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填空题Below is an article giving advice to small business owners. Choose one sentence (A-H) to go in each gap (1-6). (One sentence is not needed.) Eight winning tips to make your financial plan profitable Create a financial plan: Estimate how much revenue you expect to bring in each month, and project what your expenses will be. If you need it, get help from business planning books, software, F. Review the plan monthly: Even if time is taken to prepare a financial plan with profit and loss projections, it often sits in a desk drawer. {{U}} {{U}} 11 {{/U}} {{/U}}; you have to review it regularly. Lost profits can't be recovered: When comparing your projections to reality and finding earnings too low or expenses too high, the conclusion often is, 'I'll make it up later.' The problem is that you really can't make it up later. {{U}} {{U}} 12 {{/U}} {{/U}}. Make adjustments right away: If revenues are lower than expected, increase efforts in sales and marketing or look for ways to increase your rates. If overhead costs are too high, find ways to cut back. There are other businesses like yours around. {{U}} {{U}} 13 {{/U}} {{/U}} Think before you spend: When considering any new business expense, including marketing and sales activities, evaluate the increased earnings you expect to bring in against its cost before you proceed to make a purchase. Don't be afraid to hire: Retailers and restaurateurs wouldn't consider operating without employees, but many service businesses limit themselves by being understaffed. {{U}} {{U}} 14 {{/U}} {{/U}}. You can better use your talents for generating revenue than for running errands and filing. Pay yourself a salary: If you are incorporated, you may already be doing this. {{U}} {{U}} 15 {{/U}} {{/U}}. Each month that your business meets its profitability goal, pay yourself the full amount. When you miss your target, dock your 'pay' and when you exceed it, pay yourself a 'bonus'. It's about profit, not revenue: It doesn't matter how many thousands of dollars you are bringing in each month if your expenses are almost as high, or higher. {{U}} {{U}} 16 {{/U}} {{/U}}. Don't be one of them. A. Almost any business can benefit from hired or contracted help B. Every month profits are too low is a month that is gone forever C. When you get your annual tax bill, it may be too late D. If not, allocate an amount to owner's compensation on a monthly basis E. It's not enough to have a plan F. or ask an accountant G. What is their secret for operating profitably? H. Many high-revenue businesses have gone under for this very reason

填空题·Read the advertisement below about a reward program.·In most of the lines 41-52 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.·If a line is correct, write CORRECT on your Answer Sheet.·If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. Marriott International, Inc. has recently made much significant enhancements to its popular Marriott Rewards program. Members can now achieve Elite level41 status faster than ever before and receive their exclusive benefits across all Marriott42 brands that would participate in the program.. Now all Marriott Rewards43 members can request for hotel stay awards just 24 hours before check-in to most44 participating hotels by calling 1-800-450-4442 or visiting marriottrewards. com.45 In addition, they can earn those Silver Elite status and benefits after spending46 just 10 nights per year (previously a 15-hight-stay'was required). With having47 more than 18 million members and 2, 300 participating hotels in 65 countries,48 Marriott Rewards is of the largest and most popular frequent guest program in49 the world. In addition to free hotel stays, members may further redeem Marriott50 Rewards points for more than 300 different reward options, including in theme51 park passes to Disney; spa packages; luxury cruises; Universal Studios and52 Discovery Cove Orlando, and retail merchandise. To enroll in Marriott Rewards, call 1-800-249-0800 or log onto www. marriottrewards. com.

填空题The dictionary definition of negotiation is "to discuss with the goal of finding terms of agreement" . Unfortunately, in our world today, many people will interpret negotiation 41．as being the skill of persuading the other people to accept their point of view. 42．Frequently when a deal is struck to the advantage of one of party and the detriment 43．of the other, seeds of disagreement and retaliation are being sown, which can 44．have unforeseen future results. Negotiation is about both sides contributing 45．to an outcome that they feel they can progress the relationship with. 46．It will almost certainly involve in compromise on both sides. A better way 47．to negotiate with is to find out what the needs of the other person are and 48．try to meet them without losing all sight of your own goals. Do not attribute your 49．motives to other people. Regardless of personal style, where there are some things 50．every negotiator should not do, even before the meeting begins—preparation is 51．the first step. Before starting any negotiation calculating the goals is more essential, 52．including what you are and what you are not prepared to compromise and be flexible on.

