填空题The Web Lifestyle If you ask people today why they use telephone to communicate with their friends or why they turn to television for entertainment, they would (34) look at you as if you were crazy. We don't think about a telephone or a (35) television or a car as if being strange things. These things have become (36) such an integral part of life that they are no longer noticed, therefore, let (37) alone are remarked upon. In the same way, within a decade no one will (38) notice the web. It will just be there, with an integral part of life. It will be (39) a reflex to turn to the web for shopping, education, entertainment and (40) communication, just as it is natural today to pick up the telephone call to (41) talk to someone. There is incredible huge interest in the web. Yet it is (42) still infancy. The technology and the speed of response are about to leap up (43) forward. This will move much more and more people to the web as (44) part of their everyday lives. Eventually, everyone's business card will certain (45) have an electronic mail address. The web will be so as much a way of life as the car by 2008. Probably before.
填空题AOne of the more discernible trends in the financial-service industry in recent times has been the adoption of programs designed to encourage more personalized relationships between an institution's employees and its clients, particularly those clients who are major depositors. The expression most commonly used to describe this type of program is "relationship banking".BIn relationship banking the emphasis is on establishing a long-term multiple-service relationship; on satisfying the totality of the client's financial-service needs; on minimizing the needs or desires of clients to splinter their financial business among various institutions.CImplicit within any definition of relationship banking is recognition that the financial-service requirements of one individual or relatively homogeneous group will likely be substantially different from those of another individual or group. A successful relationship banking program is, therefore, dependent in a large part on the development of a series of financial-service "packages", each designed to meet the needs of identifiable homogeneous groups.DAnother dimension of relationship banking is the development of highly personalized relationships between employee and client. In most financial institutions today the client is serviced by an employee who happens to be free at the time, regardless of the nature of the transaction. Personalized relationships are therefore difficult to establish. In a full relationship banking program, however, the client knows there is one individual within the institution who has intimate knowledge of the client's requirements and preferences regarding complex transactions.
填空题·You will hear another five recordings.·For each recording, decide what
the speaker is doing.·Write one letter (A-H) next to the number of the
recording.·Do not use any letter more than once. There are some extra
letters which you do not need to use·You will hear the five recordings
twice.
A.inviting comments B.raising an
objection C.opening and setting agenda
D.interrupting E.interpreting a trend
F.defending himself/herself G.offering support
H.ending a presentation
填空题{{B}}PART ONE{{/B}}· Look at the statements below and the advice given by
four market experts to a holiday company on the opposite page.· Which
expert's advice (A, B, C or D) does each statement (1-7) refer to?· For each
statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.· You
will need to use some of these letters more than once.
{{B}}Four market experts offer advice to SunTours, the
middle-market tour operatorA Robert Worth{{/B}}
Marketing to a wider audience could lead to more people buying direct from
SunTours rather than going through travel agents, and the consequent reduction
in agents' commissions might boost company profits. Towards the end of the
season, reducing the cost of holidays would attract last-minute customers, thus
avoiding any possible loss on unfilled accommodation and flights, The company
could also increase profits by selling more specialised holidays here in
Britain, perhaps by offering breaks at historic sites and coastal
destinations.{{B}}B Steven Worrel{{/B}} Whether it's worth
discounting surplus holidays is an arguable point, as it not only cuts into
profits, but also results in budget-conscious holidaymakers being put next to
SunTours' more affluent customers, thus damaging the brand. It may seem
attractive at first because of tight margins, but SunTours should think twice
before taking up this option. Currently, SunTours is planning to sell
higher-margin holidays to previously 'unmarketed' destinations for which demand
is greater than supply. It is likely that accommodation providers in these
emerging holiday destinations will be more flexible when it comes to setting
terms. The firm should go ahead with this policy.{{B}}C Ursula
Capalbo{{/B}} Good risk management and higher sales can guarantee
higher profits. Although SunTours has always been averse to planning, the
company would in fact benefit from a risk model that forecasts the impact of
discounting on cash flow and profitability throughout the year. SunTours would
then be able to change direction when things go wrong, as they inevitably do
from time to time. Diversification can increase rather than spread risk, so
caution is needed as the company enters regions where facilities for tourists
are not yet fully developed. Targeting customers nearing retirement age, whose
disposable income and leisure time are increasing, would be ideal.{{B}}D
Gillian Wilmot{{/B}} SunTours knows that good relationships
with customers is the key to success in the travel business. With this in mind,
the company should consider that brochure mailings, unlike electronic
communications, can attract customers and maximise year-round opportunity. They
encourage summer tourists to take another break and can even be used to send a
thank-you letter to returning customers. Selling holidays at a reduced price is
definitely not a sensible option. A better choice would be value-added
promotions which can improve profitability and build on SunTours customers'
desire for high-quality service.
填空题·Read the text below about The True Key to Value.·In most of the lines
34--45 there is one extra word. It is either grammatically incorrect or does not
fit in with the meaning of the text. Some lines, however, are correct.·If a
line is correct, write CORRECT on your Answer Sheet.·If there is an extra
word in the line, write the extra word in CAPITAL LETTERS on your Answer
Sheet.
