填空题A．consumer B．direct production C．commerce D．raw materials E．making F．demand (noun) G．barter H．building I．is concerned with J．preserving

填空题Reshaping competencies may not bring great benefit to the corporation immediately.

填空题I would like to talk ______ you about her application.

填空题{{B}}PART ONE{{/B}} ·You will hear a business presentation about High-Impact Viral Marketing Strategies. ·As you listen, for questions 1—12, complete the notes, using up to three words or a number. ·You will hear the recording twice. HIGH-IMPACT VIRAL MARKETING STRATEGIES NOTES {{B}} Business Presentation{{/B}} 1. The term "viral marketing" has been discussed on the Internet for the past {{B}} Definition{{/B}} 2. Viral marketing includes allowing people to give away and use your free product or service in order to______ 3. The idea behind viral marketing is that you include your ad with the {{B}}High impact viral marketing strategies: {{/B}} Allow people 4. to reprint your articles on ______ 5. to use any of your freebies as ______ 6. to use your online discussion board for their own web site, at the top of which, include______ 7. to sign up for a free web site on 8. to add their link to your free ______ 9. to provide their web site with your ______ 10. to give away your 11. to give away your free web design graphics, fonts, ______ 12. to place an advertisement in your ______

填空题{{B}}PART ONE{{/B}} ·You will hear a speech at the Sustainable Business in East Asia Conference. ·As you listen, for questions 1—12, complete the notes, using up to three words or a number. ·You will hear the recording twice. Sustainable Business in East Asia Conference NOTES {{B}}Speaker's experience:{{/B}} 1. There used to have a race called Cross Harbour ______. 2. The race required jumping off on Kowloon side and swimming to ______. 3. About two decades ago, it was ______. 4. The people made great efforts to clean up our ______. 5. Take a ride on the ______. 6. Now the harbour doesn't ______. {{B}}Hong Kong experience:{{/B}} 7. Some of Hong Kong's successful companies have been progressively taking on the idea of ______. 8. The private sector has funded two important ______. 9. They promote sustainable development and ______. 10. Sustainable business involves using resources in a ______. 11. It is being aware of long-term ______. 12. Our private sector has vision and ______.

填空题______

填空题During the 1980s, most U. S. department stores stopped carrying furniture because turnover was too slow and costs were too high. That created an opportunity for smaller, limited-line stores specidlizing in bedding, upholstery, or casual dining.Now the Ikea (pronounced I- KEY-ah) retail chain is, in turn, shaking up these traditional home-furnishings retailers. When Ikea opened its first U. S. store in 1985, it had already developed a low-cost, low- service strategy that was successful in Sweden (where it started) and other parts of Europe. (9) . It's difficult for small retailers to compete with Ikea's low prices or the 12,000-item selection it offers in each of its 200,000-square-foot stores. (10) .But Ikea uses a clever store layout that helps consumers get information and make purchase decisions without costly help from salespeople. A couch, for instance, is displayed both in a real life setting and in a group with other couches so people can compare and make purchase decisions. A 200-page catalog—mailed to consumers who live within an hour's drive of the store—detail prices and specifications. Shoppers wheel the boxes of assemble-it-yourself furniture to the cash register themselves. The store doesn't offer delivery either. (11) Ikea does offer some services. For example, it starts a children's playroom--because parents shop better when they don't have their kids in tow. (12) . (13) .But because Ikea's sales are so large, it designs its own quality furniture its customers will buy, and then contracts with a producer to make it. This also reduces distribution costs because the furniture is designed in a way it can be shipped disassembled. As an Ikea manager explains, "If we offered more services, out prices would go up. Our customers understand our strategy, which requires each of us to do a little in order to save a lot. They value our low prices." He seems to be correct, and Ikea sales will probably continue to grow as it opens new stores in Europe and the United States. However, Ikea may need to adapt its strategy—including its service level—to consumer differences and evolving competition. (14) .Some U. S. consumers, for example, complain that they have to wait in a long Ikea line only to find that a product is not in stock, and that there's no waiting list for the next shipment. A To keep costs low, service is Spartan. B Though successful, it still has room for improvement. C The two most important features of the mass-merchandising format are great variety of merchandise and low cost. D But most consumers can carry the "knock-down" furniture home in car. E Most furniture retailers buy producer's product lines at big wholesale furniture markets. F The same mass-merchandising format is proving very popular with price-conscious consumers in the United States. G And a restaurant at the store offers consumers low-cost meals and a place to think over big purchase decisions. H That created an opportunity for smaller, limited-line stores specidlizing in bedding, upholstery, or casual dining.

