填空题·Which news report (A, B, C or D)does each statement 1—7 refer to?·For
each sentence 1—7, mark one letter (A, B, C or D) on your Answer Sheet.·You
will need to use some of the letters more than once.{{B}}A{{/B}}With its investment, and technology agreements, Zenith
Electronics of the U. S. —the first transaction of this type in Korea
occured.{{B}}B{{/B}}Structured, marketed to investors and made a principal
investment in the Fund with total equity of U, S. 40 mil lion to invest in
Taiwanese high4echnology venture capital opportunities.{{B}}C{{/B}}In
connection with its ratings with Standard & Poor's and Moody's investor
Services, the company obtained the highest rating of any steel company in the
world.{{B}}D{{/B}}It acquires its 50% interest in Cambridge Holding Ltd. ,
the controlling shareholder of Cambridge Cable Ltd. of the U. K. And it also
serves an international advisor in connection with the debt and equity financing
for a 3 million telephone line expansion project in Bangkok.
填空题Phone Message Pad TO: Thomas Solis FROM: Vincent Spano in Berlin MESSAGE: Head Office Visit Time of arrival changes to (5) ______ , Monday. Expect to fix up a meeting in the (6) ______ with people from (7)______ Talk about their (8) ______for advertising the new product. Please call back if there are problems.
填空题·Look at the note below.·You will hear a man telephoning about some
problems with an order.
Mr Moss from{{U}} (9) {{/U}}Division rang. He wants to order a
dinner on{{U}} (10) {{/U}}for 15. He wants itserved in the{{U}}
(11) {{/U}}dining room with at least three{{U}} (12) {{/U}}.
Can you get back to him as soon as possible?
填空题{{B}}PART ONE{{/B}}
· You will hear three telephone conversations or messages.
· Write one or two words or a number in the numbered spaces on the notes or forms below.
· You will hear each recording twice.
{{B}}Conversation One{{/B}}
· Look at the note below.
· You will hear a man calling to make arrangements.
{{B}} Thursday, 11 November{{/B}}
Tasks
· Ask Mr. Cruise, the IT{{U}} (1) {{/U}},to network computers in the{{U}} (2) {{/U}}division
· Make appointment with Kevin on Friday at{{U}} (3) {{/U}}
· Give Kevin a call to{{U}} (4) {{/U}}
填空题Executive Pay—Up or Down?
填空题· Look at the note below.· You will hear a man asking the way.
According to the conversation, the laundromat is on{{U}} (9)
{{/U}}So, from here., go straight down this road to bowling alley. Then turn
right and walk{{U}} (10) {{/U}}blocks. Then go{{U}} (11)
{{/U}}on Garfield, it. is in the middle of the block, next to{{U}} (12)
{{/U}}
填空题· In most of the lines (34-45) there is one extra word. It is either
grammatically incorrect or does not fit in with the meaning of the text. Some
lines, however, are correct.· If a line is correct, write CORRECT on your
Answer Sheet.· If there is an extra word in the line, write the extra word
in CAPITAL LETTERS on your Answer Sheet.{{B}}
Consumer
Behaviour{{/B}} The consumer is the focus of all retail business and it
is important to appreciate how Consumers are influenced in their
buying decisions. Most of consumers, before making a34. purchase, gather
information and evaluate with the alternatives, but the extent to which35.
they look for information depends on the type of purchase. For example, in the
case of36. routine grocery purchases most consumers respond to
automatically. However, for37. purchases where the risk of making the wrong
decision is greater, like buying a new38. car, so the search for information
is more important. The decision to purchase is never a39. single decision
but a number of these separate decisions, and at any time during this40.
process, consumers can change their minds about and choose an alternative route.
For41. exam pie, although a consumer may have decided where to buy a product
only to realise42. at the last moment that this is, in fact, having the
wrong choice. The price in the store may43. be too high or the staff
unhelpful. On the other hand, a lack of queues, favourable credit44.
facilities and efficient staff all lead to a too positive impression, so
retailers should45. remember how difficulties in these areas that can affect
a sale or even lose a customer permanently.
