单选题Theconceptof‘glocalization’canbedefinedas

单选题Sinking B. Reduction C. Dropping D. Depression

单选题The first step in creating a new product is to ______ A．assess the feasibility of the product B．develop a product idea C．design the product D．test the product E．distribute and promote the product

单选题 Market Research Market research has become increasingly important in recent years. In some organisations, in fact, managers will not initiate any activity without market research to back them up. The first thing about market research is that it is not an (21) to management decision-making. No form of market research, no matter how deep, complicated and detailed, can ever be seen as a substitute for creative decision-making by professional managers (22) its very best, all it can do is (23) some doubt and clarify the nature of the problem. It may even be seen as a tool which can help improve the (24) of decisions but it is not in itself a decision-making mechanism. Market research, in (25) with a number of other approaches in marketing, suffers from the frequent complaint that it is not really accurate. Market research results can never be completely accurate because they (26) with a dynamic, ever-changing marketplace. It is essential that this is understood by everyone with an interest in the results. There is, therefore, an ongoing need for creativity and imagination, when (27) market research results and when making any (28) to apply them in the marketplace. Finally, it should always be remembered that market research is not an end in itself but simply a (29) by which some degree of risk can be removed from marketplace activity. If no activity (30) from the research, then the entire research has been completely pointless.

单选题WhatdowelearnaboutLindaTaylor?

单选题Contact with the military was an early influence on his thinking.

单选题· Read the following article about a successful British businessman and the questions on the opposite page.· For each question 15-20, mark one letter (A, B, C or D) on your Answer Sheet, for the answer you choose. Every year British universities turn out 15,000 graduates in business studies. Many dream that they will one day be running a major business, wielding power and influencing markets. But only a very few will climb to the top and realise their fantasies. For the rest, compromise, disappointment, mediocrity and an alternative career away from the mainstream action will be their lot. Peter Blackburn is chairman and chief executive of Nestle UK, which employs more than 12,000 people and has a turnover of ￡1.8 billion. His advice to those who wish to move ahead of the pack is as straightforward as the man. "Take all your qualifications seriously. Although many top executives do not have first-class honours and it is often a disadvantage to be an intellectual, qualifications are increasingly important, as is the quest for improvement.""I do feel that an international dimension helps every career. It says something about the person and if they have worked in another language, it gives a manager the important dimension of realising that each market is part of something bigger. Also it is always important in any career to keep your options open as events can take an unexpected turn. When they did for me, I acted accordingly. I still have to pinch myself to remind myself what I am doing. Even 10 years ago I didn't think this is what I would end up having achieved." "In the end, those that get right to the top retain their 'people touch', which can be very difficult as one gets swept up on the fast track of corporate life. But those who never forget where they have come from and keep their feet on the ground have a real advantage. The important thing is that you should never ask someone else to do something you couldn't do yourself. I am always looking for those who have the determination, the steel to see through our corporate objectives. I also want managers who can be role models for the next generation, people who will be an inspiration."Blackburn started out working for a small confectionery company and was responsible for clearing up a major financial scandal when it was taken over by a larger company, Rowntrees. This was a project which marked him out and gave him visibility in Rowntrees. While many successful careers can easily be seen as an almost predictable procession, there are always one or two moments when success in a project promotes the executive, bringing star quality and something of an aura. However, if at the decisive moment a mistake is made, then the executive, instead of moving sharply forward, disappears into the pack and others are given their chance. When Rowntrees was later taken over by Nestle, Peter Blackburn went on television and argued against the takeover. When the dust settled, the winners rewarded their spirited adversary. "l have always believed in doing the best that I can in any situation. Sometimes you have to make difficult decisions and then it's important to meet them square on. I have been fortunate in that the evolving company that I am now involved with has always believed in strong social values and has behaved as humanely as possible when it has been forced to close or to sell one of its businesses."Peter Blackburn's career has been marked by two company takeovers. Many successful takeovers have been characterised by the new owners looking at the second layers of management and giving them a free rein. Mr Blackburn has. benefited from this process twice and says: "In both the takeovers I have been involved with, success has been achieved because the new owners have not gone in for ,wholesale clearouts. They have realised that it is the existing people who understand the business and they must be the platform for any growth."