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填空题 The Rag Trade There is one kind of clothes shopper whose selections never leave the bag they come in. They know exactly what they want and they go in and get it, often buying in bulk, and often with little regard for (31) this latest fashion even fits them. These are the fashion investors, and they are out to make money. Once, the only way to profit from fashion as a collectable item was to buy rare, vintage or antique garments (32) mint condition - an expensive business and still (33) which offers relatively risky returns. The modern way has collectors buying more mainstream fashion items that are in the shops now, in (34) knowledge that they will appreciate consider- ably over just a (35) years. The returns on fashion investments are not always massive, although estimates of a four hundred per cent return are (36) uncommon. Certainly they are considerably better than the return offered by a high interest savings account and, (37) those who are experts, better than the stock market. The knowledge necessary for fashion investing means investors invariably work in the fashion industry. They often know (38) is going to catch on before the fashion press does and they know where and through whom products can be bought. They can spot what is disposable high fashion now but will (39) on to become a classic of its time in years to come, worth far more than they laid (40) for it originally.

填空题{{B}}PART TWO{{/B}}{{B}} · Read the following text. · Choose the best sentence from A—H to fill in each of the gaps. · For each gap 9—14, mark one letter A—H. · Do not use any letter more than once.{{/B}} Professor Kumar Bhattacharyya, founder and head of Warwick Manufacturing Group (WMG), and Rob Meakin, a personnel director at Marconi, have developed a partnership to train engineers and managers to become e-literate. The New Knowledge Partnership will immerse a team of 40 Marconi managers in what Professor Bhattacharyya calls electronic engineering management or E2. {{U}}(9) {{/U}}.Professor Bhattacharyya believes that e-commerce is changing the business environment to a huge extent. {{U}}(10) {{/U}}and, in some cases, are actually resisting change. He says that "As long as enough industry leaders realize its potential benefits, e-business will make possible a second productivity revolution in Britain. This could take the economy close to eliminating the still-substantial competitiveness gap with its main rivals. Over the last five years in the US there has been a 30% improvement in manufacturing-sector productivity because of information technology. In Britain we can achieve more than that and successful e-business will be worth billions to the UK economy."Already Britain makes more use of computer-aided design and manufacture (CAD/CAM) and management information-technology systems than other European countries, and has a government that actively promotes e-business. But, observes Professor Bhattacharyya, {{U}}(11) {{/U}}. "The thing about electronic engineering management is that you can keep your legacy systems; you just need to link those systems with an information engine. At the touch of a button it will allow project managers to see the status of a project, identify problems precisely and make virtually immediate decisions based on information that will be much more complete than in the past."The E2 program is the result of an alliance by the Warwick Manufacturing Group with America's leading e-commerce study center, Carnegie Mellon. {{U}}(12) {{/U}}, where the group has half its business. In Britain, Professor Bhattacharyya has linked up with Sun Microsystems, Oracle and Parametric Technology, to set up a multi-million pound E2 design and manufacturing center at the university{{U}} (13) {{/U}}.Professor Bhattacharyya believes that e-commerce is changing business to such an extent that WMG is likely to be renamed Warwick Electronic Manufacturing Group. But, he warns "{{U}} (14) {{/U}}. Although the net allows British industry to overtake their European peers, it also offers Asian countries the chance to leapfrog the West. For the first time it is not the privilege of the western world because this technology is universal."A. the latter will be responsible for training many of the Marconi managers in AmericaB. the move to globalize because of e-commerce is racing aheadC. which will be used for training and researchD. Britain has never used technology as a growth driverE. lout most people don't understand this new technologyF. a wide range of engineering and non-engineering companies has expressed interest in these exciting programsG. many chief executives do not understand the power of the new technologiesH. which is very popular in Britain

