单选题All of the following are the advantages of diversity in the workplace except ______

单选题At the equilibrium price for a product, the ______ A．firms in the market are maximizing their total revenue. B．consumers in the market have spent all of their income. C．firms in the market are maximizing their total output. D．firms in the market are just breaking even. E．quantity demanded by consumers equals the quantity supplied by firms.

单选题What is the main theme of this article?

单选题· Read the article below about the impact of technology on the environment.· Choose the best word to fill each gap from A, B, C or D on the opposite page.· For each question 21-30, mark one letter (A, B, C or D) on your Answer Sheet. {{B}}Business and the environment{{/B}}These days in business, people have to face many challenging questions when designing , and implementing new projects in undeveloped areas of the countryside. One issue which has to be faced is whether it is possible to introduce new technology without destroying the local environment.Economic{{U}} (21) {{/U}}and environmental conservation are often seen as natural enemies. It is unfortunate that in the past this has often been true, and it has been necessary to choose between{{U}} (22) {{/U}}the project or protecting the environment. However, by taking environmental considerations{{U}} (23) {{/U}}at an early stage in a project, companies can significantly reduce any impact on local plants and animals.For example, in southern Africa, a company called CEL was asked to put up 410 km of a power transmission line without disturbing the rare birds which inhabit that area. The project was carried out with{{U}} (24) {{/U}}disturbance last summer. What may surprise many business people is the fact that this consideration for local wildlife did not in any way{{U}} (25) {{/U}}down the project. Indeed, the necessary advance planning{{U}} (26) {{/U}}with local knowledge and advanced technology,{{U}} (27) {{/U}}that the project was actually completed ahead of schedule. CEL was contracted to finish the job by October and{{U}} (28) {{/U}}to do so two months earlier.CEL is one of those companies which is{{U}} (29) {{/U}}to the principle of environmental conservation. Many other companies have yet to be{{U}} (30) {{/U}}of the importance of balancing the needs of people with those of the environment. However, it may be the only realistic way forward.

单选题graduate recruitment has a growing role. But companies need to know whether their recruitment staff who interview candidates for jobs really know what they're doing. Carl Gilleard, chief executive of the Association of Graduate Recruiters (AGR), acknowledges that in a perfect world, the people who recruit graduates would have been in the role for some time building up workplace knowledge. He says the reality is that the high turnover of graduate recruitment managers in most blue chips means there is little continuity in how companies operate. 'There's the difficulty in maintaining important contact with university careers departments, for example,' he explains. 'You need a depth of understanding to appreciate where the company is coming from and how it's progressing.' We can identify two specialisms within the recruiter's role. Those that work on the recruitment and selection side need traditional human resources (HR) skills such as good interviewing technique, observation, common sense, objectivity, patience and listening skills. But increasingly there are those who take a strategic view and look more widely at how their company is represented in the marketplace. It's a clear advantage if you can identify with your target audience. Many young members of middle management are seconded into HR for a year because their firms feel they can identify with job-seeking graduates. Yet in an industry that has been revolutionised by the internet, privatised career services and rocketing numbers in higher education, it is questionable how relevant these managers' experiences are. Some high-fliers see a secondment to HR as a sideways move; a firm's HR function might not carry the same kudos as, say, the finance department, although obviously the recruitment and retention of staff is of crucial importance. Georgia de Saram, specialising in graduate recruitment at a law firm, is one of a new breed of young dynamic recruiters who see HR as their vocation rather than a transitory career move. 'I was attracted to the profession because I enjoy working with people and it's an obvious follow-on from my anthropology degree,' she says. 'In this capacity, you get to know people and they know you even though they might not know other people in the firm.' As a recruiter, she sees herself as the interface between graduates and the firm that's looking to attract them? It's such a tug of war between law firms for the best trainees - often they'll turn you down in favour of an offer they've received from elsewhere. You need to be good at marketing your firm, to know what interests graduates and how you can reach potential employees, whether that's through virtual law fairs or magazines.' A recent AGR survey suggests that the sectors in which there is less turnover of graduate recruitment managers are more successful in recruiting the graduates they want. The legal sector's sophisticated understanding of the market, for example, means they manage to recruit exactly the right number of trainees despite intense competition and thousands of applications. The people recruiting seem to build up a specialism and then pass on their knowledge and expertise to those new to the graduate recruitment sector. Jackie Alexander, an HR partner at PricewaterhouseCoopers, feels that HR professionals are finally reaching board level and receiving the sort of acknowledgement they deserve. 'They are judged by the value they add to the business,' she says, 'and, as a professional services firm, the right people are our biggest asset.' As Georgia de Saram points out: 'From our company's point of v. iew, if I can't establish a rapport with a candidate and bring out their best, it might not be just their future but also ours that is at stake.'

