U}}So how should a constructive appraisal be carried out? According to Andrew Gillingham, a consultant trainer, appraisals can be manager -led. with the appraiser preparing a document and sharing it with the employee. Establishing training needs and motivating the employee towards bigger and better things are part of this process.{{U}} (10) {{/U}}.In both cases, Gillingham believes that the effectiveness of the appraisal discussion can determine the performance of the company.Gillingham believes that anyone who thinks it's just the employee who doesn't like the appraisal experience has got it wrong. Too many managers regard appraisals as a waste of time.{{U}} (11) {{/U}}Managing people is a difficult matter, and without the necessary training, many managers try to avoid the uncomfortable issues that often need to be discussed at appraisals.Gillingham believes that calling the process an appraisal may be unhelpful.{{U}} (12) {{/U}}In either 'case, it is important to ensure that the meeting is successful and results in better quality management. Gillingham firmly believes that the main thing is to emphasise an open communications ethos in the workplace that gives staff a chance to talk about issues and feel valued.A. Alternatively, managers may want the employees themselves to evaluate their work performance.B. In larger companies, the people likely to do something with this information will be found in the HR department.C. Problems such as rushing through the appraisal and being appraised by a manager who doesn't understand the employee's role were common concerns.D. Arguably, 'performance review' is more appropriate since it helps create correct expectations from the meeting and indicates what will happen.E. This is mainly because they have not been shown how to carry out appraisals properly.F. But all too often, the format of the appraisal doesn't allow this.G. But this can be avoided and, given a more positive attitude from participants, appraisals can prove enormously useful for all involved.