{{B}}The
True Key to Value{{/B}}Eough Okay, the economy is unquestionably "bad" enough,
but most of us still have toCompany put food on the table, manage our
business company, and produce a profit.34 And even though the economy
may go up and down, some things35 never change--one of which being,
even in the tough times, when most of us cut back36 on spending,
nobody can completely stop spending. That means somebody is37 always
buying and somebody is always selling things. In tough economic times,38
you just need to make sure that you are one of those doing some selling.
The39 key to selling anything success in these conditions is something
that can be40 referred to as "exceeding expectations". Quite so
simply, this is the means by41 which value is created and things get
sold. You can not exceed expectations in42 price, quality, or
service--and possibly all three--but you must understand it43 what it
really means to exceed expectations before you can very actually do it.44
The first thing to understand is this: The expectations you exceed today
become45 the likely seed for new opportunities in the future. This may
seem obvious, but many people fail to connect today's actions with future
opportunities.
填空题A. Changing views on what is good businessB. The promotion of free business environmentC. Factors managers should consider in making decisionsD. Relations between laws and ethicsE. Ethics, a force in directing one's actionF. Harmful business activities totally prohibitedG. The scope of business ethics ETHICAL BEHAVIOUR Ethics is a collection of moral principles and rules of Ethics guides behaviour based on beliefs about what is right and wrong. The source of these beliefs may be tradition, religion, or reasoned judgements about what is best for the individual and society as a whole. Business ethics is the group of rules of conduct applied specifically to business activities.
填空题Notes The first woman asked Sam to draft (9) . To divide the employees into several groups according to their (10) . When you get here in the morning, (11) the machine for 3 to 5 minutes. Remember to wear (12) to avoid geeing burnt.
填空题
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填空题The Nature of Money See if you can locate a $5, $10, or $20 bill printed before 1964 and marked "Federal Reserve Note" over the portrait. In the upper-left portion above the seal, a statement written in fine print says that the note is legal tender (法定货币) and that it "is redeemable (可兑现的)in lawful money at the United States Treasury (美国财政部), or at any Federal Reserve Bank." Does this mean that the bill is not lawful? At the bottom center the same bill says, "Will pay to the bearer on demand X dollars." (8) . (9) . Many people believe that money has no value unless (10) . They think that the Federal Reserve note is only a symbol for money, and that real money is the precious metal backing the note. Some people look on money as wealth and believe that it must have intrinsic (内在的)value.If we were to study the history of money, we would find that (11) . Cattle, shell, beads (珠子), tobacco leaves, and various metals—including iron, zinc (锌), bronze (青铜), and copper—have all been used as a basis of exchange. The precious metals, particularly silver and gold, have proved most satisfactory for this purpose and have been most commonly used in modern times.Until early 1968, the United States backed its Federal Reserve Notes with 25 percent gold, but this did not mean that (12) . Clearly, it is not what money is but what it does that is important.A it is backed by gold or silver.B in different places and at different times a variety of things have been used as money.C See if you can locate a $5, $10, or $20 bill printed before 1964 and marked "Federal Reserve Note" over the portrait.D citizens could use gold as money or convert paper dollar to gold.E therefore, the precious metals can be taken as money.F Does it mean that your X-dollar bill is not X dollars?G Much confusion exists about the real nature of money.
填空题 1
填空题FRENCH BUSINESS TRIP: Wed 2/10-10-Fri 4/10Appointments11.30 Meeting at Maplo with (9) She's their new (10) 15.30 Meet Monsieur 361051 at (11) to discuss hew products. Don't forget Call office tomorrow. (12) to Rome on Friday
填空题{{B}}PART ONE{{/B}}· You will bear three telephone conversations or
messages.· Write one or two words or a number in the numbered spaces on the
notes or forms below.· You will hear each recording
twice.{{B}}Conversation One{{/B}}· Look at the notes below.· You will
hear a man telephoning a travel agency.
MESSAGE Visiting City: Frankfurt Main
Features: · The Old City: old buildings · {{U}}(1)
{{/U}}magnificent · several{{U}} (2) {{/U}}and
restaurants · Food is cheap and{{U}} (3) {{/U}}. ·
Staying Hotel:{{U}} (4) {{/U}}Hotel
填空题·Read the text below about supermarket checkouts.·In most of the lines
41—52 there s one extra word. It is either grammatically incorrect or does not
fit in with the meaning of the text. Some lines, however, are correct.·If a
line is correct, write CORRECT on your Answer Sheet.·If there is an extra
word in the line, write the extra word in the line. write the extra word in
CAPITAL LETTER on your Answer Sheet.