填空题A People enjoy doing business with people they like, according to Katherine Grice, a senior associate at Impact Factory, a communications training company. "Take time to ask about children, partners, clients, holidays and so forth. Rapport is like the WD40 of business-it smoothes the way." If you want to call the shots at work, try to establish a close rapport with your fellows first since ... Building rapport in your workplace is essential because people like to say "yes" to those they like and a solid, long-term foundation is more effective than a spritz of quick-fix charm. B Trakey Richards, a senior consultant at PTP, a training company, believes that most people want to be liked but would be better off being respected= "People assume that being popular means being more influential, but respect is more important. Most people think about how other people see them and adapt their message, their delivery and their body language to making other people think well of them. rather than concentrating on the message on the table." He also thinks that one will build leadership while building respect and trust. C The degree to which you listen to other people will have a significant effect on your power to influence people, Brian Leggett, Professor of Managing People in Organisations at IESE business school, said in his book Developing Your Persuasive Edge. "Without listening to our audience, it is difficult to match our message with their needs," he wrote. According to Brian Leggett, "Listen not just to what is being said, but to what is not being said. Listening will help a person to discover what motivates people; then he or she can then use this information." D The way you look and act makes a big difference, according to Professor Johnson. "Delivery is very much tied up with non-verbal communication and style. There is no one style that is appropriate for all occasions. " It is possible to adapt your style to suit particular circumstances, but it is not always a good idea. "If you are not working from a principle-centred set of beliefs, style-change can be dangerous. For it emphasises uncertainty." E Guide. do not dictate or manipulate. Show people where you want them to go, but let them work out the path themselves, Kevin Carroll, the author of The Red Rubber Ball at Work, said. "Never be heavy-handed You are directing people, but then you have to ... allow them enough freedom to figure out their own process. If you abuse your influence, it might work for a period but it will be short-lived because people will resent the way that you are doing it," he said.

填空题{{B}}Task Two - How did they respond?{{/B}}· For questions 18-22, match the extracts with how each speaker says they responded afterwards, listed A-H.· For each extract, choose the response.· Write one letter (A-H) next to the number of the extract.A by having my work checked by someone elseB by becoming less impulsiveC by accepting that I was responsible for othersD by setting timetables for projectsE by setting up regular meetingsF by resigning from the companyG by introducing a regular written updateH by arranging to change jobs within the company

填空题 · As you listen, for questions 1- 12, complete the notes, using up to three words or a number. · After you have listened once, replay the recording. Dr. Susan White 1. Dr. White got her degree from ______. 2. She is the ______ of the SD Express. 3. The company won the ______ Award last year. 4. The lecture took place in ______. Development of SD 5. The SD is the largest company in the ______ industry. 6. SD started its business by shipping ______. 7. The shipping business was started from New York to ______. 8. Today, the network of SD has linked more than ______ countries. The new unit 9. The new unit of SD is called ______. 10. The area where visitors can experience the latest logistics innovations is ______. 11. The ______ area offers an interactive demonstration playground for prototypes. 12. The laboratory provides a common ______ platform for the group.

填空题Think of a suitable phrase for each of the following situations in a meeting: Everyone is present and you want to start. OK. Shall we start?