单选题The process of combining two non-competing products at a discounted price is called ______ A．complementary advertising B．multiple discounts C．co-branding D．sales promotion double E．quantity pricing

单选题A. Each commercial bank, as it obtains reserves and expands its deposits, could grow at an inappropriate rate. One way of controlling the growth rate of deposits is to require banks to stand ready to redeem their deposits in some valuable commodity. Another is to institute a central bank charged with keeping reserves. B. Central bank needs to guard against bank failures, particularly if there are many relatively small banks. This is not to say that central banks always did prevent widespread bank failures. But a central bank should act as institution able and willing in a crisis to make loans to banks when other banks cannot, or will not to do so. C. In addition to its services for commercial banks, a central bank provides many other services. The government keeps an account at the central bank, writes its checks on this account, and, in some countries, sells its securities through central bank. Another group of services to the government arises directly out of the central bank's close relation with commercial banks. Thus the central bank typically administrators certain controls over commercial bank. D. Although central banks are part of the government, they maintain a certain detachment from the rest of it. They usually have much more independence from the administration than do such government agencies as the Treasury. E. Banking in Great Britain is dominated by four major banks (National Westminster, Bar clays, Midland, and Lloyds), but twenty major non-British banks compete for the British pound deposits and loans of major and modest customers. Similarly, the three big German banks ( Deutsche, Dresdner, and Commerz) have encountered increased competition for loan and deposit business from fifty branches of foreign banks in Frankfurt, Düseldorf, and Hamburg.

单选题Coworker relations：defuse tension with tact It's Monday morning，and you haven't even had your coffee yet． But that hasn't stopped a colleague from．telling you all about his adventurous weekend。In fact，you've heard several stories in extreme detail，and he shows no (21) of stopping．You just want to get to work，but how do you say so without (22) ．the other person's feelings?This situation，like many others，requires tact and diplomacy．When you work in close quarters，issues like this one are bound to (23) ．from time to time. Thankfully，speaking with a coworker about an awkward issue doesn't have to induce panic．Here's how to (24) the situation： First， (25) ．the circumstances．Before saying anything to your colleague，weigh the pros and cons of speaking up．Second，explain the impact．If a (26) conversation is necessary，don't confront the person in a group setting．Voicing your frustration in front of others could (27) ．your colleague．Instead．explain your concern when you're alone with your coworker and let the person know how the situation (28) ．you．Last，reach an agreement．Don't end the conversation without coming to some sort of resolution．Solving the issue may require a (29) .For example，If you find your coworker's music loud and annoying．he may agree to use headphones during the mornings and afternoons if you don’t mind that he uses his speakers later in the day，when things have (30) ．down． Remember that every situation is different and that some conversations with a coworker will be awkward regardless of your approach．But by being honest and respectful with colleagues，you'll solve issues before they fester and ensure your work relationships remain healthy．

单选题[此试题无题干]

单选题Hurtling as we are towards the new millennium, with all the social changes this iconic date implies, it is increasingly apparent (21) the world of business is experiencing fundamental shifts. Today, both companies and schools are increasingly aware that business is a human activity; it's ultimately (22) and about people. In future, employers will (23) doubt demand more rounded individuals to run their operations, which naturally creates a question for the next generation of students, "Is the classic MBA still the model—and obligatory—passage toward that ideal career?" The Masters of Business Administration (MBA), the best-known business school label, is an introduction to general management. The traditional MBA, Harvard-style, has remained largely unaltered (24) the 1950s, and seeks to provide a thorough knowledge of business functions through the case study—a(n) (25) incidentally borrowed from law school. The trouble is that the real world is not a theoretical exercise. The problems managers face today are messy, and, if anything, are becoming messier, neither fitting in neat functional boxes nor (26) one simple answer. Ambiguity is the hardest (27) to manage, but it's the one most managers are wrestling with. "Management is more art than science," observes Richard D'Aveni, professor of strategic management at Dartmouth's Amos Tuck School of Business Administration. "No one can say with certainty which decisions will bring the most (28) , any more than they can create instructions over (29) to sculpt a masterpiece. You just have to feel it as it goes." John Quelch is another business-school insider who detects the limitations of the traditional syllabus. According to Quelch, leadership is an area that b-schools have not fully addressed. It is notoriously hard to teach, (30) programs do have the capacity to provide a grounding in non-business areas and personal growth.

单选题If you are buying a property in France, whether for a permanent or a holiday home, if is important to open a French bank account. Although it is possible to exist on traveller's cheques, Eurocheques and credit cards issued by British banks, the fees for these services can be expensive. The simplest way to pay regular bills, such as electricity, gas, or telephone, particularly when you are not in residence, is by direct debit from your French account. To open a current account, you will need to show your passport and birth certificate and to provide your address in native country. You will be issued with a cheque book within weeks of opening the account. In France it is illegal to be overdrawn. All accounts must be operated in credit. However, there are no bank charges. Note that cheques take longer to clear in France than in Britain, and can only be stopped if stolen or lost. The easiest way to transfer money from a British bank to a French one is by bank transfer: simply provide your British bank with the name, address and number of your French bank account. The procedure takes about a week and costs between ￡ 25 and ￡ 40 for each transaction, depending on your British bank. Alternatively, you can transfer money via a French bank in London. You can also send a sterling cheque (allow at least 12 days for the cheque to be cleared), Eurocheques or traveller's cheques. Finally, it is a good idea to make a friend of your French bank manager. His help can prove invaluable.