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填空题BPART ONE/B· Look at the statements below and at the five extracts on the opposite page from the annual reports of five mobile phone companies.· Which company (A, B, C, D or E) does each statement (1-8) refer to?· For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet.· You will need to use some of these letters more than once. BA/BOur management team is dedicated to delivering operational excellence and improved profitability. In the coming year, we will focus our marketing on professional young adults, who represent the high value segment of the market and who - according to independent research - are most likely to adopt our more advanced mobile data products. Customer retention is central to our strategy, and we have been successful in reversing the customer loss of recent years by loyalty and upgrade schemes. A restructuring programme, resulting from changing marketing conditions, has seen our workforce scaled down to 6,100 people.BB/BAs the only network operator in the country, our marketing is aimed at expanding the size of the market. In the business sector, we have targeted small and medium-sized businesses by offering standardised services, and large customers by offering tailored telecommunications solutions. We have been at the fore- front of introducing new telecommunications technology and services and have recently distributed 150 of our most advanced handsets to customers to assess the likely demand for advanced data services. Last year, the industry recognised our achievement when we won a national award for technological progress.BC/BA new management team has driven our improved performance here. It is committed to bringing the business into profitability within three years after reaching break-even point in the next financial year. We are focused on delivering rising levels of customer service and an improvement in the quality and utilisation of our network. Good progress has been made on all these fronts. The cost of acquiring new subscribers has been reduced and new tariffs have been introduced to encourage greater use of the phone in the late evening.BD/BWe have continued to expand our network in a cost-efficient manner and have consolidated our retail section by combining our four wholly-owned retail businesses into a single operating unit. We expect this to enhance our operational effectiveness and the consistency of our service. Our ambition is to give customers the best retail experience possible. We were, therefore, delighted earlier this year when we won a major European award for customer service. This was particularly pleasing to us as we have always given high priority to customer satisfaction and operational excellence.BE/BHere, we are focused on continuously realising cost efficiencies as well as improving the level of customer satisfaction and retention. We have already taken effective measures to reduce customer loss and to strengthen our delivery of customer service. The quality of our network has improved significantly over the past year and an increase in the utilisation of our network is now a priority. The operation of our customer service centre has been outsourced to a call centre specialist and this has led to a substantial increase in the level of service.

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填空题Task One - Problems· For questions 13-17, match the extracts with the problems, listed A-H.· For each extract, decide which problem for the company is mentioned.· Write one letter (A-H) next to the number of the extract.A The directors' experience was narrow.B Certain products went out of fashion.C There was a reliance on poor-quality supplies.D There were conflicts between directors.E Too many new products were launched at the same time.F Reasons for previous success were misunderstood.G There was a failure to understand economic trends.H Some advisors made poor recommendations.

填空题Management Buy-outs of Companies Involving staff in management buy-out(MBO)negotiations can help smoo．th the path for the future．Employees are becoming increasingly familiar with the fluctuations and instability that their working environments can present．It's not just mergers and acquisitions that can upset the situation．Internal MBOs can also be particularly unsetting for employees．In some cases，the MBO takes place to save an ailing company．In others，it is the result of senior management and board disagreements，or is to prevent a hostile takeover bid． (9) ．This insecurity can be very damaging．One of the most important factors，often not considered during the process of an MBO，is the reaction of the workforce，yet it is those employees who more often than not can make or break the future Success of any new management team． (10) ．By maintaining channels of communication across the floor．new management teams could find the rank and file a useful ally in the bid to take over． Showing those employees that a buy-out could be to their advantage，creating new opportunities for promotion or career development，will in the long-term be advantageous to the entire company． The challenge for new management should be to reinspire employees． (11) ． If the new team doesn't engage old employees in future plans or consider the contribution they can make，the idea that the MBO was meant to save everyone is lost．In this situation，long-term employees begin to see the new management team and shareholders as the only beneficiaries in the buy-out and feel in the end that the only people saved are those at the top of the corporate ladder． (12) ．This will mean that the rescue will fail before it has really started． It is depressingly common for new MBO teams not to learn from the past． (13) ． If the new team can find innovative ways to involve staff activelv in various aspects of the buy-out process，the benefits are manifold． (14) ．A package with such components can gain their support and be invaluable in building success for the venture，and iS one that enlightened MBO teams tend to adopt．A．Including them in any buy-out，discussions can improve the new company's future prospects．B．In such circumstances it is easy for the new board to make the same mistakes as the old．C．Possibilities for realising these include decision-making，setting goals，and offering the chance of a future stake in the new company．D．Whatever its origins，those lower down the corporate ranks can often be left out of the equation，wondering what is to become of them．E．Nobody benefits if the company fails to meet its objectives．F．Yet the new start represents a golden opportunity．G．This requirement is particularly relevant when a company has failed or when staff have lost faith in the previous management．H．Internal MBOs can also be particularly unsettling for employees．

