填空题market is largely saturated, and to grow, the company has to look toward overseas.

填空题A an official B a marketing researcher C a health products exporter D an agent for textiles E a trader for livestock and poultry F a clothing maker G a company's receptionist H a board member

填空题BPART ONE/B·look at the statements below and a passage about Halloween at the Office. on the opposite page.·Which section (A, B, C, or D) does each statement 1--7 refer to?·For each statement 1--7, mark one letter (A, B, C, or D) on your Answer Sheet.·You will need to use some of these letters more than once. BA/BEverybody in the US seems to be thinking about Halloween just now. For most people, it centers around their children and the annual trick-or-treat festivities. However, for a growing number of Americans, Halloween is also celebrated at the office. That's a good thing for the business as well as the employees. Here is a plan that you can start today that will let you and your employees reap the benefits of Halloween at the Office.BB/BYou can use Halloween at the Office to build morale and teamwork. At the same time it can help you spot creative and participative talents among your employees. Your people have a little fun in the office, which builds morale. Groups of employees work together on fun projects, which helps build teamwork. Employees from different departments share a common activity, which improves communication and inter-departmental cooperation. You get to identify the people in your organization with hidden talents, skills like creativity, team leadership, and cooperation, in a non-hierarchical setting.BC/BEven if you haven't yet started, it's not too late. Find, or appoint, a volunteer to coordinate the activities. Human Resources and Communications are good places to find this type of individual, but it can be anyone. Decide what the event will include, when and where it will take place, and set a budget for the event. Then get the word out. Use whatever employee communications methods you have to announce the Halloween at the Office event.BD/BHalloween Party- Usually this works best at lunch time. Set it up in the company cafeteria or lunch room if you have one. Get facilities to put up decorations, which you can purchase. Make sure everything is fireproof. The party can be as simple or as extensive as time and your budget allow, from a buffet lunch to punch and cookies. Having a party increases the time that employees from different departments will interact and provides a venue for judging a costume contest if you have one.

填空题A"We're ahead of our competitors in that every year we invite customers to headquarters to discuss their expectations for the next five years. In addition to customers, the meeting includes approximately 100 employees and suppliers. We parade our five-year plan, including such things as service, quality and on-time delivery, and involve everyone in a feedback process. The outcome becomes part of our long-range strategic plan, which is communicated to every employee in the organisation - a process we call management by planning." B"The approach we find we need to take to increasing customer satisfaction is systemic. There isn't an easy way to do it. Everything is interconnected and builds. In order to delight customers, you need smooth manufacturing processes, which means you need an accurate warehouse, which in turn relies on a good manufacturing requirements system and good suppliers. You can't accomplish one in isolation." C"As part of our improvement process, employees participate actively in raising customer satisfaction. They establish the areas in which they will be measured that translate into quality performance: things like, 'How quickly do you respond to a call?' or 'How effective are your dealings with the customer?' Feedback is provided regularly to employees. They analyse the data to determine when additional instruction and support are needed, or when processes need to be re-worked or improved, or when our goals need to be changed. They are also encouraged to keep an eye on the competition and how they are doing. These data are used for planning purposes." D"Our senior managers are constantly pulling the competition's products apart to see what they're doing. They've also done some benchmarking against our better competitors. There are a few good ones that make us run faster and harder. But, to be honest, in terms of new service initiatives, for example, we've had to look outside our industry to find what could be called 'best of breed'. We've milked our own industry.\

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填空题BPART ONE/B·Look at the statements and the materials about marketing disasters below.·Which story (A, B, C or D). does each statement 1—7 refer to?·For each sentence, mark one letter (A, B, C or D) on your Answer Sheet.·You will need to use some of the letters more than once. BA/BHoover offered any customer who spent at least ￡ 100 on its products two complimentary flights to Europe and the US. The offer attracted more than double the anticipated applications, leading to the dismissal of three senior managers and a bill for ￡ 19 million.BB/BA large computer hardware retailer positioned itself at the bottom end of the market by undercutting all its competitors. To attract customers, it even offered a 0% interest Buy Now, Pay One Year Later deal. People did buy, but unfortunately, serious cash flow problems forced the company into liquidation before customers repaid them.BC/BLever Brothers rushed Persil Power onto the market to coincide with a rival company's launch of its own new washing powder. Despite millions of pounds spent on research, Persil Power was fatally flawed, having the unfortunate effect of damaging clothes. It was quickly withdrawn and reformulated.BD/B'The best has been made even better.' said the Chairman of Coca-Cola about its decision to change the flavour of Coke for the first time in its 99-year history. However, of the 150 million people who tried the new Coke, nearly two-thirds preferred the original. The company was forced to re-launch the old Coke as Coke Classic three months later.