单选题·Read the following article about advertising.·For each question 15- 20,mark one letter (A, B, C or D)on your Answer Sheet for the answer you {{B}}Advertising{{/B}}The primary function of advertising is to communicate marketing objectives to selected target audience. It is used to accomplish a number of tasks, using different media vehicles, reaching diverse audience, and gaining interest with a number of creative approaches. However, despite the seemingly endless channels for utilizing advertising, it is basically a marketing communication too. When we examine an- successful advertising campaigns, we often find that advertising was used to accomplish inappropriate tasks. Successful advertising must be oriented to specific objectives. Before we can determine advertising objectives, it is advisable to distinguish between marketing and advertising goals. Effective advertising is an extension of the basic marketing plans and is derived from it. However, advertising goals are not the same as marketing goals. The marketing staff sets the marketing goals or objectives. The marketing department decides how to allocate resources to various tasks, including advertising. It also determines how these resources will be distributed to specific target markets and what sales objective can be expected over time and geography.Examples of marketing objectives are1. Attaining a market share increase from 2 percent of industry sales to 4 percent within 18 months.2. Increasing distribution by number of retail outlets and/or geographical regions: If a product is currently available to 50% of the population or can be found in 50% of retail outlets, a marketing goal might be set to increase this figure to 60 percent by the end of the year.3. Increasing total sales. Coals troy ha set in either number or units sold or traits sold ca: dollar volume of sales. Advertising goals are communication objectives designed to reach the target audience with the appropriate message. Ad goals are based on marketing objectives, but they are not the same as marketing goals. Advertising objectives might include1. Increasing brand awareness from 20 percent to 30 percent among 18-to-34-year-old women within one year.2. Increasing recall of brand advertising by 10 percent in the next three months.3. Increasing favorable product attitudes by 10 percent in the next year.Note that advertising goals are based on improving communication and consumer attitudes toward a product. It is interesting to note that a survey indicated that a majority of companies wanted to measure advertising success based on sales. Obviously, even sophisticated corporations often confuse marketing and advertising goals.Advertising is the communication arm of the marketing process. It is a method of delivering a message from a sponsor, through a formal communication channel, to a desired audience. Advertising has many roles. It is designed to dispose a person to buy a product, to change minds, or even to advocate leas con- starting ("demarketing"). It may be used to help elect a candidate, raise money for charity, or support a cause. Must advertising, however, is for the marketing of goods and services.Advertising is also part of the everyday culture of virtually every American. It is estimated that the average person sees or hears as many as 1,200 ads and commercials each day. Advertising is part of the social, cultural, and business environment, it mirrors this environment and also brings about subtle changes in the behavior of the public that uses it. It is no wonder that advertising is one of the most scrutinized of all business enterprises.Today, advertising is functioning in a changing economic and social climate. Advertisers are viewed in many ways by the publics they serve, Manufacturers are asking for more tangible evidence of advertising's role in the selling process, and the media are constantly seeking higher advertising rates to cover spiraling expenses. At the same time, the audiences that advertisers seek are becoming even more fragmented. Consumers, despite their seeming fascination with advertising's creative process, tend to ha- come more cynical and disbelieving about its claims.

单选题Which of the following is not true about federal laws?

单选题The tasks and responsibilities of a job position are disclosed in a (n) ______

单选题A. Over the next 10 years, there will be a dramatic increase in the use of electronic systems to accelerate employee learning, augment decision making, and monitor performance. Proponents of these systems argue that they enable employees to learn their jobs faster, provide workers and managers with immediate performance feedback. B. Today, college grads and professionals are just as likely to send in an electronic resume as a traditional paper-based document. And HR departments often squirrel the information in a database, which allows them to later search for applicants based on specific criteria—education or skills set, for example. The entire process-without paper, mail and filing-is faster and far more efficient. C. Work methods and functions are no longer permanent and immutable structures; they are fluid processes that require workers to adapt continuously. Organizations will be forced to question many of the "stable state" assumptions under which they've traditionally operated, such as who their competitors are and who their potential customers may be. D. Multimedia combining voice, image, text, and data redefines industries and competitors and creates new markets. Suppliers can act alone or in combination to market and sell goods in new ways directly to customers while bridging cultures, improving service, and collapsing cycle time. E. Now payroll and tax processing is entering the world of electronic commerce. Thanks to the Internet, companies now can zap financial data off to a bureau. Once there, the service can handle payroll calculations, spit out transaction reports, issue paychecks or manage direct deposits, complete year-end tax filing and more.

