填空题Ascott International is the largest serviced residential operator in the world. Managing the Ascott, the Somerset and Citadines brands in over 50 cities 41．across 23 countries, Ascott International is renowned for its charming hospitality 42．and luxurious residence. Each of brand has its unique attributes to satisfy the needs 43．of different guests. The Ascott Beijing is being strategically located in the heart of 44．the central business area in Chaoyang District. It is close to the China World 45．Trade Centre and has set among thriving retail and business districts. The residence 46．appeals to top executives who accustomed to discreet service and elegant living, 47．and provides with a comprehensive choice of apartments from one-bedroom suites 48．to duplex penthouses which ranging in size from 105 to 380 square meters. A wide 49．selection of dining choices in the building can caters to the different tastes of our 50．international guests. Grocery shopping is convenient with in a 24-hour mini-mart and 51．a complimentary shuttle bus to Wal-Mart and Carrefour. Business dealings become 52．easy here with wireless surfing zones set, a well-equipped business centre and function rooms, where video conferences can be held.

填空题would be fulfilled. Marx's writings (DasKapital,1867) encouraged communist revolutions and the

填空题A USEFUL BOOKLET Fear has been expressed by the managers of a number of small companies about the possibility of a downturn in the economy. As a response to this (31) of the major banks is offering small businesses a free practical guide to help them (32) problems should occur. The booklet is about helping firms identify and cope with a changing economic climate. Each chapter of the booklet highlights a key area that a small business needs to examine and sets (33) a survival plan to follow, assisting businesses to anticipate problems and be better prepared. The bank has published the guide as it is keen to help its customers survive and thrive no (34) what the climate. The guide should allow them to consider the issues facing business and to understand the way in (35) their customers' attitudes and values are likely to change if times do get hard. (36) the bank does not believe that we are on the verge of entering a recession, many businesses are facing a slowdown. In (37) a climate, cash flow is crucial. Just (38) cars do not run without fuel, so firms do not run without cash. Clearly, managers need to know how to make the (39) of their cash and how to avoid running out of it. Small businesses are always on the lookout for information that is clearly and simply laid on. This guide provides exactly (40) , and is a must for every small business.

填空题A．It's official: the heyday of the DVD is over. Walt Disney CEO Robert A. lger recently implied as much in an analysts' call — the only studio boss to suggest public that Hollywood can no longer count on a cash cow that has yielded billions in profits. DVD sales slid 6.3% last year. While the economy is likely a factor, it's also clear that audiences are bypassing DVDs because they have a range of other options, from watching movies and TV shows online to playing video games. As such, Hollywood executives face a conundrum familiar to many CEOs. They have to prop up a product that is losing momentum, buying time while they rethink their entire business model.B．Next-generation Blue-ray discs will give the DVD a lift, but studio bosses still are scrambling to shore up sales. lger may believe the DVD's best days are behind it, but he too is trying to goose disc sales. He has been pushing the studio to make more Disney-branded films. Not only are parents more likely to buy Disney DVDs than other movies, but Disney-branded films can be marketed through the company's theme parks, TV channels, and stores. "The Disney brand," lger says, "gives us an advantage. "C．As DVD sales decline, studios are looking for ways to cut costs so they can make more money on each disc. A primary target: the so-called backend deals that give stars and directors a piece of a film's revenues. Increasingly, executives are insisting that a film must break even before the studio will share proceeds. Sony Pictures Entertainment is forging such deals, "we can no longer afford to give away money when we can't be sure what the DVD sales are going to be", says studio chief Michael Lynton.D．Right now, most studios are taking baby steps. Rather than waiting weeks between the release of the DVD and the online and cable versions of a movie, Warner Bros. and others are releasing a select few simultaneously. The aim is to entice teens and others who aren't buying DVDs. There also are moves afoot to let TV viewers download movies after they have opened in theaters but before they go on sale as DVDS. The idea, says Fox Filmed Entertainment CoChairman James Gianapulos, is to charge a premium — some in the industry have said as much as $ 40 — for an early viewing of a high-definition flick.E．Paramount arguably has gone the furthest: It's premiering movies on the Web. Last year it streamed the comedy Jackass 2.5 on Blockbuster's site for free. The 64-minute film attracted 15 million viewers. It generated word of mouth, says Paramount, helping the studio sell the movie through a variety of sites. "You can use the Internet to launch a film like you use a movie theater, "says the studio's digital czar, Thomas Lesinski ,who plans to produce more low-budget flicks for the Web.