填空题股价 股本总额 每股红利 每股收益 业绩最佳企业 每股资产净值 股票代号 股息收益 最主要的上市公司

填空题Central Reserve

填空题A The Speech of the Presider The presiding over meetings is one of the communicative activities at international academic conferences. In the simulated international academic conference, special attention should be paid to the training of the students in this aspect. Specifically, we have introduced to the students the basic requirements and major responsibilities of the presider of a conference, for example, to learn about the overall procedures, to familiarize them with the order of presentation—the names, nationalities, and subjects of the speakers, to inquire about the speaker's information, major points of the introduction, signals of the time control, etc. B Conference Conference is a kind of formal meeting, often lasting for a few days. It is organized on a particular subject to bring together people who have a common interest. At a conference, formal discussions usually take place. Comparatively, conference generally refers to a specialized professional or academic event. We can say, for example, "Mr. Smith attended a conference on environmental protection in Beijing last week". C Barcelona The first thing that strikes you about Barcelona is its extraordinary architectural beauty. Just to discover the narrow, twisting streets and hidden squares of the old quarters is worth a trip in itself. A good way to get an initial idea of the city's character is to take a leisurely walk along Las Ramblas, a series of five short streets connecting the port area with the town. It's best during the early evening when it's filled with young people out for a promenade. Exchanging greetings and flirting mildly, they stroll up and down for hours, pausing occasionally at an outdoor care for a gossip. Predictably enough, the city's red light area occupies the lower end near the port, and is best avoided after dark. D Protection Versus Development It is quite incredible to see the speed with which a wild, unspoiled beauty spot can be transformed into a commercial eyesore. Look at the map of the world's tourist destinations today, and think back to those same places only a few years ago, and you'll see what I mean. Of course, I'm a bit of a hypocrite about this. I want to be able to visit those natural paradises and, I have to admit, find somewhere to sleep and something to eat and drink once I've got there. What I don't want is for anyone else to be able to do the same, or at least not in enough numbers to change the place. So if you wish to accuse me of individualistic elitism, go ahead. I don't mean to be selfish, but I can't bear the idea of another concrete monstrosity taking over from nature, of recorded pop music replacing the natural sounds of the mountains, of ice-cream and silly T-shirts being pushed at me when all I want is to enjoy the non-man-made world. I suppose the answer to this dilemma is careful, limited development, but experience seems to show that stopping the forces of commercialization is more difficult than preserving the environment for future generations. E Protection Protectionism appears to be a part of human nature, like the instinct for survival, we automatically try to protect what is ours, be it our family, our culture, our livelihood, our country, our wealth or anything else we call "ours". It has been fashionable to talk about protectionism in economic terms ever since the reconstruction and development after the Second World War, but this is merely jargon for a well-known human characteristic. In economics, the term is often used in a negative way—one country accuses another of "protectionist" practices that prevent the first country from freely selling its goods to the second, but it can be a negative idea in other contexts, too. In many parts of the world, a village, region or cultural group has refused development because it wants to protect its people, resources, way of life etc. from outside influences, from being "spoiled". In many cases, this has led not to the preservation of something worthwhile, but to the decline of what was to be protected. A concrete example of this can be seen in the number of rural villages in Europe that are disappearing, not because they have been developed out of existence but because the young people have left in search of education, work and other opportunities and the old people are left to die in the life and surroundings that were "protected" from the encroachments of the modern world.

填空题Complete the brief descriptions of the main three types of financial statement by putting one financial term in each gap. The first letter has been given for you. The balance sheet shows the company's assets on one side and its l {{U}} {{U}} 1 {{/U}} {{/U}}plus the shareholders e {{U}} {{U}} 2 {{/U}} {{/U}}on the other. The two totals are always equal to each other. The income statement or (profit and l {{U}} {{U}} 3 {{/U}} {{/U}}account) shows the t {{U}} {{U}} 4 {{/U}} {{/U}}(and other income) of the company less all its operating c {{U}} {{U}} 5 {{/U}} {{/U}}(or expenses). The result is the g {{U}} {{U}} 6 {{/U}} {{/U}}profit. When tax and interest have been deducted you have the n {{U}} {{U}} 7 {{/U}} {{/U}}profit, which is the b {{U}} {{U}} 8 {{/U}} {{/U}}line. The cashflow statement shows the money available to the company at a given time to pay its c {{U}} {{U}} 9 {{/U}} {{/U}}and to finance new i {{U}} {{U}} 10 {{/U}} {{/U}}.

填空题Thanks to the Internet, an alternative to the traditional unhappy model of which supplier-customer interaction is finally becoming possible. In all sorts of markets, 41．customers will soon be able to describe exactly what they want, and suppliers will be 42．able to deliver what the desired product or service without compromise or delay. 43．The innovation that will catalyze into this shift is what I call the choiceboard. 44．Choiceboards are interactive, on-line systems that allow individual customers to design for 45．their own products by choosing from a menu of attributes, or components, prices, and 46．delivery options. The customers' selections send signals to the supplier's manufacturing 47．system that set it in motion the wheels of procurement, assembly and delivery. 48．The role of the customer in this system shifts from a passive recipient to active designer. 49．That shift is just the most recent stage in the long-term evolution of the customer's role of 50．in the economy. For most of the twentieth century, the customers were "product takers" and 51．"price takers", accepting suppliers' goods at suppliers prices. Over the past two decades, 52．as customers became more sophisticated and being gained greater power over the buying process, they stopped being price takers.

填空题Company Organization and AchievementsManagers1. Mr. Starbucks is responsible for operations and ______.2. Ms. Marquis is in charge of research ______.3. Mr. Longfellow deals with ______.Departments and their respective achievements4. Human Resources: recruited 10 ______ and 28 graduates.5. training section moved into new areas as ______ 9. designed two ______.10. Four Regional Departments: responsible for ______ of territory;11. supported by marketing and ______.12. Four ______ and will have one more next year.