单选题A typical demand schedule shows that ______ A．as price decreases, quantity demanded will also decrease. B．as price decreases, quantity demanded will increase C．quantity supplied can never be less than quantity demanded. D．the total quantity of goods consumers want to buy will fall during periods of inflation. E．a firm can always increase its revenue by increasing the prices it charges for its products.

单选题[此试题无题干]

单选题 Harrington Wilson's selling technique was {{U}} {{U}} 1 {{/U}} {{/U}}itself. It was nothing more than a{{U}} {{U}} 2 {{/U}} {{/U}}manipulation of human vanity. He was aware that there were a number of people who professed to know a great deal about antiques, and even more who would rather not confess that they did not and who accordingly practised little tricks and subterfuges to {{U}} {{U}} 3 {{/U}} {{/U}}their ignorance from their neighbors.The women--they were mainly women--jostling round his stall, picking over his shoddy wares, would sometimes run a finger round the rim of a cup or hold it knowingly up to the light as if to test its luster, and plates were {{U}} {{U}} 4 {{/U}} {{/U}}turned upside down in search of china marks. To such a customer, Harrington would lean forward, benevolent and confidential, and in a conspiratorial whisper would murmur: "No, madam. I'm afraid it's not genuine (Wedgwood, Sevres--whatever it might be) but it is a superb copy--no one {{U}} {{U}} 5 {{/U}} {{/U}}ever suspect that it was not real, unless, of course, you told them. I can let you have it for—I could sell it for much more, but it would be unethical of me to try to pass it off as genuine..."The customer, overwhelmed by such honesty and privately determined not to be quite so honest about the article to heir friends, would then willingly pay ＄ 2 for something that {{U}} {{U}} 6 {{/U}} {{/U}}Harrington a few pence. The profit {{U}} {{U}} 7 {{/U}} {{/U}}on these transactions was obviously so great that he was soon able to {{U}} {{U}} 8 {{/U}} {{/U}}another stall and then a shop and yet another and so on. He enlarged his specialties, dealing {{U}} {{U}} 9 {{/U}} {{/U}}spurious Victoriana, Georgian silver, trinkets and bric-a-brac, eventually branching out into reproduction furniture and paintings. Without any deliberate intention of doing so, he acquired an {{U}} {{U}} 10 {{/U}} {{/U}}knowledge of the antique business and as time went on, was accounted one of the greatest experts of his time.

单选题graduate recruitment has a growing role. But companies need to know whether their recruitment staff who interview candidates for jobs really know what they're doing. Carl Gilleard, chief executive of the Association of Graduate Recruiters (AGR), acknowledges that in a perfect world, the people who recruit graduates would have been in the role for some time building up workplace knowledge. He says the reality is that the high turnover of graduate recruitment managers in most blue chips means there is little continuity in how companies operate. 'There's the difficulty in maintaining important contact with university careers departments, for example,' he explains. 'You need a depth of understanding to appreciate where the company is coming from and how it's progressing.' We can identify two specialisms within the recruiter's role. Those that work on the recruitment and selection side need traditional human resources (HR) skills such as good interviewing technique, observation, common sense, objectivity, patience and listening skills. But increasingly there are those who take a strategic view and look more widely at how their company is represented in the marketplace. It's a clear advantage if you can identify with your target audience. Many young members of middle management are seconded into HR for a year because their firms feel they can identify with job-seeking graduates. Yet in an industry that has been revolutionised by the internet, privatised career services and rocketing numbers in higher education, it is questionable how relevant these managers' experiences are. Some high-fliers see a secondment to HR as a sideways move; a firm's HR function might not carry the same kudos as, say, the finance department, although obviously the recruitment and retention of staff is of crucial importance. Georgia de Saram, specialising in graduate recruitment at a law firm, is one of a new breed of young dynamic recruiters who see HR as their vocation rather than a transitory career move. 'I was attracted to the profession because I enjoy working with people and it's an obvious follow-on from my anthropology degree,' she says. 'In this capacity, you get to know people and they know you even though they might not know other people in the firm.' As a recruiter, she sees herself as the interface between graduates and the firm that's looking to attract them? It's such a tug of war between law firms for the best trainees - often they'll turn you down in favour of an offer they've received from elsewhere. You need to be good at marketing your firm, to know what interests graduates and how you can reach potential employees, whether that's through virtual law fairs or magazines.' A recent AGR survey suggests that the sectors in which there is less turnover of graduate recruitment managers are more successful in recruiting the graduates they want. The legal sector's sophisticated understanding of the market, for example, means they manage to recruit exactly the right number of trainees despite intense competition and thousands of applications. The people recruiting seem to build up a specialism and then pass on their knowledge and expertise to those new to the graduate recruitment sector. Jackie Alexander, an HR partner at PricewaterhouseCoopers, feels that HR professionals are finally reaching board level and receiving the sort of acknowledgement they deserve. 'They are judged by the value they add to the business,' she says, 'and, as a professional services firm, the right people are our biggest asset.' As Georgia de Saram points out: 'From our company's point of v. iew, if I can't establish a rapport with a candidate and bring out their best, it might not be just their future but also ours that is at stake.'