填空题ABP IN-HOUSE TRANING: COURSE BOOKINGSCOURSE: (5) ______LEVEL: (6) ______NAME: Amy ChoiNAME OF LINE MANAGER: Mr. LimPOSITION/JOB OF LINE MANAGER: (7) ______ Manager Confirmby (8)______ mail.

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填空题Preparing for Exhibitions An exhibition is an excellent way of generating new business for companies, both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends., An exhibition should be seen as an integral element of an overall sales and marketing campaign. Companies that fail to plan their participation carefully could find exhibiting costly and unproductive. The success of any show is greatly influenced by the way exhibitors market themselves. If a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and following up leads. A stand manager should be appointed from the start. Forward planning of budgets is essential. 1 An exhibition is an ideal and highly effective platform for new product launches. 2 Make sure that you plan to use your exhibition as a focus for presenting something new either about your products/services or your company and ensure that you publicize any newsworthy information to maximize interest. Trade journals are keen to publicize new products and services, and often compile special preview issues prior to an exhibition. 3 4 The guides produced by some exhibitions offer detailed information on all promotional opportunities around the show. Valerie Thompson, marketing director of Reed Exhibitions, says: "We realize how vital it is for exhibiting companies to plan way ahead of an exhibition. We do our utmost to encourage our exhibitors to maximize their participation in an event. 5 ". A. A number of exhibition organizations also provide free guides and services. B. Lead times for publications can be anything from 6 to 24 weeks before publication and it is essential that details are sent in time. C. Meetings on pre-show activities should be held to ensure all personnel are clear about recent developments. D. Research by the Exhibition Marketing Group shows that 61% of visitors are attracted to exhibitions by new products and technology. E. Make sure that any mail sent out about your company has details of your participation. F. The cost of exhibition space, transportation, and other related issues need to be considered well in advance. G. The success of any show is greatly influenced by the way exhibitors market themselves.

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填空题You don't understand how to get a ticket from an automatic machine. Ask a passer- by for help. ______

填空题CHECKOUTOPERATORS Supermarket Checkout operators sit at electronic tills and feed in the prices of the customer's goods This is now done by 'scanning', passing each such item over34. a device that reads the bar-code on it and automatically registers it down in the35. till. They may weigh some products, such as fruit, on scales near the36. tilt. When all the goods will have been scanned, the till provides a total and the37. operators take payment in the cash, by cheque or by credit or debit card. and38. give a till receipt and any more change required. They provide bags, often39. help to pack purchases, and change paper till rolls as being necessary.40. They also make it sure they have enough change, credit card forms, and carrier41. bags. Operators ring a bell or buzzer to summon for a supervisor to help42. with problems, and put notes and cheques into bags for periodic collection.43. They enter their personal details in the till, so that their performance can be44. analysed later. The system offers supermarkets an efficient way of handling with a45. large number of customers purchasing many products and helps to keep checkout queues to a minimum.

填空题About half as many cars are produced in Italy than in France.

填空题{{B}}PART ONE{{/B}}·Look at the sentences below and the following job advertisements.·Which job does each sentence (1-7) refer to?·For each sentence, mark one letter (A, B, C or D) on your Answer Sheet.·You will need to use some of these letters more than once. {{B}} A{{/B}} You will be in charge of our global business within specific countries and will have a good understanding of international distribution, possibly based on previous experience, plus the ability to work in markets that are highly varied in their culture. You will be fluent in a second language, be willing to travel extensively, and preferably have a degree. {{B}}B{{/B}} You will be based at our headquarters in London. You will select and order stock from our suppliers in Italy. You will need to predict fashion trends and build a strong relationship with our Italian office. You will have gained your buying experience in women's fashion and will hold a degree in design with a business studies component. {{B}}C{{/B}} You will be head of the legal office, and your work will include managing the office IT network, typing reports, maintaining diary and supervising another staff member. You will need good organizing skills in order to keep ahead of a varied workload. You will be dealing with senior executives and government officials, so a mature and efficient manner is essential. {{B}}D{{/B}} You will be dealing with budgetary planning, contract negotiations, local marketing and effective administration. You will communicate constantly with our main office using the latest technology. Your experience could be from any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification.