填空题· As you listen, for questions 1-12, complete the notes, using up to three words or a number.Guide to Franchising a Business 1. Franchise can expand business without personally ______. 2. The new franchise should be ______. 3. To franchise your business, you can grant permission of a/an ______ or registered name. 4. To get your business franchised, you should provide training and ______. Decide if your Business or Idea can be Franchised 5. Francorp helps to turn a/an ______ into a franchise. 6. Francorp offers Franchise-ability ______ to see if your business is ready for franchising. Hire a Franchise Attorney 7. Developing a franchise from scratch takes plenty of ______. 8. You can choose a franchise attorney from the ______. Create Operations Manual 9. Write down your successful methods of operating a ______ business. 10. 90 percent of all franchises require an initial one-time ______ of up to $50,000. Tips & Tactics 11. Franchising offers great opportunities for ______. 12. Building a/an ______ takes time, so be patient.

填空题in an export transaction and effect shipment in a safe, speedy, accurate

填空题{{B}}PART SIX{{/B}}{{B}} ·In most lines of the following text, there is one unnecessary word. It is either grammatically incorrect or does not fit in with the sense of the text. ·For each numbered line 41--52, find the unnecessary word. Some lines are correct. If a line is correct, write CORRECT.{{/B}} {{B}}Critical Successful Factors of CRM ImplementationsProject Planning{{/B}}Project planning involves of setting project goals, identifying (41) ______high level business requirements, with establishing project teams (42) ______and high level project estimates.{{B}}Architectural Design{{/B}}While high level architectural decision is made aspart of the process of choosing a CRM vendor, it remains as acritical successful factor when integrating CRM with particularexisting information system. Make sure if your CRM plans include (43) ______a scalable architecture framework.{{B}}Phased Approach{{/B}}It is important to break your CRM project down into (44) ______manageable pieces by setting up pilot programs andshort-term milestones. If dependent on the IT experience, some (45) ______organizations choose the easiest application as the pilot project, whileothers implement of a mission-critical application first. The pilot (46) ______project can demonstrate the benefits of CRM to motivate with (47) ______all the necessary departments and groups to fully commit to (48) ______the project.{{B}}Data Gathering{{/B}}The start point of data gathering is to focus on thedata that necessary for your business decision making and to (49) ______logically derive other data requirement. Lack of sufficient data willlead to the failure in one way, while gathering and storing excessiveand necessary data will result from cost overrun and delay of (50) ______system deliver.{{B}}Organization Commitment{{/B}}The implementation of a CRM projectinvolves everyone in the customer relationship chain. The commitmentfrom all parties is the key to the success of CRM implementation.The commitment comes from the understanding of the benefits (51) ______of CMR, particularly the specific benefits to related departments. Forexample, if the sales force isn't completely sold on the system'sbenefits, which they may not input the kind of demographic data (52) ______that is essential to the program's success.

