填空题· You will hear another five short pieces.· For each piece, decide what the speaker is trying to do.· Write one letter (A-H) next to the number of the piece.· Do not use ally letter more than once.· You will hear the five pieces twice. A. ThankingB. Changing an appointmentC. Explaining a delayD. Asking permissionE. RequestingF. InvitingG. AnnouncingH. Complaining

填空题 TELEPHONE ENQUIRY RECORDCaller: Julie Ventnor from Polareach LtdShe's interested in our (9) Requires details of our (10) Total monthly order: approx. (11) Meeting on: (12)

填空题{{B}}PART ONE{{/B}}· Look at the sentences below and the following advertisements.· Which advertisement does each sentence (1-7) refer to?· For each sentence, mark one letter (A, B, C or D) on your Answer Sheet.· You will need to use some of these letters more than once. {{B}}A{{/B}} This book examines the most successful, sales campaigns of recent years. It provides examples of how major consumer brands, like Coca-Cola, Nike 3M and Toyota. have been promoted in magazines and newspapers. It includes information about the creative and planning processes behind the promotion of these popular products. {{B}}B{{/B}} Find out how top executives from leading car companies view the changing relationships between manufacturers and their supplier. This book is a series of interviews with leading players in the industry: purchasing managers discuss the rise of global suppliers and chief executives present the international trend towards mergers and acquisitions in the industry. {{B}}C{{/B}} This new edition of The Executive's Handbook provides an analysis of the main political and economic trends of the late 2000s. It is especially good on cost structures, Changing consumer trends and cross-border expansion. These are key elements that affect international business deals, making the book essential reading for anyone involved in international trading. {{B}}D{{/B}} This is a collection of in-depth interviews with some of the world's top business executives in the car, soft drinks and clothing industries. A fascinating work, it will make you question much of the generally accepted theory on what successful leadership within manufacturing involves.

填空题A．offer help B．make arrangements C．make a complaint D．make a training programme E．ask for preferential terms F．inquire some information G．take loans H．express appreciation

填空题ASalinas outlines the key qualities of good management in this autobiography. He believes that decisions should be based on facts, not opinions; that people's strengths should be exploited; and that disagreement is sometimes necessary. But the main point he makes is that leadership means performing well at all times and setting a good example.BIn this collection of essays, top business leaders predict how businesses will change over the next few years. They analyse changes in business and society and their effects on job markets, as well as taking a look at possible strengths and weaknesses of leading economics and their currencies, This collection outlines a vision of tomorrow's business world and the type of leaders that will be required.CThis book is a well-researched study of the problem of leadership in global quoted companies. 160 international business leaders were asked how they added value to their companies and their answers form the main part of this book. Both managers and companies are analysed in order to show how they cope with difficult issues. A useful book for all senior managers.D100 well-known US business leaders through this century are described in this book, which analyses how their fortunes were made and sometimes lost. The background, business career character and personal life of each individual are outlined, creating an impressive collection of biographies and an excellent reference work.

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填空题1 The Pan-American will have a luncheon meeting this coming (5) , professor Miguel Lopez will make a speech at (6) .2 The admission fee is $ (7) per person, and the speech will probably end at (8) o'clock

填空题The chief purpose of this approach is to produce a wage structure

填空题A the Manager of Office Supplies B the Marketing Manager C a young junior manager D the Managing Director E the Training Manager F the temporary clerk G the Personnel Manager H the Sales Manager

填空题have been replaced full-time workers with part-time ones. Regular staff who remain

填空题{{B}}Section One{{/B}}· You will hear five short recordings.· For each recording, decide the reason why the speaker calls.· Write one letter (A-H) next to the number of the recording.· Do not use any letter more than once.· You will hear the five recordings twice. A saying congratulationsB making an enquiryC expressing gratitudeD making complaintE asking for informationF giving a noticeG giving criticismH offering an invitation