填空题{{B}}Conversation Two{{/B}}
1 This is a conversation between Thomas Bradley and Ted Nugent after
a{{U}} (5) {{/U}}2 Thomas Bradley work for American{{U}}
(6) {{/U}}in the{{U}} (7) {{/U}}Department3 Ted
Nugent is a{{U}} (8) {{/U}}in the car business.
填空题ARZ RECRUITMENT
Company:
Fraser-Hill
Position vacant:
1
Section:
2
Minimum salary:
£21,400
Special requirements:
Desirable:
3
Essential:
4
填空题·Look at the form below.·You will hear a man placing an order for some
office stationery.
{{B}}ORDER FORM{{/B}}Order No: 10242
Date: Oct. 16thType
of Goods:{{U}} (5) {{/U}}Quantity:{{U}} (6)
{{/U}}Deliver to: Peter Crusoe in{{U}} (7) {{/U}}When
required:{{U}} (8) {{/U}}
填空题Tuesday 5 NovemberTasks1 Ask Dr. Rae to network computers in the (1) Division. Then (2) group.2 Make appointment with (3) on Friday at 11:30 a. m.3 Book (4) for this evening.
填空题{{B}}PART ONE{{/B}}· You will hear three conversations.· Write down one
word or number in the numbered spaces on the forms below.{{B}}Conversation
One{{/B}}
Richard Thomas went to{{U}} (1) {{/U}}law school after finishing
college. Then, he moved to New York.2. The girl next to Richard Thomas
married a{{U}} (2) {{/U}}guy and now lives near Paris somewhere.3.
The tall girl is Ellen Rosenberg, who work in Los Angels for{{U}} (3)
{{/U}}years.4. Carol Chin moved to San Francisco and got an{{U}} (4)
{{/U}}job for a while, then went down to Texas to study library
science.
填空题A receptionB research and developmentC shop floorD payrollE human resourcesF information technologyG publicityH canteen
填空题{{B}}PART ONE{{/B}}· You will hear three telephone conversations or
messages.· Write one or two words or a number in the numbered spaces on the
notes or forms below.· After you have listened once, replay each
recording.{{B}}Conversation One{{/B}}· Look at the notes below.· You
will hear a woman discussing production problems with her boss.
{{B}}MEETING NOTES{{/B}}Costs
of{{U}} (1) {{/U}}have increased.Some of our{{U}} (2)
{{/U}}have Signed exclusive contracts with suppliers.NO time to discuss
problems at{{U}} (3) {{/U}}meeting.Product quality problems due to
lack of suitably trained{{U}} (4) {{/U}}.
填空题· Look at the note below.· You will hear a man calling to make an
appointment.
{{B}}
Phone Message Pad{{/B}}To: Mr.
LicasFrom: Paul Smith from {{U}}(5) {{/U}}
DepartmentMessage: Paul wants to make
an appointment. On {{U}}(6) {{/U}}
afternoon, {{U}}(7) {{/U}} p.m..
Call to confirm. Phone number {{U}}(8)
{{/U}}.
填空题A an electricianB a waiterC a bank clerkD a typistE a taxi driverF a postmanG a babysitterH a bookbinder
填空题{{B}}PART ONE{{/B}}{{B}} ·Read these sentences and the following
texts. ·Which text does each sentence (1—7) describe?
·For each sentence mark one letter (A, B, C or D).{{/B}}
{{B}} A. Client Training Executive{{/B}} 1. Degree
in Finance, Economics or related disciplines. 2. 2 to 5 years
experience in a financial markets front, middle or back office role, e. g. banks
trader, banks sales, equity sales, ideally with experience of Reuters or
competitor products would be an advantage. 3. Strong Financial
Markets knowledge (Forex, Fixed Income and Derivatives trading) is
essential. 4. Possess good skills in identifying clients'
training needs and experience in delivery of classroom training.
5. PC literate (Microsoft Office and Windows operating systems and
applications, particularly in Excel). 6. Good command of spoken
and written English. 7. Good team player who is outgoing,
enthusiastic and self-motivated. 8. Able to work under pressure
and deliver quality results.{{B}} B. Accountant
Assistant{{/B}} 1. Good English (pass CET-6 test).