填空题Choose a linking word or phrase from the box to fill each gap. (Some words are not needed.) since however nevertheless besides anyway in the meantime consequently although following subsequently moreover Dear David In response to your request, I am writing with an update on the construction of the new PB1 headquarters in Shanghai. Owing to difficulties obtaining planning permission, work has not in fact begun yet. As you know, there were some features of the original design which the local planning authorities were not happy with and, {{U}} {{U}} 23 {{/U}} {{/U}}, we have had to submit modified plans. We are not anticipating any problems with these changes, but, {{U}} {{U}} 24 {{/U}} {{/U}}, we will have to wait for formal permission before starting work. {{U}} {{U}} 25 {{/U}} {{/U}}, we have been able to start construction of the access road to the building. This work is progressing well and will be completed in time for the main construction. {{U}} {{U}} 26 {{/U}} {{/U}}, it will also be on budget. {{U}} {{U}} 27 {{/U}} {{/U}}the withdrawal of Jarjing Inc, one of the building subcontractors, we have had to look for a replacement. {{U}} {{U}} 28 {{/U}} {{/U}}this is not something that we want to rush. {{U}} {{U}} 29 {{/U}} {{/U}}, we already have two subcontractors who can begin the work when permission is granted. {{U}} {{U}} 30 {{/U}} {{/U}}we need to find the right partner, we have invited about ten firms to bid for the contract and we expect to make a decision within the next eight weeks. I hope this gives you enough information. Please do not hesitate to call me if there are further details you require. Best regards Mei Ling

填空题{{B}}PART THREE{{/B}}{{B}} ·Read the following text. ·Each question has four suggested answers or ways of finishing the sentence, A, B, C and D. ·Mark one letter A, B, C or D for the answer you choose.{{/B}} This is the "designer" age. People in the West talk of designer labels and designer violence. The word "designer" has become an adjective loaded with the symbolism and imagery of the consumer society. For the first time in history, it is possible to live a "designer lifestyle"— if you can afford it.But what does the word "design" mean? The subject of design covers a wide range of activities, from materials technology at the hard end to styling and marketing at the soft end. The number of people who have made a contribution to the history of design at any of these levels is vast. Actually the term can also be confined to meaning the people who had the ideas and who invented the forms which changed our taste.The term "design" as we now use it is a modern invention, a product of the division of labor and other economic changes thrown up by the Industrial Revolution in the 18th and 19th centuries. With the rise of mechanized production and standardized products, there came the need for disciplined product planning. No longer did the person who had an idea for something go on to make it. The new order, in which the designer had the idea and the factory-worker manufactured it, meant the designer achieved a new and unprecedented status in the system.The 20th century design has had an important influence on the Western way of life. Objects have acquired not only culture status, but massive symbolic significance through people's perceptions of them. The Coca-Cola bottle--the most famous bottle in the world and the classic piece of modern package design now symbolizes the power of the 20th century Western civilization to penetrate and erode other cultures. From modern painters such as Warhol to many contemporary films, Coca-Cola has become a symbol of cultural imperialism, and is such a familiar part of the consumer landscape that it is almost invisible.The possibility that the Coca-Cola bottle was too familiar worried the company so much that several years ago they redesigned the famous logo and the bottle, and changed the taste of the syrup as part of an on-going battle with rival company Pepsi. So loud was the public outcry, however, that the company quickly reinstated all three.Making an image and making an object have become indivisible parts of the design process. Coca-Cola owns nothing more than the recipe for a syrup and the copyright on a logo, yet it is a multimillion dollar business.Now design is at the cutting edge of business competition. The importance of design has changed through the various phases of industrial growth, and in the years to come it will increasingly assume a high priority in corporate. Today, placing the idea of quality foremost in purchasers' minds is so important that it has spawned a new science-design technology. In today's business environment, the research and development of design ideas has become an essential part of the manufacturing and selling processes.

填空题· You will hear five different people, who have all been interviewed for jobs with a large international company which is going to build a new factory.· For each extract there are two tasks. For Task One, choose the job the speaker was interviewed for from the list A-H. For Task Two, choose the feeling that each person expresses about changing jobs from the list A-H.· After you have listened once, replay the recording. BTask One - Job/B· For questions 13-17, match the extracts with the people, listed A-H.· For each extract, choose the job each speaker was interviewed for.· Write one letter (A-H) next to the number of the extract.A. marketing managerB. computer programmerC. secretaryD. personnel management assistantE. engineering managerF. maintenance supervisorG. finance directorH. quality control manager