填空题{{B}}PART ONE{{/B}}{{B}}How to approach Listening Test Part One{{/B}}· This part is in three sections. In each section you listen to a telephone conversation or message.· You will hear each section twice before you hear the next one.· Before you listen, read the notes. Think about what you are going to hear.· Note all possible answers as you listen for the first time. Do not make an immediate decision.· You should write words that you hear without changing them. They must fit the meaning of the notes.· Decide on your final answer only after you have listened for the second time.· Check that you have used no more than two words or a number in each numbered space.· You will hear three telephone conversations or messages.· Write one or two words or a number in the numbered spaces on the notes or forms.· You will hear each recording twice.{{B}}Conversation One{{/B}}· Look at the form below.· You will hear a woman phoning a college about a course. {{B}} Stangrave & Hoxton College Faculty of Business{{/B}}Course detailsName: Sylvia CarlyleCourse accepted for: (1) ..........................Module A: (2) ..........................Module B: (3) ..........................Subject area of term paper: (4) ..........................

填空题Theregion'sbestsmallercompaniesOnceagain,readersofthismagazinehavethechancetovotefortheregion'sbestcompanies.(0)TheawardswillbepresentedatadinnerinBirminghamonMay17.Thepatternestablishedinthefirstyear,ofawardsforBestEstablishedCompany,BestNewCompanyandBestEntrepreneur,willofcoursecontinue.Howeverthisyearseesanewcategory,thatofBestCommunicationwithInvestors.(8)...TheEstablishedCompanyoftheYearwillbeonewhosesuccesshaslastedformorethanjustacoupleofmonthsoryears.Itssharepricewillbeperformingabovetheaverageforitssector,butthatisnottheonlymeasurementwhichwillbetakenintoaccount.(9)...Aboveall,thewinnerwillbeprofessionallymanaged,inawaythatdealsequallywellwithgoodandbadtradingconditions.TheNewCompanyoftheYear'willhavegonepubliclastyear,butwillalreadyhaveshownitsgrowthandmanagementqualities.(10)...Infactthreeearlywinnershavealreadybeensuccessfulinthissecondcategory,aswell.TheEntrepreneuroftheYearwillbesomeonewithaproventrackrecordofexpertiseinsettingupandprovidingleadershiptooneorpossiblymorebusinesses.Heorshewillhavecreatedanorganisationthatcandealwiththedemandsplacedonitasapubliccompany.(11)...Thewinnerwillhavemaintainedabalancebetweenthatoriginalenergyandtheneedtoadaptasthecompanygrows.Inournewcategory,BestCommunicationwithInvestors,thewinningcompanywillshowthatitisengagingintwo-waydialoguewithbothactualandpotentialinvestors.(12)...Allofthesecommunicationchannelswillbecarefullytailoredfortheintendedaudience.Inaddition,thecompanyislikelytodistributepressreleasesbyelectronicmeans,tomaximiseitsopportunitiesforpublicity.Nominationsforawardswereinvitedseveralmonthsago,andreducedbythejudgestoashortlistofthreeineachcategory.Theshortlistedcompaniesaredescribedbelow,togetherwithdetailsofhowtovote.Pleasegetyourvotetousnolaterthan31March.A.Itwit),ineffect,beabletodemonstratethatitcangoontobecomeanEstablishedCompanyoftheYearbeforelong,B.Inordertowin,thecompanywillhaveachievedsuccessinbothspheres,andhavetheevidencetoproveit.C.Toachievethis,itwillbeusingavarietyofmeans,includingtheannualreport,presentations,adedicatedwebsiteandattendanceatspecialisedexhibitions.D.Thejudgeswillalsoconsiderthedegreetowhichthecompanyhasawellplannedandsoundlyfinancedstrategyforitsgrowthanddevelopment.E.Atthesametime,thisstructuremustnotstiflethespiritthatledtothecompany'sinitialSUCCESS,F.Theinnovationhasbeenmadeinordertorecognisetheincreasinglyimportantpartwhichthisfactorplaysinacompany'ssuccess.G.Thecompetition,whichisnowinitstenthyear,isdesignedtoencourageexcellenceinsmallerpubliccompaniesbasedinthisare