{{B}}CHECKOUTOPERATORS{{/B}} Supermarket Checkout operators
sit at electronic tills and feed in the prices of the customer's
goods This is now done by 'scanning', passing each such item over34. a
device that reads the bar-code on it and automatically registers it down in
the35. till. They may weigh some products, such as fruit, on scales near
the36. tilt. When all the goods will have been scanned, the till provides a
total and the37. operators take payment in the cash, by cheque or by credit
or debit card. and38. give a till receipt and any more change required. They
provide bags, often39. help to pack purchases, and change paper till rolls
as being necessary.40. They also make it sure they have enough change,
credit card forms, and carrier41. bags. Operators ring a bell or buzzer to
summon for a supervisor to help42. with problems, and put notes and cheques
into bags for periodic collection.43. They enter their personal details in
the till, so that their performance can be44. analysed later. The system
offers supermarkets an efficient way of handling with a45. large number of
customers purchasing many products and helps to keep checkout queues to a
minimum.
填空题· You will hear another five recordings.· For each recording, decide
where the speaker is.· Write one letter (A-H) next to the number of the
recording.· Do not use any letter more than once.· After you have
listened once, replay the recordings.
A.at the airport B.at the hotel
C.in the house D.over the telephone E.in
the office F.at the restaurant G.in the clothing
shop H.at the conference room
填空题three months incur a temporary residence tax of Rs 2,500. If
填空题A Little wonder that affluent shoppers come in droves. Little wonder that others come as well, mugger, car thieves, child molesters, drug peddlers, pickpockets, shoplifters. Criminals are finding a lucrative stamping ground in the sprawling emporiums that dot U. S. suburbs. "Malls are like great big jars of honey," says Police Chief Joseph Delaney of Paramus, "lots of bees come buzzing in, stingers at the ready. " Paramus, a New York City suburb of 26000 whose six malls draw nearly 200000 people on a typical Saturday, reported 8.9 million dollars in shopping center crime losses last year. B It is crimes of violence that are causing the most alarm. Vast parking lots and mazes of stores offer good working conditions for criminals. Victims and booty are readily accessible, escape routes plentiful. C Just how many victims are claimed by shopping center crime, no one knows. But many business people are taking the threat seriously. Whether offences are big or small, it is clear that merchants have little interest in publicizing the trend. Comments Anthony Potter, a security consultant: "If shopping centres started reporting all the crimes that take place, nobody would shop there. " D Hamilton, Ohio, lawyer David Green, who won 2 million dollars on behalf of a woman abducted from a mall parking lot and shot in the head, found that 43 serious crimes had occurred at the same site. "Bad guys know this is where to find women with money-vulnerable and alone. " He says. Indeed, most violence happens in parking areas, where shoppers can easily be taken by surprise. Reports Albert Sussman of the International Council of Shopping Centres: "People park their cars and are robbed by muggers, who can quickly find a place to hide./
填空题I've never visited Britain ______ business, only ______ holiday.
填空题A to gain promotion to a more responsible positionB to specialise in a particular aspect of their workC to live and work abroadD to be recognised as an innovatorE to go into business on their ownF to travel on business more oftenG to join another companyH to start working in a different field
填空题{{B}}PART TWO{{/B}}{{B}} ·Read the following text.
·Choose the best sentence from the list A—H to fill each of the
blanks. ·For each blank (8—12) mark one letter (A—H) on your
answer sheet. ·Do not mark any letter twice.{{/B}}
The world of must-have back-to-school stuff is ratcheting down to the
littlest consumer: the preschooler.The coolest clothing. The hippest
shoes. The most fashion-forward backpacks. Even the trendiest lunchboxes.{{U}}
(8) {{/U}}Now, their 3-to 5-year-old siblings do, too.But it
isn't necessarily the kids demanding it. More often, it's the parents.
{{U}}(9) {{/U}}Often for a premium.One Levi's vintage denim
jacket for preschoolers sells for $120. A preschooler's backpack from Lands' End
fetches $26.50 — or $31.50, {{U}}(10) {{/U}}. In a back-to-school
shopping season that's limping along in sales, who' d a thought that the
nation's estimated 4.5 million preschoolers would represent a ray of retail
light. "{{U}} (11) {{/U}}," says Kurt Barnard, president of Barnard's
Retail Consulting Group.Marketers targeting the morns and dads know that
many upwardly mobile parents have been tired of flaunting the size of their
homes, the hood ornaments on their ears and the titles on their business cards.
They've discovered something—or, someone—tnew to show off, sitting right next to
them at Chuck E. Cheese's."It's children as badge," says Paul Kurnit,
president of KidShop, a consulting firm. "And that badge says: "Look at what my
kid is wearing. Look at how cool I am. '"{{U}}(12) {{/U}}. The
$16.1 billion market for infant, toddler and preschool clothing is one of the
fastest-growing slices of the apparel market, says Don Montuori, acquisitions
editor of Packaged Facts, a research specialty firm. By 2007, the market should
reach $18.1 billion, he says.After spending so much time and money to
get their kids into the right preschool, many parents have a need to make
certain their preschoolers wear only the right stuff, says Kurnit.
A. retailers and manufacturers are happy to oblige B.
there's money to be made, for sure C. back-to-preschool has
become a very important season for retailers D. it used to be
preteens or teens who had to have this stuff E. many
preschoolers have their own favors F. when your parents can't
afford these oh-so-trendy stuff G. if your child wants the one
with an oh-so-trendy ballerina embroidered on it H. many parents
actually don't like back-to-school period