单选题UK comes bottom of European language league The United Kingdom has the poorest language skills base in Europe, according to research findings published today. A European Union examination found that UK companies could be losing billions of pounds worth of (21) exports due to their poor foreign language skills. Nearly twice as many UK companies (22) experiencing difficulties due to language barriers as other European companies. Furthermore, one in eight UK companies thought they had probably missed out on a business (23) due to their inability to communicate effectively in an international (24) . According to the report, "failure to communicate effectively and efficiently with (25) export markets in Europe, Latin America and the Asia Pacific region means that for many British firms more than a quarter of their possible revenues are at risk." The UK was (26) last in a European league table, with only 74 percent of companies saying they had employees with foreign language skills, compared with 89 percent in Germany and 84 percent in France. This is of particular (27) to UK exporters, who now ship less than 25 percent of their total (28) to traditionally English-speaking markets. A government spokesman said that new (29) were needed to encourage companies to develop their language skills. Many companies come away from negotiations convinced that they have secured a good deal with an overseas client only to find out that the (30) they had agreed on are not as profitable as they had hoped.

单选题E-marketing supports marketing research in all the following ways except ______ A．low cost of personal surveys B．speed of receiving marketing information C．customer openness with opinions D．access to customers of varied income levels E．face-to-face interview

单选题WhatissaidabouttheproblemtheAndersonCompanyisfacing?

单选题Business ethics are also the principles of conduct by which a company operates. This includes how the company owners want to manage the business and how the owners expect the employees to conduct themselves. Actions that result in civil lawsuits, criminal liability, or that simply damage the reputation of a business can all be considered examples of bad business ethics. Dishonesty is a common example of bad business ethics. For example, if a company makes false claims in its advertising, the company is being dishonest to its customers. Making false advertising claims and failing to replace damaged or defective products or to refund their purchase price are examples of bad business ethics that can give a company a poor reputation and that can lead to civil lawsuits. Many businesses have gained a bad reputation just by being in business. To some people, businesses are interested in making money, and that is the bottom line. It could be called capital ism in its purest form. Making money is not wrong in itself. It is the manner in which some businesses conduct themselves that brings up the question of ethical behavior. Many global businesses, including most of the major brands that the public use, can be seen not to think too highly of good business ethics. Many major brands have been fined millions for breaking ethical business laws. Money is the major deciding factor. Many companies have broken anti-trust, ethical and environmental laws and received fines worth millions. The problem is that the amount of money these companies are making outweighs the fines applied. Billion dollar profits blind the companies to their lack of business ethics, and the dollar sign wins. A business may be a multi-million seller, but does it use good business ethics and do people care? Business ethics should eliminate exploitation, from the sweat shop children who are making sneakers to the coffee serving staff who are being ripped off in wages. Business ethics can be applied to everything from the trees cut down to make the paper that a business sells to the ramifications of importing coffee from certain countries. In the end, it may be up to the public to make sure that a company adheres to correct business ethics. If the company is making large amounts of money, they may not wish to pay too close attention to their ethical behavior. There are many companies that pride themselves in their correct business ethics, but in this competitive world, they are becoming very few and far between.