填空题Business opportunities in Vietnam are enormous. The rate of growth here is among the highest in the world. (It reaches all sectors of the economy and is likely to accelerate in the future.) Vietnam is well-placed for economic development, because it is part of ASEAN. (8) It is fortunate, too, to be surrounded by countries with large populations, e.g. China, Laos, Cambodia, Myanmar and Thailand. (9) The opportunities for business abound, but remember that the first are always rewarded with the best chances of getting quality business contacts. (10) So, the best thing to do to start with is to select contacts with companies similar to your own, and companies which you consider could be interested in your line of products or services. (11) In the letter, present yourself and the products you deal with in a clear and simple manner. (12) The chances of getting a reply are more than if you had used other types of communication.A. All of these offer large markets for any product produced in Vietnam.B. A large number of them are small, privately owned companies.C. The next thing is to write a letter (no fax, e-mail or phone calls).D. This means that it can reach customers not only in Indo-China but in the other ASEAN nations.E. Remember, too, that business is best done through human contact, not by machines.F. The first impression may be the last impression so you must be very precise and very specific.G. It reaches all sectors of the economy and is likely to accelerate in the futur

填空题·Read the article below about the shortage of talent in Asia. ·Choose the best sentence from the opposite page to fill each of the gaps. ·For each gap 8-12, mark one letter (A-G). ·Do not use any letter more than once. ·There is one extra letter which you do not need to use. Asia's Skills Shortage It seems odd. In the world's most populous region the biggest problem facing employers is a shortage of people. Asia has more than half the planet's inhabitants and is home to many of the world's fastest-growing economies. But some businesses are being forced to reconsider just how quickly they will be able to grow, because they cannot find enough people with the skills they need. In a recent survey, 600 Chief executives of multinational companies with businesses across Asia were interviewed.{{U}} (8) {{/U}}It was their second-biggest headache in Japan (after cultural differences) and the fourth-biggest in India (after problems with infrastructure,bureaucracy and wage inflation) . Across almost every industry and sector it was the same. Old Asia-hands may find it easy to understand why there is such concern. The region's rapid economic growth has fished out the pool of available talent, they would say.{{U}} (9) {{/U}}Recent growth in many parts of Asia has been so great that it has rapidly transformed the type of skills needed by businesses. Schools and universities have been unable to keep up. This is especially true for professional staff. Airlines are one example. Many new carriers are setting up and airlines are offering more services to meet demand. {{U}}(10) {{/U}}According to Alteon Training, the commercial-pilot training arm of Boeing, India has fewer than 3000 pilots today but will need more than 12000 by 2025. China will need to find an average of 2200 new pilots a year just to keep up with the growth in air travel,which means it will need more than 40000 pilots by 2025. In the meantime, with big international airlines training only a few hundred pilots a year, Asian airlines have taken to poaching them, often from each other. {{U}} (11) {{/U}}China has been trying to lure pilots from Brazil, among other places. With such a mismatch between supply and demand in Asia's labour markets, companies will have to become better at hiring good staff and keeping them. The first priority is to realize that retention is more important than recruitment. But as some companies will always be better at this than others, the job-hopping and poaching are set to continue for many years, until education and training catch up.{{U}} (12) {{/U}}Without talented recruiting policies, some firms may end up scaling back their bold Asian growth-plans. A．However, there is also a failure of education. B．Philippine Airlines, for instance, lost 75 pilots to overseas airlines during the past three years. C．As it turned out, they ranked a shortage of qualified staff as their biggest concern in China and South-east Asia. D．There is also a severe shortage of good managers. E．The consequences of that are depressing and will limit the growth. F．But, in the meantime, there is a dreadful shortage of pilots. G．Asia has more than half the planet's inhabitants and is home to many of the world's fastest-growing economies.