2. Strong team spirit. 3. Good communication
skills. 4. Interest in advertising. 5.
Hardworking and careful.{{B}} C. Information
Developer{{/B}} 1. Bachelor's degree or above (Master's degree
preferred). 2. Outstanding English language skills (Listening,
Speaking, Reading and Writing). 3. Strong sense of
responsibility and team spirit. 4. Continuous pursuit of
excellence. 5. Excellent communication skills and proactive
character. 6. Good understanding about modern science and
technology (IT technology in particular). 7. Proficient in
Microsoft Office and PC.{{B}} D. Testing Engineer{{/B}}
1. Related quality management experience. 2. Experience on
the QA and QC of inspection, process, procedure and standard in electronic/IT
industry. 3. Experience in inspecting the large volume of
electronic/IT product. 4. Must be able to perform with
competence under stressful conditions. 5. Good communication and
presentation skills. 6. Good English both in written and
speaking. 7. MNC experience preferred. 8. AV and
PC product experience is NECESSARY. 9. Master Degree
preferred.
填空题______ me know when the goods ______ in your warehouse?
填空题· You will hear another five recordings.· For each recording, decide
what reason each speaker gives for the problem they mention.· Write one
letter (A- H) next to the number of the recording.· Do not use any letter
more than once.· You will hear the five recordings twice.
A The company tried to operate in too many markets.B The
company's spending priorities were mistaken.C Unsuitable staff were
appointed.D The company failed to update its products.E The
company's suppliers were unreliable.F Thee company used inappropriate
retailers.G A number of new competitors entered the market.H
The company set its prices at the wrong levels.
填空题Firms need a better way of planning Nick Field, in his book Strategy Management, offers a new approach to help companies map out their future. Many companies have lost the art of strategy-making. They spend too much time looking at process change, organisation and systems. They do not invest enough effort in determining where they want to be in their markets and how they are going to beat their competitors They have got things out of balance. In many companies, the development of strategy is in crisis.In a recent magazine poll, only six per cent of executives rated their company highly for long-term planning skills. (8) If this figure is accurate, it is not surprising that 29% of the FTSE 100 companies failed to achieve real sales growth between 1992 and 1996, when takeovers are excluded from the figures.There can be no doubt about the value of effective strategy-making. Recent research has shown that what are described as 'visionary' companies - those with clear strategies for the future - deliver higher shareholder returns. They are less at risk from short-term earnings pressures because they know - and they can convince others - that they will survive these. (9) Times have changed. The big company of today is not being defeated by another big company but by the small companies. So how do they do it? And where do companies that are failing in this respect turn? If a company accepts that their strategy development is not 'the best in the class', if they acknowledge that they need to do more to map out their future, influence rather than be influenced, shape their market instead of being shaped by it, how should they take on this strategy-making challenge? Field's book Strategy Management puts forward a new approach to help companies rediscover the power of forward planning. (10) The book is straightforward to understand and use, and offers practical and specific directions. Research and empirical testing have proved that it can be useful in all areas of industry and should be of value to any company.The approach put forward is based on two key building blocks, the first being that any company considering its future must have a commitment to win. (11) The second building block is competitive advantage. The author defines four prime areas that differentiate organisations and influence purchase decisions. These are 'the performance of the product or service, sold at the most attractive price, with extraordinary levels of service and strong emotional values.' It may require only one of these areas to produce a competitive advantage. Take Coca-Cola for example. (12) Companies can explore how to win by building on their commitment and working around this approach to identify which one or more of these four sources of advantage will lead to success.A Clear guidelines are given on how to become involved with customers and build new forms of competitive advantage.B Through the brand name, the company has established a relationship with customers' feelings that has made the product highly successful,C Another survey estimated that only one in ten companies had the information they needed to make strategic decisions.D Lacking any debate about the future, these are typically reduced to a once-a-year form-filling exercise.E If this comes across forcefully enough rivals will see it and go elsewhere, believing the market will be taken over by another.F In the past, it was generally believed that the scale of the company was the most significant factor.G They do not invest enough effort in determining where they want to be in their markets and how they are going to beat their competitors.