填空题Decision Making Psychology Made Simple Decisions decisions! Understanding decision making psychology can enable you to reach a conclusion quicker. Whether it's choosing a holiday destination, or project to fund. you'll find this outline of decision making psychology a useful addition to your management toolkit. Making up your own mind should (in theory at least) be the easiest after all, there's only one person involved! So we'll skip onto the more challenging area of group decision making. Somehow. out of the personality clashes,power struggles and hidden agendas, a perfect solution is expected to emerge...... In group decision making, there are a number of methods that can be applied, (8) The methods that are closer to the directive range, mean that the decision is made by a limited, small number of decision makers in the group. The methods that are lower on the spectrum.towards the participatory range, mean that the decision is made by all the parties involved. Individual Dominance is where one person in the group has the authority or power to make the final decision. Minority Minority usually takes the form of decisions delegated from larger groups and made by sub-committees. Majority Rules usually involve the group voting on the alternatives and the alternative receiving the most votes, wins. Consensus is achieved through group discussion of the alternatives, where every group member can agree on an option and commit to the outcome. Directive decision making is great when time is tight and decisions need made fast, The risk is that decisions made by one person are owned by one person. People affected by the decision can soon make their feelings known by their actions. (9) If there is a low or negative bank account between people involved, there may be trouble ahead! (10) In simple terms, people want to be involved.Regardless of power or status, knowing you have control and influence over your working life increases satisfaction and productivity. It is well known in the caring professions that offering choice helps speed recovery. The bed-bound patient who is asked whether they want their curtains open or closed, or has a plant to care for. fares better than those whose life is entirely managed by other people,Involving more people in decision making is risky. It takes more time. It requires skilled facilitation. It doesn't guarantee success. (11) Decision making psychology is simple-involvement gets results. Although power struggles, personality clashes and hidden agendas are scary territory, over time,power dissipates, people get on and agendas become more transparent. (12) The decision to work this way is yours!A．To increase your chance of a decision being accepted, a more participatory approach is recommended.B．But what it does do, is increase the likelihood of decisions being owned and acted upon by enough people for a positive change to be effected.C．These methods map out along a spectrum,from 'directive' to 'participatory' decision making.D．Invest some time in learning group decision making techniques and getting facilitation experience and you will get results.E．If there is a high emotional bank account between people involved, the decision may be accepted although not liked.F．Corporate executives have come to learn that to be effective, doing good must be grounded in a firm's long-term strategy.G．So we'll skip onto the more challenging area of group decision making.

填空题· Look at the note below.· You will hear a man telephoning a travel agent. {{B}} Booking Form{{/B}} Booking reference {{U}}(8) {{/U}}Name Steve MasonCompany Tabco Ltd.Flight to CairoDeparture At {{U}}(5) {{/U}}, 29 OctoberClass of ticket {{U}}(6) {{/U}}Cost (return flight) Total amount {{U}}(7) {{/U}}.

填空题{{B}}PART ONE{{/B}}·You will hear three conversations.·Write down one or two words or a number in the numbered spaces on the notes or forms.{{B}}Conversation One{{/B}}·Look at the note below.·You will hear a talk between two men. Tuesday 5 November{{U}}Tasks{{/U}}1 Ask Dr. Rae to network computers in the{{U}} (1) {{/U}}Division. Then{{U}} (2) {{/U}}group.2 Make appointment with{{U}} (3) {{/U}}on Friday at 11:30 a. m.3 Book{{U}} (4) {{/U}}for this evening.