填空题New Technology Links In the past 10 years, Jones and May have made a ￡350m investment in information technology. Their desktop computers can access sales data from the tills allowing them to change orders.. Every time a customer makes a purchase, the Jones and May Till do a lot more than just producing their change and a receipt. With the help of an advanced computer system the Tills feed the information to their central computers, which calculate what stock is needed. (8) They are then almost instantly able to organize the following day's or week's deliveries. (9) For example, food shelves do not sell out early on a Saturday as they used to and a wider range of goods are available on a Monday. Using advanced communication between stores, Head Office and suppliers, the computers work out what has been sold each day, what suppliers need to produce, and what should be delivered to stores the following day. (10) Fewer customers are disappointed and profits improve. (11) When a new season's range of clothes goes into stores in a variety of colors, the computer system makes it possible to respond to sales data almost overnight and, for example, increase the production of clothes in faster-selling colors and sizes. On the occasion that an item is temporarily out of stock, information technology enables sales staff to tell customers immediately whether it is available from the distribution center. If it is, an order can be placed. (12) So next time you are handed a Jones and May receipt you will know that the system is already reacting to your purchase and reordering the item you have just bought. A. This involves serious delays and damages customer confidence. B. Among the benefits for clothing is the fact that stores receive new deliveries according to their exact requirements. C. This unusually responsive system provides benefits in terms of both customer service and profits. D. This information is fed from there directly into the suppliers' computers. E. The new system has halved the delivery time for customers down to 24 hours from 48 hours. F. Such a quick and sensitive response ensures that the right amount of fresh food arrives at each store. G. Their desktop computers can access sales data from the tills allowing them to change orders.

填空题Amounts: A. 60 pounds B. 17 pounds C. 8.6 pounds D. 3 pounds E. 40 pounds F. 35 pounds G. 2.42 pounds H. 1.45 pounds

填空题·In most of the lines 34-45,there is one extra word. it is either grammatically incorrect or not fit in with·the meaning of the text. Some lines, however, are correct.·If a line is correct, write CORRECT on you Answer Sheet.·If there is an extra word in the line, write the extra word on your Answer Sheet. {{B}}Education or experience?{{/B}}0 Recently there has been much debate done about what should qualify a person00 for promotion in the business world. In the past, a new employee would34 start by delivering the office mail. He would then work his way up the ladder,35 gaining higher and more responsive positions, eventually leading to the management.36 But with the rapid growth of getting business courses and qualifications there is37 now another way many of people who aim for top management can miss out on the38 'mail delivery' stages by studying for a period and gaining in one of the numerous39 business qualifications now available.. There is some criticism of this accelerated40 promotion. It is felt that it results in knowledge without also experience, and such41 knowledge type is inevitably incomplete. On the other hand the growth in business42 courses has led to much more highly skilled business practices. The answer seems43 to be that both experience and qualifications have their value, but as it should not be forgotten44 that experience is45 a qualification in itself

填空题Increasing Customer Loyalty Customers are not revolutionaries. They are attracted to the certainty of knowing that what they buy it will be good value for money or will perform a particular task effectively. 34．They are cautious but their loyalty, without once achieved, is the key to business success. 35．Brands can help to create customer loyalty by providing them a signpost to certainty and 36．safety. Ideally, when a customer sees a product, it leads to a range of positive thoughts 37．so that the product is bought. Unluckily, only a small number of products have 38．reached to this level. While everyone in business is aware of the need to attract and 39．retain customers, that they often overlook the second, more important, half of the 40．equation. In the excitement of beating against the competition and securing orders, 41．managers often cannot ensure that the customer remains a customer. It has been 42．estimated that since the average company loses between 10% and 30% of its customers 43．every year and this only recently have organisations started to wake up to these lost 44．opportunities and to calculate the financial implications. Established customers often buy 45．lot more and, and in addition, they may also provide free word-of-mouth advertising.