单选题Whatdoes"Ifyouwanttosell,playhardtoget"mean?

单选题To develop new ideas for expanding their new product line, many firms have recently increased their investments in ______ A．research and development B．production facilities C．distribution facilities D．overseas production assembly operations E．inventory control

单选题WHAT IS CORPORATE PLANNING? Corporate planning may be described as the careful and systematic taking of strategic decisions. In contrast to a short-term plan like a budget, a corporate plan is concerned with taking a long-term (21) of future developments and with designing a strategy so that the organization can achieve its chosen objectives. Many large companies now recognize the importance of (22) a formal approach to developing a corporate plan. They prepare 'scenarios' or forecasts of future developments in the (23) in which they wish to operate, in order to examine whether decisions taken in the present will result in success in the future. In recent years, companies have been developing more sophisticated (24) - with which to analyze the risks involved in such decisions. (25) for example, an oil company deciding if it should invest in a new refinery. Faced with this decision, involving the (26) of millions of pounds on something which might have a life of 15 years or more, the company must have a sound basis for its decision. In this case, it needs to know whether it can be (27) of a market for the extra volume of its refined products, and it needs to know whether they can be produced profitably. In addition, it is necessary to study the (28) Of crude oil and other supplies needed in the process. Corporate planning, therefore, involves three main areas: (29) the long-term objectives of an organization, deciding what market (30) there may be and formulating a product policy to satisfy them.

单选题 ·Read the following article about culture in business negotiation and the questions. ·For each question (15-20), mark one letter (A, B, C or D) on your Answer Sheet. Negotiation is a common and necessary process in concluding an international transaction. Businesspeople from different cultures may sometimes find themselves in an awkward position owing to the cultural conflict. As a matter of fact, when two parties of different cultures sit at the negotiation table, two cultures are conflicting. Cultural conflict may result in a failure of a deal or loss of opportunity or loss of profits. For example, foreigners with some knowledge about Chinese culture will avoid making an appointment with Chinese businesspeople to negotiate during the traditional Chinese Spring Festival, especially on the New Year's Eve and in the following three days, as Chinese people think that it is not the time to make money during the Festival. On the other hand, they need relaxation after a whole year's hard work. Cultural elements influence the style, method, pace, and goals of the negotiators. The negotiators must remain alert to not only the culture of the society represented but the personal views and outlook of the negotiator across the negotiation table and even across wire (talking on the phone). Negotiation between businesspeople is an activity of cross-cultural communication, and closely linked with communication is the accommodation of differences in negotiating styles. Some cultures are more formal than others, others more confrontational; some will be understated, others inclined to exaggeration; some more conscious of status and far less egalitarian than Americans, others so circumspect (to save face and preserve harmony as to leave a typical Western businessman baffled in trying to find out the intent). Understanding manners and customs is especially important in negotiations because misunderstanding manners or customs of another culture may result in poor outcomes or even disasters. To negotiate effectively in cross-culture negotiation, all types of communication should be read correctly. For example, Americans often interpret inaction and silence as negative sign. Japanese managers tend to expect that their silence can get Americans to lower prices or sweeten a deal. Even a simple agreement may take days to negotiate in the Middle East because the Arab party may want to talk about unrelated issues or do something else for a while. The aggressive style of Russian negotiators and their usual last-minute change requests may cause astonishment and concern on the part of ill-prepared negotiators. The following examples may further show how culture conflicts damage international trade transactions. At the negotiation table, Western business negotiation group leader found the Japanese negotiation leader nodding his head after he made his offer to the Japanese negotiator, so he thought the Japanese business counterpart agreed to their offer, and he took out the contract, hoping to conclude the negotiation by signing the sales contract. But, to his great astonishment, the Japanese counterpart did not show any sign of signing the contract. The Western business negotiation group leader, however, felt offended. He thought the Japanese counterpart was not serious. The negotiation then ended resultless. The process of decision making is varied. The time taken to make one decision will depend on whether such authority is centralized, assigned to a committee of technical people, routed through a network within the organization, or entirely delegated to the negotiator. For example, again it is concerned with the negotiation between the Japanese businesspeople and an American group. After being offered the price, The Japanese negotiators habitually remained silent for some time. The American negotiator, however. thought that the price he had offered might be not competitive. So he reduced the offered price, which surprised and very much pleased the Japanese negotiators.

单选题In the second paragraph, what features does differentiated marketing have compared with undifferentiated marketing?

单选题According to the first paragraph and among the following products, what product will not benefit from undifferentiated marketing?