填空题{{B}}PART ONE{{/B}}· You will hear the Chairman of the Business Broadcasting Committee of a television company. He is addressing a meeting of the committee.· As you listen, for questions 1-12, Complete the notes using up to three words or a number.· After you have listened once, replay the recording. The Chairman's Introduction {{B}}The Chairman's Introduction{{/B}}1. The meeting was supposed to take place in the ............2. The second point on the agenda concerns the ..............of programmes.3. Fewer people have been watching ...............4. More people have been watching ...............5. They may need to produce a new programme which will last for ..................{{B}}The Video{{/B}}6. The chairman shows a video of a programme called ...........7. Business people were not expecting a rise in ................8. Derek Hallam is President of the ..................Association.9. Derek Hallam is concerned about the damage to exports caused by a strong ...............10. There is to be a ..................between AKC and TBN.11 The price of shares in the chemical companies has risen by ................. {{B}}A Criticism{{/B}}12. The Institute of Managers has complained about ................TV interviewing styles.

填空题It is thought that some online communities could be a better resource than CV databases.

填空题REFERENCES CANNOT ALWAYS BE TRUSTED BY POTENTIAL EMPLOYERS "Dull, but reliable, will make a good parent." So said a head teacher's reference which was once sent for a s school-leaver. It amused me at the time, but said more about the referee than the candidate. Most references are unreliable, although recruiters usually ask for them. Few ask for character references today, as these have proved useless. (9) However, these cannot always be trusted. A few may be biased. (10) This can also occur if there has been friction between boss and subordinate over personal or business matters. On the other hand, there can also be positive bias. An employer who want to get rid of someone may fail to mention any relevant failings or even give a glowing report to help the individual go quickly. (11) But if they do, the law in Britain says they owe a duty of care to both the employer to whom it is supplied and to the individual to whom it refers. Most written references are unreliable because they are not specific enough. So how do you and a potential employer ensure that any reference given on your behalf is genuinely helpful? (12) Employers normally expect two: one, your immediate superior in your current or most recent job, the other, your boss in the post before, so long as it was in the last five years or so. For a senior post, more may be required for their part, no prospective employer should approach your current employer until you have an offer subject to references and you have given permission. (13) Once you get the utter, and before giving permission to make contact, tell your boss and explain that the prospective employer will be asking for a reference. Do this face-to-face and during the meeting describe the job for which you have applied, if you can provide a job description or the relevant job advertisements, even better. (14) Even if your referee does express some doubts about your fitness for the Post, don't worry, employees often prefer to back their own judgment.A. It would also be wrong for anyone to Contact your penultimate firm before then because word may reach your current employer on the grapevine.B. In fact, employers do not have to give references at all.C. These might include your boss's immediate senior and someone at the same level as your boss who is familiar with your work.D. Your boss can then match the reference needs to the needs of the job.E. What they seek are references from previous employers.F. Some managers think it an act of disloyalty if an employee applies for a job elsewhere and will give poor reference or only weak praise.G. Firstly, as an employee, make sure you choose the right referees.H. It amused me at the time, but said more about the referee than the candidat