填空题23rd November 2004 Dear Sir, We draw your kind attention to our letter dated 31st August 2004, but your reply is still awaited. In this connection we need not emphasize to repeat the business relations we had during the past 9 years being your Sole Agent for the AIPPE Emergency Rechargeable Lantern. Much more have already been brought up in detail under our letters dated 9th May 2004, and 6th June 2004. (9) During the discussion Mr. Austin McCrckeen brought to the knowledge of Mr. Charles Kendleberger that AIPPE Emergency Rechargeable Lantern is registered Trade Mark in our name in the U.S. since 1954. (10) As our partner did not bring documents with him, he promised to send the photocopies of the said documents for your reference, and as such the photocopies are enclosed herewith. (11) It would not be out of place to mention here that your legal adviser dealing with Trade Mark cases in the States, Mr. Denis, fortunately was also present at the spot at Manchester Fair and be represented and testified our case for Trade Mark for the above item to Mr. Charles Pendergrass. Your kind attention is also invited to an example that your other sister concerns have appointed three agents in the U. S. for the Pearl Brand. (12) This you had done in the past, in case Rutger ＆ Sons, Inc. , who has been appointed as Sole Agent this year, cannot be deprived of this advantage for whatever reasons. Concludingly we would once again recall our past dealing in AIPPE Emergency Rechargeable Lantern for 9 years as your Sole Agent and efforts we made in getting it introduced and popularized in America. (13) We have high hopes and expectation for appointing us as your second agent for your AIPPE Emergency Rechargeable Lantern this year. (14) Thanking you in advance and awaiting your decision to our proposal very anxiously. Yours faithfully, Herald HudsonA. In view of the above we would request you to kindly consider our case for appointment as your second agent for your AIPPE Brand products.B. Our partner, Mr. Austin McCrckeen had an opportunity of meeting with your Charles Pendergrass during Manchester Fair on 22nd and 23rd October 2004 recently.C. In this connection we need not emphasize to repeat the business relations we had during the past 9 years being your Sole Agent for the AIPPE Emergency Rechargeable Lantern.D. We also expect to be given the Sole Agent to us at the expiry of your present agreement with Rutger ＆ Sons Inc. in future.E. In return for this we hope you'll give us some reward now.F. Then Mr. Pendergrass asked our partner to produce proof of documentary evidence.G. So you'll receive his photocopies of those documents very soon.H. But we just want to be the Sole Agent of your products of whatever brand in the U. S.I. Please pass them on to Mr. Charles Pendergrass for examination.

填空题{{B}}PART SIX{{/B}}{{B}} ·In most lines of the following text, there is one unnecessary word. It is either grammatically incorrect or does not fit in with the sense of the text. ·For each numbered line 41--52, find the unnecessary word. Some lines are correct. If a line is correct, write CORRECT.{{/B}} Research by Florida and by demographer Gary Gates of the Urban (41) ______Institute, for instance, he finds that centers of tech-based business (42) ______growth tend to have the highest concentrations of gays while (43) ______in major areas with few gay couples are slow to-no-growth areas. (44) ______Similarly, with women attending in college in higher numbers and (45) ______they closing the gap in almost every advanced degree, senior (46) ______management is committing organizational suicide by excludingwomen from the corporate meritocracy. It's a virtuous cycle: Diversity (47) ______is good for creativity and creativity encourages with more diversity. (48) ______Both are good for the profit-and-loss statement.Now, I'm no Pollyanna. There are many problems in the workplace.Just ask the women professionals at Morgan Stanley (MWD). Andrace remains as a powerful barrier to opportunity in Corporate America. (49) ______Still, in the workplace--with its incentives and rewards--is why, when (50) ______it comes to the great social, political, and economic issues of the past (51) ______30 years, we're all learning to find on common ground. Our standard of (52) ______living depends on it.

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