填空题· Read the article below about advertising.· Choose the best sentence from the opposite page to fill each of the gaps.· For each gap 8--12, mark one letter (A--G) on your Answer Sheet.· Do not use any letter more than once. {{B}} ADVERTISING{{/B}} Advertising is part of our daily lives. To find proof, you have only to leaf through a magazine or newspaper or count the radio or television commercials that you hear in one evening. Most people see and hear a mass of advertising messages every day. And people respond to the many devices that advertisers use to gain their attention. Advertising is a big business, and, to many people, a fascinating one, filled with attraction and excitement. It is part literature, part art, and part show business. Advertising is the difficult business of bringing information to great numbers of people. The purpose of an advertisement is to make people respond into make them react to an idea, {{U}}(8) {{/U}}. At the beginning of the 20th century, advertising was described as "salesmanship in print". If this definition were expanded to include radio and television, it would still stand today. {{U}} (9) {{/U}}It can be found as far back as the public criers of ancient Greece-- who, for a fee, shouted out messages about a company's products to one and all. {{U}} (10) {{/U}}This early ad was the work of William Caxton, England's first printer, who used it to advertise religious books from his own studio. Caxton posted small printed notices along London's main streets. This same sort of simple, informational advertising is still used. {{U}}(11) {{/U}}. The Industrial Revolution, in the 18th and 19th centuries, brought a new kind of advertising. Large factories took the place of small workshops, and goods were produced in large quantities. Manufacturers used the newly built railroads to distribute their products over wide areas. They had to find many thousands of customers in order to stay in business. They could not simply tell people where shoes or cloth or tea could be bought--they had to learn how to make people want to buy a specific product. Advertising agencies began to develop in the United States just after the Civil War. {{U}}(12) {{/U}} But they soon added the service of writing and producing advertisements.From these modest beginnings, advertising has developed into a highly specialized and profitable business.A Advertising is very old.B Examples include the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.C Thus modern advertising was born.D Advertising is part of our daily lives.E such as helping to prevent forest fires, or to make them want to buy a certain product or service.F At first, the chief objective of these agencies was to sell space in the various media, mainly newspapers and magazines.G The first printed advertisement in the English language appeared in 1478, more than a century before Shakespeare's first play was produced.

填空题· Choose the best sentence from the opposite page to fill each of the gaps.· For each gap (8--12), mark one letter (A-G) on your Answer Sheet.· Do not use any letter more than once. {{B}}Setting up an appraisal scheme{{/B}} Appraisals can be a wonderful opportunity for your staff to focus on their jobs and make plans to develop their unused potential. They can also be a means of getting the best out of staff, both as individuals, and as team members. So, if you have decided that an appraisal scheme should be set up in your company, you need to establish some formal procedures and make some decisions before you begin. Even if your company already has a scheme, you need to consider what you want to achieve and how you are going to do this. First of all, you need to decide on your key objectives and the real purpose of your scheme. {{U}} {{U}} 1 {{/U}} {{/U}}A scheme should never be introduced at a time of redundancies, or simply for profit or competitive edge, because this will create fear and alienate staff. The next step is to decide how the scheme can most successfully be managed. It is essential that all senior staff are committed to the process and willing to make a positive contribution. The person given responsibility for designing the scheme and the appraisal forms needs to have knowledge of all roles within the organisation. He or she must also be aware of employees' potential needs.{{U}} {{U}} 2 {{/U}} {{/U}}It should be someone who is trusted and whom staff will turn to if they are concerned about their appointed appraiser or the appraisal interview. The design of the scheme should indicate who will be appraising whom. This needs great tact and sensitivity. First, remember that no manager can effectively appraise more than seven or eight people. It is equally important to remember that, if significant numbers of staff are appraised by someone they dislike, or by a person whose values they do not share, the success of your scheme may be threatened. {{U}} {{U}} 3 {{/U}} {{/U}}So bear this in mind from the beginning and, if necessary, establish an appeals procedure. Having decided on your policy and who will appraise which members of staff, you need to communicate this in the simplest possible way. Avoid lengthy documents - few people will read them. {{U}} {{U}} 4 {{/U}} {{/U}}Host organisations choose a person's line manager to be the appraiser. This can be seen as an opportunity or a threat, so be ready to consider alternatives if necessary. Once you have established the appraisal process, make sure that appraisal interviews take place at a convenient time, and ideally on neutral ground. It should be borne in mind that some appraisals may involve the disclosure of confidential information. {{U}} {{U}} 5 {{/U}} {{/U}}These will show the decisions that were taken during the interview and will also indicate any new performance targets that have been agreed. A It is important to select a manager who can deal effectively with any suspicions staff may have about appraisals.B Such a measure can also reduce insecurity and unite staff in recognising the positive elements of appraisal.C Having even one staff member in such a position may affect how others respond to the process.D Ideally, this should be to provide a supportive framework that aids staff development.E Simply make sure that staff know who will appraise them and why, and what form the interview will take.F It is therefore important to decide who will have access to written records of the appraisal.G They can also be a means of getting the best out of staff, both as individuals, and as team members.