填空题 · For each question (31-40), write one word in CAPITAL LETTERS on your Answer Sheet. · There is an example at the beginning.Keep an Eye on CEOs Government policy decisions could speed or slow the pace of rehabilitation for the banks, and {{U}} {{U}} 1 {{/U}} {{/U}}turn, the stock market. David A. Hendler, a New York-based bank analyst at Credit-Sights, says his job has shifted from financial analysis toward Washington analysis. Essentially, his task is to figure {{U}} {{U}} 2 {{/U}} {{/U}}how quickly the government will permit weak banks to consolidate. When investors believe {{U}} {{U}} 3 {{/U}} {{/U}}know which banks will survive, they'll buy their stocks. The process is {{U}} {{U}} 4 {{/U}} {{/U}}critical to the stock market that Richard Bernstein, chief investment strategist at Merrill Lynch, is tracking six signposts for financial industry consolidation. Among them: the extent to which the government carves up and sells bad banks rather than buying into them to prop them {{U}} {{U}} 5 {{/U}} {{/U}}. Other strategists are keeping a close eye on the people who really know what's happening in the economy: business leaders. Biderman says he'll know corporations are getting confident {{U}} {{U}} 6 {{/U}} {{/U}}they start buying back their own shares and acquiring other com-panics. Right now they show no such bravado. Announcements of share buybacks are down 90% from a year ago, leaving that market thermometer so cold that the mercury is off the scale. In the end, the timing of the bear's retreat {{U}} {{U}} 7 {{/U}} {{/U}}likely hinge on that great market imponderable: psychology. How investors feel has a lot to do with {{U}} {{U}} 8 {{/U}} {{/U}}they start seeing mixed signals as proof of a glass half-full. "The market stress causes the analytical part of our brains to shut down, and that makes us hyperreactive {{U}} {{U}} 9 {{/U}} {{/U}}bad news," says Michael A. Ervolini, CEO of Cabot Research, a consultancy catering to institutional investors. People become convinced conditions are worse than rock-bottom bad, he says. Only {{U}} {{U}} 10 {{/U}} {{/U}}they see that they've overacted can things improve: "We look for the market to start saying tomorrow will be brighter."

填空题{{B}}TASK TWO--THE PURPOSE OF THE TALK{{/B}}·For questions 18-22, match the extracts with the results, listed A-H.·For each extract, choose the purpose of the talk.·Write one letter (A-H) next to the number of the extract.A to offer some informationB to utter a warningC to give some adviceD to make an introductionE to promote a productF to make a quotationG to answer an inquiryH to make some arrangements

填空题AHabgoodHabgood, the pharmaceutical company, saw its share price plummet yesterday, following a cut in its corporate credit rating. Investors were unnerved by the group's shrinking access to capital and its wish to fund ambitious expansion plans. Although the sector as a whole has been weak for some time, Habgood is looking particularly vulnerable, and may well prove to be a target for takeover from within the industry. Analysts would not be surprised if Jerry Greenway, the company's chief executive, and architect of its strategy of expansion, were to step down.BKK LeytonTruck manufacturer KK Leyton has said that its unit sales rose by a modest 1.3 per cent in the last six months, compared with 1.7 per cent in the same period last year. The company blames the economic downturn in its main markets and increasing pressure from larger competitors. However, grounds for guarded optimism came in the form of an announcement that the company is about to roll out a cost-cutting programme which should help to protect its profit margins. Analysts believe this will strengthen KK Leyton's position until conditions improve.CMeadowsweetDiscount clothing retailer Meadowsweet, whose 240 stores are mostly in Scotland and northern England, is set to merge with rival Marika Clothing, with slightly fewer stores in the south of England. Making the announcement, Elaine Tungate, Meadowsweet's chief executive, said that the two brands would be kept distinct, and each would retain its existing management team for the time being. Marika is targeted at female shoppers aged 25 to 45 while Meadowsweet is aimed at the over-45s, which, according to Ms Tungate, makes it an 'ideal merger' and 'a natural fit'.DCroftsCrofts' ambitious plans massively to increase the number of its cafes are continuing to raise questions about profitability, and as a result shares are still trading below their level of a year ago. Andrew Hughes, Crofts' chairman, anticipates a speedy recovery, because of the company's focus on customer satisfaction. His optimism is not shared by analysts, though, who point out that the new outlets are simply taking customers from existing cafes, with the result that, contrary to Crofts' confident forecast when the plans were initially unveiled, income is static and same-store sales have been falling all year.EDowning EnergyDowning Energy is to spin off its subsidiary Forthland Resources and adopt a new holding company structure. At the same time it will take the name Forthland Energy. Carol Mortimer, Downing's CEO, said that splitting the companies will mean each being able to focus on what it does best. Both are already in discussions with their banks about, extending their credit facilities - essential if they are to survive their present difficulties. The announcement led to a small rally in Downing's share price, reversing the steady decline of recent days.