问答题{{B}}Making a formal presentation 正式演讲{{/B}}

问答题The following answer to an exam question is well-organised, has few mistakes and addresses each point in the question. However, it was considered unsatisfactory as a piece of business communication because: ·it was too vague (no specific details or examples); ·it didn't make concrete recommendations. Question 1 ·You feel your company's main product or service would benefit from better publicity. The directors have asked you to write a proposal putting forward our ideas. ·Write your proposal for the directors: ·mentioning the product or service concerned ·stating the shortcomings of the current advertising ·outlining how your competitors promote their products or services ·suggesting a different approach to advertising. To: The directors I would like to draw your attention to the performance of one of our main products, the energy drink, Zap. Unfortunately, it has experienced some problems in the market, while our competitors' products have improved their sales by an average of 8%. We need to take steps urgently to deal with this situation. The main problem is our advertising campaign, not the product. We need to find a different way to advertise the product or out product will continue to lose market share to its competitors. By contrast, they have used innovative styles of marketing and advertising, both on TV and radio and in magazines. In this way, they have attracted a lot of attention and gained new customers. We must do the same, because customers are bored of our advertising. My recommendations are as follows: —we should employ the services of specialists in the field of advertising to help us define a new campaign. —we should design some advertisements which feel fresh and attractive and run these on different types of advertising media: TV, radio, magazines, billboards etc. —we should use some famous people in the advertisements, because this will help to persuade consumers that it is a good product. Please consider these proposals carefully and do not hesitate to contact me for further details.

问答题 Could you tell me what influence you think globalization is having on business life in China?

问答题In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. {{B}}Reducing Staff Turnover{{/B}} You work for the branch of your company that has been identified as having the lowest turnover of staff. You have been asked to suggest ways in which staff turnover could be reduced in the other branches. Discuss and decide together： ·what the reasons for high staff turnover in a company might be ·what effect high staff turnover might have on future methods of selecting staff.

问答题{{B}}Do you think it's better for staff to receive written or oral feedback on their performance? (Why? / Why not?){{/B}}

问答题{{B}}How can new staff be helped to settle into their jobs? (Why? / Why not? ){{/B}}

问答题Business strategy: how to maintain the confidence of company shareholders

问答题{{B}}How to operate a word processor{{/B}}

问答题Questions 4 ·Your company has planned three staff development courses: ·Time management for all; ·Health and Safety procedures in the workplace; ·Better interpersonal communication skills ·You have been asked to write a report, explaining which one of these courses you think would be most useful for people who do the same kind of job as you. ·Write the report, saying which course you have chosen. Explain why you feel it would be the most useful and also explain why the others are not so suitable. ·Write 200- 250 words your Answer Sheet.

问答题In this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.

问答题Career Development: the factors involved when choosing which training course to apply for

问答题· Write a short report about staff training. · Write 120-140 words on the separate answer paper provided.

问答题How the project could be used to promote the name of the company? How to monitor the progress and outcomes of the project?

问答题Task Sheet： Initial Public Offering(IPO)： Your company plans to have its IPO in the Shanghai Stock Market。You have been asked to submit ideas on how to make a successful IPO． Discuss，and decide together： · Why is it necessary to make road shows and how to make successful road shows · Why is it important to make an investigation of the capital market

问答题Question1·Thebarchartbelowshowshowofficeworkersofyourcompanyfeltaboutthetrainingstheyreceivedlastyearinasurvey.·Usingtheinformationinthechart,writeashortreportofofficeworkers'attitudestowardsinservicetraining.·Write120-140words.

问答题Question 3 · The Marketing Manager in your company is looking for a suitable medium for advertising a new product. You have been asked to make a survey in advertising through newspaper and television and to prepare a report on the suitability of the media. · Write your report for the Marketing Manager: · describing each medium; · assessing the positive and negative aspects of each medium; · making a recommendation as to the suitability for your product. · Write 200-250 words on the separate answer paper provided.

问答题BA. Staff relations:/B the importance of a company providing a range of facilities for all staff BB. Technology:/B the importance to a company of regularly upgrading its technological equipment BC. Strategic planning:/B the factors involved in managing change effectively within an organisation

问答题Question 4·Your Managing Director is concerned to save energy in order to cut down the utility spending and has asked you to make some recommendations on how this can be achieved.·Write a proposal to your Managing Director, including the following information: ·any possible causes for the waste of energy in the company ·the areas in which energy could be saved ·how saving could be made ·an estimate for implementing the proposal.

问答题· You work for a boot company and have some proposals to make concerning the "Borders" boots. · Write your proposal to the directors: · mention the logo, the concept and the product itself · propose the adaption of the concept "Borders" to different markets · recommend further studies in marketing strategies.

问答题Question 3 · A long-time client has written to complain about an under。shipment in their Christmas order．You have been asked to write a letter to apologise and offer solutions． · Write the letter： ——apologising for the mistake on your side， ——Offening solutions to the problem， ——showing your appreciation of their business， ——promising that such problems will not happen again.